# data[].attributes.body
S- state what you will do, use action words
M- measureable provide a way to evaluate, use data or metrics
A- achieveable is it actually possible to acomplish and attain
R- relevant make sense within your job function, improves the business in some way
T- timebound state when you will get it done, be specific on date or timeframe

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This is a document that details the marketing action for a specified period (6 month, 1 year, 5 years...). It states whathas to be done and how

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-balenciaga X fortnight
-daisy dolls clarkes shoes ( app)
-designer brands X animal crossing (louis vuitton, offwhite )
-nike reactland

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-Moschino X Sims
- Moschino created a game pack with sims where the sims can be dressed in the latest capsule collection inspired by the sims or choose clothing styles from iconic Moschino collections. You can even join a flashy career as a freelance fashion photographer, your sim will grow their career with fabulous oppprtunities.
-
- They wanted to

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•Timed elements (count down/fastest speed)
•Interaction (with brand)
•Competition
•Engagement
•Points awarded
•Achievements
•Challenges
•Rewards
•Levels
•Leaderboards
•Missions
•Contests
•Fun
•Interesting

# data[].attributes.body
‘The Process of applying game thinking and mechanics to engage an audience by rewarding them for achievements and sharing’

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Is the brand authentic?
Are they honest?
Are they transparent in their dealings and messages
Does the brand have any scandals? Any bad PR?How do they communicate their authenticity digitally?EG. Nike

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Is the brand unique?Or is there are element about the brand that is unique?What is their UVP?Does the brand have a unique story or view point?Do they communicate this uniqueness?How do they communicate it online?EG. Patagonia

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One of the most important parts of a digital strategy.How will you communicate digitally?Will it be the same or different as instore?What type of tone? Narrative?Do you have a clear, authentic, consistent tone of voice?Know your customer-but also know how to communicate with themCommunicate the value of your brand to your customer online

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Successful brands online are also focused on who they are, their customers are and who they want to be. Their messages are strong and clear.

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Brand identity is not just a logo or a product name, or both; Brand identity is what people think, feel, and remember about a business. When it comes to brand identity, the ultimate goal is to become the most respected, trusted and recognized resource or provider of the type of product or service that the company offers.Is your strategy 'on-brand'?

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As you create your digital strategy (socials and gamification), consider these elements:
•Platforms(appropriate to your target market? The brand? Consistent?)
•Identity(recognizable as your brand?)
•Customer(Do you know your target market? Persona?)
•Communication(authentic and consistent?)
•Unique(what is your point of difference?)
•Authenticity(transparent and clear?)

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It refers to the use of digital tools to achieve business goals. The effectiveness of a digital business strategy depends a great deal on its objectives and scope, and how the strategies can be developed for inspiring digital creativity.

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Which new technologies could they introduce or enhance to improve the customer journey, brand engagement and awareness ? 

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Which new technologies could they introduce or enhance to improve the customer journey, brand engagement and awareness ? 

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- data mistreated (leaked or lost)
- constantly changing need to keeps a step ahead
- more recourses, more training, more systems increasing costs
- growing risk and threats internally & externally
- explanding legislation, need to keep the processes secure (new gdpr legislation)

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what are the channels used in fashion retail, give examples

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what are the channels used in fashion retail, give examples

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- amazon
- shopify
- nike
-apple

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what are multi- channel and omnichannel retailing?

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what are multi- channel and omnichannel retailing?

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MULTICHANNEL RETAILING is the process of using multiple channels for selling similar products across different platforms. The platforms may be online and offline and the various channels may be brick and mortar store, online store, mobile store, mobile app store, etc.

OMNICHANNEL RETAILING is when a retailer uses all of the multi channels

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1970s - barcodes introduced
1980s- loyalty schemes
1999- amazon was created
2000- birth of social media
2002 - nectar cards launched
2004- facebook launches
2007- i phone is launched
2010- omnichanel retail
now - data, data and data

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- they can see how old you are
- what sports you like to do
- what styles you like
- they can tell you when you need to buy new trainers
- keep track of their stock and can work out how many pieces they will sell, helps with the fast fashion of the brand as they wont have loads of stock left over
- they can understand their customer better

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- they sell through live streams
- like an auction
- they have one platform for their sales rather then multiple like, amazon, paypal, search engine.

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The future of shopping: what's in store?

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increased by 1/3 since 2019 till 2021

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Strengths:
- QR code swing tags help the customer have easy access to the item online incase they want to order products in differnent sizes
- Zara have a 2 week turnaround for new items

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Which new technologies does your brand ZARA employ ?

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Which new technologies does your brand ZARA employ ?

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- self check out ( picks up what is in your basket)
- parcel collection ( scan a barcode on machine brings the parcel to you )
- virtual try on mirrors
- Qr codes on swing tags link to the app or website
- they have an app
- they offer the service of booking a fitting room
- you can click and go ( Order what they have in store and collect in 30 mins)

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“Planning for the creation, delivery and

management of useful, usable content”

# data[].attributes.body
- entertaining
-useful
- interesting

# data[].attributes.body
-the market
-where are we now, swot analysis
-where could we be ( set marketing goals)
-how do we get there (marketing strategy)
-Did we get there ? (reflection/ measurement)

# data[].attributes.body
what you want to achieve

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-emotional
-broad appeal
-

# data[].attributes.body
Content marketing contains information customers want to use to achieve their own personal and professional objectives

sustainability, health, personal development...Hashtags work well with content marketing.

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An advertisement contains the information that brands want to convey to help sell their products.Traditionally, advertising sometimes used a tagline to reinforce a message/value

# data[].attributes.headline
why do brands need to invest in content 

# data[].attributes.subject
why do brands need to invest in content 

# data[].attributes.body
-Consumers switch off to traditional marketing such as advertising

-TV Fast forward, ad blockers, subscription ad, free radio

-Want engagement, not sales pitches

-Control message

-quick to respond to adverse situations

- Multiple messages

-Create and build consumer relationships (loyalty, brand ambassador)

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Introducing the George Esquivel x The Beverly Hills Hotel Capsule Bag Collection - The Wordrobe

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Just in time for a Christmas treat, celebrated accessories designer George Esquivel has announced his second collaboration with the exemplar of old Hollywood charm, The Beverly Hills Hotel - in the form of an exclusive capsule collection of bags.

