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Describe your idea for the brief:

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Describe your idea for the brief:

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My idea is to create a football fanzine associated with the football club Sunderland AFC. Rather than being centered around the club's players, results, etc, the fanzine will focus more on the actual fan base of Sunderland AFC and Sunderland itself as a city. Therefore, in essence, creating a mixed genre of culture and football. This will involve content that is very fan-orientated, such as interviews with fans, images of the city, articles about local businesses/ activity. I will do this so that I can really focus on the region of Sunderland within this product.

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Genre/ sub genre: list similar texts which have inspired your thoughts

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Genre/ sub genre: list similar texts which have inspired your thoughts

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The inspiration for my product comes from a variety of different texts. Some being conventional football magazines such as FourFourTwo, official club magazines such as Legion of Light and club specific fanzines such as A Love Supreme and the Gooner. Each of these include conventions which I feel are relevant to my magazines and all fit into the genre of football. They also have very similar demographics to what my proposed product will have, therefore looking at them as inspirations has helped me gain a good idea of how to make my product successful. I have also looked at regional cultural texts such as The Crack to gain an idea of the conventions in cultural magazines are used, and how they are useful in creating a representation of the region within the magazine.

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  Target audience: gender/ age/ characteristics/ behaviour
  
 

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  Target audience: gender/ age/ characteristics/ behaviour
  
 

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My target audience will be largely citizens of Sunderland or people who are fans of the club, due to the fact the magazine is regional and centered around one particular club/city. The target audience age will range from around 15 to 60 years old, as this is roughly the age range of football fans on a whole. The magazine will be gender neutral, however I think that readers will be predominantly male, as men in general tend to be more interested in football than women. Most members of the target audience will be in some form of occupation, whether it be full employment or that they are a student.

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Major conventions I will use

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Major conventions I will use

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I will be using a variety of major conventions within this product. One very important convention within will be the red and white colour scheme. This is so important to the magazine as it will appeal to the fans, as well as creating the association between my product and Sunderland AFC. There will also be a large use of images within my product, both dominant and sub images. These images will be of things related with the city and club of Sunderland, such as the Wearmouth Bridge, the Stadium of Light and the Sunderland pier. Again this will appeal to the fans of the magazine who will most likely live in Sunderland. They will also add to the overall mise-en-scene of my product by really creating a regional feel within.

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Conventions I may subvert/ change/ not use

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Conventions I may subvert/ change/ not use

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Something that was prevalent within my target audience research was that they would not like to see too much text within the product. This is perhaps because it would make the magazine too formal or that it is uncommon for there to be too much text included within football magazines.

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Original images: what/ where/ what

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Original images: what/ where/ what

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For my product, I am using a mix of original images, some are of models and some are of locations throughout Sunderland. This is to add to the magazine's mise-en-scene and create a strong association between my magazine and the city of Sunderland. I will need to travel to various locations across Sunderland to get these images, for example I will need to take my photo of the Wearmouth bridge from the Sunderland Quayside. I am also taking some photos at different times in the day, for example my image of the bridge will be taken during the day when it is light and some of my sub images will be taken in the evening time when it is dark, to create a stark, cutting-edge feel to the product. However, some images will actually be taken indoors against a white wall to create a studio effect. This will be taking place within my own house so I have full access to it at anytime. I will be making arrangements with models to come to the house and be involved within the photo shoot.

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Potential difficulties/ Plan B:

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Potential difficulties/ Plan B:

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My outdoor images are very much weather dependent. For example, it would be extremely difficult for me to gain my original image if the weather is rainy, foggy or perhaps windy. Since I only require models to be in only one of the photos, this makes it easier for me as I can easily reschedule the photo shoot for another time, which suits the model's availability. The indoor photo shoot in my house should involve few problems. However, if there is a cancellation from one of the models then I can reschedule the photo shoot for another time, as I have full access to my own house and it can be available for the photo shoot whenever I want.

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Type of Magazine (fashion, music, etc)

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Type of Magazine (fashion, music, etc)

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My magazine will specifically be a football fanzine. However it can loosely fit into the genre of culture as well, as it focuses on content regarding the region and fans, as well as the football club.

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The name of my magazine is "A Mackem's Issue". It is short, snappy and flows well. It also has a strong association with the club and city, as it includes the title 'Mackem'. I feel it is also quite a subtle name that allows the magazine to have a sense of versatility, in terms of genre, as the name does not associate to one specific genre.

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Audience (male/female)

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Audience (male/female)

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My target audience will be mixed gender. I will not be revolving the content around one particular gender, however I have a feeling that most readers will be male, as there is a higher amount of male football enthusiasts than there is female football enthusiasts.

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Audience (attitudes and interests)

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Audience (attitudes and interests)

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Most members of the audience will either be from the city of Sunderland or fans of the club. They will most be likely be frequent attenders of Sunderland AFC matches and will have a strong interest in football and the club itself.

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Outlet (where it can be bought from?)

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Outlet (where it can be bought from?)

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My fanzine will be available from various locations across the region. It will be sold in stalls near the Stadium of Light on match days, it will also be sold inside my product's office/shop which would be opened near to the Stadium of Light. Similarly to how other magazines are distributed, it will also be available for purchases in various newsagents in and around the city. There will also be methods within my website of subscribing to the magazine, therefore it is available for online purchase.

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Necessary Information

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Necessary Information

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The necessary information is going to be included in both the front cover and contents page of my magazine. This will involve the date, issue number, price, etc. Also, the magazine's barcode will be included within the bottom left corner of the page. This will be necessary in the process of the magazine being purchased.

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The selling point for this magazine will be it's ultimate association with Sunderland AFC and the city of Sunderland. This will be due to the use of Sunderland related images used, particularly on the front cover. Also, the use of the red and white colour scheme will be a selling point as this too builds an association with the club and the magazine. Building this association will appeal to the fans/readers of the magazine, as they will most likely have a huge interest in the city and club and when seeing these images/colours they will be perhaps more compelled towards buying and reading the magazine.

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The theme of my article is going to be very much revolved around the city and fans of the club. It is an interview with a graphic design artist who is from the region of Sunderland. He has recently won awards for his work which includes art strongly associated with Sunderland (I.E the club and the city). The interview will involve finding out how he is able to capture the mood of Sunderland so well within his work.

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Within my front cover, I will require two original images. Using Adobe Photoshop, I will blend these images together into one by laying both of them over each other to create the stark cutting edge design I want to create. The image of the model will be used and the other image of The Wearmouth Bridge will be laid over the top of it, coming together to form one dominant image.

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There will be a variety of images used inside the magazine. For my contents page, I will be using a large sub image of the Stadium of Light to accompany one of the features inside the contents list. For my double page spread I am actually going to require 3 images. One will be of the model (the person being interviewed) and the other images will include the art work created by the interviewee, these will be of Sunderland locations. I will be making all some of these images red and some of them white, by using the colour-replacement tool in Adobe Photoshop. Once I have done this, I will be combining all the photos together into one page, so that it can be used to take up one side of the double page spread.