# data[].attributes.body
How AirBnB did well?

Investing in people who can elevate your brand.
Listening to customers and pay close attention

# data[].attributes.body
AIRBNB

Disrupting hospitality market.

- cheaper than hotel.
- providing hospitality without having physical buildings.
- providing skill set as service (photographing rental listing, owners to use)

# data[].attributes.body
Q1.
- To maximise retention and recommendation via high NUX
- Having a simple and straightforward UX interface to reduce barrier of joining
- Address pain point of traditional transfers such as hidden transfer costs, high currency conversion rates, instant transfer
- Increasing daily card usage so that Revolut will become part of customers' lives and a everyday card instead of only a travel card

Q2:
- Tapping on the first adopters to refer their friends thus making it viral and growing their customer base
- Focusing a lot on customers experiences and creating AHA moments
- Reaches for business users with personal profiles
- Understand their users and make changes to product quickly to address the maximum needs of the users

# data[].attributes.body
Click on the link below!

# data[].attributes.body
Write down the details of what you would do.

- offers a bundled of color pack and show the finishing of the end product
- Suggested colour palette that achieves the finishing end product

- can also add a starter pack (with tools required for first timers)

# data[].attributes.body
3. Simplify choices. Make it easy to choose

# data[].attributes.body
Write down the details of what you would do.

- tie up with skateboardings companies like Vans to give a small trial set to paint your skateboard, free classes to community to demo how to paint/customize your skateboards, do a PWP (i.e free paint set when you purchase something, get the paint set at discounted price)

# data[].attributes.body
Write down the details of what you would do.

# data[].attributes.body
1. What do you think was the most interesting tactic that they used to grow?
2. What mindset and skillset do you think contributed to their success?

# data[].attributes.body
5. Partner with another company to share audience

# data[].attributes.body
3: $500 on Offline Events - to attract likeminded people to increase brand presence
- tie up with skateboardings companies like Vans to launch the events
- sponsor skateboarding competitions and "GO skateboarding day" where the skateboarders get together