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Shoppers will be able to see details including suppliers' names, production countries, factory names and addresses across all garments and the majority of H&M Home products.

The new transparency layer will be rolled out across H&M's 47 online markets from today.

Customers shopping in store can access the same information by using the H&M app to scan price tags.

The retailer said sharing more details on where its products are made will make it easier for customers to make informed decisions.

"We're opening ourselves up to scrutiny because that enables accountability and drives change," Giorgina Waltier, sustainability manager for UK and Ireland (see box below) told Drapers.

In its last sustainability report published earlier this month, H&M revealed that more than half of all the materials it used in 2018 come from recycled or sustainable sources, up from 35% in the year before.

H&M's transparency strategy
Giorgina Waltier, H&M sustainability manager for UK and Ireland Why is the new transparency layer an important initiative for H&M?
Transparency is a key factor in being able to work more sustainably. H&M is 100% committed to a more sustainable future for the fashion industry and this is a big step forward for us - we're telling customers that we're willing to share and make our supply chain open.
How did you implement the transparency layer?
We launched a testing phase with the H&M Conscious Collection to try out the technology in 2017. We've had the information [about where product comes from] for some years, so it wasn't that this data wasn't available to H&M, but we had to build a way of sharing it that resonated with the customer and didn't alienate them.
Has the initiative been driven by consumer demand?
It is something that we've heard from customers that they want, but this decision goes beyond consumer demand. We believe we have to share this information because it is our responsibility to empower customers and create sustainable shopping experiences. We also want to push the rest of the industry to act in a similar way to help drive out injustices. H&M is the second biggest fashion retailer in the world and we know that if we take some big bold decisions, it helps the rest of the industry move along a little bit. We all know that there are some big issues when it comes to sustainability, and collective action is needed for systemic change.

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H&M to list suppliers' names on all garments

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Shoppers will be able to see details including suppliers' names, production countries, factory names and addresses across all garments and the majority of H&M Home products. The new transparency layer will be rolled out across H&M's 47 online markets from today. Customers shopping in store can access the same information by using the H&M app to scan price tags.

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Recycled by PrettyLittleThing features 151 products including cycling shorts, joggers, crop tops and skirts.

PrettyLittleThing CEO Umar Kamani said in an Instagram post: "This is another step in the right direction towards sustainable fashion. We know this isn't the answer to everything, and our aim is to continue to learn new ways and adapt new methods in which the business as a whole can become more sustainable and responsible in terms of protecting the planet for the future."

Earlier this week PrettyLittleThing announced a partnership with clothing-recycling app Regain in an effort to divert consumers' unwanted garments from landfill.

The app, whose partners include Boohoo, Missguided, New Balance and Superdry, allows users to unlock discount codes by donating unwanted clothes at local pick-up points.

PrettyLittleThing was among several fast fashion retailers called upon to give evidence before the environmental audit committee last year.

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Recycled by PrettyLittleThing features 151 products including cycling shorts, joggers, crop tops and skirts. PrettyLittleThing CEO Umar Kamani said in an Instagram post: "This is another step in the right direction towards sustainable fashion.

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The app, whose partners include Boohoo, Missguided, New Balance and Superdry, allows users to unlock discount codes by donating unwanted clothes at local pick-up points.

Announcing the partnership on Instagram, PrettyLittleThing co-founder Umar Kamani said: "UK we've partnered with [Regain] to encourage you to send back your old clothes in return for some amazing PLT discounts ... let's start making a difference together to protect our amazing planet."

PrettyLittleThing was among several fast fashion retailers called upon to give evidence before the environmental audit committee last year.

Chair of the committee Mary Creagh wrote letters to Asos, Amazon, Boohoo, PrettyLittleThing and Missguided requesting information on staff wages, lifecycle of garments sold, and their strategies for the reduction of the environmental and social impact of their businesses.

PrettyLittleThing did not appear before the committee.

The retailer recently submitted plans to convert an abandoned warehouse into a new, 65,000 sq ft headquarters at Ancoats Works in Manchester.

The submitted details include plans for a conference and theatre facility, restaurant and gym in addition to open-plan offices, meeting rooms and social spaces. It is thought that the building will house 250 employees if the plans get the green light.

