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https://docs.google.com/document/d/1uJU1_YoZ4YMXArA0uD4DAiGhZWznnXXvFtSWBiGEI7o/edit?usp=sharing

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12/1: Problem Statement Due
???? R&D Proposal Due???

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https://docs.google.com/document/d/1qTMJoiJQXztroEHUvNGq67z4n5A1GQ5JDxexk_LyEEI/edit?usp=sharing

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11/17: Proposal Memo Due
11/17: Annotated Bibliography
11/17: Survey Questions
11/19: Company+User Research

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https://forms.gle/8vBTdobpBW57aWU76

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https://docs.google.com/document/d/1vc45Vs2InRy2aSPKLOH-daVo2TAsRJ3D6WyGz3nmo4w/edit?usp=sharing

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Create a new document and edit with others at the same time -- from your computer, phone or tablet. Get stuff done with or without an internet connection. Use Docs to edit Word files. Free from Google.

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Annotated Bibliography

Bedingfield, Will. “Netflix and Its Rivals Are Changing Anime, for Better or Worse.” WIRED, July 4, 2021. https://www.wired.co.uk/article/netflix-anime.

Netflix plans on launching 40 anime shows in 2021. Hulu, Amazon Prime, and especially Sony are also trying to expand into anime as well. Historically anime viewers have pirated a large amount of their shows. Takai Sakurai, Netflix’s chief anime producer, said that half of Netflix’s global subscribers watched at least one anime title over summer 2021. The Netflix original series anime, Blood of Zeus, was in the top ten of most watched series in 80 countries. Netflix gets exclusive international distribution rights on shows such as Knights of Sidonia, and creates its own anime tailored to audiences such as in Yasuke. Typically anime is cheaper to make than American animation. The initial language translation is the most expensive part.

Bricken, Rob. “Netflix Just Announced a Million Anime Things.” GIZMODO, November 9, 2021. https://gizmodo.com/netflix-just-announced-a-million-anime-things-1848024619.

Netflix is slated to launch many new anime series to its platform in the coming future. Notably Yu Yu Hakusho will be released in December of 2023; this show was immensely popular when first released in Japan in the early 90s, but its U.S. release in 2003 was overshadowed by similar series such as Dragonball Z. Netflix announced a live-action One Piece adaptation and acquired the rights to the live-action Bleach movie made in 2018. It is also of note that Netflix allegedly has a strong relationship with Shueisha who is the publisher of Shonen Jump, the best-selling and longest running manga magazine.

Moss, Ethan. “Netflix’s Anime Audience More Than Doubled in 2020.” CBR.com, December 17, 2020. https://www.cbr.com/netflixs-anime-audience-more-than-doubled-in-2020/.

Netflix’s audience for anime on its platform grew over 100% in 2020. Netflix currently has a release strategy of acquiring the rights to anime shows once the seasons have finished airing in Asia. This frustrates die-hard fans as it prevents them from seeing anime just released in Japan and Asia as a whole. A negative is that they feel that they have to avoid online spoilers. In the past Netflix has contributed Original Series Anime such as Blood of Zeus, Devilman Crybaby, and High-Rise Invasion.

Sutton, Kelsey. “Netflix Doubles Down on International Content as US Viewers Embrace It.” ADWEEK, August 19, 2021. https://www.adweek.com/convergent-tv/netflix-doubles-down-on-international-content/.

Netflix has seemed to make local-language programming a central tenet of its global programming strategy. Since 2019, Netflix has seen non-English language viewing in the US increase by 71%. A whopping 97% of U.S. members have watched at least one non-English title in the last year. International shows include Lupin, the most popular series on Netflix this year, and The Witcher.

yahoo!finance. “Netflix (NFLX) Rides on International Content Growth in 2021,” May 27, 2021. https://finance.yahoo.com/news/netflix-nflx-rides-international-content-130501904.html.

Netflix has expanded its presence to more than 190 countries. They are currently working on projects across Mexico, Spain, Italy, Germany, Brazil, France, Turkey, and the entire Middle East to drive international subscriber growth. Netflix launched a low-priced mobile plan in India, Malaysia, Philippines, and Thailand. They are also putting asian American protagonists front and center for kids around the world with 3 upcoming projects: The Monkey King, Mech Cadets, and Boons and Curses. They established two new production facilities in Korea to increase production of Korean original series and boost international content. There is also the opening of a Nordic hub in Stockholm, Sweden. By the end of the year, nearly 70 original films and shows from Nordic territories are expected to be available on the service. To combat competition, Netflix is strengthening its original content offerings of TV series, documentaries, and feature films in various genres and languages.

