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Elements of his cool, laid-back nature are also presented through the update video. This is evident through him keeping his composure despite the exciting news.

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The use of bold colour, found in many websites of the EDM genre, reflects Orlando's connection to EDM.

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Orlando's artist identity is developed further on the website. Through use of the gallery, elements of both his serious and playful side are depicted, alongside the Instagram feed which gives a much more intimate, personal view to the audience.

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Orlando's costume also reinforces his identity and membership of the EDM genre as simplistic clothing is commonplace, as can be seen here with Calvin Harris.

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The music video demonstrates Orlando's identity well, portraying his fun, friendly personality in the way he interacts with the other characters.

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Orlando's affiliation with the EDM genre was connoted through the use of bright colours, in particular orange. Many EDM music videos seem to utilise this colour.