Environmental audit committee chair Mary Creagh was one of the speakers at the first Drapers Sustainable Fashion event. Read all the coverage here. And for sponsorship opportunities at next year's event, contact Paul Stewart, Drapers commercial director

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PrettyLittleThing partners with recycling app

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The app, whose partners include Boohoo, Missguided, New Balance and Superdry, allows users to unlock discount codes by donating unwanted clothes at local pick-up points. Announcing the partnership on Instagram, PrettyLittleThing co-founder Umar Kamani said: "UK we've partnered with [Regain] to encourage you to send back your old clothes in return for some amazing PLT discounts ...

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The environmental audit committee published its final report on the sustainability of the fashion industry today and said the government must "end the era of throwaway fashion" by introducing a 1p tax on each item of clothing produced to pay for better clothing collection and recycling.

It said the charge, which would form part of a new extended producer responsibility scheme, could raise £35m for investment in better clothing collection and recycling in the UK.

The committee said taxation should be reformed to reward companies that offer clothing repairs and reduce the environmental footprint of their products. It also advocated a penalty for companies that fail to comply with and report on the Modern Slavery Act.

Mary Creagh, chair of the committee, told Drapers: "Bad practice thrives in the dark. Fashion has been marking its own homework for too long. Retailers need to make sure they are environmentally and socially sustainable, not just abroad but at home as well. A change in law is required."

Become a sustainable business

Learn from Antibad, Asos, Bestseller, Burberry, Farfetch, Filippa K, Ganni, H&M, Isko, Kering, Marks & Spencer, The North Face, Timberland and many more stars of sustainability at the Drapers Sustainable Fashion event on 14 March at Studio Spaces in London.
Book your place now!
Retailers and trade bodies welcomed the report and restated their commitment to acting on the recommendations.

"We embrace the principles behind the environmental audit committee's recommendations," said a Primark spokesman. "We recognise that there is more to be done - that is why we have already committed to launching a customer-recycling scheme in our stores this year."

A spokeswoman for Marks & Spencer said: "At M&S we believe great clothes shouldn't cost the earth, and addressing the impact of making and selling clothes is at the heart of how we do business.

"We've had a commitment to zero waste to landfill since 2012 and we've made it easier for our customers to recycle via our Shwopping partnership with Oxfam, through which more than 30 million garments have been donated in the past 10 years. We know there is more to do and we remain committed to working closely with government, industry and our customers."

A Tesco spokesman said: "We're pleased the environmental audit committee has recognised the progress we are making on social and environmental issues across our clothing business. We want to ensure that the clothes customers buy from us are truly sustainable as well as great quality and value. By the end of this year, all our 100% cotton products will be made from Better Cotton Initiative cotton, we're making strong progress on eliminating the discharge of hazardous chemicals, and we're finding new ways of using recycled material in our products. It was also great to get recognition for the work of our 40-strong team of in-house human rights experts who work closely with all our non-food factories across Asia to ensure decent standards. We will continue to work in partnership with our suppliers, other retailers and brands to address the big challenges our industry faces."

Peter Andrews, head of sustainability at the British Retail Consortium, said retailers have taken steps to improve the environmental impact of their products: "Many of the clothes now on sale from leading retailers have lower environmental impacts. We know much more needs to be done, and through our Better Retail Better World initiative, retailers are taking collective action. UK retailers are committed to being global leaders in fashion sustainability and businesses who embrace sustainability now will be the ones who succeed in the future."

Adam Mansell, CEO of UK Fashion and Textiles Association, also welcomed the report but warned against insinuating there are simple solutions to tackling sustainability: "Rather than say the voluntary approach to sustainability has failed, I'd argue that the report highlights how some of these issues are much bigger than any one brand, retailer or even country can tackle in isolation. It is time for collective action, but it is important that we stop trying to make out there are simplistic solutions."

He added that although collaboration in the industry is required, consumer behaviour also needs to change: "We certainly agree that the fashion industry should come together to tackle these issues, but it is also worth noting that consumer behaviour will also play a significant part in a change.

"We actively encourage consumers to think very carefully about the volume and frequency of the clothing they buy, how they are made and what happens when they are no longer wanted. The consumer will need to accept that buying new clothes every few weeks or each season has an impact - in whatever conditions the goods are made."

The government has 60 days to respond to the report.

