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E - Newspaper
This is extremely different compared to the text used for an E - Magazine. The text used is usually much more formal. This is because the topics addressed in them are usually much more heavier. Since they usually discuss politics and other current issues in the world. The purpose of the E - NewsPaper is to educate them about these issues while at the same time, usually slightly biased in order to persuade you to feel one way or another.

However, Magazines are usually far more light hearted and informal. The worst you can find usually is celebrity gossip. These magazines are instead designed to entertain the reader about topics the magazine is based on. They also try to persuade their audiences to think a certain way. But this is on much milder subjects.

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To promote
this promotes books. They manage to do this by advertising their books for very low prices (£2) in large font on the top of the screen. This would attract potential buyers, since they would believe that they are getting a bargain from purchasing from their website. They also show books from a wide variety of genres, which would attract people from numerous target audiences because they are fans of the genre. An example of this is the book called "13 reasons why". The cover says "If you're listening, you're too late." This makes it clear to the reader that this is about suicide, this would make them wonder why she died, leading them on to reading the book.

Where is this product targeted?
This product is targeted towards a large target audience. However, the e - book 13 reasons why is targeted towards a teenage audience, this is because the show is about teenagers and the issues that come with high school. However it is unsuitable for any younger age demographic due to the violent themes featured in it.
This is suitable for both genders.
The social grades are roughly E - C2 (non working - skilled working class). This is because of the fact that the target audience are between teenagers to young adults. So most likely, they are simply too young to work or have a high paying job. Since generally speaking their first jobs may not be high paid.

What platforms can be used to access it?
This can be accessed on the computer through the internet, along with mobile devices such as, phones, tablets, iPads and iPods. This is extremely easy to access which makes it easier for the company to promote their products. This is partially why 13 Reasons Why is so successful

Link to  E - Book referenced:
https://www.whsmith.co.uk/ebooks
https://www.whsmith.co.uk/products/thirteen-reasons-why/9780141931647

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To Promote
The whole point of the trailer is promotion. They write that "everyone will know her name" before cutting to scenes of destruction. Which fits with the horror genre, what is also worth mentioning is that towards the end there put "Call Carrie 1 (207) 404-2604". At the end. This is would make the trailer watchers feel very curious and intrigued, this would make them want to try out the phone number to see what happens. This would help promote the product. Since there is an alleged haunted phone number, people would talk about it and post about this via social media, allowing the trailer to engage more interest than they would with out the phone number alone.

To Entertain
The creators cleverly use text to portray the horror genre to attract a target audience which is a fan of the genre. They used the quote "in every neighbourhood there is one family, with a secret." You then find out that her mother is deeply religious and her daughter has powers where she can move objects with her mind. The situation gradually spirals out of control. This would excite fans of the horror genre because they are semi aware of what would happen next and would be eager to see it. This is another example where text that links with the genre can be targeted towards a set target audience.

Where is this product targeted?
This is geared towards the teenage audience because this is also about a girls experiences in high school. But this would not be appropriate for young audiences because of how violent it is.
This is for both genders because the horror genre is not gender specific, however this story is told through a girl so there may be a higher number of female watchers of the movie.
The social grades are roughly E - C2 (non working - skilled working class). This is because of the fact that the target audience are between teenagers to young adults. So most likely, they are simply too young to work or have a high paying job. Since generally speaking their first jobs may not be high paid.

What platforms can be used to access it?
This is easily watchable online websites. You can watch the trailer on YouTube with any form of device. Whether that be a mobile device such as smartphone, tablet, iPod touch, iPad etc. Or on a laptop, macbook or PC. You can buy the actual movie either online or going to a store in real life.

Link to the Trailer Referenced
https://www.youtube.com/watch?v=qSn7JyijA8k

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To promote
This promotes audio, on the home page, one of the first things you see is their webpage are songs that are currently trending and are popular with their users. This not only is good promotion for the artist who created them, this also allows new visitors to the site a taste of what the content on there is like. This would allow the visitor to decide whether or not they would like to join the site, since there is a large option to sign up for free, which would make it more likely they would join, boosting the popularity of the site.