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After almost a year of distance learning, in the next few days many Italian students will finally return to school. Goodbye pajamas and home outfits, off to that morning ritual made of uncertainty and right items so as not to disfigure in this "I don't know what to wear" every day for five days a week, between the anxiety of showing off the best outfit in the class and definitely little desire to waste time choosing the Back to School.

Whether it's a tee, a pant or a hoodie, the editors of nss magazine and Quaranta Boutique have joined forces, selecting ten perfect items for your return to school. A list of essentials to better prepare you for the next few months of rotation of your wardrobe, including essential pieces and others perfect to add the final touch to your fit.

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After almost a year of distance learning, in the next few days many Italian students will finally return to school. Goodbye pajamas and home outfits, off to that morning ritual made of uncertainty and right items so as not to disfigure in this "I don't know what to wear" every day for five days a week, between the anxiety of showing off the best outfit in the class and definitely little desire to waste time choosing the Back to School.

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- fendi
- bottega
- tara mays
- jacquemus x sophie tea art
- louis vuitton x selfridges
- house of sunny
- Mollie Goddard

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- fendi x skims
- balenciaga x simpsons
- marc jacobs x surf lodge
- bape x coach
- travis scott x dior
- fendi x sarah coleman
- louis vuitton x supreme
- adidas x ivy park
- Balmain x h&m
- gucci x disney
- vetements x juicy couture
- dior x nike

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Fashion collaborations are almost a cliché, with so many brands itching to take part in the hype and excitement a collaboration can offer. Collaborations are profitable forms of marketing because more people will buy into the hype, and in fashion, they have served an important role in the consumer market. They can bring luxury designs at a lower price point, reinvent a brand's image, and offer the traditionally "unattainable" fashion to the everyday person. Here are seven of the most successful fashion collaborations of all time.

Isaac Mizrahi's fashion collaboration with Target in 2002 allowed him to create accessible designer fashion at affordable prices. Mizrahi's fashion career started by creating provocative high-fashion pieces. He was known for creating unconventional looks for the time. It was when he started a career in entertainment that Target recognized Mizrahi had commercial appeal and could sell a clothing line. The purpose of the collaboration was to bridge that gap of making clothing with the appearance and style of high-end clothing but at a price that most people could still afford.

In campaign ads and commercials, the catchphrase "Luxury for Every Woman Everywhere" encapsulated what his clothing for Target was all about. The collection featured luxe fabrics like suede, corduroy, and cashmere which gave the line its luxury feel. Ever since, there have been collaborations between Target and other designers including Lilly Pulitzer, Jason Wu, Zac Posen, Altuzarra, and Phillip Lim.

Mizrahi, however, was not the first designer to collaborate with a mass retailer like Target. Fashion designer Halston collaborated with JCPenney in the 1980s to produce an affordable version of his high-end line. Unfortunately for him, it became a flop because people thought it made his line cheap. Fashion sold in large-chain stores was still seen as cheap, not fashionable. When Mizrahi collaborated with Target in 2002 people were starting to be more open to mass retail fashion. In 2019, Mizrahi was a part of Target's Anniversary Collection and featured a set of new designs.

Louis Vuitton & Supreme

This was what streetwear enthusiasts all over the globe had been waiting for: the fashion collaboration between Louis Vuitton and Supreme. It was one of the biggest collaborations seen so far in both streetwear and luxury fashion. Louis Vuitton's Fall 2017 runway show featured the collaboration with standout items such as a red Louis Vuitton skateboard trunk, denim jackets, backpacks, and phone cases. Supreme's recognizable bright red color and white logo-box style font was featured alongside Louis Vuitton's signature monogram print. The collection was only sold in select pop-out stores around the globe and online.

However, just before its drop in North America, Louis Vuitton announced that they would no longer be selling the collection in stores or online. This caused even more hype, confusion, and speculation as varied reports started surfacing as to why any further pop-ups were canceled. There was never a definitive reason as to why the collection was cut so short. People have guessed that they sold out most of their inventory in the first drops or overcrowding of stores led to the decision to stop selling any further items. Either way, for the very limited amount of people able to grab hold of these items, the resell market value only increased. It is still counted as one of the most hyped collaborations in fashion, even though it was arguably one of the most exclusive and hard to obtain.

Collaborations between H&M and luxury designers have become a tradition that includes big press, large performances, and New York City parties. Karl Largfield was the first designer to collaborate with the brand in 2004 and there have since been 19 partnerships with other designers. It has become a way for more people to try signature luxury designs without having to pay large price tags. The H&M X Balmain collection featured 109 pieces ranging from dresses to jackets, accessories, and more. Popular pieces included the beaded garments seen on celebrities like the Kardashians. A custom beaded dress from Balmain's traditional line can cost over $20,000 alone, while the H&M versions ranged from $500 to $600.

What made this fashion collaboration stand out from H&M's other collaborations is the press attention it received. Supermodels including Kendall Jenner, Gigi Hadid, and Jourdan Dunn modeled the clothes as well as being featured in a music video for the collection. Olivier Rousteing, creative director for Balmain, has a large social media presence himself. He knows how to use social media to stir buzz and was a large part of the reason the social media presence of the collaboration was a major success. Not only were big names attached to this collection, but the frenzy in obtaining even one item from this line made headlines.

Lines formed outside H&M stores on its launch date with people waiting outside for days beforehand. The fashion collaboration also made news because of the resale value that some of the pieces fetched on reseller sites like eBay. It shed light on the negative effects of limited-edition runs in highly sought-after clothing: people with the sole intention of purchasing as much as they can, only to resell the items hours later. It discharges fans who have waited for days only to get nothing.