Find out how you can improve your sustainability credentials by attending Drapers Sustainable Fashion conference here

The committee's key recommendations

* Mandatory environmental targets for fashion retailers with a turnover above £36m.

* A new extended producer responsibility scheme to reduce textile waste with a 1p charge per garment on producers.

* The scheme should reward fashion companies that design products with lower environmental impacts and penalise those that do not.

* The report calls on the government to use the tax system to shift the balance of incentives in favour of re-use, repair and recycling to support responsible fashion companies.

* The government should follow Sweden's lead and reduce VAT on repair services.

* Lessons on designing, creating, mending and repairing clothes should be in the school curriculum.

* The government should publish a publicly accessible list of retailers required to release a modern slavery statement. This should be supported by an appropriate penalty for those companies who fail to report and comply with the Modern Slavery Act.

* The fashion industry must come together to set out their blueprint for a net zero-emissions world, reducing their carbon consumption back to 1990 levels.

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Retailers admit 'more to do' on sustainability

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The environmental audit committee published its final report on the sustainability of the fashion industry today and said the government must "end the era of throwaway fashion" by introducing a 1p tax on each item of clothing produced to pay for better clothing collection and recycling.

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The vast amount of data the average person leaves in their wake every day means that brands and tech companies will soon know us better than we know ourselves. Intelligence gleaned from consumers' online activity, revealing everything from their political persuasion to their favourite TV shows, is being used by brands and retailers in a bid to connect with them more deeply and, ultimately, boost sales.

Music streaming service Spotify, for example, pinpoints the emotional state its users are in based on the sort of music they are listening to, and where and when they are listening to it. Its user-data analytics are used by marketers on the platform targeting listeners, but economists at the Bank of England have also suggested they could be used to gauge the public mood. Spotify also uses data analytics to inform its advertising - one campaign poked affectionate fun at a listener who created an "I Love Gingers" playlist for Ed Sheeran songs.

These more sophisticated data analytics make the demographic profiling that brands have traditionally used to target people - such as age, gender and socio-economic status - look increasingly outdated. Brands are now looking to peoples' lifestyles, habits, interests and attitudes to understand what they will spend their money on. For example, a 2017 study by creative communications agency Krow in partnership with YouGov, showed that parents' purchasing decisions are influenced more by attitudes towards parenting and household management than by income, geography, family make-up or age.

Fashionable facts

H&M group is among the fashion retailers using a more tailored, data-driven approach.

"Every day, we are all exposed to a constant stream of messaging, and we have noticed a clear trend that consumers are tired of mass communication," an H&M spokesperson says. "By collecting data from our operations within the group, we can analyse how our customers feel about the products and what they are most inspired and excited about. Thus, we can adjust the styles we make and the quantities we order to fit their needs. Every customer is unique, and we want our communication to be tailored to reflect this."

Connecting with people's interests and passions is not only changing how fashion retailers target their customers - it is reshaping their businesses.

Gucci rebuilt its brand over the past few years in part by tuning into millennials' passions. The fashion house's recent decision to go fur-free was a direct appeal to younger consumers, who are more likely to be vegan or passionate about animal rights. Eco-friendly brands such as outdoorwear label Patagonia and H&M's Conscious Collection sub-brand are also targeting the growing swathe of consumers interested in sustainability.

Others, such as yogawear brand Lululemon and cycling label Rapha, have positioned themselves as community hubs orientated around fitness for like-minded customers.

Marketers are also segmenting people according to their tribe, or common interest, such as "health advocates" or "tech heads".

Tammy Einav is joint chief executive of advertising agency Adam & Eve DDB, whose clients include John Lewis and H&M. She says that, rather than ditching demographics, brands can combine them with data analytics for more effective targeting.

Focusing on people's life-stage is another way brands are tailoring their approach, Einav explains: "If a customer is happy to share data that they are expecting a baby with John Lewis for example, [the brand] will serve them relevant content through the journey - from maternitywear during pregnancy to clothing for children."

Follow the leader

Analysis of data, such as a customer's purchase behaviour or who they follow on social media, can be used to both adapt and create advertising campaigns.

Mark Halliday, chief data and digital officer at media agency Manning Gottlieb OMD, explains: "We might find that people who have clicked on ads and made a purchase also follow certain actresses on social media or have a passion for cinema. We'd then use this data to purchase posters near cinemas or [to devise] a data strategy around movie enthusiasts."

