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For the fonts used, I wanted to use fonts that were crisp and clear. As my call of action for my audience is a clear message, I want that represented throughout the website. I wanted a stronger sharper font for the headings of the pages. the Cooperplate kind of reminds me personally of fonts used on things to do with animals, like chicken food. It also reminds me of a brand of dog collar. On the pages I want to use the Ayuthaya font as it is a easy font to read while also offering that more humorous feeling towards the text, which would flow on from my video. Finally I want to use Optima the body of my writing. I chose this font as to me it seems sharp clear and offers a sense of authority. I want that type of authority to come through in my font as the problem of leaving dogs in cars is a serious thing. I want this to come across through the font, as then it adds a sense of authority behind my writing, that might not come across if I just chosen a common font like like Arial.

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I chose these colours as they are complimentary colours on the wheel. I chose my main colours as orange because to me that represents a warm colour. My video and website is about raising awareness for leaving dogs in cars , which to me is mostly about heat and warm feelings, like the sun. I didnt want a bright orange because I feel like that represents a happy feeling. By the end of my video my audience would have been taken from a humorous feeling to a more serious maybe even nauseous/ guilty feeling.
I want to create awareness and not complete scare my audience, so by choosing these colours, they have a serious warm feel while yet not coming across as too happy or cheerful, representing the seriousness of the issue.

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http://paletton.com/#uid=20u0u0kmAoK3upXc3ofTRrGxPfU

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My video will be a dog and car communicating while the dog has been left in the car by the owner. The dialogue between the car and dog will be discussing how they both feel about the situation of the dog being left in the car. The car is going to be almost apologetic to the dog. The main characters will be the car Clyde ( interior, radio) and my dog Benji.  The major events that will occur in the video is first the owner leaving the dog and then next the bulk of communication done by the car and dog, and finally the owner returning to the car.
I will make the talk between the dog and car start esculating to the dog becoming sad because hes been left and the car trying to help him. The video will make the car and dog seem like friends.

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After watching the lecture, I am going to use the AIDA template to narrow down my target audience and Ideas.

Attention:
To ensure my audience is hooked in I am producing a video from a different perspective that isn't very common. I am going to have a dog and a car communicating. the car wont me animated but I want to sue the radio as a way to communicate. this dialogue gives me the opportunity to show my audience a perspective they might not have ever thought about... the car.  I am trying to connect with both the audiences heart and head. i am hoping the fact I am using a cute dog and adding emotion and life to a car I am able to connect to peoples hearts, while also using the dialogue between the car and dog to connect to peoples heads with maybe adding some statistics.
For the emotion of the video, I am hoping to move my audience from a different emotion to the start to end. At the start I want to gain the audience in a humour emotion but by the end of the commercial I hope to move them into a more serious/ sad emotion.
Interest:
After conducting my research I have found that my target audience of dog owners are interested in the continuous health and wellbeing of their dogs. In the article written by Hens (2009) is described the relationship between dog and man as friend-friend. I am using this relationship idea to gain interest in pet owners, as this relationship is built on trust, I will be using this idea to both gain attention and interest from my audience
Desire:
As stated above I will be attacking peoples emotions in this process. Although I will attempt to create awareness through some statistics or temperature numbers, my main focus will be feelings and the heart.
Action:
For my call of action, I want people to do, two things. The first will be to visit the RSPCA website and become aware of the dangers of leaving your dog in the car, second is to make my audience second guess themselves when they say "the dog can come for a quick drive to the shops".
My call of action might not be donate to this or contact this, but it is more asking my audience to question their pervious behaviours.

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this video uses the person as the dog and the dog as the human. It's done in a more humorous perspective
https://www.youtube.com/watch?v=Qk5eW1oV0cE

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Although this is not a commercial it plays on the perspective of leaving a human in the car.
https://www.youtube.com/watch?v=gBTGcWUf2ts

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This commcercial I found was for creating awareness of leaving children in the car.
https://www.youtube.com/watch?v=XNDWN8KDVSM

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This was a commcerical that i found very funny and uses the dog as being human.
https://www.youtube.com/watch?v=GvaQMzh7B30

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Again this is just  another perspective of using a talking car in the commercial.
https://www.youtube.com/watch?v=SClj0y92tUY

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car perspective- video technique example

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car perspective- video technique example

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https://www.youtube.com/watch?v=Gci-SxzGl5E
this video is of cars talking, I was interested in how its just voice overs and the use of car lights. its something I am able to replicate in my video if i choose the car perspective

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since I have brainstormed a selection of other perspectives, I decided to look at what videos or commercials already exists using these perspectives, not necessarily based on my area though.

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Go for quantity- Divergent Thinking
Challenge Assumptions about the world
nothing is wasted- what I have learnt

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I thought it would be good to note that how I plan to tackle my research is by investigating from the different perspectives I have formulated.  To ensure I cover both sides of my area I am investigating the seperation anxiety, as I feel that may deter people from leaving their dogs at home and bringing them in the car. If my dog got stressed at home by himself I might think that bringing him for a short trip in the car is a better solution.
I am also undertaking research of leaving children in cars, to cover the baby perspective. As for the car its self I will investigate car temperatures in the shade and sun etc..
I will also investigate animal cruelty.
To cover the human perspective I have mentioned earlier I will research the effects of people inside cars.
For my non scholarly sources I will focus on the RSPCA and other animal organisations, also finding statistics current and past.

