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Portrays the ordinary man - simple relationship with his wife of 50 years

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I have been married to this wonderfull lady (Ann) for 50 years today https://t.co/2Gu1EeC88K

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I have been married to this wonderfull lady (Ann) for 50 years today https://t.co/2Gu1EeC88K

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I have been married to this wonderfull lady (Ann) for 50 years today pic.twitter.com/2Gu1EeC88K
— Lord Sugar (@Lord_Sugar) April 28, 2018

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I have been married to this wonderfull lady (Ann) for 50 years today https://t.co/2Gu1EeC88K

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I have been married to this wonderfull lady (Ann) for 50 years today https://t.co/2Gu1EeC88K

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I have been married to this wonderfull lady (Ann) for 50 years today https://t.co/2Gu1EeC88K

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Good friends with his co-stars, does not seem to be stuck up

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Just like old times! Lord Sugar and former The Apprentice co-star Nick Hewer dine out at Mayfair restaurant Scott's

They were fellow TV stars on The Apprentice.

But, even after the pair went their separate ways, Sir Alan Sugar and Nick Hewer have remained good pals - as they proved on Sunday evening.

The pair were spotted dining out at swanky Mayfair eatery Scott's, where they capped their weekend with a spot of boy power.

Both looking like dapper dudes, they each dressed for the occasion in sharp suits.

Sir Alan, 68, looked fantastic for his age and stepped out wearing a pair of black trousers with a checked blue shirt and matching navy jumper.

Joined at the luncheon by his nephew, the BBC celeb cut an avuncular figure.

Meanwhile, handsome Nick, 72, wore a grey suit with a blue shirt and pink tie.

Shaking hands with his former co-star before they departed in a taxi, the Countdown presenter had clearly enjoyed himself.

Last year, the father of two revealed the real reason he quit The Apprentice after a decade - because he simply 'ran out of puff.'

The former advisor to Lord Sugar said he had left 'with reluctance' but added: 'the physicality of it became too much and I found it exhausting. I didn't have the energy.

'It's always a very long shoot and you are working all day, every day and running down pavements. I can't do running down pavements anymore and writing briefing notes. I was puffed out.'

Now the host of afternoon TV show Countdown, Nick also revealed that Alan Sugar is seldom on the scene during filming - 'he is only there for the boardrooms and briefing and relied on us to tell him everything.

'And so the debriefing sessions are painful because he wants to know who did what and at what time....'

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Lord Sugar and former The Apprentice co-star Nick Hewer dine out

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They were fellow TV stars on The Apprentice. But, even after the pair went their separate ways, Sir Alan Sugar and Nick Hewer have remained good pals - as they proved on Sunday evening. The pair were spotted dining out at swanky Mayfair eatery Scott's, where they capped their weekend with a spot of boy power.

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Approval from Lord Sugar good for their brand name - quality

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Charles Tyrwhitt for Men's Shirts, Suits, Ties, Shoes & Accessories from Jermyn Street, London

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Buy online from Charles Tyrwhitt of Jermyn Street, London for beautifully tailored shirts, suits, shoes and accessories for men

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Very particular about what he likes and dislikes

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I have bought top brand shirts in the past .But best shirts from http://t.co/kHE8tXhlJR chose collar and sleeve size and body fit. Brilliant

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I have bought top brand shirts in the past .But best shirts from http://t.co/kHE8tXhlJR chose collar and sleeve size and body fit. Brilliant

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I have bought top brand shirts in the past .But best shirts from http://t.co/kHE8tXhlJR chose collar and sleeve size and body fit. Brilliant
— Lord Sugar (@Lord_Sugar) November 7, 2013

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I have bought top brand shirts in the past .But best shirts from http://t.co/kHE8tXhlJR chose collar and sleeve size and body fit. Brilliant

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I have bought top brand shirts in the past .But best shirts from http://t.co/kHE8tXhlJR chose collar and sleeve size and body fit. Brilliant

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I have bought top brand shirts in the past .But best shirts from http://t.co/kHE8tXhlJR chose collar and sleeve size and body fit. Brilliant

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Ordinary person - buys same shirts as other men without his wealth and status

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Correct and they are best quality shirts I have ever worn @ctshirts . https://t.co/YTQr0TrY66

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Correct and they are best quality shirts I have ever worn @ctshirts . https://t.co/YTQr0TrY66

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Success isn't judged by the clothes you wear. Man like @Lord_Sugar gets 4 shirts for £100! Trust me

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Correct and they are best quality shirts I have ever worn @ctshirts . https://t.co/YTQr0TrY66
— Lord Sugar (@Lord_Sugar) August 2, 2016

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Correct and they are best quality shirts I have ever worn @ctshirts . https://t.co/YTQr0TrY66

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Success isn't judged by the clothes you wear. Man like @Lord_Sugar gets 4 shirts for £100! Trust me

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Correct and they are best quality shirts I have ever worn @ctshirts . https://t.co/YTQr0TrY66

# data[].attributes.attachment_link.metadata.attachment_props.text
Correct and they are best quality shirts I have ever worn @ctshirts . https://t.co/YTQr0TrY66

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Success isn't judged by the clothes you wear. Man like @Lord_Sugar gets 4 shirts for £100! Trust me

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well respected as a businessman and often analysed as a case study to admire

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All interview photos are similar with him looking stern and smart staring front on to the camera - powerful

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Ann sometimes described as 'long suffering'

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Often articles that analyse his life and try to dig deeper into his persona

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The bitter side of Sugar: How the Apprentice tycoon is obsessed by his height (or lack of it) and is haunted by a poisonous relationship with his parents

The little boy's mother laid out his new uniform, ready for his first day at school. Arriving at the playground, he stood huddled with the other new boys, watching the older children play.

'Hey, Charlie, tell that bloody Jew to get out of my way - he ain't playing with us.'
'The f****** Yids are using the goalposts - tell 'em to piss off.'

It was September 8th, 1958. Those first minutes at Joseph Priestly Secondary School in London's East End marked a rude awakening for 11-year-old Alan Sugar.

He says of the racism he faced: 'It was a total shock. I was traumatised. For the first time ever, I realised that I was, apparently, different.'

Known for his bombastic manner and trademark catchphrase 'you're fired' on the BBC's reality TV show The Apprentice (the latest series starts next week), Sir Alan Sugar would have us believe he is the hard man of business.

But, despite his success, Sugar's memoirs reveal a prickly, thin-skinned man plagued by regrets, scarred by an impoverished childhood and a father who continually undermined him.

In his new autobiography, What You See Is What You Get, Sugar tells how he rose from a council estate to become a life peer, the inventor of Amstrad computers, a multi-millionaire and a television star. Although he paints a classic rags-to-riches story, it is clear that he has never escaped his childhood demons.

Born on March 24, 1947, at East London's Hackney Hospital to Fay and Nat Sugar, he soon became acutely conscious of his place in the pecking order.

'Life was hard in the mid-Fifties,' he says. 'At home, our lack of money was always the main item on the agenda. We made the most of what we could afford, but we didn't have money for anything more than the basics.

'The more fortunate kids at school had football boots, a ball, a new Dinky toy car and roller skates. My parents did their best, but not being able to have what I wanted made me determined to be self-sufficient.'

His father worked as a tailor in East End sweatshops and his mother had a job in a clothing factory.

Nicknamed Mopsy for his curly hair, it became apparent that Sugar - who had a brother and two sisters - was not academic. He says: 'I wasn't one of the brainy ones at school.'

Instead, Sugar was streetwise. He soon began to make money, selling scrap clothing to the rag-and-bone man or bundles of sticks for kindling.

Always keen to blow his own trumpet, he says: 'Threepence a bundle was the price. The others were onto it like a shot, but didn't have my sales skills.'

Next, he worked at the local greengrocer's, boiling beetroot in a small metal bath.

Later, he honed his sales technique as a market-stall trader.

He was making money, but his father was not. He recalls his penny-pinching dad making his school uniform, which made him a laughing stock.

He says: 'If felt-tips had been available in those days, he might have taken his old white wedding tie and tried to replicate the stripes of the official school tie. It must have killed him to actually have to pay for a real one.'

He was marked out as poor and - despite his now vast wealth - still recalls minor slights, such as a friend's mother telling him: 'You don't speak very nicely.'

Soon, he discovered electronics and scoured the shops of Tottenham Court Road for bargains.

At school, he sat in the back row of the class as 'a dunce', leaving when he was 16.

He worked briefly as a government clerk and then went back to his roots, flogging homemade shampoo at the market.

He grew up fast, but not tall. His stature - or lack of it - rankles to this day.

He says: 'By the way, to correct some of the snipers in the media who have in the past used some colourful language to describe me, including "the short, stocky 5ft 6in midget", my official height is 5ft 8in and has been since I was 16.'

Soon, he met the woman who would become his wife, Ann.

He acknowledges: 'My persuasive powers applied exclusively to marketing and selling - I never had the gift of the gab when it came to the girls'.

He adds: 'I am what I am. Unfortunately, the niceties weren't instilled in me by my mother and father. They were very direct and didn't engage in small talk.

'I was never taught any social graces. I guess if you're not trained as a kid to do the decent things in life, you simply don't think to do them.'

Indeed, he proposed to the long-suffering Ann while driving a minivan over the Stratford flyover in East London. Her parents were less than thrilled.

He says: 'I wasn't bargain of the century. She could have had a doctor, lawyer or accountant and she'd have made her father happy.

'To this day, I still wonder at her courage in sticking with me.'

His own mother responded to the news of his engagement with a restrained: 'Very nice.'

He says: 'There was a barely audible grunt from my dad. That's the type of people they were, I'm afraid. Mum was a hard-nut, no question about it, but with a kind heart.'

The couple married in 1968 and went on to have three children, Simon, Daniel and Louise. Of the wedding, the eternally unromantic Sugar says: 'I couldn't wait till it was all over.'