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1. Memo - branded

2. Annotated bibliography... alphabetized

3. Survey

4. Elevator Pitch Script

Empathy piece

Who are these users

What do they watch

How frequently do they watch them

International amine versus other types

Will have to come to a succinct user and define them

User data/ information

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11/15: 3 min elevator pitch in class

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https://docs.google.com/document/d/1QoLifNYv95H2-ywJqtQTaBqrXEGMirxv1sRk8-9q96o/edit?usp=sharing

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Create a new document and edit with others at the same time -- from your computer, phone or tablet. Get stuff done with or without an internet connection. Use Docs to edit Word files. Free from Google.

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We are at a corssroads and with increased competition we are looking at ways to innovate to appeal to our customers

We are looking at personalization and international show

Why personalization idea

Why International idea

We are going to use empathy and design thinking to ask user questions to give us insight into this

CLEVER ENDING... although there is increased competition, our focus is on our design thinking process as our customers wants pain points are our priority

Although companies like disney are focused on competition, our strategic focus is on our users, which will leave those companies scrambling...

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https://docs.google.com/document/d/1QoLifNYv95H2-ywJqtQTaBqrXEGMirxv1sRk8-9q96o/edit?usp=sharing

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Create a new document and edit with others at the same time -- from your computer, phone or tablet. Get stuff done with or without an internet connection. Use Docs to edit Word files. Free from Google.

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12/6: Decks + Scripts Due
12/8: Final Presentation
12/14: Final Designed Proposal

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11/12: 4 articles + 10 res questions

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Personalization
1. Would you like getting to choose what happens next in a show or movie on Netflix?
2. How many decisions would you like to make in a given tv show/ movie
3. Would you enjoy virtual reality technology that would allow you to go into the sets of your favorite TV shows?
4. Do you prefer animated shows/movies or real shows/movies?

International Content
1. Do you mind watching a show with subtitles?
2. Have you ever watched a show/movie in a different language? Did you like that show/movie?
3. Has your interest in international shows changed since the release of Squid Games?
4. Yes or no, Netflix's shows star protagonists from a diversity of cultures?
5. How do you most commonly find out about the release of International content?

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https://docs.google.com/document/d/18wSSZZFrNsdz7q6-jYiE2jSHnmvgadQ0XeLDxOP7aUA/edit

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New Opportunities and Topics

Interactive Story Telling with Survey: Offering an interactive watching experience where if there is a key decision that defines the show… the audience can get a survey with different options, and they can make a new ending

Innovative technology

Content creation with a more international base or anime library: Rather than adding sports or competing with Disney-like movies, move into untapped areas in streaming like Anime or other areas… International shows like squid games… Adult cartoons

New or untapped market

Interactive Virtual Reality: Virtual Reality opportunity where you can go into the sets of the show… with or without the cast… opportunities to talk with the cast (not live obviously)

Innovative technology

Survey Questions to Understand Demographic: put in a few questions varied through the show to get to know your userbase better. Not an overwhelming amount but would help content creation and recommendations

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Anime
1. How long are you willing to wait for an anime episode to be uploaded to Netflix after it has been released in Japan?
2. Do you view anime primarily through a paid subscription streaming platform or by pirating it?
3. Do you consider "anime" produced in the U.S. to be real anime?
4. Do you typically watch anime by yourself or with other people?
5. Which of the following platforms have you utilized to watch anime?

Quibi
1. How can Netflix learn from the failures of Quibi to avoid similar mistakes?

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https://docs.google.com/document/d/1uJU1_YoZ4YMXArA0uD4DAiGhZWznnXXvFtSWBiGEI7o/edit?usp=sharing

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https://docs.google.com/document/d/1Vkab_rkuESr1EX6CGEaQWOXMJDRahEEwgtxxBuTJqVE/edit?usp=sharing

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https://drive.google.com/file/d/1ND2ktE68Jb78jfPZFUV6Xh6vjG4fypqY/view

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https://www.canva.com/design/DAExsSd_deM/5S01Y_MuAMgDU_IvvIEFdA/edit#

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Collaborate & Create Amazing Graphic Design for Free

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Create beautiful designs with your team. Use Canva’s drag-and-drop feature and layouts to design, share and print business cards, logos, presentations and more.