# data[].attributes.headline
Taking more calculated risks to cut time to market 

# data[].attributes.subject
Taking more calculated risks to cut time to market 

# data[].attributes.headline
To adapt agile WOW and think about MVP in product development. 

# data[].attributes.subject
To adapt agile WOW and think about MVP in product development. 

# data[].attributes.headline
Embrace Compass - should allow better decision making now poor between Global, BD, BB, Cluster, Country...

# data[].attributes.subject
Embrace Compass - should allow better decision making now poor between Global, BD, BB, Cluster, Country...

# data[].attributes.headline
Being more creative. Creativity has dropped significantly due to more meetings and no time to think.

# data[].attributes.subject
Being more creative. Creativity has dropped significantly due to more meetings and no time to think.

# data[].attributes.headline
Better understanding consumer and customer 

# data[].attributes.subject
Better understanding consumer and customer 

# data[].attributes.headline
Understand competition landscape and where we actually are 

# data[].attributes.subject
Understand competition landscape and where we actually are 

# data[].attributes.headline
catch the consumer needs sooner. be a pioneer

# data[].attributes.subject
catch the consumer needs sooner. be a pioneer

# data[].attributes.headline
Be clear on margin vs. growth agenda.  It's difficult to make it superior and also make it cheap!

# data[].attributes.subject
Be clear on margin vs. growth agenda.  It's difficult to make it superior and also make it cheap!

# data[].attributes.body
Put consumer pain point first in the agenda

# data[].attributes.headline
Small (often local) activities. Need to focus pretty much only on the big bets.

# data[].attributes.subject
Small (often local) activities. Need to focus pretty much only on the big bets.

# data[].attributes.headline
Looking for a whitespace and initiate the differentiated product to market

# data[].attributes.subject
Looking for a whitespace and initiate the differentiated product to market

# data[].attributes.headline
Stop creating small projects with low TO or incremental to business

# data[].attributes.subject
Stop creating small projects with low TO or incremental to business

# data[].attributes.headline
Be first in the market....collaborative work with marketing on trends.

# data[].attributes.subject
Be first in the market....collaborative work with marketing on trends.

# data[].attributes.headline
Translate consumer pain point to be a new product with a new technology.

# data[].attributes.subject
Translate consumer pain point to be a new product with a new technology.

# data[].attributes.headline
Put Consumer Centricity on the top priority agenda for all R&D.  If CTI knows, all R&D members must know.  Everyone owns consumer knowledge not just CTI

# data[].attributes.subject
Put Consumer Centricity on the top priority agenda for all R&D.  If CTI knows, all R&D members must know.  Everyone owns consumer knowledge not just CTI

# data[].attributes.headline
Highlight our differences that better than competition

# data[].attributes.subject
Highlight our differences that better than competition

# data[].attributes.headline
Often there are more BB/BD vs R&D and they have plenty of ideas, need to funnel an prioritise as any small Turnover activity requires same time as big one for R&D (specs, meetings, tests)

# data[].attributes.subject
Often there are more BB/BD vs R&D and they have plenty of ideas, need to funnel an prioritise as any small Turnover activity requires same time as big one for R&D (specs, meetings, tests)

# data[].attributes.headline
Let's find technical solutions instead of debating that we could not do it. 

# data[].attributes.subject
Let's find technical solutions instead of debating that we could not do it. 

# data[].attributes.headline
Focus on the needs of consumer and customer

# data[].attributes.subject
Focus on the needs of consumer and customer

# data[].attributes.headline
use simplify ways when fast respond is needed and not usual Unilever way which too many processes and decisions

# data[].attributes.subject
use simplify ways when fast respond is needed and not usual Unilever way which too many processes and decisions

# data[].attributes.headline
Do more local consumer research and testing

# data[].attributes.subject
Do more local consumer research and testing

# data[].attributes.headline
Invest in real technology for innovation project not just minor 2D change

# data[].attributes.subject
Invest in real technology for innovation project not just minor 2D change

# data[].attributes.headline
Have a good mix of people in R&D team.  Solid technical and also business oriented, creativity oriented people

# data[].attributes.subject
Have a good mix of people in R&D team.  Solid technical and also business oriented, creativity oriented people

