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Dedicated designer vintage floor in Printemps paris

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Dedicated designer vintage floor in Printemps paris

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https://www.businessoffashion.com/news/retail/printemps-launches-resale-and-vintage-in-renovated-top-floor/

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The Paris grand magasin restored a space connecting its 7th floor terrace to its iconic glass dome, replacing offices with a 650 square-meter vintage and secondhand luxury department curated by Vestiaire Collective's former head of vintage Marie Blanchet.

The space will include a buyback program where clients can sell items for store credit, and is the biggest-ever space to be dedicated to secondhand fashion in a department store, Printemps said.

The launch of resale comes as Printemps aims to boost its environmental engagements more broadly, rolling out a scoring and labelling system to highlight more sustainable products. The glass dome adjoining the resale space is becoming a concept store dedicated to pop-up shops for circular concepts, while its prime ground-floor atrium space will host an activation from Chloé to highlight new sustainability commitments including a push to become certified as a B-corporation by the end of the year.
Learn more: The Future of Fashion Resale Report - BoF Insights BoF's definitive guide to fashion resale, covering the evolution of the market, its growth and upside, consumer behaviours and recommendations for crafting a data-driven resale strategy.

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Printemps Launches Resale and Vintage in Renovated Top Floor

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The Paris grand magasin restored a space connecting its 7th floor terrace to its iconic glass dome, replacing offices with a 650 square-meter vintage and secondhand luxury department curated by Vestiaire Collective's former head of vintage Marie Blanchet.

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How TV shows embrace Vintage clothing and its impact on society

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How TV shows embrace Vintage clothing and its impact on society

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https://www.businessoffashion.com/articles/marketing-pr/vintage-fashions-new-role-on-the-small-screen/

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Long before the days of Depop and Etsy, Carrie Bradshaw was a woman looking for a $7 dress to go with her $300 shoes.

As much as Manolo Blahnik heels and Fendi handbags, vintage fashion has been part of "Sex and the City"'s DNA since the series first aired more than two decades ago. So in working on "And Just Like That," HBO's reboot, which recently wrapped its first season, costume designers Molly Rogers and Danny Santiago spent nights and weekends scouring Miami vintage stores, Manhattan storage lockers, and dusty attics upstate for the kind of offbeat, wholly original pieces that made Carrie (Sarah Jessica Parker) a style icon back in the late '90s.

Sometimes, their choices were polarising - some social media critics compared an ensemble featuring a 1997 Jean Paul Gaultier jumpsuit and a purple blazer to The Joker's signature look - but never boring. Plus, they reasoned, there was no chance Parker might end up in a "Who Wore It Best?" slideshow next to three other stars in the same piece.

"That's never going to be [anywhere else] on TV," said Rogers. "No one would be brave enough to trot around in it."

That jumpsuit may have been quintessentially Carrie, but in recent years, vintage clothing has played a central role in television wardrobes beyond the "Sex and the City" universe. On the most recent season of "Insecure," Molly (Yvonne Orji) gets robbed at gunpoint in a 1980s one-shoulder dress by Patrick Kelly. On "Euphoria," teens wear the kind of genuine Y2K pieces their real-world counterparts might order from a resale app. And on "Gossip Girl," Gen-Z stars carry Fendi Baguettes and Dior Saddle bags - bags that earned their 'It' status around the time the cast was born.

Traditionally, costume designers use pieces from decades past to situate a character in a specific era, using hemlines and silhouettes to transport audiences to the midcentury offices of "Mad Men'' or the post-Edwardian drawing rooms of "Downton Abbey." Today, though, as consumers embrace secondhand in ever-greater numbers, more conscious about clothing's environmental impact, contemporary shows are turning to vintage to reflect modern style.

The move could be a boon to small business as well as the environment. Hollywood currently spends more than $900 million per year on film and television wardrobes, according to estimates from the Costume Designers Guild. Costume designers and resale companies are forging partnerships beyond New York and Los Angeles to ease the process of sourcing vintage, and are pushing for Hollywood studios and production companies to prioritise secondhand sources when building out clothing budgets.
How Castoffs Became Cool
It wasn't long ago that secondhand clothing still carried an "ick" factor for many consumers.

"I feel like if Blair Waldorf saw something vintage... she'd hold her nose and turn the other way," said costume designer Eric Daman, who worked on both 2007′s original "Gossip Girl" and the reboot, which premiered last year. "That was still the era of 'more is more,' especially what we were doing on 'Gossip Girl,' so [vintage] just didn't feel nearly as relevant or as important as it does now."

But for teenagers in 2022, though, shopping secondhand is practically the norm. On the resale app Depop, which was acquired by Etsy last year for $1.6 billion, 90 percent of active users are under age 26. ThredUp, an online thrift store, projects that the global secondhand market will be worth $77 billion by 2025, up from $36 billion in 2021.

In creating this season's "Euphoria" looks, costume designer Heidi Bivens said she didn't want viewers to recognise a dress or jacket from the floor at Nordstrom. Instead, the team mined costume rental houses, vintage boutiques, under-the-radar brands, and thrift stores for looks that mashed up eras, transcended current trends and reflected each character's individuality.

"You hope that you're creating something that feels fresh and surprising so that it's not derivative of one time or one idea or one decade," she said of shopping secondhand.
The Opportunity in Vintage
Larger-scale operations are launching to bring vintage and secondhand clothing to Hollywood sets from outside traditional markets.

Last month, the online vintage marketplace Thrilling, in partnership with "Yellowstone" costume designer Ruth E. Carter, announced a new Studio Services programme to connect film and TV professionals with nearly 1,000 vintage shops across the country. Costume designers and stylists outline their needs to a sourcing associate at Thrilling. Then, a bulletin is sent to the stores in Thrilling's network, who can submit options from both their online and offline inventories. Thrilling then compiles a digital portfolio for the designer or stylist to review and place an order.