He ran out of money on their honeymoon in Majorca and his sister had to put a £20 note in the post.

Back at home, the newlywed Sugar was selling electrical goods to London shops, earning - he claims - the equivalent of £2,000 a week.

He decided to go into business himself, founding Amstrad with the launch of a gas cigarette lighter. He hit the big time when he discovered a way to make parts for hi-fi sets more cheaply than the competition.

Aged 24, he went on to make amplifiers, winning himself a big deal with the electrical chain Comet.

He retained his East End manners in the business arena, once taking a crowbar with him to visit two employees who were skiving off work.

He told them: 'If either of you come anywhere near me, I'll wrap it round your head.'
Obsessed with business, Sugar says he was a 'rotten' father compared to those of today, appearing only to play tennis - his hobby - or go on holiday.

He says: 'I never changed a nappy. My absence during their early years is most often brought up when my children see me messing around with my grandchildren. They make wry remarks such as: "You were never like that with us." I missed out on a lot of my kids' childhood.'

With money pouring in, the Sugars bought a house in Chigwell, Essex, and built a swimming pool.

He employed a team of 50 people - including his father, who proved an endless source of frustration.

Sugar says: 'There were times I could have throttled him, as he embarrassed me in so many ways with his penny-pinching behaviour.

'He couldn't get it that I was at the races by now. He still hadn't got the plot that I was making bundles of money. I was a mini-mogul and he would carry on as if we were still living in the dark ages.'

Sugar senior would go through the morning post and steam off unfranked stamps, turn off the office heating and wash out plastic cups from the vending machine to reuse.

Meanwhile, Amstrad had a turnover of £5.6 million and Alan was holidaying in Hawaii at the same hotel as Diana Ross. He floated Amstrad on the stock market and was lauded by the new Prime Minister, Margaret Thatcher.

His father - who insisted on using public transport rather than the chauffeur-driven Rolls-Royce Sugar laid on - bought some shares 'almost begrudgingly, still wondering whether his son, Alan, was up to some scam'.

Sir Alan's wife merely reacted to the news of the flotation cheque for nearly £2 million by saying: 'Wonderful, very, very nice.' Sugar says: 'She had no real enthusiasm.'

Perhaps this was because Sugar insisted that family holidays in Florida ended up at the Consumer Electronics Show in Las Vegas.

In 1984, Sugar saw the potential of a home computer and launched the £199 Amstrad CPC 464 - his profits boomed to £75 million.

He says that the industry 'was full of snobs who spoke in haughty, intellectual terms', but that he recognised that 'this was a load of b*******. The way I look at it, chips are chips, plastic is plastic. Simple as that'.

Although he was now dealing in computer chips, the most notable chip in his autobiography is a large one that sits on Sugar's shoulder. He repeatedly stresses his superiority, despite his lowly background.

His business associates were often taken aback by the colourful language their boss used.

Anyone who crosses Sugar is labelled 'a pompous twit', 'a prat' or - in more extreme cases - 'a double-barrelled prat'.

Competitors were 'full of s**t' or 'an arrogant bunch of tossers'.

Sugar was hard on himself, too. Even at the height of his success, he was consumed with worry that the Amstrad bubble would burst and felt himself to be 'a fraud' when he accepted business awards.

He was invited to lunch with the Queen. 'Can you believe it? Alan from Clapton was going up to London to see the Queen.' He sat next to Prince Philip. 'We chatted about his dietary tendencies. Scintillating stuff. I would rather have watched paint dry, but, to be fair, I'm sure he was bored with me too.'

Soon, the competition caught up with Amstrad and the company's fortunes took a downward turn in the late Eighties. 'We had £335 million of unsold stock and I owed the bank £114 million. Lloyds Bank was starting to get sweaty,' he remembers.

Sugar turned his attention to the world of football, in 1991 buying Tottenham Hotspur, then managed by Terry Venables.

He now views this as the biggest mistake of his career, saying that he wasted ten years on football and lamenting that he failed to take Amstrad down the internet route, where it could have rivalled Apple. He sold Amstrad in 2007 to BSkyB.

His battles with Venables ended in court, with Sugar eventually winning a payout over comments about him made in the Spurs manager's memoirs.

He says: 'Football took its toll on me. I lost my sense of humour. It's true to say that the scars remain.'

(It should be noted that Sir Alan successfully sued the Daily Mail in 2001 for calling him miserly.)

There was another even more personal consequence arising from his obsession with football. While he poured his time into the game, Sugar's mother was dying.

He says: 'To be brutally honest, I was too involved in football and business and I never gave her the time she must have craved. I visited once a week, but there was a hell of a lot more I could have done.

On his last visit before she died, he asked: 'Mum, it's Alan. Do you know who I am?' She snapped: 'Of course I know who you are! Who do you think you are - Lord Beaverbrook?'

He says: 'I was taken aback. I suspect this comment contained some anger. It may have been her way of telling me I'd not given her enough attention.

'Maybe it was a final swipe and she was expressing how poorly she felt her children had looked after her.

'She knew I was there, she just couldn't be bothered to talk to me. This last visit pained my conscience. I had left it too late to try to make the tail end of her life a happy period.'

In 2004, Sugar - who was knighted in 2000 and went on to become a TV star in The Apprentice - gave his famous line: 'I don't like liars, bullsh****rs, cheats and schmoozers.'

By now, his family were concerned that he was 'coming across as a table-banging monster'.

It is his relations with his parents that define Sugar, however. His mother never did see him become Lord Sugar and he says: 'It does make me wonder whether my coldness as an individual has something to do with my upbringing.

'I never experienced any warm feelings of closeness and caring from my parents.

'Certainly, some of my mother's ways have rubbed off on me. She bottled up a lot of stuff inside and never expressed an opinion. I'm the same.'

A very different man, then, from the one portrayed on television - because Alan Sugar's confident 'what you see is what you get' persona turns out to be nothing more than a mask.

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The bitter side of Sugar: How the Apprentice tycoon is obsessed by his height (or lack of it) and is haunted by a poisonous relationship with his parents

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The little boy's mother laid out his new uniform, ready for his first day at school. Arriving at the playground, he stood ­huddled with the other new boys, ­watching the older ­children play. 'Hey, Charlie, tell that bloody Jew to get out of my way - he ain't playing with us.''The f****** Yids are using the goalposts - tell 'em to piss off.'

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Interviews by BBC - British public broadcasting service - influential member of the nation

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Alan Sugar BBC Life Story Interview - AMSTRAD / The Apprentice

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Described as a terrier dog - his personality is somewhat aggressive?

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The photographs over - seven minutes exactly - we repair to Sugar's office. Light slants through a semi-shuttered window. His wooden desk forms the top of a giant T, the bottom being the long, granite desk at which his visitors sit, at an angle to him. Symmetrically arranged on the desk are two phones, two silver-shaded lamps, two glass in-trays, two model aeroplanes and two computers. Behind it, on the wall, are evenly-spaced family photographs. Sugar has been married to Ann for 43 years. One is tempted to describe her as the long-suffering Ann, but she has been quoted as saying that her husband is "softer" in reality than he appears in the media.

For his part, Sugar has said that he doesn't know what she saw in him at first. He wasn't exactly romantic, eventually proposing in a minivan on the Stratford flyover. They have three grown-up children. All were privately educated. Two of them work for his company.

The interview begins with a brusque: "Now what can I do for you?" The compulsive watch checking also begins, not a surreptitious, corner-of-the-eye check but a full-on, rude, I've-got-more-important-things-to-be-doing-right-now check.

While it's possible that he only does this with me I suspect he does it with everyone, not least because he often describes himself as an impatient man. Restless. Easily bored.

Yet, in contradiction of this, he can't bear disorder in his life. Everything has to be aligned, from the clams on his plate to the pictures on his wall. He is fanatical about cycling and perhaps there is something about the constant rhythm of peddling, the order it represents, that he finds therapeutic.

I suggest this because about 20 minutes into our conversation I notice him aligning the pens around his desk with his jotter. When I ask why he does this, whether it is evidence of obsessive compulsive disorder, he says in a deadpan voice: "Yeah, there's a man with a white coat waiting outside. Partial insanity. I'm just going to move this pen over two millimetres." He measures with a ruler. Nice self-mockery.

A psychotherapist would read much into this, I suggest. Has he ever been tempted to see one? "No, no, no. As a young man some friends of mine had some kind of visionary round their house to read what was going to happen to them and I happened to turn up and say it was a load of nonsense. And they said I should try it and the man said, 'I can tell you have had a bad day today. You've had a big row with your boss and I can see it'. And I said, 'I haven't got a boss, I work for myself.'"

It's an anecdote that tells us you don't have to be a particularly talented "psychic" to guess as soon as Sugar walks through the door that he has had an argument with someone that day.

If he were to see a therapist, I suggest, he or she would want to explore why, when most people need to be liked, Alan Sugar doesn't. In fact he seems to enjoy making enemies. (He joined Twitter last year and soon found himself embroiled in a war of words with Kirstie Allsopp, calling her "a lying cow" for saying he was "uncharitable".) Why is that? "I don't make enemies, it's just I'm not afraid to speak my mind, which can sometimes mean people don't like what I am saying. They become, in your terms, enemies.

"I tell it like it is, but I've got some employees who have worked for me for 25 years. I can't be that bad if they stick around.The only people whose opinions I worry about are my wife, my children, and my employees. And as long as they still like me the rest of the world can," he checks himself, "make its own mind up. I don't go out of my way to schmooze people or make friends."

So has he deliberately cultivated a television persona which is, well, what is it? "Dare I say it, the reason I think people like watching me is that I speak a lot of common sense. They know I'm not talking rubbish. There's no complexity in what I'm saying on The Apprentice. It's not highbrow, intellectual speak. It is obvious."

