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Google Pixel 2 | The Picture Perfect Life

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Humans are visual creatures. We are naturally better at retaining images than any other form of content. 

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app promotion

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online classes

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Both Google and Airbnb recently had facelifts that changed their logos to sans-serif, a popular typeface for Minimalism. The same can be observed for big fashion labels such as Balmain, Yves Saint Laurent, and Balenciaga.

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1st- old
2nd- new

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Many companies are now choosing to create shape-shifting logo designs. This just means that your logos change in size, complexity, or color depending on what you are using it for.

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Coca-Cola is no stranger to embracing diversity in its ads.

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Coca-Cola, 1971 - 'Hilltop' | "I'd like to buy the world a Coke"

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nowadays are more conscious about what they purchase. They make it a point to opt for more sustainable brands whenever they can.

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The fight for sustainability.

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Why does your Tide package look different?

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They have one of the most effective social responsibility strategies to date. Some even say they are one of the companies that led the social impact movement.

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Branding trends for 2020 take it to the next level by making bold metallic materials the star of the show. We’re seeing monochrome, metallic branding that keeps things super minimal, so metallics can take center stage. In 2020, metallics aren’t frilly or ornate, but cool, bold and modern.

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Master French pomade packaging by greenboys

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Barstow business cards by ultrastjarna

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Coco Mood logo by ultrastjarna

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Typography can talk and it has a lot to say this year. Right now, it’s breaking away from the constraints of usual fonts and shapes. It’s a real rebel, that typography.

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This trend is all about the phenomenal, shapeshifting powers of modern lettering. Unique characters and unexpected shapes have replaced traditional serifs and sans serifs, letting a brand speak for itself in ways like never before.

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For example, the “beast mode” typography really has a way of shouting, even when simply glancing at it. Styles like this work well for brands that don’t take themselves too seriously, as they tend to lighten up the mood but still feel distinguished and elevated.

Think of this trend as Casual Friday: It’s a break from the norm, but still within reach for a broad audience. It’s “out there,” but not too “out there.”

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Big brands like Nike, Apple or Starbucks have already hosted symbolic logos for decades. But in 2021 it’s likely that the work with symbols and icons will become more popular. Besides, the symbols will be more clearly blended into the rest of the designs.

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When Dove began its Campaign for Real Beauty in 2004, (now the Dove Self-Esteem Project) it transformed itself from merely a soap company to a company with a vision. Their new mission statement was that “beauty should be a source of confidence and not anxiety.”

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Dove Real Beauty Sketches | You’re more beautiful than you think (3mins)

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Adult coloring books made a resurgence a few years back. The craze is still on a roll today, and we’re now seeing it influence design and branding itself. In a world where we constantly feel glued to devices, coloring takes us back to a simpler time. And in terms of branding, the trend has influenced an interesting design aesthetic that feels both nostalgic and uber-charming: refined line art.

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OK, so gradients aren’t a new thing. You know them and you love them. But have you seen them all warm and toasty lately, like in the newly revamped Mozilla Firefox logo? That’s what we’re talking about. Branding trends for 2020 see gradients heated up, and we’re here for it.

Gradients are incredibly versatile and brands are now combining them with the futuristic neon color trend to give them an uber-saturated, over-the-top vibe. And with warm, neon hues, there’s something distinct, refreshing and exciting about the whole thing. Picture the most psychedelic sunset you’ve ever seen, then channel that into your brand persona.

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In our roundup of branding trends for 2019, we touched on the idea of neo-minimalism: a subcategory which offered updated perspective for the new era. For 2020, we’re continuing to see alluring iterations on minimalism—this time with a refreshed approach and some surprising shapes.

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Striking a balance between digital and physical customer experiences is the key to successful brand building. This is what makes “Phigital” experiences such an integral part of modern branding strategie

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For instance, Audi uses augmented reality tech and touchscreens in their London showroom. With this, visitors can explore the different features of the cars for sale before they even inspect the actual vehicle.

Another good example of this is McDonald’s Pick N Play billboard game that they launched in Stockholm, Sweden. Using this campaign, customers can play the game displayed on the billboard by using their smartphone as the controller. No app was needed: all they had to do was visit the website advertised on the billboard, turn on their GPS, and start playing.

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Customer interaction has many faces. It can take the form of social media comments, instant messages, phone calls, emails, or even through the hashtags on their posts, as we’ve discussed earlier. Aside from these, there’s another kind of customer interaction that helps you reinforce retention—online communities.

These online communities serve as a platform for your customers to interact with each other. With these, you can connect your clients with like-minded individuals and create deeper relations between them and your brand. Think of this participatory experience as a casual get-together no different from inviting friends for a cup of coffee to discuss your interests.

According to CMA, 37% of shoppers stick with companies because of online communities[11]. Having the option to participate in discussions about a brand makes them trust a company more. Consequently, this increases their likelihood of them purchasing from the brand.

This was backed by a MarTech study that revealed 2 out of 3 brands with online communities experienced a revenue increase[12] thanks to strong community engagement.

Aside from boosting retention, online communities, in a similar light to hashtags, are also a great way to understand the wants and needs of your customers. This reduces the need to extensively monitor social media for trends as you can see what they are discussing right on your servers