The Moncler Genius Project/Genius Group is a luxury designer collaboration that operates on a one designer per collection basis. Each collaboration starts with a new designer tasked to create their own collection and showcase their artistic vision. The brand, originally just called Moncler, started out by selling luxury activewear and skiwear. This new structure is an attempt for the brand to revitalize itself while simultaneously catering to the hype of the collaboration.

Releasing new collaborations every few months helps keep customers interested and coming back for more. Most fashion collaborations only run for a short amount of time and are limited edition. The idea is that each new collection the Genius group produces has to create further hype and social media buzz, gaining greater influence with a new generation of online consumers.

They started with eight designers in 2018 including Pierpaolo Piccioli, Simone Rocha, Moncler 1952, Palm Angels, Noir Kei Ninomiya, Grenoble, Craig Green, and Fragment Hiroshi Fujiwara. Each of these designers has lent a creative hand to the brand. What makes these fashion collaborations interesting is how different each one looks, yet they all contain similar elements of skiwear and activewear. An example of this is the use of the signature down puffer jackets the brand became known for. It has taken on multiple different forms from over-exaggerated coats created by Pierpaolo Piccioli to the deconstructed and sculptural looks designed by Craig Green. The lines range from highly editorial pieces to garments anyone can wear on a daily basis. Hiroshi Fujiwara's collections contain more streetwear influences while Simone Rocha's pieces are more feminine and delicate.

In January of 2020, Adidas announced the debut capsule collection designed by Beyonce's luxury athleisure brand Ivy Park. The fashion collaboration between Adidas and Ivy Park started in 2019 with the purpose of relaunching Ivy Park within the Adidas brand. The brand was co-founded by Beyonce in 2016. She bought out the rest of her previous partner's share in 2018. Beyonce later moved on to partner with Adidas and was named the creative director as well.

The collaboration with sportswear giant Adidas led Beyonce's brand to release something that she previously didn't cover: sneakers. Her first launch contained four sneakers that paired with the clothing and accessories also offered throughout the line. Since then the collaboration has had three separate launches. With each new launch, the fashion collaboration grows in popularity. Her third release called Icy Park featured famous faces including Kaash Paige, Hailey Bieber, and Akesha Murray. The launches always sell out very quickly.

The brand uses social media to enhance the hype of the releases. Back in 2020, celebrities were posting the large orange PR boxes filled with items from the first Ivy Park X Adidas launch. This helped the brand gain not only media attention but also gave fans a sneak preview of the collection. Their partnership also showcases inclusivity in sizing and gender with pieces ranging from XXXS-4X while also being gender-neutral. In the campaign ads, the impactful imagery demonstrates Beyonce as the sole owner of her own brand. She models the clothing herself in each iteration of the line which shows the strength and empowerment of being a female entrepreneur.

In 2019, the fashion label Rodarte and Universal Standard collaborated to produce an inclusive capsule collection. Universal Standard is a clothing company founded on the idea of inclusivity in sizing. Their sizes range from 00 to 40. They were one of the first clothing brands to have such an expansive range of sizes for women.

Rodarte focuses on extravagant looks both on and off the runway. Their aesthetic is fantasy meets feminine and quirky. Their gowns have often been worn by celebrities on the red carpet. Both brands were founded by female entrepreneurs Polina Veksler and Alex Waldman (Universal Standard) and Kate and Laura Mulleavy (Rodarte). Both brands, while selling different styles, share a common thread of creating fashion for women that embraces femininity and strength.

Together, these two brands created eye-catching pieces meant for many different women. They made a four-piece collection with a colorway of red, blush, black, and ivory. The collection featured soft cascading ruffles reminiscent of Rodarte's glamorous designs. The garments had an affordable price tag and women were able to feel confident and comfortable with the extensive size range that Universal Standard offers.

A celebrity that made headlines was actress Krysten Ritter who wore a dress from the Rodarte x Universal Standard collection for a screening of Marvel's Jessica Jones. Ritter, who was pregnant at the time, showcased her baby bump in a red dress. The dress had adjustable ruched straps that could be extended or tightened on the sleeves as well as the sides. It is another example of how the Universal Standard brand reaches out to women in various stages of life.

It is difficult to take the images of an artist's work and effectively translate them onto the runway without copying and pasting renowned artworks onto clothing. This was the challenge that designer Raf Simons had when The Robert Mapplethorpe Foundation contacted the designer for an opportunity to collaborate. Simons had taken part in other fashion collaborations previously, including one with Sterling Ruby in 2014.

Simons' designs represent blends of punk, streetwear, and traditional high fashion. Robert Mapplethorpe is known for addressing issues in his art that were considered taboo like BDSM, S&M, and sexuality. His art influenced many artists after him, including Simons, who used his photographs as inspiration for the fashion collaboration.

In Raf Simons' spring 2017 menswear collection, each outfit featured printed elements of Mapplethorpe's photographs, including flowers, traditional portraits, and hand portraits. Simons embodied Mapplethorpe's work further by using a light, monochromatic color palette with pops of red, pink, and purple. Leather bucket hats, overalls, and belt/neckties are also nod to Mapplethorpe, as are elements of BDSM. The styling of the garments in Simons' collection is very layered, with oversized menswear shirts and cardigans that cradle Mapplethorpe's images. For Simons, it was important to blend his entire outfits to Mapplethorpe's aesthetic, rather than just copying the artist's photographs onto garments.

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7 Most Successful Fashion Collaborations of All Time

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Fashion collaborations are almost a cliché, with so many brands itching to take part in the hype and excitement a collaboration can offer. Collaborations are profitable forms of marketing because more people will buy into the hype, and in fashion, they have served an important role in the consumer market.

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Brunello Cucinelli x Oliver Peoples

In its first ever fashion collaboration, and its first endeavor into eyewear, Italian luxury house Brunello Cucinelli is partnering with Oliver Peoples on a collection of five sunglasses styles. With references to Solomeo architecture and the glamour of classic Italian cinema, the collection embodies the heritage of the Cucinelli brand. The collection is available beginning today at Oliver Peoples and Brunello Cucinelli.

