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The issue of racism against black people is constantly being mentioned, both in the past and now. And in May 2020, the George Floyd incident, which angered people around the world, spread to a global anti-racism social movement.

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In connection with the death of George Floyd, there has been a worldwide campaign against racism among blacks.

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Asian racism, which has occurred frequently in the past, has not received much attention compared to black racism. However, Asian hate crimes, which have become more severe since COVID-19, have damaged countless people, and a movement of 'stop Asian hate' has arisen.

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The Korean minister stated “I can’t tell you how many incidents I get of reports of Asians, not just Koreans, but being verbally abused even physically attacked in other countries…/That is not helpful to generating this spirit of collaboration that we absolutely need to overcome this challenge together globally.” (BBC one Andrew Marr Show: Kyung Hwa Kang, 2020)

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Then wouldn't Asian people discriminate against other races?

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Then wouldn't Asian people discriminate against other races?

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"Someone crosses the line because we let them talk too much. But they don't know that they are, and we just let them. What's the point of being able to talk if you're silent in a situation like this where you shouldn't stay quiet?" (p. 273)

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Police Investigate Assault on Asian American Seniors in Oakland Chinatown

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https://www.bbc.co.uk/news/world-us-canada-56218684

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Global companies also participated in the movement. This was posted by a company called L'Oreal.

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Basically, people don't think Asian-looking people were born in Western countries.

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It is a movie made by an Asian-American director who immigrated to the U.S. based on his experience. The film was excluded from the Golden Globes Award because half of the movie's language is Korean despite being made by an American director. On one side, there was a controversy that this was racism.

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This advertisement deals with the issue of black racism. People entering the store ask for a Now bar, but the shop assistant only give black person a pistol and the police stop him. And then this phrase comes out.

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This is from Adidas.

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This is a video made by Nike after George Floyd's death.

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The squid game, which recently became a hit, shows very well what Koreans think of Middle Eastern people. The prejudice of coming to Korea to make money due to poverty and living a difficult life illegally is used as the basic background in this drama.

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Publicis, Italy's world-renowned advertising and PR company, released a graph showing the race ratio of their total employees. Arthur Sadoun, the company's CEO, who confirmed the figure, blamed it for the wrong workforce composition and decided to invest 50,760,000 dollar over three years for diversity and equality.

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Currently, the management of most large corporations consists of white people.

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Currently, the management of most large corporations consists of white people.

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Choose the specific case study to narrow it down further.

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Choose the specific case study to narrow it down further.

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Suspect held for repeatedly kicking Asian American woman in New York

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The attack left the victim, 65, in hospital and police said the suspect made anti-Asian statements.

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Anti-Asian hate crimes increased more than 73% in 2020, according to FBI data. It’s a disproportionate uptick compared to hate crimes in general, which rose 13% (NBC News, 2021)

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From the documentary 13th(2016) on Netflix

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https://www.youtube.com/watch?v=krfcq5pF8u8&t=262s

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When Chinese people Moved a lot to the United States during the Western pioneering era, Americans made these posters to drive them out.

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https://www.youtube.com/watch?v=yrzib6uqbtM

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https://www.youtube.com/watch?v=OMXMYPNdZKc

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This is a picture of a person who has been assaulted on the street for no reason since COVID-19.

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아시아인들을 분노케 한 이 광고: 논란의 인종차별 광고들

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Famous celebrities such as Madonna, Kim Kardashian, and Sandra Oh raised their voices in stopping Asian hate crimes through their Instagram stories.

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“The United States is home to 5% of the world’s population… But 25% of theworld’s prisoners.” - Barack Obama

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Only 6.5% of the total U.S. population is imprisoned in prison, but 40.2% of the prison population is black men.

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Book: Ogilvy on Advertising(David Ogilvy)

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Book: Ogilvy on Advertising(David Ogilvy)

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"What advertising can do is to make people's minds 'sensitive' so that they can raise funds in their own personal ways." (p. 252)

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Stay Woke: The Black Lives Matter Movement documentary (2016)

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Black Lives Matter : The Disruptors - The Fifth Estate