The youngest of four children brought up in a council flat in Hackney, Sugar began his career selling lighters and car aerials from the back of a van. Clearly his is a story of determination, guts and a strong work ethic, but it is also one of single-mindedness and self-belief. Where did that come from, does he suppose? His parents?

"I don't think so, they came from a completely different era. Very cautious and non-adventurous. Had a difficult life. My mother was a housewife. My father was a garment worker. What I did was totally alien to what my father would have done. So no."

Did he worry about outshining his father? "No, no problem there at all. I'd broken the mould of working in a factory culture. You're not a psychiatrist are you? Do you want me to get on the couch?"

If that would make him feel more comfortable. "Well can we get back to talking about The Apprentice." It's not a question. But I had a good run, and I'm surprised his patience took as long as it did to wear thin.

So. A new series of the Bafta-winning reality show begins next week and this time, instead of winning a £100,000 job in one of Sugar's businesses, the winner will go into a 50/50 partnership with him. He will invest £250,000 in a start-up company of the winner's choosing. Sixteen candidates, as usual. Twelve tasks. Cue Prokofiev music.

The firing stage. Does he ever get emotionally engaged? Feel moved?

"Yeah I do, especially on the penultimate programme because you have had people who have been working hard trying to impress you for 11 weeks and it gets difficult when you have to make a decision because they can't all be winners. The firing tends to be soft landings towards the end because I don't want to be suppressing someone who has tried their best but just wasn't quite good enough."

Before this interview his lordship was being interviewed by Evan Davis for Radio 4. Isn't the new format a "leetle" bit like Dragon's Den? "Yeah, well he seemed to think so, but as I told him, we're the ones who keep winning the awards and he hasn't won one yet."

Sugar thinks there is an "expectancy culture" out there. Young people think they can come in at a high level, bypassing all the dirtying hands stage. "They look at the young fellow who invented Facebook and think they are going to find a venture capitalist who's going to give them 10 million quid. But he was an anonomy. The guy that invented YouTube is an anonomy. The guy who invented Amazon is an anonomy." I think he means anomaly, except that, having given three examples, they aren't exactly anomalies.

"What they forget is that all these people were anonomies," Sugar continues. "But when you look at the Sugars, the Bransons and the Greens, we started with nothing, at the bottom, and we learned from our mistakes and we hustled. We ducked and dived. What we want to demonstrate to the viewers is that you can still start with very little.

"I've given this latest mob £250 and they've turned it into £1,500. Did they need a bank loan? No. Did they need a big factory? No."

And it shouldn't matter in terms of starting up that we are in a recession? "No, that's all rubbish. I'm sick and tired of hearing about the recession. It's all c---. I started in 1967, one of the worst recessions in living memory. It's all about being positive."

Part of Sugar's morbid appeal on television is that he is always trying to keep his anger in check, stop himself from swearing. In his autobiography, What You See Is What You Get (2010), he writes: "The niceties weren't instilled in me by my mother and father. I was never taught any social graces, not even simple things like saying, 'Hello, how are you?'"

In the book he also admits to feelings of guilt (towards his mother, with whom he didn't spend enough time when she had depression towards the end of her life), of "gut-wrenching anguish" (during his 10-year period as the owner of Tottenham Hotspur) and to moments of self-doubt: "Am I a one-trick pony?"

Is this evidence of introspection, I wonder. Of an examined life? I try to steer him back to the personal stuff. Does talking about it make him feel uncomfortable? "No, it's just this isn't a profile about me." Yes it is. "Well it's all in my book. Read that. First two chapters."

I like to hear things from the horse's mouth, not that I'm comparing him to a horse. "Well people do say reading that book is like listening to me talking. I dictated it."

Not only does he not write books, he doesn't read them either. Or listen to music. The closest he comes to culture is watching a bit of television, Law & Order. And yet clearly, to have done as well in business as he has he must have, as he puts it, genius and brilliance.

Does he regret not having had a formal education, going to Oxbridge, perhaps? "I don't think the outcome would have been any different. And I would perceive three years at university as a waste of time. I would have already made £200,000 by then. I'm a commercial person, not an academic."

Those three years may be a waste of time financially but not in terms of his cerebral development, surely. He might have acquired a taste for French poetry, for example, which might have enriched his life in profound ways, giving him intellectual depth.

"Not really. The thing is, I've been in the university of life, you see, and you can say to these people who come out with their two-point-ones, or whatever, that's fine but you know nothing. We're going to put you into a practicable environment now where you begin to learn."

Isn't that rather patronising? I mean, he doesn't know these people with their two-ones. And all the Nobel Prize winners this country has ever produced went to university.

He raises his voice. "All it is is a badge that shows they have a brain. That's all it is. You're not a dummkopf. But you are not an expert in economics. I'm sorry. You are not an expert in business. You are not an expert in electronics. When you become an expert is when you start rolling up your sleeves on the shop floor."

Clearly he is a good judge of character, a quick judge, too. Is that down to his impatience? "I have instincts but I know better than to react to them straight away because that's knee jerk. It's bad, bad, bad practice to form an opinion of someone after only 20 minutes, unless they are being abusive."

Does he have an instant prejudice against public-school types? He sighs. "Not really, but if you are born with a silver spoon in your mouth, it doesn't mean that you have a brain in your head.

"If your parents can afford to send you to Eton that's not your fault, but Eton isn't going to make you brilliant. It can make you charming and polite, that's good, but it doesn't make you better than anyone else."

What motivates him to carry on with his businesses? How much is enough? "I have got enough yes. Don't need any more. But I like making it. That's in my nature. It's like a footballer likes scoring goals."

What does he like about it? "It's the buzz, isn't it?

Creating something. Making something. Being successful. That is the buzz. Having a deal. It's a buzz."

And his motivation for carrying on with The Apprentice? "There is a certain amount of ego involved, to be fair. It is nice to be recognised, nice to be famous. But my main motive for doing it is to instil entrepreneurial skill and enterprise into young people."

At the beginning of the show he lists what he doesn't like. "I don't like cheats. I don't like schmoozers. I don't like a--- lickers."

When I ask him now what he does like he says: "The first daffodils of spring, Shakespearean sonnets, walking barefoot in the sand." No, of course he doesn't. He's all about the not liking.

Having talked about the folly of making instant judgments, I will now make some. After an hour or so in his company, I would say Lord Sugar is repetitive in conversation, intellectually complacent, distracted, and, yes, impatient. He is almost certainly an anal retentive and did I mention repetitive?

Like David Brent, he shouts you down, has no social skills or tact, and is boastful, though I do get that he is sending himself up when he says how brilliant he is.

I don't share these conclusions with him, but I do ask if he ever slips into self-parody. "No, I'm pleased to say I'm not an actor. What you see is what you get. I've met you before haven't I?" Nope. "Yeah, you've been here before." Nope. "Yeah you have. It obviously wasn't a memorable moment for you."

And with that slightly bizarre exchange we part company, me blinking into the sunshine feeling slightly punch drunk, him barking like a terrier at some unfortunate on the phone.

'The Apprentice' begins on Tuesday May 10 at 9.00pm on BBC One

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Lord Sugar: 'University is a waste of time', Apprentice interview

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The photographs over - seven minutes exactly - we repair to Sugar's office. Light slants through a semi-shuttered window. His wooden desk forms the top of a giant T, the bottom being the long, granite desk at which his visitors sit, at an angle to him.

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Google searches show what people are most interested in finding out about him

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Apprentice is how his fame really came into the household for most people - well respected as a business man now TV star

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Tweets something he knows will be controversial and have backlash

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In between making unwatchable TV shows and rubbish computers, Sir Alan Sugar has this week found time to insult the people of Sunderland. He is nothing if not a multitasker.

" Honda to leave UK with a potential loss of 3500 jobs in 2022," he tweeted. "It won't be long for Nissan to make same decision.

"Sunderland, you tipped the scales in 2016 vote and now you will pay with mass unemployment in your area, not just Nissan factory but all the peripheral suppliers."

Oof - where to begin with all that?

Let's start with the maths, as that's the easy bit: Sunderland has a population of about 280,000, an electorate of 207,000 and just over 134,000 voted in the EU referendum. Even if every voter on Wearside was a Remainer , we'd still be leaving the EU. Sunderland could only have "tipped the scales" if Sir Alan somehow believes certain cities were able to play their joker in the referendum so that each vote counted 10 in the national poll.

Now let's tackle the way Sunderland has become a poster boy for Remain, something that seems to have happened mainly because its result was one of the first to be declared, and that was at odds with the city's reliance on jobs at the Nissan plant.

But Sunderland is by no means the most leave-leaning area in the country. It voted 61.3% to leave, putting it 80th out of 317 in the Brexit league table. If you want to find the areas that voted most heavily for Brexit, look to the East of England and the East Midlands, not the North East.

And now let's talk about why the "I told you so" tactic of some Remainers is unpleasant at best, and ultimately pretty self-defeating.

The first thing to say on that is that if you take any glee at thousands of people losing their jobs because it proves you were right about something, you need to take a look at yourself.

And more than that, I'd argue that the people blaming Sunderland - and many were at it after Nissan's X-Trail announcement a fortnight ago - are part of the reason we are in this mess in the first place.

Along with lots of wealthy (and some not-so-wealthy) areas of the south, places that voted leave were often 'left-behind' areas that could see no benefit from the globalised economy.

My strong feeling is that the solution they voted for will only make matters worse, and only time will tell if that turns out to be the case.

But to say "ha ha" when things go badly in Leave areas will only fuel more resentment, entrench the resentments that exist in places like Sunderland and make it more unlikely that we will ever plot a way out of this morass.

