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Explore the movement. Are you inspired to participate? Why or why not?

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Explore the movement. Are you inspired to participate? Why or why not?

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I am very inspired to participate because animals are more than just pets. Once you've had an animal they become part of your family and are like having kids. They can't talk like humans but sometimes are the best friend or support you could need and they all deserve a fair chance at a good life.
-Kyler

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This movement is very successful as it has reached millions of animal lovers who come together and rescue/protect as many as possible. This movement is successful because there is so many amazing people in the world who work together to stop the animal abusers as well as try to find better living conditions for the animals when they are homeless.
-Emilee

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What, if any, propaganda techniques does the movement employ? 

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What, if any, propaganda techniques does the movement employ? 

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The ASPCA uses pathos in many of its advertisements, because it is very effective. When you see an animal in very poor conditions it makes you have a bad gut feeling like you need to help in any way you can.
-Kyler

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Where is this movement taking place? How do people/organizations spread the word? How do others join?

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Where is this movement taking place? How do people/organizations spread the word? How do others join?

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This movement is currently taking place throughout all of the United States with approximately  2,000,000 supporters. The ASPCA mostly spreads their awareness with video commercials and street ads that really tug at your heart strings and make you want to participate or donate.
-Kyler

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How did this movement begin? Who started it and why?

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How did this movement begin? Who started it and why?

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While on assignment in Russia as an American diplomat in 1863, a New Yorker named Henry Bergh stopped a carriage driver from beating his fallen horse. After that, Bergh realized the effect he could have on the world. He soon resigned his post and returned to New York to devote his energy to the prevention of cruelty to animals. In 1866, he founded the American Society for the Prevention of Cruelty to Animals®.
-Emilee

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The target audience is all pet lovers, and pet owners who like animals and want them treated right.
-Emilee

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-Kyler

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The goals of the movement is to get as many people as possible to protest animal cruelty and abuse.
-Kyler

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What cause is this movement representing? 

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What cause is this movement representing? 

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The ASPCA is representing ways to stop animal cruelty and get involved in any place you are at.
-Emilee

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From what source? (provide the title of the article or website and the web address)

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From what source? (provide the title of the article or website and the web address)

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-Emilee

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We Are Their Voice

The American Society for the Prevention of Cruelty to Animals ® (ASPCA ®) was the first humane society to be established in North America and is, today, one of the largest in the world.

Our organization was founded on the belief that animals are entitled to kind and respectful treatment at the hands of humans and must be protected under the law. Headquartered in New York City, the ASPCA maintains a strong local presence, and with programs that extend our anti-cruelty mission across the country, we are recognized as a national animal welfare organization. We are a privately funded 501(c)(3) not-for-profit corporation, and are proud to boast more than 2 million supporters across the country.

The ASPCA's mission, as stated by founder Henry Bergh in 1866, is "to provide effective means for the prevention of cruelty to animals throughout the United States."

Helping vulnerable animals and keeping pets in safe and loving homes requires a commitment from all of us-advocates, pet owners, shelters, leaders, and entire communities. When we work together under a common cause, we're both saving lives and elevating our society and its laws to ensure cruelty victims and other at-risk animals receive the protection and care they deserve.

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The American Society for the Prevention of Cruelty to Animals ® (ASPCA ®) was the first humane society to be established in North America and is, today, one of the largest in the world. Our organization was founded on the belief that animals are entitled to kind and respectful treatment at the hands of humans and must be protected under the law.