Dictating a specific product is for someone of a certain age feels a little bit dated

Tammy Einav, Adam & Eve DDB

Targeting audiences around passion points also helps brands to avoid the trap of stereotyping consumers. A survey from parenting site Mumsnet and sister site Gransnet, taken in September 2018, showed 78% of its users aged 50 or over feel misrepresented by advertisers who use their age rather than lifestyle or attitude to market to them. Some retailers are aware of this danger - in 2016, to help turn around its ailing fashion business, Marks & Spencer announced it would focus on attitude, not age.

"Dictating a specific product is for someone of a certain age feels a little bit dated as a way of approaching targeted communications," Einav says. "I don't think anyone in a particular age group wants to feel they're being marketed to for that age group."

The shift away from relying solely on demographics is also driven by brands wanting to provide a more personalised experience. Research by Boston Consulting in 2017 found that personalisation can boost businesses' revenues by 6% to 10%.

Tayyaba Malik, head of ecommerce at accessories brand Lulu Guinness, sees personalisation as a way for fashion brands to appear more inclusive and accessible to customers: "Personalisation, to a degree, is still relevant because it is important for the customer to see that they exist and matter from [the perspective of] a brand they admire."

Sportswear brands such as Nike and Under Armour use apps to source large amounts of data that then inform their approach to everything from marketing to product design. Under Armour acquired fitness apps MapMyFitness, MyFitnessPal and Endomondo to help it build the largest digital fitness community in the world. Through the apps, Under Armour can find out how often a user is working out, where the workout took place and how that person performed.

Cate Trotter, head of trends at retail futures agency Insider Trends, says this sort of insight helps to de-risk business decisions. "[Under Armour] knows the most popular month for a run and, based on that, they know when to start marketing running gear. They also know how running shoes compare with other [styles], and can put that into product development."

Fashion tech start-ups such as Stitch Fix, which makes recommendations to customers and delivers clothes based on those recommendations; Thread, a menswear platform offering personal styling; and fashion rental subscription service Armoir, take personalisation further.

We want to ensure that the conversations we strike up with our customers are relevant and timely

Aron Cody, Seasalt

Tim Grimsditch, chief marketing officer at Thread, points out the distinction between segmenting an audience and creating a truly personalised experience through artificial intelligence: "When you're segmenting, you're trying to slice down the population into steadily smaller pieces until you get a match. We don't look at it that way. Thread has a unique style profile that we build up based on what people tell us when they register and what we learn about them as we browse the site. It's properly one-to-one versus trying to guess what a tenth of the people on the site might be interested in."

Keep it relevant

Along with making shoppers' experience more personalised, ensuring your messaging is relevant to them is crucial.

Aron Cody is director of omnichannel insight and development at lifestyle retailer Seasalt. He says: "The ability to talk to customers during moments in their day is a privilege and we want to ensure that the conversations we strike up with our customers are relevant and timely."

But messaging does not have to be hyper-personal to be relevant, and highly personalised communications should work alongside mass marketing rather than replace it, says Adam & Eve's Einav: "There are channels where personalisation is key. But there's still a place for broadcast media and for brands to tell a story and talk about their point of view of the world."

Ultimately, the retailers that will succeed will be the ones that stay closest to their customers' individual needs, passions and desires, says Insider Trends' Trotter: "It's about seeing your customer as an individual and tailoring everything around that. The relationship with the customer comes first and that relationship comes from understanding the customer. Once you understand the customer, everything you do, all the experiences, communications and products, flow from that."

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This time it's personal: retail's customer data revolution

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The vast amount of data the average person leaves in their wake every day means that brands and tech companies will soon know us better than we know ourselves. Intelligence gleaned from consumers' online activity, revealing everything from their political persuasion to their favourite TV shows, is being used by brands and retailers in a bid to connect with them more deeply and, ultimately, boost sales.

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The survey by click-and-collect firm Doddle found that only two-fifths of consumers believe that retailers currently do a good job of offering sustainable options.

Younger consumers (18-24-year-olds) are adopting more environmental habits, with more than half of them (53%) planning to use direct home delivery less in future.

