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Valuable organisational assets: Worth a billion pounds and employs 13,500 people so it can serve more customers and occupy more market share.
Abundant financial resources:
Bridge End PLC1 and Goldman Sachs bought 500 million shares in the company in 2008. That gives Pret more money to grow.
Healthy and abundant diet:
They offer fresh sandwiches, organic coffee, and other high quality food to attract more health-conscious consumers.
Good service:
Their waiters will be willing to say hello to customers and make customers more likely to spend their money in their stores.

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Freshly made sandwiches were served in all stores. They maintained their kitchens in the stores to make the sandwiches closer to being served to their customers. Assorted sandwiches differentiated by different vegetable fillers, chicken and fish were also served. They served 100% organic coffee, teas, milk and milk alternatives

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More people embraced it because studies showed it added a positive dimension to their physical, intellectual and emotional wellbeing.(Got the customer's approval)

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Missing to label organic ingredients:
Failing to label the ingredients on food has led to several accidental deaths, leaving consumers concerned about safety.

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Today's consumers are more interested in healthy, organic and informal eating, so Pret's model could appeal to many visitors.
Because the outbreak has affected many consumers now choosing to order takeout at home, pret has opened the business of order distribution.

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Covid-19 has left Pret short of cash, forced to close stores, pay hefty leasebacks and cut nearly 1,000 jobs.

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The speed of the spread of the epidemic surprised many people, PRET as a fast food chain company, had to make some difficult decisions, such as closures, lay off employees, change the existing operating model to order distribution, and cut wages and so on, these measures will make company stagnation in the short term, lower profits, but in the long run,If PRET does not take these steps, it will be hard to see the end of the epidemic.COVID-19 hit all restaurant companies, and Pret deserves credit for being able to quickly identify threats and change the way it has always operated.

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When can COVID-19 end is still not sure, But people are not as panicked as they were at first. PRET can continue to carry out the order distribution business: temporarily shut down most of the stores, only part of the kitchen production as high quality, fresh sandwiches and coffee, PRET can advertise at the same time, to attract consumers don't give up healthy eating habits at home.

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Pret provides the service closest to customers, and their ingredients are healthy and organic vegetables and protein. Because organic and health are closely related, this can also attract a large number of health-conscious customers.

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Cases of deaths caused by customers' food allergies have greatly affected the company's reputation. This led to great economic losses for the company.

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1. Abundant resources: Pret A Manger has abundant financial resources, human resources and material resources such as land.

2. High-quality products and considerate services have formed a competitive advantage.

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Ingredient labelling on prepacked foods are incomplete :  Due to the incomplete labeling of food ingredients, some accidental deaths were caused, which can greatly affect the sales of Pret’s products.

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1. As friends and professionals flocked to have decent fast-casual meals, Pret became more attractive and the group of customers became larger.

2. As people become more health-conscious, the organic and high-quality food offered by Pret has become popular with consumers.

3. With the occurrence of the epidemic, the use of digital technology has increasingly affected the operation of restaurants, and online food ordering and delivery services have emerged. Pret also responded in time, moving to food delivery to revive its business.

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the pandemic situation had reduced UK consumer confidence to its lowest.

As a result of lockdown, consumers were particularly pessimistic about financial situation and this meant weakening spending.

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1.lock-down and economic decreasing caused by covid-19
and must to be at home working, less customers.

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Excellent corporate culture
Fresh food processing. They maintained their kitchens in the stores to make the sandwiches closer to being served to their customers.

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1. lack of necessary tips, such as lack of clear food ingredients list.

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1. lack of necessary tips, such as lack of clear food ingredients list.

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1. Weakness: Pret understood that their products were highly perishable
Measures：so they maintained zero to landfill policy.
2. 65% of staff came from the European Union, Andrea Wareham, Chief people officer (CPO) told BBC. However, the UK is now facing brexit.
3. Schlee’s sense of culture ‘touching each other’ was dangerous for Pret due to the rapid rate of Covid infection.
4. there are some accidental death happened, and it is not good for the goodwill of company.

