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A strong innovation framework acts as the biggest driver for change in this challenging business scenario. It helps in sharing a common plethora for exchange of ideas and opinions to support business operations within its entirety. It acts as a supportive model for allowing business professionals to engage in healthy business operations and acquire sufficient and innovative ideas to complement the actions. Considering the intense competition in today’s business world every organisation is planning to indulge in innovative functions to render a lifelong credibility to the organisation and rationalise the execution of modernised technologies and ideas to suit the external altercations.

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Qantas airline is considered to be the biggest airline organization in Australia and are by far the largest in terms of fleet size, international and national flights. The consistency in the company growth curve is reflective of its critical success factors and its relentless efforts in delivering quality service to the nation and outside (Raynes & Tsui, 2019). This organisation is labelled as one of the most classic airline companies across the globe and had been serving the customers with great sense of responsibility and dedication. According to reports, Qantas Airlines constitutes of a total of 67% of the total market share of Australia and operates in equal quantum both within the country and outside (Adams, 2019). Having understood the challenges of the recent business changes, the company had intelligently engaged in mergers with Trans Australia Airlines and contributes to the comprehensive growth of the nation (O'Connell & Williams, 2016). The report is structured on the new and innovative ideas used by Qantas airlines to ensure business growth and prosperity.

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The primary objective of Qantas Airlines has been to deliver end-to-end customer satisfaction and achieve the top quartile Total Shareholder Returns (TSR) relative as per the ASX listen 100 best Airlines companies (Taneja, 2016). Thus, the innovative thought process of the company is considered to free flow within management and signifies the consistency in operations. With a new financial framework, the company is able to deploy a prudent approach in strategically handling innovations and new product and services developments to suit the customer needs. With the launch of the new accelerator program, Qantas aspires to unfurl the innovative ideas that can be enjoyed by the travelers of the airlines

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Thus the above discussion shows that the primary areas of concern for Qantas airlines are customer satisfaction and traveller safety. In this regard, I would like to suggest that my innovative framework would focus on implementing the service innovative framework in order to make the services more convenient to the users. The longest flight conducted by Qantas on March 2018 had been a disaster that led to significant amounts of customer dissonance and dissatisfaction.

Thus the use of the service innovative model would play a crucial role in addressing the comfort zones of the travellers and make the services more customers oriented. The employees must be agile in capturing sufficient feedback from the customers and offer them assistance at all times. Considering the scope of operations for the company, the implementation of open innovation and crowd sourcing would enable the company to gather customer ideas and opinions to suggest innovative infrastructure.