The poll also found that 59% of shoppers are trying harder to include multiple tasks in a single journey, with 54% of these saying it is in order to be more sustainable and reduce unnecessary emissions.

Tim Robinson, CEO of Doddle, said: "As shoppers continue to become more environmentally conscious, retailers need to mirror this in their offer. While convenience remains important for customers, it's not enough for sustainable delivery to be an add-on or afterthought any more - in an already tough environment, it will set brands apart in their battle for customer loyalty."

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UK shoppers vote for sustainability over retailer loyalty

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The survey by click-and-collect firm Doddle found that only two-fifths of consumers believe that retailers currently do a good job of offering sustainable options. Younger consumers (18-24-year-olds) are adopting more environmental habits, with more than half of them (53%) planning to use direct home delivery less in future.

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What Makes Turkey a Great Apparel Sourcing Destination for Europe?

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Over the recent years, Turkey has emerged to be one of the most prominent locations for sourcing in Europe. The fashion industry contributes a lot to the flourishing of the Turkish economy.

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CPIH: % change over 12 months - Office for National Statistics

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Portugal Manufacturing Production | 2019 | Data | Chart | Calendar

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Manufacturing Production in Portugal decreased 1.90 percent in March of 2019 over the same month in the previous year. Manufacturing Production in Portugal averaged -1.01 percent from 2001 until 2019, reaching an all time high of 8.50 percent in March of 2001 and a record low of -22.30 percent in February of 2009.

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Portugal Economy 2019, CIA World Factbook

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Portugal Economy 2019, CIA World Factbook

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The innovations taking place at the intersection of fashion and technology are profoundly amazing and transformative. In many respects, the fashion industry today bears little resemblance to that of a decade ago-and will change even more in the decade ahead.

Legendary businessman Peter Drucker famously said, "Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window." He's right, which is why I'm not going to try to predict the future here.

I am, however, going to energize your imagination with five trends that will help create that unpredictable future-trends that are taking shape right now, that Fashion GPS is tracking closely, and with which all of us in the fashion industry will need to grapple in the years ahead.

1. Wearable Technology Blurs the Line Between Tech and Fashion

What it's about: The most obvious examples of wearable technology today are Google Glass and a variety of smartwatches-but these are rudimentary first steps into the realm of wearable tech.

What happens, for example, when smart fabrics (you may already be aware of the San Francisco conference in April focusing on this trend) enable fashions to incorporate sensors that emit aromas or interact with the environment in different ways? Imagine fashions that alter their color or texture based on surrounding conditions of light, heat or sound.

Or, for another example, imagine fashions that seamlessly and invisibly incorporate biofeedback to support an individual's health and wellness. Would you like some smart-clothes to go with your smartwatch and smartphone?

Why it matters: The days of fabric as a strictly static resource are coming to a close-the days of fabric as an active (and interactive) resource are just beginning.

2. Fashion Week Becomes 52 Fashion Weeks Each Year

What it's about: Digital Fashion Week is something of a curiosity now, but it's the beginning of what could be a sea change in the fashion world.

Just as the internet and the 24/7 news cycle have been laying waste to weekly news magazines and daily newspapers, the hyper-networked fashion world to come is likely to transform any given Fashion Week into worldwide industry event that lasts 365 days a year.

This transformation will probably occur in stages, the first of which is global participation in local events. Live streaming of runway shows is already commonplace, and the impact of the social media component of those streams is only beginning to be understood and leveraged in a way that can benefit fashion brands.

Why it matters: Consider 1,000 people in New York and 1,000 people in San Francisco viewing an Amsterdam Fashion Week event. A new product hits the runway and the buzz in San Francisco is off the meter, while the reaction in New York is ho-hum at best. The retail implications for the brand presenting that product-and understanding the buzz both quantitatively and qualitatively-could make or break the product launch. That's a single data point. Now imagine a flood of data points 365 days a year.

3. 3D Printing Means Everyone Becomes A One-Person Factory

What it's about: If you haven't heard much about 3D printing, brace yourself: Imagine having a printer in your home or office that, instead of putting ink to paper, actually creates three-dimensional solid objects. Print a pair of shoes? A handbag? A dress? Yep: All of the above ... and more.

According to Forbes, 3D printing will be a $3.1 billion industry by 2016 and a $5.2 billion industry by 2020. I think those predictions are too conservative.

