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This commercial most effectively shows Pathos and gathers sympathy for people. The usage of the woman peeling off her skin to pay for the cigarettes sends a powerful message about how much smoking costs.

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The Real Cost TV Commercial, 'Your Skin'

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Cigarettes cost a lot, like smooth skin.

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This advertisement effectively uses Ethos due to the usage of a popular system as well as a celebrity recommending it.

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The following commercial presents and uses Pathos as a strategy via the usage of comedy and meaning. The meaning of anthropomorphized lungs is to give a sense of relativity to people , as well as the small lungs clearly representing that of a smoker.

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Justify and optimize TV advertising investments with fast, accurate, actionable cross-screen measurement and attribution you can trust.

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This uses the strategy of Ethos since Tabasco sauce is well known by people.

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The usage of Logos is rather effective on this, giving people a more logical perspective on fleas with dogs.

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This uses Pathos as a strategy by using a child in it, as well as invoking a feeling of well being about his health.