Arc'teryx Veilance for Women

Veilance a subbrand of the buzzy outdoor and streetwear label Arc'teryx, unveiled its first-ever foray into womenswear with a fall collection that launches globally in stores and online today. Creative Director Taka Kasuga (who previously worked as a designer for Junya Watanabe of Comme des Garçons) combined minimalism with fine tailoring to create a line of 11 apparel and accessory pieces representing an interation of wardrobe staples. There's an ankle-length down coat, a rain-repelling shin-length skirt, and an ultra soft merino base layer, all of which have been crafted with inclement weather in mind. The full collection is now available here.

Dundas x Revolve

Shortly after premiering at a rooftop fashion show packed with supermodels including Stella Maxwell, Soo Joo Park, and Sasha Pivovarova, Peter Dundas's capsule collection for e-tailer Revolve was immediately available to purchase. The expansive selection brings Dundas's signature party girl-on-the-go point of view to a more accessible price point. For night there are sparkling gowns and a plethora of LBDs, while for days Dundas offered sculptural knits and leather jackets. Accessories, including knee-high boots, statement belts, layered jewelry, and plenty of heels, will add the perfect finishing touch. Shop the full collection here.

Gucci Lifestyle

"When I was a child, going to the stationery store and finding pencils, pens, notebooks, and games meant bringing a dream into my daily routine," says Gucci creative director Alessandro Michele These "fine, well-made objects" from his upbringing in Rome became the inspiration for the Gucci Lifestyle collection, a stationary line that features Gucci-branded notebooks, pencils and pens, paperweights, and playing cards. Starting September 10th, this contents of Michele's own personal Wunderkammer will be available at the Gucci Cartoleria temporary store in Milan. To celebrate the launch, Gucci has released a look book filled with whimsical scenarios: one model lounges on a chaise surrounded by candles, while another watches his notebooks float through the air. "I could have included [these items] in the collections long ago, but they were not strictly related to clothing and accessories," Michele added. "That's why I wanted to build a whimsical space where they could be laid out, to restore that sense of wonder that makes them so dear to me."

Pharrell x Adidas

Pharrell's longstanding partnership with the sportswear giant Adidas has led to all kinds of career-defining drops-including the design and release of the much beloved Humanrace NMD sneaker, which first came out in 2016. The musician's latest redesign of the Humanrace sneaker comes in the form of the Sičhona-a streamlined silhouette that's meant to capture the feeling of feeling the earth beneath your feet. Sičhona is also a tribute to the Dakota people, with whom Pharrell has had a friendship with for many years. According to Adidas, this new silhouette is a call to experience and learn more about the Dakota land and its people. The shoe launch is therefore happening in conjunction with the "I am Dakota, We are Dakota" campaign, for which Adidas and Pharrell teamed with leaders of the community to create a photo series highlighting the Dakota people and their stories. The shoe will be available starting August 27 on adidas.com and in select stores.

Adidas x Karlie Kloss

"I wanted to create this line for the girl on the go, like myself. I've never really stopped moving (from airports to runways to meetings) and now, as a mom, it's nonstop," Karlie Kloss says of her latest drop with Adidas. "I wanted to create pieces that were both functional and fashionable to fit that lifestyle for all types of women: Gen Z, women just starting their careers, to new moms like me." The model, fashion plate, and entrepreneur released her new collection with the sportswear brand this week-and it's filled with chic takes on sweats, zip-ups, and workout tops that Kloss herself likes to wear in her everyday life. "For me, lifestyle and athletic are one and the same," she adds over e-mail. "To create a lifestyle line meant it was inherently an activewear line." The Kode With Klossy founder says she worked with Adidas from beginning to end on the collection, "From our very first conversations dreaming about what could be, to swatching fabrics, to reviewing sketches and then real samples." Before the pandemic began, Kloss flew between Berlin, Paris, New York, and Los Angeles for design meetings. But once Covid took over, she and Adidas' designers switched to virtual communication. "This entire drop was created and brought to life via Zoom," she says. Shop the offerings below, and at adidas.com.

Marc Jacobs x The Surf Lodge

Marc Jacobs is bringing a dose of color to Montauk. For the next three weeks, the designer's new "Color Collection" will stage a full takeover of The Surf Lodge, the Hamptons' go-to party spot on the easternmost part of Long Island. The Lodge's exterior has been decked out in hot pink awnings above its front windows, while a matching Cadillac is parked outside. The beach adjacent to The Surf Lodge's bar, meanwhile, is outfitted with navy blue and army green umbrellas and pillows-and its hotel rooms now contain a bubblegum-pink hued TV and nautical-themed decorations. Surf Lodge's onsite boutique will also carry a slew of Marc Jacobs products from the collection, including totes, camera bags, and dad caps.

Heron Preston x Gentle Monster

Heron Preston's design aesthetic has always been rooted in industrial workwear. The designer and creative director of his namesake brand has taken this sensibility to the South Korean sunglass and optical glasses brand Gentle Monster. The duo's collection features three sunglasses-done in acetate rectangles and in various colorways-along with a limited-edition, custom-designed case. The collaboration will be released on July 29th worldwide, and available at Gentle Monster and Heron Preston's on and offline stores, Farfetch and global select shops.

Wales Bonner x Laraaji

Industry favorite Grace Wales Bonner teamed up with the ambient music pioneer Laraaji on a very limited-edition t-shirt: Just 60 are available for purchase, exclusively on the London-based label's website. Inspiration came courtesy of Laraaji's album Vision Songs, which the 78-year-old self-recorded and released via cassette in 1984. (He first came to prominence four years prior, after a chance encounter in Washington Square Park led to a collaboration with Brian Eno.) All proceeds of the hand-dyed tee will go to CARE India, an NGO that's proven a leading force in the effort to address India's ongoing Covid-19 crisis.