To understand how 3D printing will transform the fashion industry in the years ahead, compare and contrast life today with life before computers and smartphones and the internet. That's the kind of transformative change that will be brought about by easily affordable 3D printing.

Over the past 20 years, the near-ubiquity of computers has democratized information and media. Publishing and broadcasting, once available to just a privileged few, are now available to anyone with an idea and a laptop or tablet-and that idea can be made available to anyone on the planet with the click of a mouse.

Why it matters: Think about designers in offices, apartments and garages developing accessory prototypes-or engaging in full-on production without any middleman whatsoever. Or imagine designers creating scale models of-well, of models wearing the designs they've created; how might those scale models be used to popularize and sell fashion? The possibilities are endless. The impacts will be enormous.

4. Smart Use of Metadata Will Give Brands A Competitive Edge

What it's about: You've been hearing plenty in the news lately about metadata and the NSA, and you're probably familiar with metadata as it relates to web pages. But consider other kinds of metadata.

How customers and potential customers interact with online product databases (GPS Styles, for one example) can reveal patterns of interest and intent that can suggest which products have the greatest possibility for success.

Gathering metadata is the easy part: Every digital action leaves a footprint, and capturing those footprints is a relatively minor issue. However, as everything that everyone in the industry does takes on a digital component, the volume of data capable of being captured is incalculable. This begs the question of how to make sense of it all.

Why it matters: Knowing how to sift through the haystack of information to identify needles of insight that can help weave profitable new strategies-that's where the smart use of data-mining technologies coupled with strategic analysis will drive new avenues of success for fashion brands large and small worldwide.

5. Technology Will Make Everything You Know Today Obsolete in 10 Years

What it's about: Moore's Law states that the processing power of computers will double every two years. The term originated around 1970, and it's held fairly true since then (though some analyses of Moore's Law say the doubling occurs every 18 months).

In other words: A decade from now, the processing power of the average computer-or smartphone-will be 32 times stronger than it is today.

Imagine the seismic shifts that power will create: Those needles I referred to above might be easier for the entrepreneur to find. The digital capabilities of today's biggest fashion brands will be dwarfed by the startup brands of 2024. The technology trends starting to emerge today will accelerate exponentially over the coming decade.

Why it matters: The truly successful fashion brands of tomorrow will be those that can not only recognize and cope with the pace of change, but embrace it. They will be aware of both the megatrends and microtrends in our industry-and will be flexible enough to strategically act on them with bold conviction. The fusion of fashion and technology has just begun.

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5 Technology Trends Transforming The Fashion Industry | Launchmetrics

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The innovations taking place at the intersection of fashion and technology are profoundly amazing and transformative. In many respects, the fashion industry today bears little resemblance to that of a decade ago-and will change even more in the decade ahead. Legendary businessman Peter Drucker famously said, "Trying to predict the future is like trying to ...

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UK monthly Retail Price Index (RPI) 2019 | Statistic

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The Retail Price Index (RPI) is one of the main measures of inflation used to calculate the change in the price of goods and services within the British economy. The base month for the index is January 1987 where the index value was equal to 100, with months after this date based on the percentage change from this level.

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Average monthly fuel price of diesel in the UK 2015-2019 | Statistic

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Since January 2015, the average price of diesel fuel in the United Kingdom has increased noticeably. Despite initially dropping to a low of 101 pence per liter in February 2016, prices had reached a peak of 136.7 pence per liter by October 2017.

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This statistic shows the RPI (Retail Price Index) inflation forecast in the United Kingdom (UK) from 2017 to 2023. Such inflation is expected to rise every other quarter throughout 2017 to a peak of 4.1 percent in the fourth quarter of 2017.

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EU: unemployment rate 2019 by country | Statista

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The statistic shows the unemployment rate in member states of the European Union in August 2019. The unemployment rate in Spain in August 2019 was 14 percent.

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Pull & Bear was founded in 1991 with a clear mission to create clothes for young people around the world

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At H&M group, we believe it's senseless that so many clothes and discarded textiles end up in landfills. Recycling is one of many ways fulfil our goals towards a sustainable future. In 2018, we collected 20,649 tonnes of textiles for reuse and recycling through our garment collecting initiative. That's 16% more than last year and represents the equivalent of 103 million T-shirts.

