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Genre analysis studies the differences genres (TVshws, reality shows, music videos, advertisement...) such as their purposes, language choice and structure

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Media and communication are intertwined with society and culture
1. Concepts
2. History

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What does the audience fragmentation mean

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What does the audience fragmentation mean

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How does the Frankhurt School see audiences and their interaction with media

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How does the Frankhurt School see audiences and their interaction with media

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How did the Telegraph leverage media; and what does Tele mean?

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How did the Telegraph leverage media; and what does Tele mean?

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What does the early research on mass media think about the role of media in public? 

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What does the early research on mass media think about the role of media in public? 

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Audiences change their behavior inmediatly after they receive the message. Media works like magic bullets

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What is a symbol, index, and an icon? Give an example of each. 

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What is a symbol, index, and an icon? Give an example of each. 

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An icon is a physical resemblance to the signified. An example is a photograph. An index is the evidence of what’s being represented. An example is smoke coming from a fire. A symbol is connections that are already culturally learned. An example is numbers or the alphabet

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What kind of questions or concerns does the Genre Analysis have when studying media content?

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What kind of questions or concerns does the Genre Analysis have when studying media content?

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Genre analysis studies the differences genres (TVshws, reality shows, music videos, advertisement...) such as their purposes, language choice and structure

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What is convergence? Also, name three kinds of convergence and one example for each one 

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What is convergence? Also, name three kinds of convergence and one example for each one 

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Convergence is bringing together once separated communication technologies. Media content can be translated into a common format. Examples include telephone, computers, and video recording.

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Give two examples pf time-bias media and two examples of space bias media. 

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Give two examples pf time-bias media and two examples of space bias media. 

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Time-Bias: storytelling
Space-Bias: phone, facebook

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What kind of questions or concerns does the political economy analysis have when studying media content? 

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What kind of questions or concerns does the political economy analysis have when studying media content? 

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They study the ways in which politics and econocis enable and constrain the production, dissemination and consumption of social resources. Media works for the economic and political status quo

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What Concepts did Innis introduce in communication studies?

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What Concepts did Innis introduce in communication studies?

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Innis introduced the idea of applying time and space to various types of media
- time based media is clay and stone tablets, and hand coppied manuscripts. Meant to carry story’s and information down through time, but reach a limited audience
-Space based media convays information over a large area and consists of T.V, radio, and news papers

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What is the definition of communication? Also, name the three models we saw in the lecture.

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What is the definition of communication? Also, name the three models we saw in the lecture.

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Communication is the act of making something (idea, action etc) common between two or more people
The three models:
1.  Shannon-Weaver model (Mathematical model of communication)
2. Lasswell's  model (Propaganda)
3. Stuart Hall's model (Social model of communication

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What does it mean that audiences are commodities

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What does it mean that audiences are commodities

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Since the profit that most media corporations make is from selling to advertisers, audiences are the commodity

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12. What are the three main Canadian challenges in terms of communication studies 

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12. What are the three main Canadian challenges in terms of communication studies 

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1. Territory: Canada is the second largest country in the world. This makes the communication infraestrcuture more expensive. Also it posits challenges to cover the whole territory
2. The U.S border: US can make cheaper content and spread easily. Mainly because most of the canadian population dwells in the border. This threatens Canadian culture and national identity
3. Multiculturalism: Quebec, indigenous people, immigrations... all are part of the canadian territory, therefore the content has to address them too.

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What does "shrinking space through time mean"?

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What does "shrinking space through time mean"?

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What does it mean that audiences also work?

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What does it mean that audiences also work?

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What kind of questions or concerns does the content analysis have when studying media content?

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What kind of questions or concerns does the content analysis have when studying media content?

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They question the frequency of particular words and different elements which can provide an explanation of the intention of the me

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How does the Birmingham School/Cultural Studies see audiences and their interaction with media?

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How does the Birmingham School/Cultural Studies see audiences and their interaction with media?

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6. What do encoding and decoding mean ? 

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6. What do encoding and decoding mean ? 

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encode: there process when you convert an idea into a communicable message
-decode: the process by which the sender convert the message into an idea

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What kind of questions or concerns does the Discourse Analysis have when studying media?

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What kind of questions or concerns does the Discourse Analysis have when studying media?

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Focuses on how language has a particular political position.

How content has an ideology behind it.

Ideology : Personal thoughts and opinions that are often held by more than one person

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What does Semiotics mean and who is the founder of this discipline?

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What does Semiotics mean and who is the founder of this discipline?

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Ferdinand de Saussure, semiotics are the study of signs and symbols and their uses or interpretation.

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How does the Framing/Agenda Setting see audiences and their interaction with media?

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How does the Framing/Agenda Setting see audiences and their interaction with media?

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They present the media in a specific way to the audience to highlight specific elements of social life and not others.

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What is a Sign and what are the two elements that compose it? Give one example of a sign.

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What is a Sign and what are the two elements that compose it? Give one example of a sign.

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What is the definition we use in the course for culture and what is the role of media in Culture?

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What is the definition we use in the course for culture and what is the role of media in Culture?

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Culture is the process of intellectual, spiritual, and aesthetic development; the works and processes that arise from this development. Ways of life
Media informs our understanding of our place in society

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What do connotation and denotation mean? Give one example. 

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What do connotation and denotation mean? Give one example. 

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A connotation is when something is invoked by something else, like an image of Buddha invoking the idea of enlightenment.
A denotation is when something invokes the literal meaning of itself, like the image of a rose just meaning a rose.

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What is the famous quote of Marshal McLuhan?

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What is the famous quote of Marshal McLuhan?

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The medium is the message. To note that mediums are the essential element to studyin how communication shape society

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What is the definition of politics we use in the course and that is the role of media in it?

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What is the definition of politics we use in the course and that is the role of media in it?

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Politics: process throughout which people make collective decisions

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7. What is the definition we use in the course for society and what is the role of media 

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7. What is the definition we use in the course for society and what is the role of media 

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In this course we define society as the conditions that make connections between people happen and consist of social units that make up the mesh of society.
The role of the media in society is how information gets circulated amongst members in society and how members normalize these messages.