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Graphic Design professionals plan, design, develop and prepare information for publication and reproduction using text, symbols, pictures, colours and layout to achieve commercial and communication needs.

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Illustration professionals plan, design, develop, and prepare pictures and diagrams to communicate messages, clarify meaning, assist in presentations and illustrate stories, using traditional and digital media such as drawing, painting, drafting, collage, models, photography, and image capture and manipulation software.*

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Advertising professionals devise and coordinate advertising campaigns and promotions of events and services.

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Market Research professionals gather and analyse information about target markets or customers.  This includes social and opinion research using qualitative and quantitative techniques.

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Marketing professionals identify market opportunities and advise on the development, coordination and implementation of plans for promoting services.

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Media Production professionals plan, develop and distribute media in relevant forms to communicate messages.

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Photography professionals operate photographic equipment to take and produce photographs and images.

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Video Production professionals plan, develop and distribute video material on behalf of an organisation.

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Change Management professionals plan, develop, implement and evaluate change activities.

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Community Liaison professionals establish and facilitate communication between different community groups, organisations and governments.

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Conference and/or Event Organisation professionals organise and coordinate conferences, events, functions, banquets and seminars.

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Media Management professionals manage the relationship between an organisation and the media.  They plan, develop, implement and evaluate media strategies to manage information flow through a range of mediums.

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Messaging professionals create consistent messages for an organisation, its regulations, policies and services, or its role in the community through education and communication.

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Public Relations professionals manage information and communication exchanges between the organisation and the public.

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Relationship/Stakeholder Management professionals manage the relationships between key stakeholders and the organisation, program or project. Advocacy-related roles may also be included as part of this Occupation if they relate to providing guidance to individuals and non-Government agencies on subjects such as access to grants, arbitration of disputes and effective engagement with the government agencies and the broader Public Sector.

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Social Media professionals plan and implement communication via social media on behalf of an organisation.

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Editing professionals undertake editing of a publication in accordance with editorial policies and guidelines and accepted rules of grammar, style and format prior to printing and distribution.

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Journalism/Authoring/Writing professionals undertake journalism or writing tasks on behalf of an organisation.

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Publishing professionals coordinate, collect, collate and publish printed materials.

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Speech Writing Professionals are primarily involved with writing speeches on a range of topics.

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Technical writing professionals research and write technical information-based material and documentation for articles, manuals, handbooks, or multimedia products, usually for education or corporate purposes.

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Web Production professionals develop and publish material for web based publications that complies with editorial policy and access guidelines.