BAPE x Coach

BAPE and Coach, two labels that were instrumental in carving out early aughts street style, have teamed up on a collection of ready-to-wear, footwear, leather goods, and accessories-and, naturally, have sought out the faces of the moment to star in the campaign. Megan Thee Stallion, Cordae, and the Japanese model Kōki were photographed by Sandy Kim wearing the offerings from the line, which includes t-shirts, sandals, miniature bags, and hoodies bearing a fusion of BAPE and Coach's signature logos. Plus, a take on the Bapesta sneaker has been updated for the Coach customer, with leather and denim accents. The goods will be available on July 24, with prices ranging from $95 to $450.

Tommy x Indya

Tommy Hilfiger and Indya Moore are making history with their latest partnership. For pre-fall 2021, the brand and Moore will launch the Tommy x Indya capsule collection-a range of non-gendered, size-inclusive offerings that the actor and activist helped design. To create the line, Hilfiger and Moore began with an essential piece from the Tommy Hilfiger brand's archives-the polo shirt, the baggy jeans, crisp button-downs-then reimagined them to fit multiple gender expressions. The ad campaign for Tommy x Indya, which is part of Hilfiger's People's Place Program, features gender non-conforming stars including Chella Man. Shop the capsule, here.

Kemio x Private Policy x Uprisers

The Japanese New York-based influencer Kemio has linked with the Queens fashion brand Private Policy and streetwear label Uprisers to support the AAPI community, which has seen a marked uptick in violent hate crimes since the Covid-19 pandemic. The brands and Kemio have collaborated on a printed t-shirt whose sales will benefit the nonprofit Hate Is a Virus-a group that mobilizes community members to participate in local and national political campaigns, create safe spaces for dialogue and education, and organize campaigns all in the name of AAPI-focused anti-racism. One hundred percent of the profits from the shirt, which bears a blue image of a flower with the words "respect and love," will go toward Hate Is a Virus. Shop the tee, available for pre-order, here.

Chanel Electro Timepiece Collection

Chanel's new watch capsule collection is, in a word, electric. Just not in the 'Boogie Woogie Woogie' disco sense. Instead, the luxury house has drawn from the electronic music culture of the '90s by reimagining its signature styles-the J12, Boyfriend, Coco Code, and Premiere-in clubby technicolor hues. To mark the limited-edition release, Chanel collaborated with Ed Banger Records on exclusive electronic playlists, available now on Spotify and Apple Music.

Gucci x The Shoe Surgeon

Los Angeles-based Dominic "The Shoe Surgeon" Ciambrone has long made a name for himself for his imaginative bespoke remixes of grail-level sneakers. Under the auspices of Creative Director Alessandro Michele, Gucci, as we know, is always up to joint projects with other exciting creators. So, the fact the brand recruited Ciambrone to create three new custom versions of the Gucci Basket sneaker makes perfect sense. With sustainability on their mind, the Italian house provided The Shoe Surgeon with upcycled materials featuring some of their most iconic prints to create three new bespoke sneakers. Naturally, Los Angeles Laker Kyle Kuzma, the NBA's reigning style star, was called in to help model the collection.

The sneakers are available exclusively at Gucci Beverly Hills. All proceed will go toward benefiting Oakland School of the Arts' Step It Up program and providing its students with technology resources. The program focuses on preparing students of color for education in the arts.

Travis Scott x Dior

In 1947, Christian Dior made a trip to the United States to unveil his brand's debut collection there. One of his first stops was Texas, where the French designer caught glimpses of the Southwest's canyons and dusty deserts. Seventy-four years later, the maison's current creative director Kim Jones has taken this American ethos into 2021, and collaborated with superstar (and Houston native) Travis Scott and his creative collective Cactus Jack on the Dior summer 2022 collection. The line was revealed on Friday; fine tailoring done in pink, green, and earth tones appeared alongside beanies and silken button-down shirts. As an additional collaboration to this collection, the artist George Condo painted a series of shirts that will be auctioned off to raise scholarship money for aspiring design students.

RuPaul x Balenciaga

Balenciaga's creative director Demna Gvasalia dropped the first installment of his brand's project with Apple Music at the crest of the pandemic's second wave-a time when most folks, no doubt, wished they were dancing in a club full of sweaty strangers rather than confined to their houses. And now that the United States is largely opening back up, with parties returning to the cultural calendar, Gvasalia has tapped a legend in the performance space to curate the latest Balenciaga x Apple Music playlist: RuPaul. Alongside the playlist, the maison and Drag Race star have created a product capsule inspired by tour merch, which includes cap-sleeve t-shirts, cropped hoodies, and dad hats, all bearing RuPaul's autograph. Shop the full line here.

Brock Collection x H&M

Since its founding in 2014, the LA-based label Brock Collection has been delivering covetable feminine dresses that are as suitable for casual affairs as they are special occasions. Now, just in time for summer wedding season, H&M is bringing the house's effortless luxury to the masses in a sure-to-sellout collaboration.

Brunello Cucinelli x Mytheresa

Cozy knits aren't just for the winter months. Luxury powerhouses Brunello Cucinelli and e-tailer Mytheresa have partnered on an exclusive high summer capsule collection that's inspired by happy hour. What that looks like: Elevated lightweight sweaters, classy shorts, and easy versatile dresses. Just add some yacht rock and you're good to go.

Dolce & Gabbana Sunset in Capri

A trip to Capri sounds heavenly right about now-or any time, really. For its new exclusive collection for Saks Fifth Avenue, Dolce & Gabbana looked to the sun-drenched island for inspiration. Cheerful lemons and majolica pottery prints grace ready-to-wear for men, women, and children-and set the mood of a dream Italian vacation for the whole family.