"Most costume designers aren't able to travel that far," said Shilla Kim-Parker, Thrilling's co-founder and CEO. "Usually they're sourcing where the show is shooting. We source from over 200 cities across the US, so we're able to pull from a much deeper range of inventory than they would physically have access to."

The initiative also provides secondhand shops with a revenue stream that's typically only open to businesses in filming hubs like New York and Los Angeles. According to NARTS: The Association of Resale Professionals, there are more than 25,000 resale and consignment shops across the US - more than McDonald's and Starbucks outposts combined, Kim-Parker points out. The inventory is out there; it just needs to find its way to wardrobe departments.

Vintage also fills a void for costume designers.

"If you want your character to have depth and texture and colour, there are a lot of things that just aren't being produced anymore," said Ian Drummond, owner of the Toronto-based vintage rental house the Ian Drummond Collection. "We don't have those fabric stores anymore where you could go in and buy 10 yards of lamé and make something fantastic."

Even when the resources are there, sometimes vintage makes for the more compelling choice. On "Euphoria," the character Maddy (Alexa Demie) plays dress-up while babysitting for a wealthy couple, trying on the wife's collection of archival Halston, Chanel and Thierry Mugler. Bivens originally planned to call in designers for pieces featured in the montage scene, but the looks ended up coming from Brynn Jones, the owner of Aralda Vintage in Los Angeles.

"I thought, 'Well, maybe this character collects vintage. Because if she collects vintage, then I can do anything,'" said Bivens.

The closet scenes were catnip for Euphoria's fashion fans; within hours, fan-run Instagram accounts had tracked down the corresponding runway looks and were fawning over the purple Norman Norell gown worn by Samantha (Minka Kelly).
Making Secondhand Work On-Screen
Lending out delicate, one-of-a-kind pieces like those, "I have to really trust the people I'm working with," said Jones. Costume designers tend to stay away from using vintage for stunts or messy scenes - after all, stains and tears are also a threat to continuity - but with heavy makeup and multiple takes, sometimes accidents happen.

On other occasions, a shot might require an identical garment for a body double, sometimes at the last minute. This past season shooting "Euphoria," Bivens said that she found herself in need of a vintage kimono. Her supervisor, Devon Patterson, made it happen overnight.

Styling vintage pieces also demands special considerations.

"You have to be very careful when you put vintage on a vintage person," laughed Rogers. "A fur coat and a snood on a younger girl I think is super fierce. But if you're older, you might end up looking like you're in a time warp or something."

Andrew Bui, the New York City-based vintage dealer that sold Rogers and Santiago the notorious Jean Paul Gaultier jumpsuit (along with several other pieces on the show), said costume designers turn to collections like his for many of the same reasons contemporary fashion designers do.

"The styles that are being created now are basically copies of the past," he said. "I can say that with conviction because I sell to designers. So why not get the outstanding original?"

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Vintage Fashion's New Role on the Small Screen

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Long before the days of Depop and Etsy, Carrie Bradshaw was a woman looking for a $7 dress to go with her $300 shoes. As much as Manolo Blahnik heels and Fendi handbags, vintage fashion has been part of "Sex and the City"'s DNA since the series first aired more than two decades ago.

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https://www.businessoffashion.com/articles/retail/sweatsuits-and-yoga-pants-are-selling-like-crazy-what-happens-when-lockdowns-end/

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NEW YORK, United States - Consumers may not be in the shopping mood, but enough of them, it seems, view sweatsuits and yoga pants as essential items alongside toilet paper and sourdough starter.

Athleisure looks have emerged as the uniform of choice for the housebound and activewear brands are benefiting, with increased e-commerce sales helping to partially avoid the economic devastation much of the fashion industry is experiencing during the coronavirus pandemic. Sell-through rates of tracksuits are up 36 percent this year through March, compared with the same period in 2019, according to tracking firm Edited, while activewear sell outs were up 40 percent in the US and 97 percent in the UK year-on-year during the first week of April. Activewear companies like Gymshark and Bandier have seen overall business improve over the past month, Earnest Research data shows.

It's no surprise that consumers are in the mood for fashion-forward comfort. Billions of people are under government-enforced stay-at-home orders. Comfy sweatshirts are dressy enough for work-related Zoom calls, while tie dye sweats and pastel-hued crop top and yoga legging co-ord sets look good in at-home workout Instagram posts and Tiktok challenge videos alike.

But elastic waistbands won't reign forever. The whole sector - and vulnerable players in particular - will need to figure out how to keep the momentum going once the lockdowns lift.
On the Up
Pre-pandemic, activewear was already a hot market. Euromonitor predicted sales would rise by nearly 5 percent CAGR through 2024, double the rate of growth in the apparel market as a whole. And while many brands are cancelling orders placed with their factories prior to the lockdown, many smaller sporty labels can't keep up with demand.

Yet there's no telling how long this demand will last. Economists are predicting deep recessions across economies like Europe and the US, where tens of millions of people lost their jobs over the last month. Consumers are becoming more conservative with their spending, and there's only so many matching sweatsuits they're going to need. Larger brands with extensive store networks are particularly vulnerable as it will be hard to recoup the large volume of physical retail sales losses.

Many brands are already planning their next moves, even as they ride a rush of e-commerce sales.

US label Live the Process, which sells fashionised bodysuits, ballet leggings and knitted sweats, is looking to permanently boost its direct sales, said Founders Robyn Berkley and Jared Vere. Before the pandemic, about 60 percent of their business came via wholesale. But with stores closed and key stockists like Net-a-Porter not shipping product, the brand's own website is experiencing an influx of sales. The brand has also seen an increased return on digital marketing, attributed to an increase in social media engagement.