Where is this product targeted?
This product is targeted towards a wide audience because of how diverse music is, but this is generally directed towards teenagers, this is because the songs featured are popular amongst that age demographic and the photo features a girl that age roughly, listening to music as part of the advertisement. The social grades for this is E - C2 (non working - skilled working class), this is due to the ages of the target audience. They may be students too young for a job or they are just starting out in the working world and have a lower wage. This may also be a reason why free accounts on this website are available to sign up too. Both boys and girls can be equally interested because it doesn't focus on one more than the other.

What platforms can be used to access it?
The webpage is easily accessible on the internet, where you can access it on the following devices such as a laptop or computer. You can also download the app with Apple or Android, meaning you can also easily use it with the mobile devices such as phones, tablets, iPads, iPod touch etc. This broad range of devices makes it easier for their intended audience to access it and boosts website views.

Link to the Audio referenced:
https://soundcloud.com/

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To Promote
This website features content in order to promote the anime/manga. This website provides information about the show. This is extremely interactive, it features polls that has the comic and series version so there is no spoilers, it also has fact files about all the characters. This is a good marketing strategy, this is because it promotes the products, by giving out key information to make the viewer interested. This will also make the experience more enjoyable from being interactive, since this would make it far more appealing opposing only being able to read the information online, leading them to be interested and watch the show.

To Entertain
This website needs to be able to entertain it's visitors in order to make their products seem more appealing. This has been successfully achieved by having forums where fans can communicate with each other, articles about the characters and the story for fans to read. Alongside games and spin of mangas to play or read. This would make the reader more inclined to watch the show because of the entertainment they enjoyed, this would only spark their curiosity further.

Where is this product targeted?
This product is targeted towards a teenage audience. This is because this is the ideal audience of the product itself. The social grades for this is E - C2 (non working - skilled working class), this is due to the ages of the target audience. They may be students too young for a job or they are just starting out in the working world and have a lower wage. Both boys and girls can be equally interested because it doesn't focus on one more than the other.

What platform can be used to access it?
This webpage is easily accessible on the internet, you can access it on the following devices such as a laptop, computer and mobile devices such as phones, tablets, iPads, iPod touch etc. This broad range of devices makes it easier for their intended audience to access it and boosts website views.

Link to the Interactive Media referenced:
http://attackontitan.wikia.com/wiki/Attack_on_Titan_Wiki

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To Promote
Like all other advertisements for different brands, this digital publishing product was designed to promote their company. McDonalds created this with the idea that this will grab peoples attention and would make them want to buy their products. For example this shows a desirable photo of their breakfast menu, designed to make the viewer feel hungry and would later buy their breakfasts.

To inform
This is also designed to inform the reader, incase they may not know about the breakfast menu. This informs them about their food and what they have to offer during the mornings before 10:30 am. After showing what foods they have to offer, this would help the viewer make up their minds whether or not if it will be something they enjoy and interested purchasing.

Where is this product targeted?
This product is targeted towards people of all age groups and both genders. The social grade for this product would be E - D (non working - working class) because the food they serve is extremely cheap and affordable for the lower classes. Also, since they are promoting breakfasts, this may inspire people to grab some food on the way to school/work which makes the product successful.

What platform can be used to access it?
Since this is an digital advertisement, this can be seen anywhere from advert breaks in videos, pop ups and posters etc. You can easily see adverts on the internet regardless of platform. Such as iPad, smartphone, iPod, PC, tablet, kindle etc. Being widely available is a huge bonus for advertisements, since they can promote their product to more people. Generally there are normally links to the official website which allows people to choose to find out about more information if they want to.

Link to the advertisement referenced: http://www.mcdonalds.co.uk/ukhome.html

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To inform
It is very common to find, resources online for help if you are struggling with something. An example of this is the apple website where they talk about their products and provide user guides incase any users are not sure about what they are meant to do. Helping them so they can then enjoy their products to the full.

To promote
Apple has used their training materials to their advantage to promote their products. For example, they have all of their products on their website with instruction manuals for how to use it. This means if someone searches for one instruction page, they will find information about other apple products as well and this would encourage people to buy their products.