Salvatore Ferragamo Let's Dance

According to the French actor and director Jean-Louis Barrault, "Dancing means fighting against everything that holds us back, everything that brings us down (...), it means using our bodies to discover the very essence and spirit of life; it means making physical contact with freedom." It's that freedom of movement that's at the heart of Ferragamo's new Let's Dance capsule collection featuring lightweight, bendy, flexy flats and heels-perfect for the brand's accompanying Tik Tok dance challenge.

Christian Louboutin Walk a Mile in My Shoes

This summer, Christian Louboutin's famous red soles signal more than just status-they also signal solidarity. The legendary French designer has teamed up with close friends Idris Elba and his wife Sabrina Elba on a capsule collection titled Walk a Mile in My Shoes with 100% of its proceeds going to grassroots organizations that are combating racial inequity and injustice around the world.

Baby Dior

Your child can now officially be the coolest kid on the block. Christian Dior has launched a series of pop-ups for its Baby Dior line, which is now available all over North America for the first time. At locations in New York, Miami, Toronto, Los Angeles, and more, shop the children's collection-which consists of layette essentials (think bibs, onesies, and even a stroller) and kids' size hoodies, sweatpants, and teeny dresses done in the brand's signature Toile de Jouy print. Plus, the baby fall 2021-22 line features new designs, including the luxury house's B27 sneakers and a new bucket bag.

Saint Laurent Rive Droite x Memphis Milano

In honor of the 40th anniversary of the Italian design and architecture group Memphis, Anthony Vaccarello has created a capsule collection that pays homage to the firm's distinct shapes and patterns. The collaboration debuts alongside special exhibitions being staged May 19-June 23 at Saint Laurent Rive Droite stores in Paris and Los Angeles and featuring some of Memphis's most iconic pieces including the RING seat/bed designed by Masanori Umeda and RIVIERA chairs designed by Michele De Lucchi in 1981. The complete collection is available both in stores and online.

Ferragamo's Tuscan Wildflowers

Wildflowers: You belong among them. Salvatore Ferragamo's new collection places you smack dab among a field of flora as illustrated across bathing suits, sneakers, shirts, dresses, and more. The house's signature Studio Bag has even gotten a springtime makeover in a limited edition organic cotton iteration with destination-specific versions available at Ferragamo stores in the resort destinations of Capri, Forte dei Marmi, Marbella, Cannes, Miami, Las Vegas, Hawaii and Rio de Janeiro. Shop the collection at ferragamo.com.

Fendi's FF Vertigo Capsule With Artist Sarah Coleman

You may have seen the New York-based artist Sarah Coleman's creations on common household goods-Louis Vuitton's Multicolore Monogram print on a power strip, Hermès' orange packaging encasing a small side table, or Fendi's signature "FF" pattern covering a folding chair. But you've never seen her work, which plays upon designers' materials by repurposing them on everyday objects, like this. On May 13, Fendi released its FF Vertigo Capsule Collection, which the Italian fashion house's accessories and menswear artistic director Silvia Venturini Fendi made alongside Coleman. The collection-tailor-made for any summery outdoor activity-features the brand's logo pattern, but twisted and turned in a trippy, '70s-esque form. But this is a collaboration with Coleman we're talking about-so there are also Polaroid cameras, Bento boxes, and camping equipment covered in the iconic print.

Loewe x Paula's Ibiza Collection

Loewe creative director Jonathan Anderson feels what we are all feeling right now: the desire for a tropical vacation. He translated that emotion into a capsule collection with the Ibiza-based boutique Paula's, with which the Spanish brand has collaborated since 2017. The island is, incidentally, where Anderson spent summers as a child-it's become a cornerstone piece of inspiration for Loewe. "I'm after that vibrant zing of sunny Balearic effortlessness, channeled through uncomplicated pieces of clothing and accessories that are as easy to wear as they are craft-led," Anderson said of the capsule in a statement. Campaign images that capture the summery, chic feel of the collection were shot by Gray Sorrenti on location in Mexico.

Balmain x Maluma

Before the world shut down, Balmain's Olivier Rousteing was working with Maluma on a Miami-inspired collection for the Colombian sensation's 2020 tour. Of course, the past year put a pause on all that. So instead, the friends set about creating a limited-edition capsule collection that delivers the tropical, hot, Papi Juancho vibes. As part of the partnership, the pair also created a special playlist available on Apple Music Signature. Shop the beachy collection of hoodies, shorts, and sneakers now at balmain.com.

Peter Dundas Creates a Capsule for a Good Cause

The UK-based designer and creative director Peter Dundas has teamed with Childhood USA on a capsule collection consisting of four offerings: a tank top, a slipdress (pictured below), and for polished loungewear, a silk robe and pajama set, each done in a sumptuous rope print. Childhood USA, founded by Queen Silvia of Sweden, aims to end sexual abuse, exploitation, and violence against children.

Kim Jones Makes Couture (Sort of) Accessible

On April 15, Kim Jones will make his debut Fendi couture collection relatively more accessible by reworking it into ready-to-wear. If you're thinking about a purchase, you'll have to move fast; the capsule is only available for two weeks, and at just nine of the house's stores across the globe. Look no further than its models, Bella Hadid and Lila Moss, for proof it may be worth the trek.

Dries Van Noten Teams Up With Misha Kahn

When was the last time you went to see art IRL? Dries Van Noten is happy to have you at its L.A. outpost, but the house also offers a different option to take in the freeform, cartoonish works of Misha Kahn. He and Van Noten have teamed up on a limited-edition print silk bomber jacket and t-shirt inspired by a "watermelon party" at his family's home in Minnesota amid the first few lonely months of 2020.

Kim Jones Takes on the Classic Chuck

While designers like Molly Goddard have been taking platforms to new heights, Jones is keeping an eye on comfort. The ever-prolific artistic director of Fendi and Dior Men's has collaborated with Converse on a streetwear-inspired capsule collection, with his bulkier take on the classic Chucks as the centerpiece. Expect to see them soon on the feet of pals like Naomi Campbell and Kate Moss, as well as campaign photographer Juergen Teller.