Recycle old clothes and discarded textiles - instead of throwing them away.

Today, we see a fashion industry that weighs heavy on natural resources, and it simply cannot carry on in the same way as before. Plus, far too much textiles end up in trash bins and landfills - we're talking thousands of tonnes, regularly thrown away with household waste.

But - if we work thoroughly with recycling and reusing, rather than using up even more resources, we're onto something really good. Because one of many ways to tackle this issue is to change the way we make, use and dispose of clothing. This is one of many reasons you can drop off your old clothes and discarded textiles at some of our brand's stores.

"Drop off clothes and textiles from ANY brand, in ANY condition"

Garment Collecting at H&M

H&M was the first brand to launch this initiative at a full scale, with garment-collecting boxes in all stores around the world. The ambition has always been to make it as easy as possible for the customers to give their garments a new life. When you drop off your unwanted textiles in a H&M store (just ask for the garment-collecting box, often located next to the cash desks), you'll get rewarded with a voucher.

Monki wants your old clothes

At Monki, you can drop off your old garments and home textiles (in any condition from any brand) - like old tees or dresses, underwear, old socks, stockings, ripped tights - even old towels and sheets. So, head over to your nearest Monki store, leave your bag of unwanted textiles by the cash desk, and get rewarded with a sweet voucher.

You can now recycle in all Monki stores.

Recycle at & Other Stories

& Other Stories have, since the launch in 2013, established an in-store recycling program for their beauty packaging. For example: drop off an emptied tube of your favourite lip gloss and get 10 % off your next purchase - on not just beauty products, but the whole assortment. And since 2015, the stores in Belgium, Denmark, France, Germany, Italy, Netherlands, Spain, Sweden, United Kingdom and the United States offer in-store textile recycling.

Just bring in your old textiles and wish them good luck in their new life as insulation material, carpet underlay, stuffed toys or shoe insoles, among many things. And yes, you'll get a voucher at & Other Stories, too.

& Other Stories offers recycling of textiles and beauty packaging.

Give your garments new life at Afound

Afound is all about giving great fashion new life - your unwanted or worn-out garments and shoes included. At Afound, you can bring in garments, home textiles, and even shoes, in any condition from any brand. Just swing by your nearest Afound store and drop off your bygones by the cash desk. In return, you'll get a voucher to use next time your shopping at Afound. Win-win, right?

And then what?

Your old clothes are in the garment-collecting box. Now, our business partner I:CO takes over. They collect the boxes, and then sort the contains into three categories:

· Rewear - clothing that can be worn again will be sold as second-hand clothes.

· Reuse - old clothes and textiles will be turned into other products, such as cleaning cloths.

· Recycle - everything else is turned into textile fibres and used for things like insulation.

At I:CO, the textiles get sorted into three categories.

Long-term goals

Looking forward, we want to keep investing in new technological solutions to be able to reuse and recycle all textile fibres. Innovation is the key to achieving full circularity. That's why we are supporting ground-breaking companies such as re: newcell, Worn Again and Treetotextile.

The surplus is donated to H&M Foundation and split between social projects and recycling projects. H&M Foundation has partnered with HKRITA, The Hong Kong Research Institute of Textiles and Apparel, to develop technologies to recycle clothes made from textile blends into new clothes. The social projects are focused on equality and inclusion of marginalized groups. In addition, for each kilogram of textiles that H&M collects, 0.02 euros will be donated to a local charity organization. For more information, head over to hm.charitystar.com.

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At H&M group, we believe it's senseless that so many clothes and discarded textiles end up in landfills. Recycling is one of many ways fulfil our goals towards a sustainable future. In 2018, we collected 20,649 tonnes of textiles for reuse and recycling through our garment collecting initiative.

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We follow a clear principle when sourcing raw materials and products: source responsibly and sustainably.

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PULL&BEAR is rated "Poor" with 3.0 / 10 on Trustpilot

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Do you trust PULL&BEAR? Join 264 customers in voicing your opinion today! | www.pullandbear.com | Read 21-40 Reviews out of 264

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Our logistics centres must be highly flexible to handle orders from over 7,000 stores around the world - but they are also built and managed to the highest sustainability standards.

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Women's high waist denim cargo trousers with an extra wide fit, zip fly and top button fastening and side pockets.