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DD not available near me so i dont actually know what their coffee tastes like. But im assuming they ad is for the everyday american consumer

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Starbucks
Their dragon drink is amazing. I only go for specialty drink on occasion

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More like a movie trailer and more educational (Starbucks)

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Felt more comforting

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We love you Deborah! What a great prof!

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The commercial is like a trailer!! More about the coffee

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This advertisement gives a more local and communal feel to it, shows that no matter what you're doing or who you are, Dunkin Donuts is a brand that is reliable

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wanna Make a connection with their customers.

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I like this class

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I’d prefer dunken donuts because the system seems a whole lot easier, as to Starbucks that isn’t all that great to me personally speaking or typing..lol

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they promote you to enjoy your coffee while staying at the facility.

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The advertisement made by Starbucks portrayed it as if it were a movie which made it more enticing and showed it's different achievements, products and reviews

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Dunkin Donuts appeals more to people that wants more convenient and fast service by their product names. So people can read them easier and order with ease. Unlike starbucks, some people may not be familiar or not know how to read some of the products names.

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They showed a variety of people doing their daily jobs/ tasks and they all seem busy. DD portrays their contribution to people lives as they are available for everyone (typically Americans in this ad) from everywhere. People just want quick, simple coffee to boost up their energy and “survive” for the rest of the day.

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felt more like a movie trailer than a commercial. could show that visiting starbucks is a whole different experience than anywhere else

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starbucks created a movie theme, targeting their costumer service and showing the consumers that they're achieving new goals for better coffee. ie the temperature control

- they're also promoting to stay in the starbucks to drink your coffee, instead of showing the to go cups, they showed people taking the MUGS to stay.

- It was also more relaxing, the music would go higher than lower

- nobody talked in the commercial, but peoples faces were always filled with joy

- the message also stated that their different, they even showed a reward they got.