# data[].attributes.body
In first week we have been asked to write down 80 possible ideas for our promotional video. So, after setting up my Padlet journal, I began to write down 80 possible things that I could promote in my video.

This assignment will be very exciting for me as I recently have done one promotional video for a special food in the restaurant where I work and I really enjoyed doing it.  So, now I’m very eager about the opportunity to do another promotional video.

In reference to the promotional video which I made recently, the first thing that came to my mind as a promoting product was the new dish that we got in my workplace. As the first initial thoughts, I’ve decided to do one more promotional video; but this time for the new dish. However, I kept writing different ideas to complete my 80 possibilities. Writing the first 20-30 ideas went really easy for me as I referred to my interests, either a product or a message of mine and even some businesses or organisations around me. After that, I began to research in internet and the deeper I went with my research the more interesting idea I found.

80 IDEAS:

1. Taco Tuesday for Mexican Society Restaurant

2.  Specials in Mexican Society Restaurant

3.  Chef's Favorite for Cancun Cowboys Restaurant

4.   New Dishes in Cancun Cowboys

5.  Contact Group Exhibition

6.  Nowruz Festival  (Persian new year)

7.  TT Nail Shop

8.  RA Tiling

9.  Floral Design studio

10.  Red Cross

11.  RSPCA (community-based charity providing animal care and protection services)

12.  MRC (Migration Resources Centre)

13.  ActNow Theatre

14.  Tynt Flower shop

15.  Salad Master Steel Cookware

16.  Progress Actively Personal Training

17.  Ecommerce Mentorship Program

18.  Lexi Clothing

19.  Parwana Afghan Restaurant

20.  Cumberland Dental Clinic

21.   Muratti Cakes & Gateaux

22.   Yoga Theory

23.   Little Vegan Cake Shop

24.   Heer Collection (Clothing Brand)

25.   Skin & Body By Mila (Dermal Therapist)

26.   Adelaide Lashes By S

27.   Littleivy Flowers and Botanic

28.   Australian World Teakwondo – Blackwood

29.   Australian Refugee Association Inc. (ARA)

30.   Glamour Coffee Truck

31.   Adelaide Custom Cakes

32.   WHYLD Coffee

33.   Tables By Tobi

34.   Blush Girl Salon (Hair and Makeup)

35.   Little Love Co Flowers

36.   Adelaide Art Society

37.   Kingpin Norwood

38.   Adelaide Dance & Social Club Inc.

39.   Hills Yoga School

40.   Adelaide Vet Prospect

41.   Beach Bum New Dishes

42.   Adelaide Budget Wedding

43.   Adelaide Bridal Collective

44.   Balloon Jay

45.   Aston Hills Golf Club

46.   Life Care at Home

47.   Athelstone Soccer Club

48.   Athelstone Tennis Club

49.   Masters Swimming SA (MSSA)

50.   Tai Chi & Qigong Adelaide Academy - North Adelaide

51.   Australian Dance Theatre School (ADT )

52.   Australian Karate Federation South Australia (AFK - SA)

53.   Australian Sewing Guild Inc. - Fleurieu Neighbourhood Group

54.   Australian Society of Magicians (ASM)

55.   Autism SA

56.   A Cake You Crave

57.   Active Fitness & Lifestyle Group – Woodside

58.   Active Health & Sports Centre

59.   Adams Road Children's Centre

60.   Adelaide Cancer Centre

61.   Adelaide Central School of Art Inc.

62.   Back Valley Tennis Club Inc.

63.   Regional Development Australia Barossa Inc.

64.   Homelessness SA

65.   Centacare Catholic Family Services

66.   Murray Bridge Riding Club Inc.

67.   Family Relationship Centre Adelaide

68.   d’Arenberg Wine

69.   iDream Weddings – Adelaide

70.   Extra Chicken Salt

71.   FEATURE Cosmetic Brows Boutique

72.   Mrs. K Cosmetic Injectable

73.   Fun Fitness Sessions with Iris

74.   Para Hills Boxing Club

75.   Professional Historians Association SA Inc.

76.   Mini Musicians

77.   Monarto Zoo

78.   Safe Pets Safe Families Inc. (SPSF)

79.   Snowtown Golf Club

80.   TK Studios - Hope Valley

# data[].attributes.body
My deep searching in internet led me to change my mind from promoting a new dish to a much more exciting idea like RSPCA. The RSPCA stands for “The Royal Society for the Prevention of Cruelty to Animals” and currently it is the oldest and largest animal welfare charity in South Australia. Consequently, I decided to do my promotional video about RSPCA.