Graeme Whitfield is business editor of The Journal

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Alan Sugar's 'I told you so' tweet is wrong (in at least four ways)

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In between making unwatchable TV shows and rubbish computers, Sir Alan Sugar has this week found time to insult the people of Sunderland. He is nothing if not a multitasker. " Honda to leave UK with a potential loss of 3500 jobs in 2022," he tweeted.

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Taught his family work ethics - family oriented and they aren't in the limelight

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Another 40 mile ride with my grandson Joe (15) this time we faced a 15mph  head wind on the return 20 miles. Well done Joe ! https://t.co/gqQAlXrnR5

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Another 40 mile ride with my grandson Joe (15) this time we faced a 15mph  head wind on the return 20 miles. Well done Joe ! https://t.co/gqQAlXrnR5

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Another 40 mile ride with my grandson Joe (15) this time we faced a 15mph head wind on the return 20 miles. Well done Joe ! pic.twitter.com/gqQAlXrnR5
— Lord Sugar (@Lord_Sugar) December 28, 2018

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Another 40 mile ride with my grandson Joe (15) this time we faced a 15mph  head wind on the return 20 miles. Well done Joe ! https://t.co/gqQAlXrnR5

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Another 40 mile ride with my grandson Joe (15) this time we faced a 15mph  head wind on the return 20 miles. Well done Joe ! https://t.co/gqQAlXrnR5

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Another 40 mile ride with my grandson Joe (15) this time we faced a 15mph  head wind on the return 20 miles. Well done Joe ! https://t.co/gqQAlXrnR5

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Negative response to Lord Sugar's racial twitter joke

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A lan Sugar has spent the past 24 hours in the social media equivalent of that depressing greasy spoon to which losing Apprentice teams are banished. The baron of boardroom banter provoked uproar by tweeting a picture of the Senegal World Cup team photoshopped so that they appeared to be selling counterfeit goods.

"I recognise some of these guys from the beach in Marbella. Multitasking, resourceful chaps," jested The Apprentice host, seemingly struggling to hold his sides in, so free-flowing was the mirth.

The tweet was widely condemned as racist. What made it even more egregious was that Lord Sugar - face of one of the BBC's highest profile franchise and member of the House of Lords - appeared...

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Alan Sugar should have been fired from The Apprentice long before his 'racist' tweet

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A lan Sugar has spent the past 24 hours in the social media equivalent of that depressing greasy spoon to which losing Apprentice teams are banished. The baron of boardroom banter provoked uproar by tweeting a picture of the Senegal World Cup team photoshopped so that they appeared to be selling counterfeit goods.

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Apprentice has turned him from Business celebrity/Celebrity CEO to television celebrity - cross-media promotion (twitter to tv)

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Not sure if I should taste one of those doughnuts tonight @bbcapprentice  9pm BBC-1 https://t.co/Yf45OngOZl

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Not sure if I should taste one of those doughnuts tonight @bbcapprentice  9pm BBC-1 https://t.co/Yf45OngOZl

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Not sure if I should taste one of those doughnuts tonight @bbcapprentice 9pm BBC-1 pic.twitter.com/Yf45OngOZl
— Lord Sugar (@Lord_Sugar) October 17, 2018

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Not sure if I should taste one of those doughnuts tonight @bbcapprentice  9pm BBC-1 https://t.co/Yf45OngOZl

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Not sure if I should taste one of those doughnuts tonight @bbcapprentice  9pm BBC-1 https://t.co/Yf45OngOZl

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Not sure if I should taste one of those doughnuts tonight @bbcapprentice  9pm BBC-1 https://t.co/Yf45OngOZl

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Karen and Claude - his right hand man/woman comedic in Apprentice - business celebrities - tv celebrities

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Karren shopping for Claude pic.twitter.com/Ch6I6ySgoO
— Lord Sugar (@Lord_Sugar) October 22, 2018

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Has been with his wife for 50 years, she often says he is softer than portrayed

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Lady Ann's birthday tomorrow the young lady I  met when she was 16 turns 70 ( but looks 50 ) https://t.co/swReGJTyiJ

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Lady Ann's birthday tomorrow the young lady I  met when she was 16 turns 70 ( but looks 50 ) https://t.co/swReGJTyiJ

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Lady Ann's birthday tomorrow the young lady I met when she was 16 turns 70 ( but looks 50 ) pic.twitter.com/swReGJTyiJ
— Lord Sugar (@Lord_Sugar) November 3, 2018

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Lady Ann's birthday tomorrow the young lady I  met when she was 16 turns 70 ( but looks 50 ) https://t.co/swReGJTyiJ

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Lady Ann's birthday tomorrow the young lady I  met when she was 16 turns 70 ( but looks 50 ) https://t.co/swReGJTyiJ

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Lady Ann's birthday tomorrow the young lady I  met when she was 16 turns 70 ( but looks 50 ) https://t.co/swReGJTyiJ

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Tabloid article about Sugar, he is not only written in tabloid articles but news/business articles

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Lord Sugar is accused of homophobia after tweeting: 'I have enough puffs who come through my boardroom'

Lord Sugar was accused of homophobia after using the word 'puff'

Twitter users reacted with anger and have branded the tweet 'below the belt'

Lord Sugar previously accused of racism after Senegal football team tweet

Alan Sugar has been slammed on social media after users accused him of tweeting a homophobic slur.

The business tycoon replied on Twitter to a photo of his face on a Sugar Puffs cereal box with: 'hah...... I have enough puffs who come through my boardroom'.

But some online users slammed The Apprentice host's tweet branding it 'homophobic' and 'below the belt'.

Twitter users asked Lord Sugar to delete the tweet, with others questioning the BBC over the use of the word.

But Lord Sugar later claimed his reference to 'puffs' was referring to 'PEOPLE FULL OF HOT AIR'.

One Twitter user said: 'Slightly below the belt for someone of your stature, disappointing'.

Another user wrote: 'You may wanna rethink this tweet.'

One Twitter user said: 'Homophobic Alan Sugar to add to the racist Alan Sugar'.

Another user said: 'That ones going to come back S Lord'.

Others backed him, saying he was only tweeting in jest.

The latest twitter spat comes after the tycoon was caught up in a storm after posting a controversial tweet in which he compared Senegal footballers to Marbella beach sellers.

Users on Twitter slammed Lord Sugar's tweet and others called for his sacking - but he initially failed to back down, criticising the 'OTT' reaction to a 'bloody joke'.

The tweet was eventually removed 23 minutes later - but Lord Sugar, 71, insisted this was only because it was 'interpreted in the wrong way as offensive by a few people'.

However, 82 minutes after posting the initial message, he admitted the tweet was 'misjudged' and his 'attempt at humour has backfired', saying he was 'very sorry'.

The corporation's press office said earlier: 'Lord Sugar has acknowledged this was a seriously misjudged tweet, and he's in no doubt about our view on this. It's right he's apologised unreservedly.'

But Lord Herman Ouseley, chair of Kick It Out, football's equality and inclusion organisation said Lord Sugar ought to have known better.

He told Metro.co.uk: 'This coming from one of Britain's most respected business leaders, a man who was born in to an East End Jewish family and is proud of his roots, and a former Tottenham Hotspur chairman.

'Someone, in other words, who ought to know about racist stereotypes. It shows we have a long way to go.

'Any assumption made about somebody based purely on their race is racism. There's no getting away from that.

'Even when the perpetrators think they're being funny - or with the misguided aim of being supportive even - it's unacceptable. '

Labour MP Dawn Butler has called for the BBC to cut ties with Lord Sugar. She tweeted a grab of a section titled 'Treating everyone equally' from the BBC's Code of Conduct, which states they do not 'tolerate discrimination of any kind'.

She wrote, referring to his catchphrase: 'Take a look at the BBC's Code of Conduct. It's time the BBC pulled Lord Sugar into the boardroom and told him 'You're Fired'.'

Ms Butler had earlier said that she was going to write to the House of Lords Commissioner for Standards and the BBC to call for an 'immediate investigation'.

The BBC has been asked for comment.

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Lord Sugar is accused of homophobia after tweeting: 'puffs'

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Lord Sugar was accused of homophobia after using the word 'puff' Twitter users reacted with anger and have branded the tweet 'below the belt' Lord Sugar previously accused of racism after Senegal football team tweet Alan Sugar has been slammed on social media after users accused him of tweeting a homophobic slur.

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Controversial tweet that caused backlash about potential homophobia - difference between Sugar's era and now

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HEY scum @MailOnline  are these homophobic. In which case Vicks have to shut down now. @TheSun https://t.co/TkOfrP5jpR

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HEY scum @MailOnline  are these homophobic. In which case Vicks have to shut down now. @TheSun https://t.co/TkOfrP5jpR

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HEY scum @MailOnline are these homophobic. In which case Vicks have to shut down now. @TheSun pic.twitter.com/TkOfrP5jpR
— Lord Sugar (@Lord_Sugar) December 24, 2018

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HEY scum @MailOnline  are these homophobic. In which case Vicks have to shut down now. @TheSun https://t.co/TkOfrP5jpR

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HEY scum @MailOnline  are these homophobic. In which case Vicks have to shut down now. @TheSun https://t.co/TkOfrP5jpR

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HEY scum @MailOnline  are these homophobic. In which case Vicks have to shut down now. @TheSun https://t.co/TkOfrP5jpR

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Belittling Trumps policies - funny tweet that many fans will respond well to - likable persona

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You have to hand it to him finally Donald gets his own way to build his wall . https://t.co/ZUQUENJbQy

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You have to hand it to him finally Donald gets his own way to build his wall . https://t.co/ZUQUENJbQy

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You have to hand it to him finally Donald gets his own way to build his wall . pic.twitter.com/ZUQUENJbQy
— Lord Sugar (@Lord_Sugar) December 26, 2018

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You have to hand it to him finally Donald gets his own way to build his wall . https://t.co/ZUQUENJbQy