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" my message I intend to get across to my target audience is the dangers of leaving your dog in the car". I want to be able to create awareness to my audience that leaving a dog in the car with water, or the window down or even a slightly cloudy day is not okay.
Who does this product involve or affect?
my topic area affect a selection of people:
animals- The most obvious would be the animals especially dogs. although they cant watch the video or understand, it will benefit them if their owners and people surrounding them understanding and are made aware of the dangers of leaving dogs in the car. In the research I undertake it will be important to find statistics on how many cases per year dogs are left in the car.
Dog owners-
The video would affect dog owners in attempting to create awareness of leaving their pets in the cars.
Animal organisations-
The video will also involve and affect the animal organisations such as RSPCA. By using some information found from RSPCA I will be able to create a more informing video that will hopefully in theory work with the current RSPCA work.
Who is my target audience?
My target audience for this video is most obviously pet owners specifically but not limited to dog owners. I think my video might effect a more humours selection of people rather than serious. I would also say that the pet owners I am targeting are people that treat their dog as a family member. Pet owners that take their dog places, in the car or not. Dog owners who take their dogs on holidays. I would think these people greatly care for their dog and think of them as a friend. share and cherish moments with their dog. Also family pets, that are always around, coming on trips,sitting on the lounge, coming to the beach etc. I would also say my video could target working dogs. Although most of those dogs are in Utes, there are still the same dangers, in terms of how hot the Ute tray may reach and also how hot the water is and if they are in direct sun.
How do these people feel and why is it important?
These people will hopefully feel slightly concerned or slightly sad. I don't want to do the classic "devastation of emotions and being terribly sad". I am trying to make them feel that leaving the dog in the car isn't okay. For some this might even make them feel guilt, from previous times they may have left their dog in the car.
As for how these people may feel towards the dog. I am targeting people who have "bond" with their dog.

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Before I start my research I though it was important to write down my thoughts, ideas so far.
After doing my mind map and going back over the lecture for week 2, I found myself forming a range of perspectives that I could follow with my promotional. Obviously I identified that just filming a dog in the car would be very boring and common. After looking at the perspectives the RSPCA undertook i realised my perspective does not need to have a dog actually in the video to get my message across. I started to formulate a range of ideas as seen in journal entry 6. After this though I went further than my mind map goes. I started having ideas about the promotional idea from the cars perspective, maybe trying to create a humorous side to the video. With the dog perspective I also had the idea, than rather just do the dog perspective with the dog worrying and getting hot, I could get another dog to come break into the car and help the other dog, since this might be following the idea of my best friend concept. I thought my message could get across that no man gets left behind, or mates look after each other. I also thought about reversing the roles. What if the dog was the human and the human was the dog. So the dog gets out and says to the human wont be long. and the human is the one in the car.  At the moment I am about to start my research.

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http://mydogiscool.com/order-materials/#hot-car-flyers

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Journal Entry 6: Completing the mind Map

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Journal Entry 6: Completing the mind Map

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After completing the mind map, I found a lot of different perspectives jumped out at me. I started heading into the idea of the video showing a different animal in the car like a rabbit. As it isn't an animal you usually see in the car, its has a sense of humour yet eye opening effect. I also started to find myself going along with the idea of a dog being your best friend. When i added more bubbles to that idea, I found a new idea for my video. with the best friend idea, the use of an actually person came into my head. rather than using a dog, I thought about using a person to represent what happens when you leave a dog in the car. This perspective for me seems to be one i want to follow through with. I had the idea to film two people in the car being best-friends going for a drive, then one friends gets out and leaves the other in the car. then just like what would happen with a dog, the windows are up and the dog becomes hot, this could be done with a person instead, as not many people leave their friend in the car on a super hot day. this might be a very powerful message to convey.

The difficult part of my topic is that there are a lot of promotional material around that all follows the same idea of using dogs, or certain items. Almost all the promotional material involves scenes in the car.

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https://bubbl.us/MjI0NjYxMS84MTk1MDUzL2I2NzMzMDU3Y2QxNjUxNmY4NjJmMjhlZTg4NmU1NmMy-X?utm_source=shared-link&utm_medium=link&s=8195053

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my list of pros and cons for creating a promotional video for Restaurant Tranquilo.
PROS:
- Creating a promotional video to be used professional
- The video will create awareness for people in the community
- develop a lot more audio skills then previously had
- have close connection with owners and full accessibility
CONS:
- do not have great audio recording equipment
- requires alot of privacy forms
- as well as permissions forms from customers
- difficult to plan filming between uni schedule and opening hours.
- disturbance to business

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Journal Entry 3: What I got out of completing the 80 possibilities list

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Journal Entry 3: What I got out of completing the 80 possibilities list

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once completing the 80 possibilities I realised that I was not as interested in my initial idea and I saw other ideas jumping out at me. This caused me to create some pros and cons of my initial idea. I also decided to talk to my parents further about my idea involving the restaurant.

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http://justsixminutes.com.au/

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http://heatkills.org/

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https://www.rspca.org.uk/getinvolved/campaign/dogownership/hotcars

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Journal Entry 5: Before starting the mind map

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Journal Entry 5: Before starting the mind map

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Before starting my mind map, I thought I should do some research on the advertisements, posters, and videos that are already made and promoted.
I selected some posters and a RSPCA video that I found powerful or interesting perspectives on the topic.

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Journal Entry 4: Problems and discussion

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Journal Entry 4: Problems and discussion

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Since writing entry 1, I have discussed the promotional video with my parents. After discussing the video we all thought it would be best if I did not do the promotional video for the restaurant as it would be hard to film within the restaurant as there will be customers in the view and to get the all the customers permissions would be both time consuming and effect  the restaurant. It was also suggested that the christmas lunch isn't purely run by my parents restaurant there is others involved, so to properly promote this video, it would have to include everyone involved. Also collecting video and images for the assignment might prove hard as the restaurant wont be set up for christmas and the images may have to be sourced from older photos perviously taken.
After this discussion and creating my 80 possibilities, The topic I am now focusing on is a promotional video of leaving dogs in the car.