About RSPCA:
The RSPCA South Australia is an independent community based charity providing animal care and protection service to animals. As a charity, they prevent cruelty, promote kindness to and alleviate suffering of all animals. In general, it dedicated to improve the lives of all animals across the state.

# data[].attributes.body
RSPCA‘s main mission is to protect animal and expand information about animal rights and welfare. The fundamental principle of the animal rights is that many animals have basic interests that deserve recognition, consideration, and protection. The reason I chose this topic is to encourage more people to join RSPCA’s vision, either as a volunteer or donator. I will also show the importance of animal welfare’s education in my promotional video and how these knowledges and skills can make the life easier for animals.

# data[].attributes.body
The promotion begins with an establishing shot from RSPCA shelter at Lonsdale. Then it continues with some real footage from the protected cats in the shelters. The male narrator start talking right from the beginning. The whole video will be professionally shot by a Canon C100 with other filming equipment. On the panning shots from different parts and areas of the shelter, the male narrator talk about the mission and vision of RSPCA. He is covering the RSPCA goals, the RSPCA long-term effects on animal lives, and a short description of the adoption process. A soundtrack will be played throughout the promotion video, and it uses to enhance the emotional impacts in the video.

# data[].attributes.body
The colours which I’m going to use are taken from nature-inspired colour palette. Some of the most common colours in nature which I’m going to use are green, blue and brown. The idea of using colours such as green and blue comes from the RSPCA colour schemes. I will also have some other ordinary colours which are shown below.

# data[].attributes.body
I’m going to use Calibre and Arial as the main font for the long text, because it is simple and easy to read. The Britannic Bold and Constantia will be the main font for the logos and headings.

# data[].attributes.body
Similar Promoting Video:

1.       https://youtu.be/v-9bYlzJyPI

This was my favourite promotional video about animal’s welfare from RSPCA. It encourages people to donate to RSPCA for dog kennels and cat pods, where they can be safe and comfortable. My promotional video will have some similarities with this video, where it shows how RSPCA works to protect and treat animals. However, I’m going to use a different visual contents and story to show these subjects.

2.       https://youtu.be/jc5XQSVeQ2c

This promotional video inspires people to adopt the shelter dogs. One of the topics which I’m going to cover in my video is adoption from RSPCA. This video showed the message of adoption through a short narrative story, whereas I’m going to show that with some real footages and facts about the adoption.

3.       https://youtu.be/uDGnTgA8yLs

This video talks about the animal welfare in Philippine. The reason I chose to have it as a similar video is its visual contents from animals, which I liked it very much. However, my promo video will be completely different to what I’ve seen here.

# data[].attributes.headline
Week 5: Creating a Visual PresenceAudience:

# data[].attributes.subject
Week 5: Creating a Visual PresenceAudience:

# data[].attributes.body
Tone:
Considering my message and intent in this promotional video, the audience wants, and will see a confident, inspirational, educational and exciting tone across the video. The confident tone allows me to show my message of animal welfare with clarity. The audience also will be inspired to join RSPCA and take an action towards animal rights with my inspirational tone. Likewise, educational tone will help my audience to gain more information about pets, animal’s safety, health and RSPCA. The viewer will also feel exciting across the video as animal based videos appeal to people simply because they are cute and engaging.

# data[].attributes.body
The target audience who most likely will respond positively to this promotion could be teenagers, pensioners, children and families. However families seem to be the main target audience, as they are more likely to adopt a pet to join the family and more likely to give a pet a better life style. Although children stand out within the family target audience because they are more attracted to pets and find them cute, also treat them more as a friend by sharing their love and loyalty with the pet.

# data[].attributes.body
In week 3 we have learned to build up our website, using HTML.
We had some play with the website design and written parts just to get a small idea of how to design a website through HTML.