Vere said the company owns its supply chain, operates its own factory and warehouse, which make it easier to meet the surge in online orders.

"We always erred on the side of caution and have grown very carefully," he said. "That's a reason why we've weathered this pretty robustly to date."

SETactive, a two-year-old activewear brand that uses drops to sell matching sets of yoga leggings and crop tops, is on track to meet its goal of tripling sales to $3 million in its fiscal year ending in May. Founder Lindsey Carter said her latest drop, released March 27, has already seen 75 percent of her 20,000-unit order sell - this is roughly eight times the amount of sales during the 4 week period after every drop since inception (drops are released every six weeks).

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While bigger players lack the flexibility of small digitally-native names, they've also fared better than many traditional apparel retailers, with stocks of market leaders Lululemon and Nike generally performing better than most clothing brands. The former, for instance, is vertically integrated - meaning it mostly sells through its own stores - and has $1.1 billion in cash with no long-term debt. As a result, the company is still planning for growth, said CEO and Director Calvin McDonald on a recent earnings call.

"There is a high percentage of our business that is core, which means we're able to hold and continue to sell for a much longer period of time," he said. "We're less dependent on the need to flush out inventory."

Nike's sales increased by 7 percent in the last quarter, despite the pandemic's grip on its key growth market, China. The company said it would use what it learned in the country to navigate challenges in Europe and the US, including an increased focus on digital and customer engagement. (For instance, it has made its paid streaming service on the Nike Training Club app free for the time being.)
Not (All) So Easy
While activewear brands may be grateful that they're not entirely irrelevant at the moment, there are significant challenges to address both now and later. Companies already facing financial challenges prior to the disruption - such as Outdoor Voices - will only see those exacerbated now.

But businesses currently well-positioned won't have it easy, either. The pandemic forced Carter to put her plans to scale SETactive on hold. The factories she works with in Los Angeles are closed, delaying new lines of sweatsuits and additional products she was hoping to launch this year.

"If this is going to keep going on for the next couple months, we're going to be pretty impacted," she said. "I'm assuming that it's hundreds of thousands of dollars that we're losing out on."

Plus, as a social-media driven brand, not being able to shoot new products has presented another hurdle. The brand has had to use photoshop to repurpose old content in new colour ways, while also highlighting home-made content from influencers and brand fans.

Nevertheless, many activewear start-ups have the advantage of being digitally native; their focus on social media marketing and online sales will serve them well in a crisis that has forced most stores to close. Live the Process has seen user generated content double over the past few weeks, said Berkley, which she attributes to a surge in live streamed content on Instagram, featuring fashion influencers working out while wearing the brand.

https://www.instagram.com/p/B--TvBxBxJM

Brands that rely on stores have a different set of challenges. Since Lululemon stores across Europe and North America closed on March 16, the company has seen e-commerce growth accelerate, "but it's obviously not recovering all the volume loss from our store networks being closed," said McDonald. Data from Earnest Research, which tracks US consumer credit and debit card purchases, shows that stateside sales at Lululemon are down 55.5 percent over the four-week period ending April 8. In response, the company is dialling back on non-essential expenses, adjusting marketing spend and evaluating future buys to reflect dampened demand. It's also using its empty stores to ship out e-commerce orders.

Meanwhile, Nike saw inventory rise 7 percent to $5.8 billion in the third quarter as a result of the spread of Covid-19 in China, according to financial market data firm Refinitiv. Under Armour, which was already suffering with inventory and expense issues before the coronavirus pandemic, has seen stocks plummet over the past two months. Store closures are "contributing to a significant decline in revenue," Under Armour CEO Patrik Frisk said in a recent statement, resulting in temporary layoffs and executive pay cuts.

Multi-brand activewear retailer Bandier was forced to shut down its seven stores, which generate nearly half of its sales. Yet increased digital sales and recent website relaunch have helped its online business grow almost 170 percent, while sales for the four weeks ending April 8 have increased 93.6 percent, according to Earnest Research. The company is also donating some inventory to a charity rather than discounting it.

Bandier Co-Founder Neil Boyarsky has a conservative view of how quickly retail will rebound. For the time being, the business shifted its long-term strategy to up its e-commerce presence. This means thinking of digital service products as a way to boost customer engagement over this period, like live streaming classes. (A major draw at the physical retail store has been the daily workouts on offer.) Ultimately, this will provide support to customers during this difficult period, and help foster loyalty, he said.

[Brands] have to be careful to not just focus on pushing product, but really understanding what the consumer wants.

It's an approach Nike has already seen success with. When the coronavirus broke out in China, the company closed over 5,000 stores in the region. Yet it leveraged digital apps like the Nike Training Club, which offers a range of tailored workouts, to continue to connect with local consumers.

Weekly active users for Nike activity apps were up 80 percent by the end of the quarter. High engagement with the activity apps among Chinese consumers translated to engagement with the brand's e-commerce app, seeing Nike's digital business in China up by over 30 percent, Chief Executive John Donahoe said on a recent earnings call. Digital sales have only accelerated since Nike-owned stores reopened in China, he added. App revenue was up almost triple digits by the end of the quarter.

The company is hoping for similar results in the US and Europe while stores are closed as a result of nationwide lockdowns, launching digital marketing campaigns promoting health, fitness and wellbeing during this time, and offering US Nike Training Club app users a 90 day premium subscription for free.

Many brands, from Gymshark to Alo Yoga, have started live streaming their own workouts on social media. During the first week of Lululemon's store closures in Europe and North America, nearly 170,000 people tuned into its live classes on Instagram. Other brands, including Sweaty Betty, are also hosting live digital Q&A events with therapists and cooking demonstrations.

