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How to transform Chinese female media so as to help female build their new identities and images.

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the author wants to investigate the problems that China’s female media has met and find some ways for them to get out of it, so as to help Chinese women get their voice out and built new identities.

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In ancient China, a traditional good wife had to obey the “three obediences” and had the “four virtues”. The three obediences means that a woman should be obedient to her father before marriage, obedient to her husband after marriage, and obedient to her son after the husband’s death. The four virtues refer to morality, proper speech, modest manner and diligent work(Meng 96).Femininity is usually related to the words like long hair, skirt, make-up, beauty, fragile, soft, caring, delicate, fragile,

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“she went to matchmaking corner finally, a group of women who are successful in their career is still single. Their parents are worried about their marriage and pressure them to find the other half as soon as possible because they are considered to be Shengnv(leftover women) in most of the people’s eyes. That group of women leads their parents to the matchmaking corner where their photos, with their respective ideas about marriage and love

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SK-II: Marriage Market Takeover (Please turn on subtitle)

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Female media are responsible for speaking out for not only the urban elite women, but also, most importantly, women of different classes, different backgrounds, different educational levels
Urban elite women can not represent the whole group of Chinese women. The women of other classes and women in rural area of China, who are omitted by female media for a long time, should also be reported and focused by them

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Oriental Women’s Weekly
carried out a significant revision where a large number of enlightening ideological articles and in-depth reports on gender issues are published
rejecting the stereotypes of women, encouraging women to evaluate themselves and others objectively, promoting equal gender relations and independent social relationships for women

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They lack gender consciousness, in other words, they put the focus on stereotypes of Chinese women instead of the gender issue and gender equality. We can say that, gender issue is intentionally ignored by Chinese female media.

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It seems that urban elite women has represented all Chinese women in female media, without paying any attention to women of other classes.