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Contenuto con poca rielaborazione personale.

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The advertisers are companies that have products or services to sell and therefore they market them.
They can work directly with a publisher. For instance, a car manufacturer may ask an online campaigner to market its new car online.

The publishers are companies that publish advertisements online. Pairs advertisements with web page content, games etc. Could be any on-line magazine, search engines, blog publishing platforms or website

Data aggregators, supposedly, collect anonymous data from their partners and use it to target ads

Each of the web sites that you browse operates independently and send tracking cookies to  your browser. The browser will only send back the URL of the content that you looked for and the cookie to the web site that set them. And if any of those web pages have advertisements from third parties on them, the third parties will also send their own tracking cookies. The websites don’t really have any information about who you are or your profile since you did not authenticate to any of these websites, but they can still guess your age, sex, income and other details from your reading and browsing habit

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The heavy use of digital footprints to track users and customize content is an outgrowth of the basic economic bargain of the Internet. Because most of the infrastructure of the Internet is funded by marketing in some form, publishers and marketers exploit digital footprints to target their products at the most appropriate audience.

Advertisers and marketers have grown dependent on the power digital footprints have given them to observe, link and mine data about Internet users.
Online services are not truly free of charge, and never have been.

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Digital footprints should be a significant privacy concern for Internet users, because they can be used to track user actions and are a basis for “profiling” by online service providers and other

Each time you visit a web site, you reveal some information about yourself to the owner of the web site: your IP address, which may include your geographic location, your web browser type and operating system, and, often, the last web site you visited. These bits of information seem relatively innocuous and even fairly anonymous.  If these are footprints, they are fairly light ones.

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When you walk you leave footprints like the footprints we leave in the sand WE LEAVE FOOTPRINTS ONLINE

Digital footprints are the records and traces we leave behind us as we use the Internet.
Come with both benefits and costs.
Your digital footprint can mean you don't have to repeatedly log in or submit personal details to web sites. On the other hand, your digital footprints may allow others to follow your actions, such as which web sites you use, what things you search for, and who is in your social circle.

Your digital footprints are bigger than you may have thought, and they are being used - usually for commercial purposes, but sometimes for other reasons - to track you, customize for you, and market to you. These activities are primarily for the benefit of the organisation concerned. In short, your digital footprint is a monetizable asset... but any direct gain does not usually come to you, the individual