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Achieving a Sustainable Graphic Design Process

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Achieving a Sustainable Graphic Design Process

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https://www.designorate.com/sustainable-graphic-design/

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Climate Activism for the Graphic Designer 101

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Climate Activism for the Graphic Designer 101

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tips to consider when using design at work to be a more subtle activist on climate
https://medium.com/swlh/climate-activism-for-the-graphic-designer-101-b662959f5d4e

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Clever Little Bag : Puma shoe packaging by Yves Béhar

Yves Béhar shoe packaging for Puma, developed the Clever Little Bag, significantly reducing the amount of waste and CO2 emissions normal shoe packaging creates.

Because of his design, it was estimated that 8,500 tonnes less paper would be used, 20 million megajoules of electricity would be saved, 1 million litres less fuel oil would be used, 1 million litres of water would be saved, 500,000 litres of diesel during transport would be saved and 275 tonnes of plastic would be saved. That's a great example of the power of clever design.

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Based off of a design Sho Shibuya came across in Taiwan, the bag uses less material than the average paper bag and can be safely composted or disposed of.

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“Cut a Tree, Kill a Life” by Law Kok Yew and Gigi Lee

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“Cut a Tree, Kill a Life” by Law Kok Yew and Gigi Lee

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Award-winning posters, created for the Malaysian Nature Society, highlight the devastating effects of deforestation on rainforest wildlife.

Deforestation destroys the natural habitat, and food resources, of many endangered species, including the Malaysian tapir and Sumatran rhino.

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"Advertising encourages us to go faster on the treadmill of modern consumer life so contributing to growing consumer debt, social problems and an ever greater risk of climate change."

https://www.theguardian.com/media/2010/feb/14/ban-advertising-in-public-spaces-thinktank

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the instagram infographic industrial complex

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the instagram infographic industrial complex

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This video discusses the newfound instagram infographic industrial complex, performative activism, instagram activism, virtue signalling, woke washing, and more!

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the instagram infographic industrial complex

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Ed Hawkins, a professor at Reading University in the United Kingdom, created a site that displays the average temperature year after year in various countries, with cooler temperatures in blues and warmer temperatures in reds.
Turning data into something more artistic or abstract.

Graphic for the U.S., from 1895 to 2018

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Animated video “The Story of Stuff” narrated by environmentalist Annie Leonard, about production and consumption.

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Animated video “The Story of Stuff” narrated by environmentalist Annie Leonard, about production and consumption.

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https://youtu.be/9GorqroigqM

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The group Extinction Rebellion, portrays a sense of urgency with skulls and a stylised hourglass logo to represent time running out.

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Visual communication that works shows real people, tells new and emotional stories, conveys local impact, and offers solutions, according to the group’s 7 Climate Visuals principles.

Images from the Climate Visuals library: Firefighters fight a wildfire in Hidden Valley, Calif., in 2013. Credit: AP Photo, Los Angeles Times, Mel Melcon / Flooding in a neighborhood in Minot, N.D. in 2011. Credit: Senior Airman Jesse Lopez, 5th Bomb Wing Public Affairs

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In 1971, Keep America Beautiful released their most well-known ad, which showed a man dressed in traditional Native American clothing. The ad became known as “The Crying Indian” commercial because of the single tear that rolled down the man’s face after he encountered pollution and garbage.
https://youtu.be/j7OHG7tHrNM

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The Crying Indian - full commercial - Keep America Beautiful

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Designed by Gary Anderson, a 23-year-old engineering student at the University of Southern California.

Anderson made the now iconic three-arrow design as part of a competition by the Container Corporation of America to create a symbol to be used on recycled products.

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Sustainable graphic design: how to reduce the environmental impacts of your designs

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Sustainable graphic design: how to reduce the environmental impacts of your designs

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5 ways to reduce the carbon footprint of your graphic design
https://latcham.co.uk/insights/sustainable-graphic-design-how-to-reduce-the-environmental-impacts-of-your-designs/

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Glug creates digital database of protest posters for today's climate strikes

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Glug creates digital database of protest posters for today's climate strikes

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Creative networking organiser Glug aimed to create the world's biggest database of protest posters in 2019 to help potential activists be a part of global climate strikes.

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Extinction Rebellion uses bold graphics in protest against climate change
Extinction Rebellion made its presence known this year with a strong, easily recognisable visual identity featuring striking graphics and a bold colour scheme.

Symbolism, such as human and animal skulls, is used throughout the group's branding to reference its primary objective of preventing human extinction. The group's logo is a stylised hourglass symbol to represent that time is running out to save the planet.

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Sustainable design: the packaging of the lighting system becomes the lamp shade – eliminating waste and creating a very smart solution.