# data[].attributes.headline
Not innovation creating but consider the quick win holistically with our current product 

# data[].attributes.subject
Not innovation creating but consider the quick win holistically with our current product 

# data[].attributes.headline
Use of Third Parties following Flash approach

# data[].attributes.subject
Use of Third Parties following Flash approach

# data[].attributes.headline
Utilize CMI & CTI tools for new product idea.

# data[].attributes.subject
Utilize CMI & CTI tools for new product idea.

# data[].attributes.headline
Stop adhoc project with low ROI, iTO and less profit

# data[].attributes.subject
Stop adhoc project with low ROI, iTO and less profit

# data[].attributes.headline
brainstorming on New Ideas, do a bit more

# data[].attributes.subject
brainstorming on New Ideas, do a bit more

# data[].attributes.headline
Less layer of decision makings from stakeholders

# data[].attributes.subject
Less layer of decision makings from stakeholders

# data[].attributes.headline
Book calendar for yourself (working , training and exercise).

# data[].attributes.subject
Book calendar for yourself (working , training and exercise).

# data[].attributes.headline
Openly escalate with Line Manager when the workload is at critical level (easy in Western Countries, not easy in Asia)

# data[].attributes.subject
Openly escalate with Line Manager when the workload is at critical level (easy in Western Countries, not easy in Asia)

# data[].attributes.headline
Understand consumers ...how they communicate recently. 

# data[].attributes.subject
Understand consumers ...how they communicate recently. 

# data[].attributes.headline
More focus big bet with option and routinely review in order to adjust faster than competition. 

# data[].attributes.subject
More focus big bet with option and routinely review in order to adjust faster than competition. 

# data[].attributes.headline
stop trying to beat competitor when we have no time and need to respond fast. parity does not always be bad.

# data[].attributes.subject
stop trying to beat competitor when we have no time and need to respond fast. parity does not always be bad.

# data[].attributes.headline
To give overview picture and business context to team for a better understanding on task prioritization. 

# data[].attributes.subject
To give overview picture and business context to team for a better understanding on task prioritization. 

# data[].attributes.headline
Keep attending consumer focus group/interviews to get more understand on consumer insight/habits. 

# data[].attributes.subject
Keep attending consumer focus group/interviews to get more understand on consumer insight/habits. 

# data[].attributes.body
no MVP before launch

# data[].attributes.headline
Shortcut the number of step to execute but focus on the product quality control 

# data[].attributes.subject
Shortcut the number of step to execute but focus on the product quality control 

# data[].attributes.headline
Stop blaming culture would also help so people are not afraid to propose ideas 

# data[].attributes.subject
Stop blaming culture would also help so people are not afraid to propose ideas 

# data[].attributes.headline
Ask the question back to team whether we are going to right way to launch this product? Is it really consumer need or answer consumer pain point?

# data[].attributes.subject
Ask the question back to team whether we are going to right way to launch this product? Is it really consumer need or answer consumer pain point?

# data[].attributes.headline
ensuring that all NPD has clear communication to consumers

# data[].attributes.subject
ensuring that all NPD has clear communication to consumers

# data[].attributes.headline
Spare some time for idea creation in addition to routine tasks.

# data[].attributes.subject
Spare some time for idea creation in addition to routine tasks.

# data[].attributes.headline
Invest in proper consumer understanding study (continue and doing more).

# data[].attributes.subject
Invest in proper consumer understanding study (continue and doing more).

# data[].attributes.headline
Turnover of Brand people is too fast. Plenty of time is spent on inductions. Brand Mgr should stay longer in role to know product and consumers better not move every year

# data[].attributes.subject
Turnover of Brand people is too fast. Plenty of time is spent on inductions. Brand Mgr should stay longer in role to know product and consumers better not move every year

# data[].attributes.headline
Explore on Digital more... man startups erupted only on Digital

# data[].attributes.subject
Explore on Digital more... man startups erupted only on Digital

# data[].attributes.headline
Give priority to home-grown talents first Dont jump into external recruits so quickly

# data[].attributes.subject
Give priority to home-grown talents first Dont jump into external recruits so quickly

# data[].attributes.headline
More recognition, more appreciation.  Though no promotion, appreciation would help. We are very much a 'pointing weaknesses' in stead of celebrating and strengthening the strengths culture

# data[].attributes.subject
More recognition, more appreciation.  Though no promotion, appreciation would help. We are very much a 'pointing weaknesses' in stead of celebrating and strengthening the strengths culture

# data[].attributes.body
Have a concerted cross-category effort in communicating sustainability to consumers