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During the epidemic, pret quickly responded with many measures. For example: layoffs of 2890 employees, closing 28 stores in London to reduce costs; launching three most popular blended coffees on e-commerce platforms to increase sales, and launching a monthly subscription service of £20 to enhance user loyalty to the brand degree. Finally, affected by the epidemic, customers could not come to the store to consume. Pret cooperated with the take-out platform to carry out the food delivery business. I think these measures are very timely and efficient, and can help pret alleviate the economic loss.

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Any restaurants provide perfectly organic coffee, teas, mulk and muilk substitutes for cunsumers. Organic food is associated with health.More and more people are accepting it because research shows that it adds a positive aspect to their physical, intellectual and emotional health.

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1. the overall social trend has made people's requirement for food quality constantly improve.
2. under the same chellange, pret changed its sell strategy online food services.

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because many people who could do so opted to escape the cities for more remote locations to work virtually, and they still need foods to eat, and Pret opened blended coffee sales on amazon platform as an alternative way to increase their sales.

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1. With the improvement of people's health awareness, people's demand for high-quality food increases.
2. Advances in technology, which have made it possible to order food online, have also presented new opportunities for Pret

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Pret has signed the Public Health Responsibility Agreement, putting environmental protection first.
Pret offers 100 percent organic food, but it also places food closer to customers to create an appetite.

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Organic foods: Pret served 100% organic foods, such as organic coffee, organic milk and organic tea. Organic foods meet people's healthy perception and people willing to pay a high price. This might increase sales in Pret.
Good service: Pret provide consumers comfort setting, kept things speedy and high-quality food. More and more consumers are willing to go to Pret to have a meal, this will increase Pret's reputation.

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Incomplete production information: Pret did not provide full ingredient information on production at first. It may have a negative effect on people's health due to eat allergenic food. As a result, it will harm Pert's reputation.

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Industry development: The fast-food industry Pret is now developing and innovating. This is a good opportunity for Pret to use to develop business and increase sales.
Technology development: It is now easy for people to use mobile phones to pay the bill in a restaurant and book their food on the website. Pret may also add production information on the website for people to purchase it conveniently. Also, Pret may add a mobile phone purchase function in the restaurant to satisfy consumers.

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Pandemic: Covid-19 cause UK lockdown makes Pret close their physical store. Also, consumers lose heart of financial situation and unwilling to pay too much.

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1. Pret laying off a majority of employees.

2. 28 London stores were closed.

3. Pret had launched a new service to provide only 5 drinks in-store every day.

4. Pret moved to food delivery.

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Pret can employ some part-time staffs to reduce the labour cost. Also, with the pandemic situation happen, Pret can develop the food delivery business to improve sales. Pret may innovate more products such as organic bread to improve its reputation.

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1.Well-known brand name: Pret A Manger and opened its first store in London in 1983.
2. important competetive capabilities: They maintained their kitchens in the stores to make the sandwiches closer to being served to their customers.
3.partner: cooperate with the technology companies.

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the culture of this company ‘touching each other’ was dangerous due to the rapid rate of Covid infection.

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Not limited to freshly made sandwiches and 100% organic coffee, other offerings included salad, soup, sushi, desserts and fruits.

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Over the counter sale and perishable food.

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More people are interested in organic food.

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Other fast-casual food business such as McDonald's, Subway, and KFC.

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Pret opened coffee sales on amazon platform first and then it laid off 2,890 staff. After that, Pret started a monthly subscription service. Finally, Pret moved to food delivery. I think Pret have done very well to survive in the pandemic.

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In the meantime, Pret has to do food delivery and take away services until the end of pandemic. From a different perspective, Pret should produce organic processed or frozen food to expand sales channels.

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Offers organic food with a customer base. Secondly, good service to attract customers. Third, achieve product differentiation.

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As a result of the outbreak, people's work patterns have changed and online work has become popular

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Brexit means that European workers will not be able to work freely in the UK and will have to have a UK visa to stay and work, which threatens the ability of companies to attract quality talent.

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1, their products are very perishable. The shelf life is short.
2, Due to the incomplete packaging, the product ingredients are not clearly labelled and there are some accidental deaths that occur, which is not good for the goodwill of the company.