Certainly, of all apparel companies, activewear brands are in a unique position to lean into the health and wellness conversation, one that's only gaining momentum. If brands listen to what their digital consumer communities want during this time, they'll be in a better position to flourish after the pandemic has passed, said SETactive's Carter.

"They also have to be careful to not just focus on pushing product, but really understanding what the consumer wants," she said. "That's what's going to keep the momentum going once this is all over."
Related Articles:
[ Everyone Loves Sweatsuits and Fashion Is Cashing In ]

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Sweatsuits and Yoga Pants Are Selling Like Crazy. What Happens When Lockdowns End?

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NEW YORK, United States - Consumers may not be in the shopping mood, but enough of them, it seems, view sweatsuits and yoga pants as essential items alongside toilet paper and sourdough starter.

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https://www.businessoffashion.com/podcasts/luxury/the-debrief-how-vacation-clothes-became-big-business/?utm_source=newsletter_dailydigest&utm_medium=email&utm_campaign=Daily_Digest_280522&utm_term=B6RXUMV7LVEWZCG5VARQFB2QNU&utm_content=top_story_1_image

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Every spring, top fashion clients, influencers and insiders are whisked away to lush destinations like Monte Carlo and Capri to indulge in fabulous dinners and cocktail parties - and sneak a peek at brands' resort collections. Resortwear, which began as a way for luxury houses to cater to wealthy, travelling clients halfway through the main season, now represents so much more as a meaningful driver of sales for retailers.

"It's really attractive for the true luxury customer who sees these items as a fun way to accessorise a holiday, but it's also an entry point for more aspirational and younger consumers," said luxury correspondent Tamison O'Connor.
Key Insights:

As consumers start travelling and treating themselves again, luxury is betting big on vacation dressing.

Resortwear stands apart with more casual designs, lighter fabrics and lower prices. Brands aren't just using these collections to attract travellers and true luxury consumers, but also to snag wealthy domestic clients and appeal to aspirational buyers.

Retailers are picking up on opportunities to engage wealthy consumers by building buzz with events and activations surrounding resortwear online and in stores.

Big brands are opening more stores and pop-up markets in vacation towns.

Luxury doesn't expect growth in the segment to slow, even amid global economic turbulence, travel restrictions in China and skyrocketing inflation.

Additional Resources:

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The Debrief: How Vacation Clothes Became Big Business

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Every spring, top fashion clients, influencers and insiders are whisked away to lush destinations like Monte Carlo and Capri to indulge in fabulous dinners and cocktail parties - and sneak a peek at brands' resort collections.

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https://www.thefashionisto.com/complete-guide-to-supreme-x-burberry-collaboration/

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If creative trends continue, then the 2020s will likely be known as the decade of the multihyphenate, a period during which outdated singular notions of form and function were increasingly discarded. The visual language of fashion offers a snapshot of where culture is at.

It's little surprise then to see the multi-directional vision of our time represented in a unique international fusion of two brands known for their individualistic, almost nationalistic, expressions of street style and heritage-wear.

The Supreme x Burberry capsule collection unites the epochal American skateboarding and lifestyle label, with the British fashion house synonymous with plaid, gabardine, and a preppy sensibility.
Here are our standouts from the exclusive 12-piece Supreme x Burberry collaboration:
Supreme x Burberry Box Logo Tee 'White'

Supreme x Burberry's Box Logo Tee in white is the most accessible item in terms of price point, but it's also the most versatile. A staple of every wardrobe, this iteration of the classic white tee is made from 100% cotton. It features a co-branded logo marrying Supreme's box insignia with Burberry's distinctive Nova Check pattern.

Supreme x Burberry Denim Short 'Beige'

Supreme x Burberry's range of denim shorts is available in three colorways. We chose the beige for its classic Burberry Nova check interpretation of the brand's preppy patterning into a relaxed street shorts style, featuring 13oz denim, zip fly, and five pockets. A large embroidered logo on the back pocket encompassing Burberry's famous equestrian motif, a smaller logo on the lower leg, and an additional leather logo at the back.

Supreme x Burberry Box Logo Hooded Sweatshirt 'Heather Grey'

Hoodies are standard street and skater wear style, with Supreme x Burberry's Box Logo Hooded Sweatshirt in heather grey adding a tad of Britishness. This classic pocketed hoodie revisits the box logo that appears on the range of Tees, combining Supreme lettering atop Burberry's Nova check pattern-relaxed, functional, and casual.

Supreme x Burberry Denim Trucker Jacket 'Washed Blue'

Supreme x Burberry incarnated their Denim Trucker Jacket in three colorways. We've gone with the washed blue version for its Americanized slant. While it features the words 'London England' scribed underneath the large Burberry equestrian logo on the back, its silhouette is quintessential American blue-jean trucker-style. It's lightweight, keeping with the range's spring-summer season release, marking it as ideal layering wear for warm and cooler climates.

Supreme x Burberry Rugby 'Beige'

The Supreme x Burberry Rugby, again we've gone for the beige colorway out of a five-hued selection, has a classic Burberry sensibility as high as its polo neck collar. Does the Supreme box logo addition to the Burberry equestrian motif and Nova check pattern make it a little more street? Perhaps only marginally. Either way, we like it just as it is. Like the Hooded Sweatshirt, it's loose-fitting apparel designed with movement.

Supreme x Burberry Collaboration

The heavy-on-denim attitude of the Supreme x Burberry collab was likely influenced by the recent appointment of Tremaine Emory as the streetwear label's new creative director. Known for his jeans label Denim Tears, Tremaine, in many ways, represents the ultimate multihyphenate.

This designer stands for more than good style, vocalizing his intention that businesses, like individuals, should strive " to work every day, to change it for women, for black people, Mexican people, for everybody. " This focus on ethics and evolution is echoed in the open-ended spirit of this collaboration of two forces in fashion.