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You have to hand it to him finally Donald gets his own way to build his wall . https://t.co/ZUQUENJbQy

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You have to hand it to him finally Donald gets his own way to build his wall . https://t.co/ZUQUENJbQy

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Reoccurring theme of tweets mocking Piers - keep up humor, twitter colloquial with fans

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Piersy your party friends are waiting for you to celebrate the new year @piersmorgan https://t.co/cSK5RZKnfh

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Piersy your party friends are waiting for you to celebrate the new year @piersmorgan https://t.co/cSK5RZKnfh

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Piersy your party friends are waiting for you to celebrate the new year @piersmorgan pic.twitter.com/cSK5RZKnfh
— Lord Sugar (@Lord_Sugar) December 31, 2018

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Piersy your party friends are waiting for you to celebrate the new year @piersmorgan https://t.co/cSK5RZKnfh

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Piersy your party friends are waiting for you to celebrate the new year @piersmorgan https://t.co/cSK5RZKnfh

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Piersy your party friends are waiting for you to celebrate the new year @piersmorgan https://t.co/cSK5RZKnfh

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Friendly 'bet' that he can get a higher amount of social media followers - reinforces his rapport with Piers

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I bet that I can get more followers on Instagram than @piersmorgan https://t.co/CZE5ev2dla https://t.co/qk6a7DLrxC

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I bet that I can get more followers on Instagram than @piersmorgan https://t.co/CZE5ev2dla https://t.co/qk6a7DLrxC

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I bet that I can get more followers on Instagram than @piersmorgan https://t.co/CZE5ev2dla pic.twitter.com/qk6a7DLrxC
— Lord Sugar (@Lord_Sugar) January 23, 2019

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I bet that I can get more followers on Instagram than @piersmorgan https://t.co/CZE5ev2dla https://t.co/qk6a7DLrxC

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I bet that I can get more followers on Instagram than @piersmorgan https://t.co/CZE5ev2dla https://t.co/qk6a7DLrxC

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I bet that I can get more followers on Instagram than @piersmorgan https://t.co/CZE5ev2dla https://t.co/qk6a7DLrxC

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Mocking his friend/rival Piers about his autobiography being on sale for such a little price

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I always said @piersmorgan was good value for money now down to 1p https://t.co/GcdmnYpH1U

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I always said @piersmorgan was good value for money now down to 1p https://t.co/GcdmnYpH1U

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I always said @piersmorgan was good value for money now down to 1p pic.twitter.com/GcdmnYpH1U
— Lord Sugar (@Lord_Sugar) February 1, 2019

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I always said @piersmorgan was good value for money now down to 1p https://t.co/GcdmnYpH1U

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I always said @piersmorgan was good value for money now down to 1p https://t.co/GcdmnYpH1U

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I always said @piersmorgan was good value for money now down to 1p https://t.co/GcdmnYpH1U

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Swearing on twitter to responses - not like most celebrities wanting to uphold image

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pi.. off https://t.co/iJvpKfBlay
— Lord Sugar (@Lord_Sugar) February 7, 2019

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Brutally honest about politics- open about how he feels

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@Lord_Sugar How embarrassing someone with your influence and following and apparent intelligence makes such a statement....flaming the brexit fire with assumptions is a terrible thing to do.

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Truth hurts https://t.co/OA0xAmLodp
— Lord Sugar (@Lord_Sugar) February 18, 2019

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@Lord_Sugar How embarrassing someone with your influence and following and apparent intelligence makes such a statement....flaming the brexit fire with assumptions is a terrible thing to do.

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@Lord_Sugar How embarrassing someone with your influence and following and apparent intelligence makes such a statement....flaming the brexit fire with assumptions is a terrible thing to do.

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humourous tweet in response to winning weigh in - part of competitive persona

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After winning my weight loss bet with @piersmorgan on @gmb  I am having a light breakfast in the Wolsey https://t.co/9kTjJK9EpU

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After winning my weight loss bet with @piersmorgan on @gmb  I am having a light breakfast in the Wolsey https://t.co/9kTjJK9EpU

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After winning my weight loss bet with @piersmorgan on @gmb I am having a light breakfast in the Wolsey pic.twitter.com/9kTjJK9EpU
— Lord Sugar (@Lord_Sugar) December 12, 2017

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After winning my weight loss bet with @piersmorgan on @gmb  I am having a light breakfast in the Wolsey https://t.co/9kTjJK9EpU

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After winning my weight loss bet with @piersmorgan on @gmb  I am having a light breakfast in the Wolsey https://t.co/9kTjJK9EpU

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After winning my weight loss bet with @piersmorgan on @gmb  I am having a light breakfast in the Wolsey https://t.co/9kTjJK9EpU

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'Vulgar language' used - not professional does not seem to care though

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Piers Morgan was forced to apologise to Good Morning Britain viewers after Lord Sugar called President Trump a "t*****".

The business tycoon blasted the President of the United States during a live interview on the breakfast show after they played a clip of Mr Trump slating him to Morgan.

Lord Sugar said: "I tell you, you could write a cheque using my total funds of around about £250 million, present it to the bank and it would be paid.

"That t***** with the hair...," he continued as Morgan interjected: "Oh please! That's the President of the United States, Alan."

Morgan added: "That's no way to talk about the President and I'd like to apologise."

Fans of Good Morning Britain were quick to talk about the fiery words from Lord Sugar, hailing the interview "comedy gold".

One wrote: "Alan Sugar calling @realDonaldTrump a t***** on #GMB this morning has given me life."

Another said: "@Lord_Sugar just called POTUS a t***** live on #GMB! Doesn't pull any punches!"

A third tweeted: "Absolutely crying that @Lord_Sugar just called Donald Trump a t***** . Comedy gold."

Several called it the "best interview they had seen in a while".

The breakfast show anchor had shown Lord Sugar the clip from a recent interview he conducted with Mr Trump while they killed time waiting for Prime Minister Theresa May to make a statement outside Downing Street.

Lord Sugar also reiterated his vow that he would "leave the country" if Jeremy Corbyn were to become Prime Minister.

He said: "I just want to make a statement and, as much as I hate this, if he becomes PM I am out. I am leaving. I will, nothing to do with tax.

"I worry about my grandchildren and my grandchildren's children under this fella. It would be like watching the mother-in-law drive the Ferrari over the cliff."
Good Morning Britain is on ITV, weekdays at 6am

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Piers Morgan gives Lord Sugar a telling off as he SWEARS on live TV

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Piers Morgan was forced to apologise to Good Morning Britain viewers after Lord Sugar called President Trump a "t*****". The business tycoon blasted the President of the United States during a live interview on the breakfast show after they played a clip of Mr Trump slating him to Morgan.

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Witty and abrasive in the responses to questions asked by Piers

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I've known Lord Sugar for 25 years. Contrary to the deliberate perception of mutual enmity that we fuel on Twitter, we're actually very good friends.

Yet we're the kind of friends who delight in mocking each other at every opportunity - especially in public.

He's been very happily married to the same woman, his childhood sweetheart Ann, for five decades. They have three children, who all work in the family business, and myriad grandchildren. Sugar's best friends are the same ones he's had since he was a kid.

In many ways therefore, he's refreshingly down-to-earth... for a billionaire. But he's also the single most cocky, smug, irritating wind-up merchant I know, and one who likes nothing better than poking fun at me...

AS: 'Why should I be nervous of you?'

PM: 'Because I have a lot of ammunition to fire at you.'

AS: 'Listen, I've had Blair's top lawyer [the former Attorney General, Lord Goldsmith] cross-examine me in court and he lost. So you carry on.'

PM: 'What does it feel like to be the most disagreeable, over-opinionated, polarising and divisive person on British television?'

AS: 'You talking about yourself?'

PM: 'No, I'm talking about you. Do you dispute any of those descriptions?'

AS: 'Absolutely. Go through them again...'

PM: 'Disagreeable.'

AS: 'Erm... not really, no.'

PM: 'Oh come off it, you're the single most disagreeable person I've ever met. Even in the planning of this interview you were uniquely disagreeable.'

AS: 'Sometimes I disagree just for the sake of it, just to annoy people.'

PM: 'Do you admit to being over-opinionated?'

AS: 'I'm not over-opinionated, because I'm always right. And anyway, this is pot bloody kettle stuff, isn't it?'

PM: 'Do you accept you're polarising and divisive?'

AS: 'I don't think there are many haters. On social media, compared to you I'm the most beloved person in the world.'

PM: 'How many people follow you on Twitter?'

AS: '5.3 million.'

PM: '6.4 million follow me. So I have over a million more followers than you, which makes me about 20 per cent more popular than you.'

AS: 'No, that doesn't mean they like you. They just follow you to laugh at you.'

PM: 'If we had a physical fight, who would win?'

AS: 'You're a big boy and I'm 71 years old, so you would. You're 18 years younger than me and weigh about ten stone more.'

PM: 'When was the last time you had a fight with someone?'

AS: 'In the early Seventies in my factory. I chased a bloke out into the street and whacked him. He was being insubordinate. He was a driver delivering to another business on another floor and kept his finger on the bell for hours, driving me mad. Eventually I went down to him and said, "What the hell do you think you're doing?" He was the size of Ray Winstone and came running at me like a flaming lunatic, so I thought I had no choice but to whack him over the head with a clothes rail. Then he whacked me a couple of times before others ran over and pulled us off each other.'

PM: 'What's the closest you've come to punching someone since then?'

AS: 'I think about doing it every single day!'

PM: 'You recently said you want to have Botox?'

AS: 'No, I do not.'

PM: 'You did. You told your Apprentice winner Dr Leah Cotton that if she made £1 million with her cosmetics business, you'd have Botox.'

AS: 'Yes, but there's more chance of getting struck by lightning. Let her make a million quid and I will reluctantly have Botox. A promise is a promise.'

