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Elon Musk, CEO of SpaceX and Tesla, has a unique personal brand that combines innovation, entrepreneurship, and a vision for the future. I am inspired by his ability to think big, take risks, and push boundaries. His relentless pursuit of ambitious goals and his commitment to sustainability resonate with my own interests and values. I find his boldness and determination captivating.

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Colin Kaepernick is best know for playing on a profession football team, the 49ers. He also know for kneeling for the national anthems before games, protesting against police brutality racial injustice. He is now the founder or Know Your Right foundation and his mission statement is "My mission is to advance the liberation and well-being of Black and Brown communities through education, self-empowerment, mass-mobilization and the creation of new systems that elevate the next generation of change leaders." Some of his values would be valuing the lives of the African American community, educating and empowering the African American community to social injustice. He chose to use bold fonts and dark colors, which really set the tone of the importance and power behind his mission. The website is filled with images of Kaepernick giving speeches to young African Americans, which really shows his dedication and passion behind his brand. The color palette he went with is black and white, which adds a very sophisticated touch visually. What appealed to me most  is Kaepernick not being afraid to stand up for what he believed in. He originally received a lot of backlash and he still persevered and continue to fight against police brutality and social injustice. I really admire him taking the time to educated individual what their right are and he did not let any of the black lash, he did not let it stop him. It actually motivated him to start his foundation. This is a quality I would like to incorporate in my personal brand, bringing awareness and standing up for a good cause. Not only is it something I believe in but lets you audience know they are heard and they are not alone.
https://www.knowyourrightscamp.com/
https://www.knowyourrightscamp.com/

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I chose Rihanna as one of my inspirational personal brands. While she is best know for her music career she later branched out and began a makeup line. Her mission statement is “MAKEUP IS THERE FOR YOU TO PLAY WITH. IT'S THERE FOR YOU TO HAVE FUN WITH. IT SHOULD NEVER FEEL LIKE PRESSURE, AND IT SHOULD NEVER FEEL LIKE A UNIFORM.”  She is encouraging her audiences individuality and creativity when it come to the beauty industry. The tone is very personal and related able she addresses her self as Robyn, which is actually her first name and Rihanna being her middle name. She discusses how she fell in love wit make up as a little girl. By doing this is make her brand extremely personable, almost like you know her and something most people could relate to. Her mission is to make make for all shade, since in the past the makeup industry has not had a wide variety of shade for individuals of all skin complexion. Her mission is to make everyone feel included when they shop with her. Not only do her products include all but so does her visuals. She uses models of all shapes, shades and different back grounds. Showing how beauty wide variety of different beauty standards, which i think make her brand more relatable. Her website is full of images of her products, color palette is lots of neutral colors which I believe supports her makeup line. What appealed to me most is her goal to make everyone feel included, she didn't stick to the stand of what society consider to be beauty. She went out of her way to represent everybody in every shape and form. This is a quality I would incorporate in my personal brand. I believe when you feel like you can relate to the brand you feel welcomed and openminded as well.

https://fentybeauty.com/pages/about-fenty-beauty