It's what we require of tomorrow's change-makers, the ability to disrupt the narrative and not be constrained by a singular point of view, to be simultaneous, streetwise, book-smart, and transatlantic, just like the Supreme x Burberry limited edition range. Shop additional Supreme x Burberry apparel at GOAT.

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Complete Guide to Supreme x Burberry Collaboration

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If creative trends continue, then the 2020s will likely be known as the decade of the multihyphenate, a period during which outdated singular notions of form and function were increasingly discarded. The visual language of fashion offers a snapshot of where culture is at.

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Authentication process at Vestiaire Collective

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Authentication process at Vestiaire Collective

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https://ww.fashionnetwork.com/news/Expanding-vestiaire-collective-opens-uk-authentication-centre-brexit-proofs-resale,1367644.html

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https://www.mckinsey.com/~/media/mckinsey/industries/retail/our%20insights/state%20of%20fashion/2022/the-state-of-fashion-2022.pdf

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https://www.vogue.com/article/the-year-in-secondhand-vintage-upcycling-sustainable-fashion

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2020 Was a Big Year for Old Clothes: How Vintage, Secondhand, and Upcycling Took Off

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This hasn’t been a great year for clothes—not new clothes, at least. But 2020 did see the conversation around secondhand, vintage, and upcycling change in a big way, and the market is only expected to keep growing through 2021.

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https://www.lofficielsingapore.com/culture/debunking-vintage-vs-thrift

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With many of us still working from home, there's no better time to invest in luxury loungewear, or to get into better health habits at home. 'Loro Piana Wellness products feel incredible and are so comfortable you really do want to live in them, but they are also elegant and put together at the same time. Functionality is important, as is wellness and wellbeing in every aspect of my life,' Turlington explains, 'These days my life is more integrated than before so dressing for a day that includes taking care of my family and myself as well as interacting with colleagues and partners throughout the day is more fluid than ever before.'

The Loro Piana Wellness collection is available now from loropiana.com

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What's the Deal with Luxury Brands Selling Vintage?

Along with the traditional treated them with love because I looked at them all again, examined them, and they became wonders." Nearly all the pieces have sold out. the outdated production methods within the industry are no longer being tolerated, no matter what side of the luxury or high street spectrum your brand may fall on. fashion week calendar, what is defined as a new product for that season has hastily changed. Whilst it wasn't that long ago that it felt essential for brands to regularly create pieces in a bid to stay relevant, now alongside upcycling waste materials, they're reselling relics from past seasons as part of a current and sustainable retail strategy. Luxury fashion is tapping into the second-hand market.

Gucci , as they often are when it comes to innovative changes, were the first luxury house to recognise the value of vintage . Inside the recently launched Gucci Vault - an online concept store that also acts as a showcasing platform for young designers - are vintage pieces handpicked by the Creative Director and the House's expert archivists that are available to buy. As Alessandro Michelle puts it in the press release, they're one of a kind pieces that evoke inspiration themselves, so why wouldn't the Italian fashion house honour them? "I

Seeing how luxury brands are tapping into the second hand market is an exciting step towards a more circular industry, but as is the case with any sustainable purchase, the eco-friendly thinking can't just stop at the product at hand. Questions around the carbon footprint caused by shipping, and if their packaging is environmentally safe still need to be asked to avoid greenwashing. But, this also marks a really innovative time for design. For decades, creative ingenuity has only been marked through a new garment; a new collection; or a new idea. Using has-been products and presenting it as something that is needed now flips this old mindset, and proves that the old structures of the industry are starting to be replaced. And with this type of change, anything can happen.

Gucci Vault

Today, Valentino announced the first phase of Valentino Vintage; their latest initiative to promote a circular economy within the brand, where customers will be able to sell their preloved pieces for store credit. Valentino have partnered with specific vintage stores around the globe, including Milanese favourite Madame Pauline Vintage, who will conduct the pricing of the garments. Even before this, Pierpaolo Piccioli referenced yesteryear by including six garments in the SS22 show that were replica's of old collection pieces, the most eye-catching being these poppy gowns from the seventies. From a sustainable viewpoint, it feels unnecessary to remake a piece that is probably still available to buy even if it takes an investigative search online or in a vintage shop to find it, but the nod to past collections still feeling relevant today certainly adds to the idea that we shouldn't be discounting what has been done before. It's a concept that's also been picked up by Jean Paul Gautier , who also today has released a collection inspired by iconic archives garments named Les Punks, a selection of vintage pieces and an archive rental service for unique and iconic JPG pieces.

Audrey Hepburn wearing a Valentino dress for a 1971 April British Vogue cover.

Valentino SS22

But why now? We know that vintage has been on the rise for the last decade, but the pandemic has accelerated that even further. eBay reported that two secondhand fashion items were sold every three seconds between January and July 2020, and that there had been a 404% year-on-year increase in pre-loved sales since 2018. With sustainability becoming more and more of a priority for consumers,
More More More!

+ Is a Circular Economy Possible in Fashion?

+ Are Renting Platforms Not as Sustainable as we Thought?

+ Surprise Me!

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What's the Deal with Luxury Brands Selling Vintage? Along with the traditional treated them with love because I looked at them all again, examined them, and they became wonders." Nearly all the pieces have sold out. the outdated production methods within the industry are no longer being tolerated, no matter what side of the luxury or high street spectrum your brand may fall on.

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https://www.bbc.com/culture/article/20201113-why-gen-z-and-millennials-go-wild-for-vintage-clothes

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Few followers of fashion will forget the moment Kate Moss arrived at a New York fashion week dinner, perfect in a pale yellow dress, worn off-the-shoulder, by 1950s French couturier Jean Dessès. That was 2003 and, for a couple of years, Moss wannabes rifled frantically through the rails of local second-hand stores, in the hope of finding something that would approximate Moss's air of louche glamour. But buying vintage is hard work and, by 2007, when Moss teamed up with Topshop to create clothes inspired by her favourite looks (including the Dessès dress), there was a sense of relief. Vintage was great and all that, we thought - but readymade was so much easier.