# data[].attributes.body
RSPCA  Permission

Beginning of week 2 I started to find the contact details from RSPCA.
Before coming to my final decision on RSPCA, I have to call the office and ask them for permission. So I did contact the media manager, Mrs. Carolyn Jones, at RSPCA Office and had a quick chat with her over the phone. She then asked me to meet her in person and give her a general idea of what I'm going to do in my promotional video.
The meeting went very well, and she showed satisfaction to my idea of promoting.
So, that was the starting point at my production for this promotional video.

# data[].attributes.body
Attention:
The first thing that comes to the attention of the audience in advertising and promotional video is the visual contents. Strong and attractive visual elements are more effective than long blocks of text. So, I decided to capture my audience’s attention by having striking and remarkable visual content and graphic concepts. Based on my experiences, people usually show positive emotions for animals, so having the RSPCA animals in my promotional video will stimulate a positive connection between the animal and the audience. Moreover, showing and talking about animal cruelty and abuse can trigger emotional responses in the audience such as anger and sadness.

Interest:
Considering my target audience's interests,   I will try to create useful and relevant content about animal welfare and rights. As an example, having some information about the adoption process can be interesting for pet owners and those who are willing to adopt a pet. I’m also going to cover different subjects such as RSPCA volunteering and donation, just to make sure that all of my audiences sees what they are expecting to see.

Desire:
As emotions influence us more than facts, triggering the emotional response of the audience should be the key feature of my promotional video. Sharing the RSPCA volunteers’ experiences and stories in my promotional video will help me a lot to achieve this feature. Showing that how RSPCA members work hard to care for animals and rehoming unwanted and neglected animals can enhance the emotional impacts on the audience.

Action:
I need to leverage my promotional video to encourage viewers to take action about animal's welfare and rights through RSPCA. I must include a clear call-to-action in my video that represents my message and intent. So, after the audience viewing my video, they should feel impressed and compassionate about the importance of animal lives. They should also have the desire to join RSPCA, either as a volunteer or donator, or even adopt a pet.

# data[].attributes.body
At the week 4 Tutorial, we have been asked to set up our mind map using https://bubbl.us. Mind map is a great way to generating and visualising more ideas.

The link to my mind map:
https://bubbl.us/07648241703886534

Reflection on Mind Map:

The mind mapping helped a lot to expand and generate more ideas for my promotional video. I started my mind map with some keywords such as RSPCA roles, RSPCA supports, and Information about how to adopt a pet. These are the key terms that will be focused on in detail in my promotional video. I extended and defined each key term in a broad range of perspectives. I decided to generate as many as idea I can, even if I’m not going to cover a few of them in my promotional video, they still increase my creativity and productivity.

# data[].attributes.body
1. Waldau, P 2010, Animal rights what everyone needs to know, Oxford University Press, New York.

This book clarifies the animal rights through a number of facts, political and social realities. It also offers a very complete, even-handed survey of the animal rights movement. This book was useful to my research as it covers a full spectrum of issues, beginning with a clear, highly instructive definition of animal rights. It also has a clear account about different concerns surrounding companion animals, wild animals, research animals, work animals, and animals that used for food. This book could be the basis of my research due to the clear statement of animal welfare and animal rights.

2.  A C Martin, K 2010, ‘TAKING ANIMAL RIGHTS PERSONALLY’, NATURE NEUROSCIENCE vol. 13, no. 11, pp. 1301 – 1301.

In this article, A C Martin explains the human’s cruelty about animals and explores the multiple ethical views of the ways in which humans use animals. I found this article useful because the author shows a veterinarian's reflections on the Animal Rights & Welfare and his personal experiences from veterinary. I think the author efficiently explains some key points related to my research topic from animal welfare, so it will be one of my main sources.

3.  Courtney, P 2018, ‘"ANIMALS LIKE US": IDENTIFYING WITH NONHUMAN ANIMALS AND SUPPORT FOR NONHUMAN ANIMAL RIGHTS’, ANTHROZOÖS, vol. 31, no. 2, pp. 165 – 177.

The author of this article evidently defines that the anthropomorphizing nonhuman animals can increase identification and concern for their wellbeing. He also approves that identification with nonhuman animals predicts greater support for their rights. I found this article useful because of the well-defined explanation about animal rights activities and their long term effects on animal lives.