# data[].attributes.body
Dog walk, Dog beach, Dog competitions, Dog Parks

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By region/location (continent, country, state, neighborhood)

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By region/location (continent, country, state, neighborhood)

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Most Buyers will come from California. Other buyers will vary depending on location of shipment

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Benefits customers want from the product.

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Benefits customers want from the product.

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Customers have the knowledge that they are helping the environment when they purchase a dog leash from Project Eco Paws because the leashes are recycled from old rock climbing ropes.

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Age and generation that will use the product

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Age and generation that will use the product

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Gen Z (18-34) have the highest likelihood of owning a pet. Baby boomers account for 50 percent of all consumer spending in the US.
https://blog.avilar.com/2018/02/09/generation-z-is-here-are-you-ready/

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How big the pet is and how much the leash will hold according to the size and weight of the pet.

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Large Cities or Suburbs

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How often will the customers use the product.

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How often will the customers use the product.

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Customers will use the dog leash everytime they have to take their dog for a walk or if they see another dog in the neighborhood running amuck with no leash or owner.

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Maybe the ropes are too old and they could be subject to a rip or tear?

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Situations where the consumer will use the product.

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Situations where the consumer will use the product.

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When the consumer's dog has to go for a walk

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Any (male, female, or other).

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Each leash is recycled from old climbing ropes, this is a value because this means that the product is environmentally friendly.

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All climates suitable for pets.

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non-user, potential user, first-time user, regular user.

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new parents, retired with grandchildren, retired not grandchildren, young single, parents with child/children, etc.

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Attitudes towards this product will be very optimistic as the buyer will recieve a reliable leashe from Project Eco Paws and with one purchase the buyer has the knowlege that they are helping their local environment.

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Does a certain occupation use this product?

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Does a certain occupation use this product?

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Dog walkers?

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Laid Back, On the run, Firing on all cylinders, family lifestyle, suburban lifestyle, inner city lifestyle and even country lifestyle.

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Any.

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Innovators

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Any/all.

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Any.

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Any.

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Most pet owners are among very dense populations