# data[].attributes.body
We serve people that want to make a difference in their lives. People who are unaware or don’t have access to tools to help them learn about climate change. People who need that nudge and support to start, and continue their personal journey towards less waste. Our organization is largely based on people interacting with one another. Users can educate, share, and inspire others to live a more “green” lifestyle. We provide an open and inclusive environment to create a community bond between like-minded people. With this, we hope that users will be inspired to make changes to their lifestyle.

# data[].attributes.body
Our main digital channels were Weebly, Twitter, and Instagram. Our main purpose for these platforms was to educate and share with people the different ways to reduce climate change. Our vision is that by sharing these resources it will encourage people to make a difference in their personal lives.

# data[].attributes.body
Working collaboratively as a team is important to achieve the campaign's goal(s). We listened to each other's ideas and opinions. We strived to make our campaign clean and aesthetically pleasing.

We did not meet our follower growth goal on either social media platform however for our email we did get a high open-rate and semi-high click-thru rate. We worked hard to get all of the assignments turned in on time and completed thoroughly. Despite some of the negative outcomes from the metrics, there was a good amount of campaign success.

If given the opportunity to create another campaign we would work harder to get more followers on both Instagram and Twitter in order to open up more insights.

# data[].attributes.body
We are a platform that wants to create a community dedicated to educating, sharing, and inspiring people on different ways to reduce climate change in their personal lives. Currently based in the Pacific Northwest Region, we offer feasible solutions to help combat the climate change crisis, such as simple life hacks to make your life more environmentally friendly, vegan recipes, and more. Users can ask and answer certain questions regarding living a more “green” lifestyle.  We want to be an informational and interactive website that you feel comfortable visiting frequently to stay updated.

# data[].attributes.body
October 21 - November 21

Our first campaign was called "Learn Today, Lead Tomorrow." We each have a role in society as individuals, but as we've all heard, there is  greater power in numbers. Climate change is a crisis that affects everyone -- no one is exempted. It may seem like there is little we can do, but what a lot of people forget is that if we can work together, we can change the direction of climate change and ensure a future for our friends, family, and children. We all need to start somewhere, so today we learn. And tomorrow, we lead.

# data[].attributes.headline
Campaign #1: Twitter Metrics and Highlights

# data[].attributes.subject
Campaign #1: Twitter Metrics and Highlights

# data[].attributes.body
The main difference between campaign #1 and campaign #2 was creating a landing page for the second campaign. The landing page helped connect the charity(Carbonfund.org) content to our site. For the second campaign, we incorporated our charity with our social media posts and shared curated content.

# data[].attributes.headline
Campaign #2: Twitter Metrics & Highlights

# data[].attributes.subject
Campaign #2: Twitter Metrics & Highlights

# data[].attributes.headline
Campaign #2: Project Green Partners with Carbonfund.org!

# data[].attributes.subject
Campaign #2: Project Green Partners with Carbonfund.org!

# data[].attributes.body
November 9 - December 3

Our second campaign is a result of a partnership between Project Green: The Power of Us and CarbonFund.org. While we hope that Project Green serve as an educational platform and community for everyone, we wanted to partner with an organization where you could make a direct impact and take action. Our supporters can further our initiative by making a tax-deductible donation, or supporting leading carbon reduction projects. Carbonfund.org supports renewable and efficient energy, global reforestation projects, water restoration projects, and tree-planting projects.

# data[].attributes.attachment_caption
Subject: Be the leader in climate change today. Project Green is partnering with Carbon Fund!