Bottega Veneta Makes a Comeback

A month after boldly deleting its Instagram, Bottega Veneta has returned with the first edition of a free quarterly digital journal, Issued by Bottega, featuring talent like Missy Elliott. The goal, explained creative director Daniel Lee, is to offer "more progressive and more thoughtful" content than what you would find on your regular ole feed.

Adidas Originals x Wales Bonner Returns

The second collection from the ongoing collaboration between Adidas Originals and the British-Jamaican designer Grace Wales Bonner is inspired primarily by the 1980s Jamaican dancehall scene. The highly anticipated drop, which is available on the Adidas website and SSENSE starting today, includes Sambas and Nizza sneakers in playful color combinations, tailored tracksuit separates, and crocheted tops inspired by old-school soccer jerseys. Consider your summer weekend uniform sorted.

One-of-a-Kind Pieces from Altuzarra

Altuzarra is the latest designer brand to embrace upcycled fabrics from its own archives, releasing this month a limited run of unique tops, wrap cardigans, skirts and bags knit from strips of past-season silk. The slouchy sets come in bright cherry red, marbled sky blue, and a fetching eggplant shot through with flecks of white-easily interchangeable or super chic worn as full monochrome looks.

Linda Farrow Teams Up With Paco Rabanne

On the hunt for some statement sunglasses? The bold new frames from Linda Farrow and Paco Rabanne might be just what you're looking for. Choose from a pair of oversized round lenses in two-tone blue or red, or a squared-off cat eye in black, white or pink. Either shape makes for an instant, outfit-making pick-me-up.

Loewe's Charitable New Pouch

Loewe's classic elephant bag gets a charming new look this season. A limited run of 300 pouches have been rendered in blue and red Shuka, a checkered cotton fabric traditionally used by Maasai tribespeople, and hand woven by a collective of women artisans in northern Kenya. All proceeds will be donated to the Elephant Crisis Fund, a conservation organization committed to protecting the future of the species.

Dior Gets Personal

New York's SoHo neighborhood gets a new, one-of-a-kind boutique today. ABCDior, a pop-up that runs through May 21, is entirely devoted to customized pieces from the house. Anyone can stop by to put their own spin on Dior's classic Book Tote, J'Adior heels or Lady Dior Bag with unique charms, monograms or letter badges.

Uggs continues their fashion resurgence with a special collection designed in collaboration with the extremely in-demand British designer Molly Goddard. Best known for her voluminous tulle dresses (including one worn by Jodie Comer in Season 1 of Killing Eve), Goddard applied her signature flair for color and proportion to three Ugg silhouettes: a floral appliqué ankle boot, a curly sheepskin slipper, and a mod suede platform. The pieces are available (but going fast) at retailers like Dover Street Market, Nordstrom, Farfetch, SSENSE and Matches Fashion.

An 'It Bag' Contender From Loro Piana

Beloved for their extraordinary cashmere knits and performance outerwear, Loro Piana is getting into into the It bag game with their latest leather good: the elegant, clean-lined Sesia bag. It comes in a few different sizes, ranging from a sleek little envelope clutch to a large version with a crossbody strap and interior pouch. We love the "M"- it feels perfectly proportioned for days spent out and about. (Remember those?)

Dolce & Gabbana Does Miami

Inspired by the energy of South Beach and the colorful flora of the Mediterranean, the iconic Italian brand has joined forces with DJ Khaled to release a genderless, size-inclusive capsule of sporty resort wear featuring riotous bougainvillea prints and a serene-looking lion. Perfect for channeling your inner party animal (by the pool, of course). A second drop released in June features flamingo prints and colorful butterflies on ready-to-wear for men, women, children, and newborns-fun for the whole family.

This article was originally published on

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The Best 2021 Fashion Collaborations and Capsule Collections

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In its first ever fashion collaboration, and its first endeavor into eyewear, Italian luxury house Brunello Cucinelli is partnering with Oliver Peoples on a collection of five sunglasses styles. With references to Solomeo architecture and the glamour of classic Italian cinema, the collection embodies the heritage of the Cucinelli brand.

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-must be a reason to collab, personality, values, aspirational
-improve brand crediability
- new customers
-increase profit

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The Data Protection Act (DPA) controls how personal information can be used and your rights to ask for information about yourself

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SEO and content marketing have changed the digital marketing world.

As the CEO of a web design firm that works with top clients across Canada, I wanted to spread the word about how SEO lends a hand with brand awareness, website traffic, PPC and lead generation.

Before jumping into the interrelationship between SEO and content marketing, let's have a look at what the terms actually are. SEO refers to the technical process of increasing the quality of traffic and attracting maximum visitors to your website. On the other hand, content marketing is focused on using valuable and relevant content to drive profitable customer or client action.

SEO without content marketing is like a body without a soul. In particular, SEO is actually strategized around content marketing since every website needs words, articles, substance, keywords, etc. In order to be successful, both must go hand in hand.
Keywords
The essential element of SEO is about researching and finding relevant keywords and making use of them in your content so they rank higher in the search engine results pages (SERPs). It's important to use keywords in an appropriate manner and follow a strategic approach. You should never stuff a page with keywords and overoptimize. SEO and content work in balance.

Keyword strategies are imperative for effective search engine marketing (SEM). At our organization, we hunt for the top websites and competitive keywords that are closely associated with the specific business or industry we're working with. We follow a logical approach and use Google's Keyword Planner, a keyword analysis tool, to analyze the most popular keyword volume and competition (high, medium or low). We use the long-established AdWords database of diverse industries including health, technology, entertainment and much more.

Embedding target keywords is essential to rank well and boost traffic. But again, follow a strategy and do not stuff them in the content. Repeating keywords has a negative impact on SEO. Follow a reasonable approach and use the main keywords in the title and body section.
Quality Content
SEO and content marketing require consistency. Fresh, unique and creative content gets rapidly indexed and ranks higher than low-value and repetitive content.