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JPMA04 HUIRU WANG/CHEN TIAN/ZIYUE LI/YAXIN LI/YIZONG SUN

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JPMA04 HUIRU WANG/CHEN TIAN/ZIYUE LI/YAXIN LI/YIZONG SUN

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1.Pret understood that their products were highly perishable so they maintained zero to landfill policy.
2. COVID-19 has reduced the contact between employees, which has a great impact on the cultivation of team spirit.
3. The accidental death of customers in the fast food industry.
4.Because of inefficient marketing strategies, sales have fallen.

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JPMA04 HUIRU WANG/CHEN TIAN/ZIYUE LI/YAXIN LI/YIZONG SUN

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JPMA04 HUIRU WANG/CHEN TIAN/ZIYUE LI/YAXIN LI/YIZONG SUN

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1. Pret opened blended coffee sales on amazon platform with three of their popular blend.

2. Pret was laying off 2,890 staff nearly a third of its UK workforce and more than its original plan for 1,000 redundancies; It also said that 28 London stores were expected to close.

3. Pret had launched a ￡20 monthly subscription service offering up to five drinks a day in a bid to get customers back to stores following a sales slump due to the pandemic.

4. Pret moved to food delivery to revive its business.

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JPMA04 Chen Tian/Yaxin Li/Ziyue Li/ Huiru Wang/ Yizong Sun

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JPMA04 Chen Tian/Yaxin Li/Ziyue Li/ Huiru Wang/ Yizong Sun

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Pret A Manger promotes innovation in marketing strategies and products. They put the kitchen in the store and bring the food closer to the customers and they provide 100% organic coffee, tea, milk and milk substitutes. Because the organic food are good for our health, more people choose to accept them. Pret is aware that their products perish easily, so they maintain a zero-landfill policy. Also, Pret had earlier on sign up to the Public health responsibility deal in 2011 a follow up on the government white paper on health policy.

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JPMA04 HUIRU WANG/CHEN TIAN/ZIYUE LI/YAXIN LI/YIZONG SUN

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JPMA04 HUIRU WANG/CHEN TIAN/ZIYUE LI/YAXIN LI/YIZONG SUN

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1.Try to open online ordering and work with multiple take-out platforms.at the same time, setting up special online customer service
2.Launching of various offers to attract customers
3.Develop two business plans for the next year, one if the epidemic continues and the other if the epidemic improves.       They need to put in place guidelines, processes and people standards. They also should increase the use of digital technology in restaurant operation, which could seize market opportunities under the epidemic situation. The manager could provide appropriate financial incentives to employees, with the aim of increasing their work enthusiasm and loyalty.

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#competetive capabilities#Brand#Partner

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Due to the incomplete labeling of food ingredients, some accidental deaths were caused, which can greatly affect the sales of Pret’s products.

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With the improvement of people's health awareness, the demand for high-quality food is also increasing

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Because of the blockade, consumers are particularly pessimistic about financial conditions, which means weak consumption.

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consumption of fast food get influenced easily by policy and environment, like pandemic situation and Brexit.

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people pay more attention to healthy food nowadays, so the demand for a healthy and clean food is rapidly increasing which fits Preit's pattern.

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1.The popularity of organic food has increased the price of organic food and brought more benefits to fast food restaurants

2.The fast-food industry is growing fast because of the popularity of the industry, including McDonald's and KFC, and although Brexit and the epidemic may have an impact on the industry and slow it down, it will certainly not stop

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Pret's use of membership, among other things, increases the company's cash, while layoffs reduce some of its expenses, especially overheads, which is a good way to deal with pandemic

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First of all, we should fine management, save unnecessary expenses, reduce unnecessary production line
Second, use more techniques, such as big data, artificial intelligence, to accurately predict future food trends and develop more popular products

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With the improvement of people's attention to health and disease prevention, the fast food industry has ushered in changes and opportunities, and healthy and healthy food will often be more favored by people.

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Since traditional fast food is usually defined as junk food, this stereotypical influence may lead to the crisis of the industry when people gradually pay more attention to the prevention of health and disease.