PM: 'Why have you got so little faith in your winner?'

AS: 'I've got a lot of faith in her. But if she makes a million, it will be a miracle.'

PM: 'It wouldn't be the first time you've had plastic surgery, would it...'

AS: 'I had my eyes done in America, around the same time you had your teeth done...' [FYI: I've not had my teeth 'done'.]

PM: 'Was it just vanity?'

AS: 'Vanity and also because the bags under my eyes were getting on my nerves.'

PM: 'How much did you pay to remove the bags?'

AS: 'I can't remember.'

PM: '£20,000?'

AS: 'NO! Don't be ridiculous.'

PM: 'Well if you can't remember, how would you know?'

AS: 'Because I know I wouldn't spend that amount on it.'

PM: 'Were you pleased with the results?'

AS: 'Yes, though I was very bruised for a while.'

PM: 'You've obviously dyed your hair too?'

AS: 'WHAT?! Don't be daft, this is natural grey, mate! Ask Ann - she'll tell you. Can you imagine me with jet black hair?'

PM: 'You've just come from making a speech in the House of Lords attacking Jeremy Corbyn for being anti-Semitic. You're Jewish but an atheist, right?'

AS: 'Yes. I am proud to be Jewish. I'm British first, but proud to be Jewish too.'

PM: 'Yet you're not religious?'

AS: 'I don't practise religion, no.'

PM: 'You don't believe in God?'

AS: 'No, no, no.'

PM: 'You've never prayed?'

AS: 'No! I mean, I had to as a young boy when I was taught all that stuff. My parents were a bit religious. But not since then.'

PM: 'What do you think happens to you when you die?'

AS: 'That's it, son. I believe in the science. Has anyone ever actually come back? Even Houdini hasn't come back. I say if there's some God up there looking after everyone, why did the Holocaust happen, why do so many wars and atrocities happen? Why the hell did He allow it to happen? So there's no God, everything can be explained. I'm a scientist.'

PM: 'When you say you're a scientist, what actual science credentials do you have? You're not exactly Galileo or Professor Stephen Hawking, are you?'

AS: 'No. But I'm a doctor of science from Brunel University.'

PM: 'You mean they gave you one of those hats but nobody's quite sure why?'

AS: 'I know a lot about science. Go on, ask me any question.'

PM: 'OK, what's a black hole?'

AS: 'I... erm... [long pause]... I don't know.'

PM: 'Exactly. Stephen Hawking knew, which is why he was a proper scientist and you're not.'

AS: 'Load of rubbish. He made it all up. Fiction.'

PM: 'How do you know that if you don't even know what a black hole is?'

AS: 'Black holes don't exist.'

PM: 'How do you know?'

AS: 'Because I don't believe in God.'

PM: 'What's God got to do with black holes?'

PM: 'So just to clarify, you, as a doctor of science, think Stephen Hawking, the greatest scientist of my lifetime, didn't know what he was talking about?'

AS: 'He just came up with that stuff about black holes as a good talking point. He could have said anything. He couldn't prove it.'

PM: 'What do you think of Jeremy Corbyn?'

AS: 'He's very dangerous. He's an anti-Semite, I'm convinced of that. And I think he has very dangerous policies. If he ever gets into Number 10, it will be the day Britain dies.'

PM: 'You were always a Labour man, but left the Party after Ed Miliband became leader. Why?'

AS: 'Because Miliband completely messed things up. His decision to make Labour Party membership cost just £30 led to Corbyn later becoming leader. Madness.'

PM: 'Why would a Left-wing working class man like you hate Corbyn?'

AS: 'He doesn't like people like me who accumulate wealth.'

PM: 'He thinks rich people like you should pay more tax.'

PM: 'Should you pay more than you're currently paying?'

AS: 'No. I already pay 45 per cent.'

PM: 'Why not redistribute your wealth a bit more?'

AS: 'Because it becomes pointless and demoralising - you lose the will to employ more people or run a successful enterprise, if you're just going to give it all to someone like Corbyn to squander on God knows what.'

PM: 'What makes a good leader?'

AS: 'Firm decision-making and having good people under you who can handle difficult issues. Stuff like the NHS, immigration and education is very complicated, you need experts to sort it out. And you have to deliver on your promises and tell the truth. Take Brexit, and all those lies that we were told about the extra £350m for the NHS and so on. I think [Boris] Johnson and [Michael] Gove should be prosecuted for those lies. If, say, 25 per cent of people who voted to leave did so because of that NHS lie, then that lie changed the result of the referendum and will now result in a bloody nightmare. People should be made accountable.'

PM: 'Was David Cameron a coward for not staying on to sort out the mess?'

AS: 'Possibly. But who'd want to be Prime Minister? You get blamed for absolutely everything. There must come a time when the elation of sitting there in Number 10 is replaced by a feeling of "Bloody hell, do I really need all this aggravation?"'

PM: 'Would you ever do it?'

AS: 'Not in a million years! Your mate Donny Trump must be thinking to himself now... well, first of all, "I'm as thick as a plank so don't understand what's going on..."'

PM: 'He's not thick as a plank.'

AS: 'Well half a plank then.'

PM: 'No, he's not. You don't get to become President of the United States if you're thick as a plank.'

AS: 'He is. And he must be thinking now, "Is this all worth it?" Actually, with his ego, he probably isn't. No, take that back. He's probably still loving it all.'

PM: 'Predictions have never been your strong point. You once predicted, and Trump tweeted you to remind you of this, that the iPod would be "dead, kaput by Christmas". That was in 2005 and Apple has sold 350 million iPods since then. Do you admit that was one of the world's worst-ever predictions?'

AS: 'I suppose you could say there was a... miscalculation.'

PM: 'You're making a lot of admissions of being wrong today, you going soft in your old age?'

AS: 'I just tell the truth! I'm not a tabloid editor who distorts the truth.'

PM: 'During the US election campaign, I told Trump you had said you could write a bigger cheque than him and he replied you were "so low-level on the financial scale" that you didn't qualify to host The Apprentice...'

AS: Snorts with derision. 'He's talking rubbish.'

PM: 'Trump also tweeted: "Sugar, why don't you tell the public what you're really worth - they'd be very disappointed." How much ARE you worth?'

AS: 'Just under a billion... dollars... or pounds...'

PM: 'Which one?'

AS: 'At the moment, probably dollars.'

PM: 'So in Britain, you're not actually a billionaire, you're a millionaire?'

AS: 'I'm a multimillionaire. And I might be a billionaire in America and I'm certainly one in Japan.'

PM: 'Would you like to be a billionaire in Britain?'

AS: 'Not really, I'm too old now. I don't need any more money.'

PM: 'What's the best thing about being disgustingly rich?'

AS: 'The only good thing about being very rich is having the satisfaction that you don't have to rely on any third party to look after yourself or your family. That you can do what you like, when you like, and no one can stop you.'

PM: 'What's the worst thing about being disgustingly rich?'

AS: 'Nothing.'

PM: 'A lot of very rich people are very unhappy.'

AS: 'I'm not, I'm a very happy-go-lucky chappy, as you know. Once you reach a certain level, wealth doesn't matter. I've got everything I want and if I want something, I'll just go and buy it.'

PM: 'What's the last really extravagant thing you bought?'

AS: 'A really beautiful diamond for my wife on our 50th wedding anniversary last year. And before you ask, no I won't say what I spent, but it was a lot.'

PM: 'God she's earned that... some of the serial killers I've interviewed haven't been given sentences as long as Ann's.'

AS: 'I know, poor girl.'

PM: 'Are you a good husband?'

AS: 'Absolutely.'

PM: 'Yet you once sent Ann a birthday card signed: Best wishes, Alan Sugar.'

AS: 'That was hilarious. Now I do it purposely.'

PM: 'Do you have a romantic bone in your body?'

AS: 'No. I buy her things on her birthday or our anniversary, and take her to dinner. What more do you expect me to do?'

PM: 'Did you ever change a nappy for any of your kids?'

PM: 'Ever put the bins out?'

AS: 'Yes. I actually did it three days ago because my housekeeper is on holiday.'

PM: 'Did it feel weird?'

AS: 'No! Why should it feel weird? What's the matter with you?'

PM: 'When was the last time you bought a pint of milk?'

PM: 'How much was it?'

AS: '15p or something?'

PM: 'What? Where did you buy it, straight from the cow's udder?'

AS: 'Tesco.' [Lord Sugar's PR lady interjected: '55p.']

PM: 'You never went to Tesco or bought a pint of milk, you just made that up...'

AS: 'I sent someone to get it.'

PM: 'So you lied to me. How much is an average loaf of bread?'

AS: 'No idea, £2?'

PM: '£1. What about the price of a first-class stamp?'

AS: 'I know that, I use them all the time. 45p?'

PM: '65p. Your man-of-the-people claim is ridiculous, isn't it? You haven't got a clue how ordinary people live...'

AS: 'Knowing the price of a first-class stamp is not top of my priority list.'

PM: 'Do you ever send letters yourself?'

AS: 'Yes, but I don't lick the envelopes myself, I use a bit of wet white cloth. Disease!'

PM: 'You're sounding like Howard Hughes.'

AS: 'I am a bit like him yes, a germaphobic. I clean my hands at least three times a day. You touch stuff all day long, can't be too careful.'

PM: 'You had a big health scare recently with your heart?'

AS: 'I did. I had a lucky escape really. I wasn't feeling great so booked an appointment to have a scan. That morning, Ann and I did a 25-mile tandem ride, with me doing most of the bloody work, of course. Then we saw the doctor and he said I had a major block in my artery and could have had a heart attack at any moment. I could have literally dropped dead on that bike ride. It's a thing called the "Widow Maker" because so many die from it. The funny thing is when we were at the doctor's surgery waiting for the result, Ann was calling me a bloody hypochondriac, wasting her time. Then we both nearly passed out when the doctor said what it was and how dangerous it could be. Just think, I could have died and you'd have nobody to take the p*** out of any more.'