Content must be able to lure your clients as well as solve a particular issue. One can write influential content by using important keywords and targeting visitors. This is the most important factor through which Google determines the relevance of a page and ranks a piece of content. Brainstorming creative ideas and embedding the most important keywords is the key to acknowledged content.
User Experience
SEO is not just about blogs, articles, keywords and linkbacks but also about optimizing robots.txt, enhancing metadata and using tags appropriately.

Technical optimization makes a web page appealing to the search engine and ensures that the site has no broken links with any error codes (like 404s). Otherwise, the source will be poorly ranked by the search engine. Optimizing URLs and making the slug -- everything after the .com -- concise drives the search engine to find the relevant subpages and categorize the different parts of your site. This is vital to the success of any SEO campaign. The technical SEO elements benefit the UX and are present so as to publicize the content.

A good sitemap ensures an easy approach to content for users, and optimized robots.txt crawls the site so that viewers can access the content. The appropriate tag provides outstanding and superior indexing and authentic search results. Tags like header tags and title tags benefit the user by strategizing the content in a way that is useful for readers and simple for the search engine to understand.

A good title tag ensures a great user experience as the visitor can recognize the information from the page before they actually click on it. Header tags (H1-H6) hold great importance to differentiate headings and subheadings within the content to make it well-organized.
Traffic
Linkback, link-building or inbound linking is another major factor of SEO. Connecting your links with high-domain authority sites like .edu and .org drastically increases traffic. Though developing links is possible by connecting with link-building agencies, the best method is to create expert content. To get a link back and boost traffic, stellar content is worth it.
Conclusion
SEO and content marketing are not disparate departments. In fact, both need each other. Content marketing is only successful if it has appropriate SEO. Together, SEO and content marketing are explosive.

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Council Post: How SEO And Content Marketing Work Together To Fuel Your Online Success

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SEO and content marketing have changed the digital marketing world. As the CEO of a web design firm that works with top clients across Canada, I wanted to spread the word about how SEO lends a hand with brand awareness, website traffic, PPC and lead generation.

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= search engine optimisation

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- key words
-quality content

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The technical process of increasing the quality of traffic and attracting maximum visitors to your website

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- palm angels - walk through angel wings into pop up store
- oh polly
- Public desire/ ego - shoe pop up
- essentials
- bottega - all green pop up
- vending machine
- pucci

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Ohh Couture by Leonie Hanne is a fashion and lifestyle blog documenting Leonie's personal style and worldwide adventures.

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'Bottega Green' Assignment folder - Presentation by Holly

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"Bottega Green"Research folder - Presentation by Holly

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WHAT I MANAGED TO COMPLETE THIS WEEK

Business Plan – The Dream:
• Digital Concept board
• Introduction:
• What is your idea?
• Reason behind the project?
• Justification (supported by research
interpretation)
Knowing your customer:
• Persona
Knowing your Business:
• USP
• Marketing Mix

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WHAT I COMPLETED THIS WEEK
• Brand Positioning map
• Porter’s 5 Forces
Business Plan – The Reality:
• Objectives
• Physical resources
• Technological resources
• Compare 2 social media
promotional campaigns
Influencer Strategy
• Select an appropriate influencer
with justification and evaluate their
potential success for your campaign.

# data[].attributes.body
WHAT I DID THIS WEEK:
• Provide an overview of the 3 most
appropriate social media channels
you will use. Include statistical data
to justify your choices, along with
any limitations.
Social media paid advertising
campaign:
• For each ‘3-step’ goal, you will
include a mock-up and campaign
breakdown:
- Campaign goal
- Call-To-Action
- Social media platform
(Primary/secondary)
Promotional Offer (Digital Voucher)
• Choose your most effective paid for
advertising campaign to include an
appropriate promotional offer.
• Create a SMART plan breakdown to
demonstrate how you will meet
SMART objectives.
• Evaluation

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THIS IS WHATI MANGED TO COMPLETE THIS WEEK
• Human resources
• Staffing – management, leadership
and workers
Business Plan – The Financials:
• Forecasted weekly sales
• 6-week trading costs
• 6-week budget
• Profit & Loss account
Conclusion
Recommendation

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i COMPLETED MORE WORK THIS WEEK:
• Overview of launch event
• KPIs
• Event list & resources
• RACI Business model

# data[].attributes.body
WHAT I COMPLETED THIS WEEK:

• Risk Analysis
• Evaluation
• UX competitor analysis x 3 (+ Rubric)
• UX Empathy map
• UX Behavioural model
• UX Lean Cycle

# data[].attributes.body
THIS IS WHAT WAS COMPLETED THIS WEEK:
• UX Journey map
• Wireframes mock-up for multivariate
testing
• Summary, conclusion and
recommendations
-Create a digital concept board to capture
the essence of your complete concept

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i SPENT THE WEEK CATCHING UP ON ANY WORK NOT COMPLETE AND FINISHED OFF MY EVALUATION

# data[].attributes.body
SUBMISSION WEEK, MAKE SURE EVERYTHING IS READY TO BE SUBMITTED

# data[].attributes.body
https://40091904.wixsite.com/bottega-veneta

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I have improved my career pulse score the second time as I was graded 68% rather than 61%. But areas that I need to focus on working on are interviews and following up afterwards, industry skills and future career choices. Whereas my original feedback was to work on industry skills and being work ready which I feel I have improved on since the first attempt. Now I just need to work on my recent feedback to be able to achieve a higher percentage.

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From completing this assessment I have been able to identify my key strengths and strengths that are key to have while also identifing my weaknesses. A way to improve my strengths is to work on my weaknesses and improve.

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My results from the resilence test show that I need to improve all of the aspects as they are only half way. But as aspect that I sucseed more in is self confidence which I totally agree with as I found class myself as a very confident person.

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When taking tehe learning styles quiz i scored 89 out of 100 which means I already use a range of approaches to learning. This will help to make me a more effective learner, as you can access a variety
of different sorts of information and apply it in different ways

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Screenshot 2022-06-16 at 16-07-59 Email - Holly Gazzard - Outlook