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Mango – You Can Taste When It's Waitrose & Partners TV Ad

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天然有机高品质slogan

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天然有机高品质slogan

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1.We’ll never compromise our own standards – whatever the outcome of future trade deals
2.Happy animals make business sense
3.Strict controls on antibiotic use

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“wairose是英国一家中高产阶级最爱的高端超市,价格比一般超市贵,还只开在富人区和白领聚集地,是英国典型中产阶级和上流社会人群最爱去的超市。Waitrose之所以是一家高端超市，并非因为价格偏高，而是它真的对得起这样的价格。

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在英国不仅是一家人见人爱的超市，更是精英文化和高品质中产生活的代表。不仅如此还有很多英国皇室和明星都经常去逛这个超市。

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一些或许可能有用的资料： 

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一些或许可能有用的资料： 

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Organic Market in the UK: “New figures make happy reading for anyone involved in organic”

https://www.bioecoactual.com/en/2020/04/23/organic-market-in-the-uk/

While the breadth and depth of organic ranges continues to grow, supermarkets remain the largest portion of the organic market, accounting for 64.6% of the market.

The channel seeing the most success in 2019 was online and home delivery, which recorded sales growth of 11.2%. There are multiple reasons for the exciting growth in this area, including convenience and choice.

In a similar way to the online retailers, independent stores are often seen as the go-to locations for organic products.

综上可以总结出，有机食品的销售渠道：超市占大部分（优势：可被更广泛地熟知品牌），互联网为逐步上升（便利、可选范围广、种类多），独立商店占小部分（优势：提供具有独特卖点的新颖创新有机品牌、种类多，可响应各种有机食品变化的趋势）
可能对后续promotion 有参考

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Eggs – You Can Taste When It's Waitrose & Partners TV Ad

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1.channel：借用高端超市渠道
2.reputation：借用皇室，明星，名人的热度？
3.position：高端
4.product：high quality and organic.
5.charity
6.experiences:

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"Duchy Originals - Where to Buy". Duchy Originals. Archived from the original on 19 August 2010. Retrieved 5 August 2010.

"Charities to benefit as Duchy Originals joins forces with Waitrose". Duchy Originals. 9 September 2009. Archived from the original on 27 February 2010. Retrieved 23 March 2010.

^"Duchy Originals has joined forces with Waitrose". Waitrose. 9 September 2009. Archived from the original on 14 September 2009. Retrieved 23 March 2010.

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planet organic 连锁超市。 是英国第一家有机超市。连锁超市。 是英国第一家有机超市。

https://en.wikipedia.org/wiki/Planet_Organic

提供有机，天然和可持续的产品包括，水果蔬菜，焙烤食品以及绿色包装盒，纸制品等。

绿色的生产方式：
1.有机农业，改善土壤健康。

2.可持续发展， 利用不可使用的垃圾当做堆肥使用。
3.包装环保可持续材质制成。
在线订单的包装利用回收纤维制成。Unpackaged 服务。

消费者，供应商等不仅仅是购买与销售的关系，希望可以通过品牌来践行可持续的方式。

https://www.planetorganic.com/collections/shop-by-lifestyle

从官网上看按照生活方式划分食品分类包括无麸质，无乳制品，酮类和素食主义者的产品--- 比较全面。

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1.每周都更新new product，能不断留住老顾客，黏性很高
2.线上预订，配送服务
3.电子邮件营销，大数据根据性别、兴趣、地理位置发送个性化定制电子邮件。在新用户注册时发送欢迎邮件，给闲置30天、60天、90天的老用户发邮件，重新吸引顾客
4.新用户优惠
5.在网站上，根据标签分类，让顾客更容易找到想要的东西
6.线下商品货架按照颜色摆放很协调，很整齐，让顾客感觉很卫生、整齐，有逼格，而不是像菜市场一样喧嚣凌乱
7.采用电子发票，无纸化，环保

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paid media, SEO, affiliate marketing, email marketing, blog content creation and social media.
付费媒体，SEO，会员营销，电子邮件营销，博客内容创建和社交媒体。
we ensured online merchandising space was being utilised to its full potential, including paid placements with some of their top performing brands.
This involved proposing and implementing site-wide promotions based on seasonality and current performance stock levels to maximise sales all year round.
确保充分利用在线销售空间，包括利用其一些最佳品牌的付费展示位置。
这涉及根据季节性和当前绩效库存水平来提议和实施全站点范围的促销活动，以实现全年最大的销售额。