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Moss herself was simply continuing a tradition among hip cultural influencers. "In the 1970s, Yves Saint Laurent sent models down the runway in rehashes of his mother's '40s evening gowns; Bryan Ferry and Roxy Music suited up in Humphrey Bogart drag and retro GI gear, and kids recreated those looks with flea-market finds," expert Alex Fury wrote in the Financial Times. "Then again, so did people like Paloma Picasso and Loulou de la Falaise, buying vintage clothes for authenticity and validity - the real deal, not a pale imitation." Fast forward to the 2020s and vintage is back again - and this time, arguably, it's back for good.

"When Kate Moss was buying things at flea markets and matching them with super expensive pieces, it felt like the conversation was more naive, more related to the old paradigms of what fashion was - very trend-based, very season-based, very throwaway," muses Ivan Dauriz, of online store Tug. "Now, we're seeing a massive change. People will always want to have new looks but they're becoming more and more aware of the impact of their choices on the environment, and that possibly the best thing all of us can do in this climate crisis is limit the resources we take out of the planet. Vintage speaks to what's happening right now."

And the world is speaking back. A recent report from second-hand clothes sales platform ThredUp estimated that the total resale market is expected to more than double in value from $24bn (£18bn) to $51bn (£39bn) by 2023, accounting for 10% of the retail market. Depop, a social app targeting Millennial and Gen Z shoppers, now has 13 million users and revenue growth of 100% year-on-year for the past few years, since its launch in 2011. On average, Depop users - 90% under the age of 26 - collectively follow and message each other 85 million times each month. More than 'back for good', vintage looks set to become the new norm.

What's better is that it's going back to its roots, to the vintage market stalls where true aficionados have been ruggedly plying their trade through the vicissitudes of fashion. When British brand Connolly wanted to do something different during lockdown, they turned to fashion stylist, vintage consultant and Portobello stallholder Frank Akinsete to curate and upcycle eight pieces from the brand's previous collections. The resulting dip-dyed, hand-block printed capsule collection, named after Akinsete's blue Burmese cat Rocky and photographed on fellow stallholders, was achingly cool and utterly of its time - and beyond.

Akinsete remembers vintage's 1990s resurgence, when he and business partner Govella Pangidzwa, opened Souled Out, a small shop on Portobello Green. "The timing was perfect. Portobello was like East London now, super hip. Kate Moss and Helena Christensen, Bj ö rk and Kylie, Prada, Dolce & Gabbana: they all came in." What's different today? "It's more than just trendy, it's a lifestyle - [the popularity of vintage] has come through education and it's a response to fast fashion - and that's good." Currently, Akinsete is working with auction house Bonhams as it prepares its Cool Britannia exhibition for next spring, for which he'll be curating a section on vintage fashion.

Waking up

This added element of craft and regeneration, of upcycling and repair offers another contemporary dimension to Vintage 2.0. Central Saint Martins student Boy Kloves, who has already collaborated with Converse and dressed the band Haim for V Magazine (and whose way with Hawaiian shirts and vintage napkins will take your breath away) is one of a cohort of designers wholly open to its possibilities. "There's a rise in young people looking at things that already exist, that are beautiful, that are usable, not only to take inspiration from - but also to use as fabrics for creation," he says.

"Global warming is a crisis facing our generation; it's a new thing you have to consider as a young person," he continues. "Designers and makers are very much problem solvers in their own right. Vintage and upcycling as a method are ways to address the problem in interesting ways." It is this embedding - of concern for the climate crisis, of the perception of vintage as the logical retort to fast fashion and of upcycling and repair as alternative forms of making - that is the surest sign that vintage has real traction. A generation that has everything to gain and nothing to lose by embracing sustainable practices is waking up, and they mean business.

Even TikTok, the social media platform dominated by dance challenges, is on board - via the talents of Tommy Groenendijk and 22-year-old Jordan Deery, aka Vintage Stock Reserve (VSR). The Florida-based students keep their 1.7 million followers happy with lively upcycling workshops. "Once you start finding heat at the thrift shop, it quickly turns into an ever-growing addiction. It's like wearing archived collectibles; each piece has history behind it," Groenendijk told Vogue.com. Alongside patchwork denim jackets and tie-dyed tees, the pair discuss the environmental footprint of clothing, demonstrating that sometimes it's not the message, but the way it's delivered that can have maximum impact.

It's a viewpoint that resonates with Fashion East alumnus Caitlin Price who teamed up with her sister, vintage buyer Emily Price, last year to launch 3am Eternal, a collection of upcycled evening wear. "As much as everyone likes to go shopping, when you consider the amount of waste that is created, there has to be an endpoint to fast fashion," says Caitlin. "There's just so much out there. People really respond to the fact we use existing designer pieces they love, brands they love, and that we give it our own spin. It's accessible, it's playful but there is also a lot of care and attention. They're very much one-on-one bespoke. They're pieces we want people to be inspired by."

It's certainly a different way of making clothes. "It's harder," laughs Kloves. "You have these irregularities, times when you don't know exactly how it's going to turn out. It's an added element to think about but it's more interesting. It has its own life and you give it a new life and put your own stamp onto it." Dauriz agrees: "We have a studio in Genoa where we do repair and customisation. But sometimes, when it's not possible to do a minor change, it might be worth upcycling totally. Because our aim is to completely minimise waste, we create completely new garments from old garments we cannot sell - instead of throwing them away."