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Johnson Banks creates meat alternative packaging that isn't "preachy"
The studio recognised the appeal of meat as a potential selling point and incorporated this into the visual language, instead of "guilt-tripping" people into modifying their eating habits. By making the name as large as possible on a plain background, the studio also aimed to create maximum "shelf stand-out".

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Ethical creative agency Nice and Serious developed Useless, an online platform that directs Londoners to their closest zero-waste shops and offers tips on how to reduce reliance on plastics.

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Longing for Mecca Exhibit at the Museum of Ethnology in Leiden by Kossmann.dejong

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Schipol Airport Wayfinding System by Paul Mijksenaar

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In 2013 the Board of Directors of SEGD voted to change the name of the SEGD association from Society for Environmental Graphic Design to more accurately reflect the expanding nature of communication in the built environment to Society for Experiential Graphic Design. Experiential more accurately describes the work that our members have been doing already for the past 15-20 years which involves more than just the core signage and wayfinding disciplines.

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Environmental Graphic Design (EGD) embraces many design disciplines including graphic, architectural, interior, landscape, and industrial design, all concerned with the visual aspects of wayfinding, communicating identity and information, and shaping the idea of creating experiences that connect people to place.

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THE MID-STAGES OF GRAPHIC DESIGN AND ENVIRONMENTAL SUSTAINABILITY 1999-2005

The period between 1999-2005 is a critical segment in which designers’ previously established roles as activists and grassroots trailblazers begins to shift towards contexts of environmental sustainability, setting the stage for the rapid expansion in graphic design organizations and societies focused around this broad issue.

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The Washingtonian, Earth Day 1970, reprinted from The Art of Action: 40 Years of Earth Day Posters for a Cleaner World, TakePart

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The Washingtonian, Earth Day 1970, reprinted from The Art of Action: 40 Years of Earth Day Posters for a Cleaner World, TakePart

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ENVIRONMENTAL SUSTAINABILITY IN GRAPHIC DESIGN IN THE LATE TWENTIETH CENTURY (UNITED STATES)

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ENVIRONMENTAL SUSTAINABILITY IN GRAPHIC DESIGN IN THE LATE TWENTIETH CENTURY (UNITED STATES)

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Robert Rauschenberg, Earth Day 1970, reprinted from The Art of Action: 40 Years of Earth Day Posters for a Cleaner World, TakePart

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Raising awareness concerning the perils of over-fishing and climate change, these simple, yet commanding poster designs are distinctive and memorable.

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CONTEMPORARY STAGES OF GRAPHIC DESIGN AND ENVIRONMENTAL SUSTAINABILITY 2006-2011

Aside from practice, the scholarly discourse on sustainability appears to actually decrease slightly during this timeframe, but expansion happens via social media through the development of websites and online clearinghouses, as do words such as postconsumer recycled content and waste (PCW), eco-labeling, FSC-certification, and print on demand (POD) become more commonplace language in graphic design terminology.

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EARLY STAGES OF GRAPHIC DESIGN AND ENVIRONMENTAL SUSTAINABILITY 1990-1998

As the interests and importance of sustainability shifts in the field of design, it starts by attaching itself to architecture, interior design and product design and then meanders over to the field of graphic design. In this timeframe (1990-1998), the shift has not occurred, but merely a collection of research or data from other disciplinary areas that foray to the field of graphic design, mostly through architecture, product, industrial design or ecology is commenced.

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Blockchain technology, which also forms the basis of cryptocurrencies like Bitcoin, comes with enormous greenhouse-gas emissions.

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Sustainable Packaging Designs by Matthew Blick and Van Heertum Design

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Sustainable Packaging Designs by Matthew Blick and Van Heertum Design

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100% compostable; made of materials sourced from mushrooms, and printed with eco-friendly soy inks, the result is a package with both organic style and function.

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Utilising kids' boundless energy to drive a pump - genius!

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In under half a year, one artist’s multi-edition NFTs have a footprint of 260 MWh, 160 tonnes of CO2 emissions.

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Amazing project from South Africa. As children play on the roundabout, their energy causes water to be pumped from the underground into a tank. The tank is connected to a tap for easy access of the water.

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According to an estimate backed up by independent researchers, the creation of an average NFT has a stunning environmental footprint of over 200 kilograms of planet-warming carbon, equivalent to driving 500 miles in a typical American gasoline-powered car.
https://www.seattletimes.com/business/technology/nfts-are-shaking-up-the-art-world-they-may-be-warming-the-planet-too/#:~:text=According%20to%20an%20estimate%20backed,typical%20American%20gasoline%2Dpowered%20car