Where is this product targeted?
This is targeted towards adults of both genders, with the social grades of C1- A (lower middle class - upper middle class) because Apple products are extremely expensive so usually people of the higher classes would be more likely to afford it. Also these are targeted towards that age group because of the prices and adults generally are a lot better at looking after expensive electronic devices, rather than children are and they are usually the ones taking electronics for repair and searching for information if things go sour.

What platform can be used to access it?
These can be accessed on their website through computers, mobile devices, iPads, tablets etc. These websites provide information quickly and for free, which allows interactivity and this is a huge bonus for the company and the consumer.

Link to the training material referenced: http://www.apple.com/uk/

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To Entertain
This form of digital publishing product, usually meant to entertain and to inform the reader. An example of this Total film. This is an e-magazine designed to entertain the reader by including their favourite actors/actresses such as Emma Watson on the cover, interviews with Kristen Stewart and a few other celebrities from the film industry were mentioned. These celebrities are widely known and loved by teenagers/young adults. This is a key sign showing which target audience this product is trying to generate interest in.

To Promote
The purpose of these types of magazines are to promote new movies that are coming out and their opinion on them. Which allows readers to find out about new movies that they may not have known about before reading the magazine. For example if the reader reads the reviews and finds a new film that they hadn't heard of before with a good review, this would make it much more likely that will go out and watch that film. This would end up boosting sales for the movie in question through being promoted by the magazine.

To inform
Similarly to the promotion aspect, this magazine was created to inform the reader of events regarding the movie industry.  This is because they have talked about how different movies and whether or not you should watch them. A bonus of this is that it is extremely interactive. Which allows it to generate more interest because this makes the information much easier to access.

Where is this product targeted?
The product is targeted specifically at teenagers/young adults between both genders. The social grades that this is marketed towards is E - C2 (not working - skilled working class) because that is the demographic of the movies that they are trying to promote. They fit into these social grades because, teenagers and young adults usually either are unemployed students or have lower paying jobs generally speaking. However, these ages are the ones usually the most interested in films and that's why these E-Magazines continue to work to promote their content to that audience.

What platform can be used to access it?
The website that contains the e-magazine can be easily accessed on a computer, smartphone, tablet etc via the internet. Because this is accessible on multiple platforms, this easy access allows a greater audience to access the products. For this generation, teenagers and young adults love technology, so making it widely available on most platforms is a good marketing tactic on the creators part to encourage more readers.

Link to the magazine referenced: https://issuu.com/internationalmagazines/docs/total_film_____march_2017

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To inform
•The concept of newspapers is that they are designed to inform the reader about the events going on. Whether they be internationally, nationally and locally. This depends on where the newspaper wants to inform and where the newspaper is targeted. They are usually designed to inform the reader about current, huge events happening in the world which are usually used to sell the newspapers. The information must be recent and cannot be outdated

To educate
Another purposes of newspapers is that they have to educate the reader about the events happening. For example, when brexit was happening in June last year. The newspapers would constantly release articles about this and what could happen, swaying the reader either one way or another during that controversial time. These issues usually are the interest of adults. Since they were the ones who could vote during that referendum, and newspapers in general are targeted towards adults. It's important that they shed light and educate their readers on issues that they would be interested in.

Where is this product targeted?
The product is targeted specifically for adults, both men and women. The social grades that is directed at is D - B (working class - middle class) because as previously mentioned, the newspapers are primarily targeted towards adults. These people usually have jobs and the information released generally affects people regardless of their social class. These e-newspaper companies know this and choose to publicise stories that would fit their target audience.

What platform can be used to access it?
The Daily Telegraphs website can be accessed on the PC, there is an option that allows mobile devices, iPad's, tablets etc. This product is easily accessible on multiple platforms, and is also extremely interactive. This is successful at bringing in a larger target audience due to the accessibility and interactivity. Which boosts more readers. On this website you can post comments, click on individual parts to view a story, a listening option if you're having visual difficulties due to sight problems, as well as the opportunity to print and share it. This very high level of interactivity on many platforms is a huge advantage if you want your business to be successful.

Link to the e-newspaper referenced: http://dailytelegraph.newspaperdirect.com/screenprint/viewer.aspx