All this talk of recycling and upcycling and using old clothes in new ways: fast fashion brands must be shaking in their shoes because the whiff of rebellion is very definitely in the air. New York-based creative director Brynn Hemingway has collaborated with many brands; earlier this year, she launched Display Copy, a new fashion platform dedicated to showcasing and elevating upcycled and vintage fashion. "[Vintage] is Gen Z's creative expression to find things outside the traditional fashion system and make it their own," she says. "I was watching the documentary River Blue and it's heartbreaking. And every time they flashed to a Gap window, my campaign was there. I can't change the world but I can change the conversation with my community. Display Copy came out of that personal struggle."

"My hope is that vintage becomes the new luxury and thrift becomes the new streetwear. For the sake of the planet, it has to be that way," she continues. "Fashion is how we signal our intent," adds former Vogue.com editor-in-chief and founder of Designer Jumble Abigail Chisman. "[By buying vintage], you display your understanding of the current political climate. And through craft, we're saying that recycling isn't enough. We need not to be throwing things away. And where once mending represented necessity, now it represents skills. Right now, there's a really meaningful need for change. It's not even a fashion thing. It's a must."

Released from the hegemony of trends and the endless march of the high street, buying clothes becomes a source of joy and real creativity, she adds. "I don't get people coming into my shop and saying, 'I gather plaid is in'. Now, people come in and see what they like. It's liberating. A client, a girl of 20, came in and bought herself the most beautiful pair of Claude Montana butter soft leather culottes. And her mum said: 'Your friends aren't going to get those.' And she turned around and said: 'And?' That's where the magic happens. We're seeing a return to individuality."

All of this comes as no surprise for Herbie Mensah, a longtime Portobello stallholder like Frank Akinsete and a dab hand at up-cycling vintage. He too has high-profile names nipping across his doorstep, looking for inspiration. "I go to a lot of charity shops and it's mad. There's stuff from ASOS, Primark and a lot of it is hardly worn. I'm thinking, why do people buy stuff for the sake of buying it and then simply discard it? I rarely buy new and now, during lockdown, I have a whole new clientele - because people want to save money, and find something well made and original. And a lot more of the younger generation are coming in too. What do I think about that? Fair play to them."

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Why buying vintage clothes is 'the new luxury'

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For Gen Z, upcycled, reclaimed fashion is opening up a new sense of individuality and self-expression, while helping to save the planet, writes Bel Jacobs.

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https://www.harpersbazaararabia.com/hbanews/vintage-luxury

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The Eternal Value Of Vintage: Why Luxury Brands Are Rushing Into The Resell Space | Harper’s Bazaar Arabia

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Sustainable, rare and original: Vintage luxury checks all the boxes for forward-thinking fashion lovers... The Eternal Value Of Vintage: Why Luxury Brands Are Rushing Into The Resell Space. Future of Fashion, Innovative Vintage Fashion, Sustainable Vintage Luxury, Vintage Fashion, Vintage Fashion by…

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April 25, 2022 - 17:48 BST The vintage designer bag and pre-loved bag market has fast become seriously sought after. From Louis Vuitton to Chanel, we investigate why pre-owned is the way to go.
Fashion is a funny old business. So many trends come and go, and so do our spending habits. When it comes to handbags, as consumers, we have been pretty generous with our money over the years, willingly investing in the latest 'It' bag of the moment at the drop of a hat.

READ: Baguette bags are back thanks to Carrie Bradshaw - And just like that, we want one

The feeling of buying a brand new designer bag is one that if it was bottled, would be elusive. The adrenalin rush of purchasing a designer tote is nothing short of epic. The store assistant going to the back room to take a fresh new design for you, wrapping it up in beautiful packaging and boxing it with a ribbon, then placing it in a paper bag that you happily swing behind you as you leave, is one big thrill. And just knowing your new bag will be your special piece forever and you will take care of it... it almost feels like it's your firstborn. Dramatic, but true!

Denim Louis Vuitton from 2005

As idyllic as this sounds, as customers, times have changed a little. Post-pandemic, spending a huge wad of cash on a designer bag, quite frankly, just isn't that cool anymore. Firstly, Covid-19 has taught us that life is precious and you never know what's around the corner. Hence why frivolous spending just doesn't feel the same as it did pre 2020.

MORE: The rucksack that everyone is talking about

And secondly, we are all much more savvy when it comes to the environment and what we can do to reduce our carbon footprint. The sustainable fashion movement has become forefront in our minds, and buying vintage is a great way to play our part.

MORE: 7 simple steps to make your wardrobe more sustainable

Pre-loved and vintage handbags are now really, really, big business and more often than not, some vintage bags are actually more sought after than a fresh newbie that you can pick straight off the shelf.

Vintage bags tell a story

A great example is the arrival of 2021's And Just Like That, the much-discussed Sex and the City reboot. Sarah Jessica Parker's character of Carrie Bradshaw resurrected her vintage sequin Fendi bag from the 90s and fans went crazy trying to get the discontinued style; so much so, it's since been redesigned by the Italian fashion house for the modern era. But wouldn't you rather have the original? I know I would.

Carrie Bradshaw's 'Baguette' by Fendi goes on view during the "Bags: Inside Out" exhibit at the V&A

I, for one, have always been a 'new' bag lover. Once a year I would save up my pennies and purchase a fresh new bag as a treat to myself, and it was an annual event I thoroughly enjoyed. But on reflection, absolutely anyone can do this. Where's the authenticity? Yes, buying a new bag is great and all, but as someone who is interested in fashion and its history, there is something just so thrilling about trawling Ebay and vintage sites, trying to find an original bag from years ago that you just know no-one else will have. It's so exciting and makes you feel triumphant, plus, it gives your look a special kind of edge.

