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- Yes and will buy again

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*What adidas have that other brands don't have

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*What adidas have that other brands don't have

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- Originality of design
- Ultra boost
- Adidas's large funding for sponsorship
- Store ambience

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*Aspects when considering which brand to buy

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*Aspects when considering which brand to buy

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- Size and fitting
- Design
- Price
- Location of outlet
- Comfortable

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2 in store
2 online
1 both
influencers

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- Interested, will check it out

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- Comfortable
- Lightweight
- Sole

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- Need not want

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- More social media outreach
- ambassadors should be in the same age group to target certain segments
- Should focus on technical improvements instead of media
- Have more sponsorships and roadshows to have first hand experience

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- Design
- Comfortable
- Old shoe worn out

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2 were disatisfied= uncomfortable, unavailable shoe type
3 were satisfied= tempted to buy, bought ultraboost need not want

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- Stan smith

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- Interested

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- Brand positioning
- Different reputation about quality and comfort
- Specialisation in different type of shoes for different sports

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- Nike
- Adidas
- New Balance

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- Soccer
- Basketball

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- Stable job
- Enjoying their career

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- Dishonesty
- Lying

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- Family
- Friends

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- respect
- kindness
- resilience

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- Instagram
- Twitter

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- Not really
- Have Savings

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- Exercise
- Going out shopping

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- Active

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- Relationships between family and friends
- Doing what they enjoy
- Being genuinely happy

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*First thing that comes to mind about adidas 

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*First thing that comes to mind about adidas 

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three stripes!

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- Introvert, down to earth
- Outgoing