PM: 'I'd have paid tribute to you... shortly after I put a call into the BBC offering to take over as host of The Apprentice.'

AS: 'Of course you would... in fact, I might put it in my will that you should take over, just so everyone can see you f*** it up.'

PM: 'Do you like Trump?'

AS: 'No. I see through him. I meet lots of people like him in life. But you have to admire what he's done. He's the world's biggest bull*******, fantastic! He's unbelievable.'

PM: 'Have you ever met him?'

AS: 'No, I spoke to him on the phone once, before he went into politics. Didn't go very well. He'd had a dig at me in some interview when we were both hosting The Apprentice, so I spoke to him and said I always told the media when I was asked that he [Trump] is very good at what he does for the American market and he should say the same about me. He said, "Do you play golf?" And I said, "No", and that was the end of the conversation.

PM: 'Let me ask you about feminism, sexism and the #MeToo era. What do you make of it?'

AS: 'I've got no comment to make, it's totally nuts. I'm 71 years old and the world, as you regularly say on Good Morning Britain, has gone nuts. On that, I agree with you.'

PM: 'Are you a feminist?'

AS: 'What's a feminist?'

PM: 'You tell me.'

AS: 'I don't know what it is. Define it. I don't know if I am one or not, I'm frightened to say.'

PM: 'Do you believe in gender equality?'

AS: 'Yeah, why not? I like women in business, they're great. Better than men in many cases.'

PM: 'Then you're a feminist, congratulations.'

AS: 'I am? OK good, you learn something every day.'

PM: 'Why are you frightened of admitting you're a feminist?'

AS: 'I'm not a feminist.'

PM: 'You just said you were.'

AS: 'I could be a feminist, yeah.'

PM: 'You could be, or you are? Say the words 'I am a feminist'.

AS: 'I am a feminist! There you are.'

PM: 'What do you make of the #MeToo scandals?'

AS: 'Unacceptable behaviour, of course, but it goes back to the Hollywood casting couch and people like Weinstein allegedly took it to the next level.'

PM: 'Have you had to change your own company working practice as a result of it all?'

AS: 'As time has gone on, my staff have told me about various changes to rules about working environments and health and safety and so on. But I have always treated people nicely, so if you go back in my history you'll never find anyone complain about the way I've treated them. There's been a lot of change in my lifetime, we now have maternity leave for women and men, for example.'

PM: 'You were branded a sexist for complaining that women take jobs and then go off to have babies.'

AS: 'I said that one of the problems that sits in the minds of employers is that you're not allowed to ask women about their intention to have children.'

PM: 'Do you still think that's wrong?'

AS: 'I do. I think if a lady wants a job, she should come in and say, "Look, I have two kids, I have a carer at home who looks after them, or whatever, and I want the job." I would think, This is a good lady, she's telling me up-front, yeah, good, why not?'

PM: 'What would be bad?'

AS: 'What would be bad is what's happened to us many times where ladies come to us knowing they're pregnant and not telling us, then springing it on us after a few months and then saying they want to go off on maternity leave and get paid. And so they do, and then at the end of the maternity leave they say, "Actually, I'm feeling a little bit depressed so I'm going to have a bit more [time off]." It curls off when you stop paying them. On four or five occasions, we've been told by HR people they just didn't want to come back to work anyway.'

PM: 'Should the law be changed?'

AS: 'I think we should be allowed to ask: 'Are you pregnant?'

PM: 'Women would say, 'It's got nothing to do with you whether I'm pregnant or not.'

AS: 'I want to be able to say, the job is from nine to five and I want you five days a week. Otherwise, I wouldn't be employing you. I need you here to do the work. So I need to understand if you're ever not going to be here.'

PM: 'But women have babies, it's a reality isn't it? Men don't have to do that.'

AS: 'Having said all that, I have to say there have been loads of examples in my company where women have been working for me, gone off to have babies, come back and are still working for me, no problem at all. Loads of them.'

PM: 'Would you employ Theresa May?'

AS: 'To do what? She's clearly not good at selling or marketing or manufacturing. She's good at politics but I don't need that.'

PM: 'Is she good at politics?'

AS: 'She thinks she is.'

PM: 'On Brexit, if we end up with no deal, would this country be paralysed?'

AS: 'Yes. No deal means the crossing of merchandise and goods across the border comes to a complete standstill until new rules, regulations and tariffs are hammered out. That takes a lot of time.'

PM: 'What phone do you use?'

AS: 'Samsung S9. Brilliant phone. iPhones are rubbish by comparison, technically inferior.'

PM: 'When you see the astonishing success of tech companies like Google, Facebook, Amazon and Apple, do you feel like you missed out?'

AS: 'Yes. I feel like Jimmy Greaves when he gets asked what modern footballers get paid. If I was reinventing myself again, I'd be Google or eBay, one of those.'

PM: 'You were just in the wrong era...'

AS: 'Wrong place, wrong time.'

PM: 'You told the Guardian last year that you're "immune to disappointment". Is that true?'

AS: 'In business, yes. In my personal life, I'd be very upset if someone close to me did something really bad.'

PM: 'What's been the saddest thing that's ever happened to you?'

AS: 'Obviously, bereavement, losing a parent. That's sad.'

PM: 'What would your parents have made of your success?'

AS: 'They lived long enough to see some of it, and they were very proud. My brothers and sisters are very proud because we all grew up in a council flat together, then they came with me to the House of Lords for my investiture, so they were very proud.'

PM: 'Who gets your millions when you die? Would you leave it to your three children?'

AS: 'Yes, the majority of it will be handed down.'

PM: 'Given you never had money handed to you, why would you do that to your children?'

AS: 'Because my kids are great, they have been brought up in the Sugar style, to work. They're not Ferrari-driving, cocaine-snorting... you know, you've met them. [I have, and they're all delightful people.] They're hard workers and run the businesses and that's why they deserve everything they've got and will get. It's not been easy for them. I think they've done very, very well considering they were a rich man's son.'

PM: 'They're all remarkably well-adjusted, but I put that down to their mother...'

AS: 'Maybe! But I kept them under control when they were younger.'

PM: 'What is the Sugar ethos?'

AS: 'Down-to-earth, level-headed, don't be flash, treat people nicely, that's it.'

PM: 'Now, I have to ask you about The Apprentice. I don't really want to, but I'll grit my teeth and get through it. Usual collection of brain-dead, deluded, narcissistic halfwits?'

AS: 'Usual bunch of wannabes, but some great characters and fantastic tasks. I enjoyed filming it tremendously.'

PM: 'How long will you keep doing the show?'

AS: 'At least three more years because that's the contract I signed. After that, I don't know.'

PM: 'Thank you for your time, it's almost been a pleasure.'

AS: 'For you, maybe. Now p*** off Morgan! I've got work to do.'

'The Apprentice' is at 9pm, Wednesdays on BBC1, followed by 'You're Fired' at 10pm on BBC2. Catch up on BBC iPlayer

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Alan Sugar and Piers Morgan in the ultimate slagging match

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I've known Lord Sugar for 25 years. Contrary to the deliberate perception of mutual enmity that we fuel on Twitter, we're actually very good friends. Yet we're the kind of friends who delight in mocking each other at every opportunity - especially in public.

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weigh in competition with rival Piers - charity donation

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Alan Sugar Goes Head to Head With Piers Morgan for Charity | Good Morning Britain

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Great Ormond Street- Piers and Lord Sugar

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Great Ormond Street- Piers and Lord Sugar

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Friendship/rivalry comes out with a positive charitable response

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Often discussed in terms of his wealth - business celebrity

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The Apprentice is coming back to our screens tonight, which means more in-team bickering, boardroom squirming and hilarious sales pitch fails.

As always, the guilty pleasure TV show, which looks for the next bright spark in the business world, will be headed up by ruthless mogul Lord Alan Sugar.

Contestants will spend the next 12 weeks trying to impress the ex-Amstrad boss that they're worthy of his investment, in a series of gruelling tasks that will pit them against one another on the salesfloor.

It's no secret that Lord Sugar has banked some serious cash over the years - he regularly mentions his nose for a good investment in the boardroom - but exactly how rich is he?

Well, let's just say he wouldn't be short of buying a round at the pub.

Lord Sugar is reportedly worth £1.25 billion, sitting just shy of the top Sunday Times' top 100 UK rich, at number 103.

To put that staggering figure into perspective, he's four times richer than the Queen.

The super savvy business mogul doesn't earn anything from The Apprentice, choosing instead to donate his fees to Great Ormond Street Hospital.

He gets the majority of his fortune from his property company Amsprop, which he owns alongside his son, Daniel Sugar, who acts as MD.

The company invests in commercial property across the capital, making large sums by selling many of their buildings on for a significant profit.

The firm notably sold sold Burberry's Haymarket store on for double the price they bought it for - raking in £65 million on a property that cost them £31.5 million.

Lord Sugar was born in Hackney, East London and left school at the age of 16. He began selling radio aerials for cars and other electrical goods out of a van which he bought for £50 and insured for £8.

To afford this, he withdrew all of his postal savings which totalled just £100.

Just five years after he left school he set up his first business, establishing electronics company Amstrad in 1968 aged 21.

The company was notable for making hi-fi turntable covers at a much cheaper rate than other competitors, after Lord Sugar invested £1,805 of his own money to buy an injection-moulding machine.

"I'm not an actual boffin. I don't understand the intricacies of the software and electronics...but where I had some success was in getting them to apply their skills in a commercial way, using the principles I'd learned working on market stalls as a boy," Lord Sugar said in his autobiography.

The Apprentice Past Winners - In pictures

At the height of its success, Amstrad was worth an estimated £1.2billion, however it was sold in 2007 to BSKYB for £125million.

