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Discuss the selection of MNC in global market between standardization and localization.

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The MNC could use both these two strategies to adjust the global marketing

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Ramarapu, S., Timmerman, J.E.and Ramarapu, N., (1999) ‘Choosing between Globalization and Localization as A Strategic Thrust for Your International Marketing Effort’, Journal of Marketing Theory and Practice, 7(2), pp.97-105.

John E. Timmerman is a professor of marketing at The University of Tennessee at Martin, and his research is about global business and marketing. This article analysis the critical factors and offers a model to help the company to select an appropriate strategy in international market. Moreover, this article review the arguments about the strategies of globalization and localization. Besides, these arguments about strategies between globalization and localization could help me to understanding these two strategies and be my background information . Furthermore, I could use the model of this article to analysis the relationship between the two strategies. However, this article was published in 1999, it is an obsolete article.

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Choosing between Globalization and Localization as A Strategic Thrust for Your International Marketing Effort

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globalization could contribute to the development of  mobile phone industry by opening market for different mobile phone companies

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Discuss the influence of Globalization on the mobile phone industry.