# data[].attributes.body
- Lyris software
-> Create Trigger Campaigns; Online Card Abandonment

# data[].attributes.body
- Freshdesk by Freshworks
-> Manges customer enquiries & issues more efficiently through features such as Cash Management, Communication Management etc.

# data[].attributes.body
- Mircosoft Dynamics 365
-> Improve Communication and Tracking
-> Record Smart Data; Quotations, Client Win & Losses

# data[].attributes.body
- Unbundling
-> Providing Individual sales of products that are avaliable in packages

- Cross-selling
-> Providing options of items that compliments purchases.

# data[].attributes.body
- Product Updates
-> Posters on store and websites to showcase new catalogue

- Customer Sastisfaction Surveys
-> Provides a platform to create a more personal experience for its customer.

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- Sales Promotion
-> Harvey Normans "The Great Lobang SALE"
-> Providing exlusive discounts for customers

- Social Media Marketing
-> Promotion of Items on Facebook & Instagram pages.

# data[].attributes.headline
Strategies to manage potential Customer Cost 

# data[].attributes.subject
Strategies to manage potential Customer Cost 

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- "Shop with Confidence Plus" helps to mange the Psychic Cost component.

- Buying Guides by HV helps to combat the Time Cost componenet.

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- Product Leadership
-> Providing the best product avaliable on market to their customers

- Operational Excellence,
-> Deliver convenience and low prices to its customers.

# data[].attributes.body
- Since HV has a vast portfolio of items

- HV has to adopt Demographic, Geographic, Psychographics & Behavioural Strategy to its segemtation.

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- Sales Force Automation
- Service Automation
- Marketing Automation

# data[].attributes.body
- Aquisition Strategy
- Retention Strategy
- Development Strategy

# data[].attributes.body
- Segmentation Methods
- Value Creation Strategies
- Strategies to manage potential customer cost

# data[].attributes.body
Summarisation of companys using 3 pillars of CRM