On selling the company for a fraction of its former value, Lord Sugar told a BBC documentary in 2009: "I'm realistic. I mean what can you do? You can't keep crying in your beer."

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How rich is The Apprentice boss Alan Sugar?

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The Apprentice is coming back to our screens tonight, which means more in-team bickering, boardroom squirming and hilarious sales pitch fails. As always, the guilty pleasure TV show, which looks for the next bright spark in the business world, will be headed up by ruthless mogul Lord Alan Sugar.

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His strong opinion towards people who steal from underprivileged children

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Disgusting that xmas presents were stolen from @greatormondstreet kids . Replace them and send me the bill to @stylfile

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Disgusting that xmas presents were stolen from @greatormondstreet kids . Replace them and send me the bill to @stylfile

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Disgusting that xmas presents were stolen from @greatormondstreet kids . Replace them and send me the bill to @stylfile
— Lord Sugar (@Lord_Sugar) December 18, 2012

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Disgusting that xmas presents were stolen from @greatormondstreet kids . Replace them and send me the bill to @stylfile

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Disgusting that xmas presents were stolen from @greatormondstreet kids . Replace them and send me the bill to @stylfile

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Disgusting that xmas presents were stolen from @greatormondstreet kids . Replace them and send me the bill to @stylfile

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News article about Lord Sugar's generosity - noticed by the press

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Christmas presents for sick children which were stolen for from Great Ormond Street Hospital have been replaced.

Police say up to 20 presents, which had been bought using the hospital's charity fund, were taken between Friday and Monday.

Lord Sugar along with a number of electrical stores offered to pay for new presents.

Metropolitan Police Commissioner Bernard Hogan-Howe said he found it hard to imagine a worse crime due to the timing and the victims involved.

The stolen presents include portable DVD players, DVDs, Nintendo DS games consoles, games and toys.

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sick children's stolen presents are replaced in time for christmas. and finally

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Sick children's stolen presents are replaced in time for Christmas

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Christmas presents for sick children which were stolen for from Great Ormond Street Hospital have been replaced. Police say up to 20 presents, which had been bought using the hospital's charity fund, were taken between Friday and Monday. Lord Sugar along with a number of electrical stores offered to pay for new presents.

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Lord Sugar's Apprentice proceeds going towards charity

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If you've formed the impression from TV that he's a bit of a pit bull, remember there's a softer, more generous man inside.

Sir Alan Sugar's boardroom is the last place the five remaining contestants vying for a top job at his company on BBC2's cut-throat reality TV show The Apprentice would expect to find a charitable soul.

The man ranked 71st in last weekend's new Sunday Times Rich List with an estimated £790m fortune recently complained about his television persona, saying: "You don't get to see any of the light-hearted, friendly side because, as far as the TV producers are concerned, that doesn't put bums on seats."

Despite his ferocious temper and obstinate manner, Sugar is heavily involved in charity work. The Alan Sugar Foundation has reportedly donated more than £3m to charity since it was founded in 1986.

"We're an enabling charity supporting a number of good causes working in fields as diverse as education and the elderly," explains a spokesman.

"But Sir Alan is very private about who the foundation supports."

Sugar isn't so private about his backing for Great Ormond Street Hospital.

The entrepreneurial role model gave his fee for the second series of The Apprentice and royalties from the accompanying book to the charity, and even engineered a task in which his subordinates were instructed to create and design a calendar to raise money for the hospital.

He also donated to GOSH his fee from a series of recent National Savings & Investment TV adverts and his winnings from the Christmas special of Who Wants To Be A Millionaire?.

"I want to avoid people saying 'What's he doing that for? Hasn't he got enough money?'" says Sugar. "I really hate that feeling."

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The charitable side of... Sir Alan Sugar

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If you've formed the impression from TV that he's a bit of a pit bull, remember there's a softer, more generous man inside. Sir Alan Sugar's boardroom is the last place the five remaining contestants vying for a top job at his company on BBC2's cut-throat reality TV show The Apprentice would expect to find a charitable soul.

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Children in Need - Dragons Den meets The Apprentice 

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Children in Need - Dragons Den meets The Apprentice 

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Ability to use his wealth for less fortunate children

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Openly talks about how he does not think Corbyn is good in politics

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Lord Alan Sugar On Labour Party Leader Jeremy Corbyn | This Morning

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showing his more caring and charitable side of persona

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Lord Sugar visits EastEnders for BBC Children in Need

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Likable personality - openly discusses views and

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Lord Sugar on Donald Trump and he tries Snapchat

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Donald Trump Calls Lord Sugar a Small Timer

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Donald Trump Calls Lord Sugar a Small Timer

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Trump responding to Sugar's critique of him and his politics - Sugar does not care about what others think

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Donald Trump Calls Lord Alan Sugar A Small Timer | Good Morning Britain

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Has power over politics as a business celebrity

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Lord Sugar calls for second Brexit referendum

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business celebrity managed to bring out a diet book

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Original fame - business celebrity turns television celebrity

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Alan Sugar - Amstrad- 1985 Personal Computer World Show -

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Political views - respect for his political views as an influential business celebrity

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Lord Sugar: BoJo & Gove should be prosecuted over £350m bus 'lie'

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Invited onto TV chat shows that a lot of stars go on - including musciians and film stars - Really shows how he has transformed to a business star to TV celebrity

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Apprentice Special - Lord Sugar On The Graham Norton Show Full Interview (PART 1) (10-5-13).

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Political opinions respected as business celebrity - part of powerful persona

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Alan Sugar Slams Donald Trump | Good Morning Britain

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Persona of cruel and nasty - humiliating candidates 'for own good'

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Lord Sugar WRECKS the apprentices with facts and logic. Could YOU do better? 💅

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Sugar normally says you don't need an oxbridge degree to be successful - his own experience

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Vows to leave Britain if Jeremy Corbyn becomes Prime Minister

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Vows to leave Britain if Jeremy Corbyn becomes Prime Minister

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Open about Political views - speaking on tv show about it - his view matters

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Lord Alan Sugar Vows to Leave UK if Jeremy Corbyn Becomes Prime Minister | Good Morning Britain

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Exposes how Lord Sugar lives his life as a business celebrity

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Billionaire Lord Sugar's Rich lifestyle and Story  Full Documentary

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Title showing his 'don't care' attitude towards what other people think

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His beliefs and views - the way he goes about life 'the way I see it'

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From business celebrity to tv celebrity

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Makes opinions towards political leaders such as Trump clear through tw

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Donald pic.twitter.com/ZiCGGPoUxV
— Lord Sugar (@Lord_Sugar) January 8, 2019

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Rude response on twitter to followers who he disagrees with - outspoken

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Do you practice being a tw.. or does it come naturally. You are a total ignorant moron...."cos he is right he can demolish democracy"   what the hell are you talking about https://t.co/tlul8ImN4k

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Do you practice being a tw.. or does it come naturally. You are a total ignorant moron...."cos he is right he can demolish democracy"   what the hell are you talking about https://t.co/tlul8ImN4k

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Do you practice being a tw.. or does it come naturally. You are a total ignorant moron...."cos he is right he can demolish democracy" what the hell are you talking about https://t.co/tlul8ImN4k
— Lord Sugar (@Lord_Sugar) December 13, 2018

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Do you practice being a tw.. or does it come naturally. You are a total ignorant moron...."cos he is right he can demolish democracy"   what the hell are you talking about https://t.co/tlul8ImN4k

# data[].attributes.attachment_link.metadata.attachment_props.original_text
Do you practice being a tw.. or does it come naturally. You are a total ignorant moron...."cos he is right he can demolish democracy"   what the hell are you talking about https://t.co/tlul8ImN4k

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Do you practice being a tw.. or does it come naturally. You are a total ignorant moron...."cos he is right he can demolish democracy"   what the hell are you talking about https://t.co/tlul8ImN4k

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Persona is very open about opinions and what he does and does not like

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Look at this  they have nothing to do . I told him to pi.. off.
Hello Lord Sugar, I’m a reporter for The Sun Online. We’re running a story on your tweet, which read:  People have accused the tweet of being homophobic. Do you have a comment you’d like to add? Thank you, Alex

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Look at this  they have nothing to do . I told him to pi.. off.
Hello Lord Sugar, I’m a reporter for The Sun Online. We’re running a story on your tweet, which read:  People have accused the tweet of being homophobic. Do you have a comment you’d like to add? Thank you, Alex

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Look at this they have nothing to do . I told him to pi.. off.
Hello Lord Sugar, I’m a reporter for The Sun Online. We’re running a story on your tweet, which read: People have accused the tweet of being homophobic. Do you have a comment you’d like to add? Thank you, Alex
— Lord Sugar (@Lord_Sugar) December 24, 2018

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Look at this  they have nothing to do . I told him to pi.. off.
Hello Lord Sugar, I’m a reporter for The Sun Online. We’re running a story on your tweet, which read:  People have accused the tweet of being homophobic. Do you have a comment you’d like to add? Thank you, Alex

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Look at this  they have nothing to do . I told him to pi.. off.
Hello Lord Sugar, I’m a reporter for The Sun Online. We’re running a story on your tweet, which read:  People have accused the tweet of being homophobic. Do you have a comment you’d like to add? Thank you, Alex

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Look at this  they have nothing to do . I told him to pi.. off.
Hello Lord Sugar, I’m a reporter for The Sun Online. We’re running a story on your tweet, which read:  People have accused the tweet of being homophobic. Do you have a comment you’d like to add? Thank you, Alex

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Friendship with Piers Morgan - mocking his friendship with Trump

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Piersy your mate Donald is reviving a Micheal Jackson song @piersmorgan pic.twitter.com/M3tOk1KuNZ
— Lord Sugar (@Lord_Sugar) January 7, 2019