The Duchess of Cambridge's Dayne Taylor vintage 1960’s bag

Also, the past life of the bag is nothing short of enthralling. Why was it purchased? Was it passed down? Where has it been? Bags tell a story, and the fact is, bag collectors often look after their bags like treasure, so you'll often find vintage styles are in truly great condition.

READ: 22 sustainable fashion brands that need a place in your wardrobe

Preloved arm candy is often much more friendly on your bank balance, too. Last year, a friend and colleague of mine shared a snap of her Dior 'Gaucho' bag that she had purchased second-hand. I was entranced. I loved the fact it looked very like the iconic 'Saddle', but had a slightly different shape, making it much more unique. Also, it cost a huge amount less; you won't get much change from £4,000 for that particular model brand new, so it's great to know there are similar styles out there that won't break the bank. I hunted high and low for the same style, and I felt so triumphant when I found one. It's over 20 years old, and the seller explained it was purchased in Paris by her mother, who had passed it down over the years. With its buttery soft leather, I get so many comments whenever I carry it, and it's my pride and joy.

Vintage versions of the Dior saddle bag are hugely popular

Another great option is to purchase a designer style that has been worn down, and take it to be restored so it looks as good as new. The Handbag Clinic is an amazing place to head to for this exclusive service, and the attention to detail is finite. The brand, frequented by many celebrities and influencers, also sells a huge array of pre-loved styles and even has an authentication service where bags are checked by professionals to ensure there are no counterfeits.

Pre-lovedChanel bags are hugely sought after

Charlotte Staerck, CEO and Co-Founder of The Handbag Clinic told HELLO!: "There has never been a better time to invest in luxury handbags. Whilst high streets are struggling and sales of non-essential items plummeted during the pandemic, resale and auction sites selling luxury and vintage handbags, particularly Hermes, Chanel and Louis Vuitton, are thriving because they are considered a safer investment than stocks and shares. Because of their often-appreciating value, luxury handbags are one of the most sought-after items to buy and sell on the preowned market."

READ: 12 sustainable Instagram accounts to follow for an eco-friendly scroll

"Since we opened the doors to our King’s Road store in 2015, we’ve seen a dramatic shift in the marketplace with cult and vintage preloved handbags fetching higher prices than ever. They are seen as collector’s items and, in the face of economic uncertainty, a sound investment that can be passed down through generations. You’ll never see brands such as Louis Vuitton and Chanel mark down their products and Hermes limit their sales to a very exclusive clientele so buying preowned, especially for vintage and cult bags, is the canny and sustainable loophole."

Convinced yet? Charlotte has some incredible tips for buying pre-loved, so listen up.

"If the photos aren’t clear enough for you to get an accurate idea of the bag’s authenticity, feel free to ask the seller some questions. Ask the year they bought their handbag and check the digits in the serial number correspond to the production year. If it’s outside of that, it’s definitely a fake.

MORE: 8 of the best celebrity vintage wedding dress looks

"The hardware colour should match the logo colour on the inside of the handbag. Quilted Chanel handbags for instance, have ten stitches per inch. It can sometimes be ever so slightly outside of that, but never by much. So, if you count seven stitches, you know it’s not authentic. If In doubt - ask where they bought their handbag. If they say, ‘Harrods’,–  check to see if ‘Harrods’ ever stocked that brand or style."

MORE: Meghan Markle's jaw-dropping handbag collection revealed

I'm not saying I will never buy a new bag again. But my head has been turned, almost completely. Many people still consider vintage to be less than luxury, but this couldn't be further from the truth. Purchasing a bag that you cannot buy in store is nothing short of magic. A little piece of history in your wardrobe, whilst helping to preserve the environment? I'll bag that.

HELLO!'s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.

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Why vintage designer handbags are making a serious comeback

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Fashion is a funny old business. So many trends come and go, and so do our spending habits. When it comes to handbags , as consumers, we have been pretty generous with our money over the years, willingly investing in the latest 'It' bag of the moment at the drop of a hat.

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https://www.highsnobiety.com/p/normcore/

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Remember Normcore? Halfway between a trend and a subculture, the movement ironically turned to nondescript clothing like baseball caps, washed denim and running sneakers in defiance of the high-fashion circus's hysterical obsession with peacocking. Among a new breed of trend - one that was driven entirely online - Normcore's swift rise and fall demonstrated just how greatly the internet and social media have impacted personal style.

After the term was first coined by trend forecaster group K-Hole and spotlighted by New York Magazine, it wasn't long before the fashion press, eager to unearth the next big thing, sent Normcore viral in a flurry of trend reports and "Get the Look" pieces. Weeks later and it was forgotten, exiled to the depths of our collective browser history with only #KONY2012 and Grumpy Cat for company.

Traditionally, fashion's changing aesthetics have moved in tandem with broader subcultures - movements like punk, goth and grunge had specific dress codes that were inextricably tied to their music, values and beliefs. Participating in these groups required a level of dedication to their uniform; the punk's getup would go hand-in-hand with a rebellious rejection of authority, while the skater's spoke of broken bones.

Normcore, however, was a new kind of subculture - a kind driven entirely online, where joining required no weighty cultural baggage or commitments. There was no need to hunt out obscure boutiques, experience oddball bands in sweaty venues or break your legs bailing kickflips; everything you needed to know about the latest craze was right there, neatly summed up in bite-sized trend reports.

The internet and social media have, to an extent, removed the connection between subcultures and style, birthing a new wave of internet-driven pseudo-subcultures in the process. With style and shopping information so readily available, there is no longer any need to commit to a set of values or beliefs when adopting a group's uniforms or idioms. Normcore's embracing of all things ordinary was just a look, something for stylists, editors and bloggers to toy with before they inevitably moved on - there was no underlying message on the virtues of "normality." We can already see the next wave of net-driven movements bubbling underneath the surface - Health Goth, Vaporwave and Soft Grunge are just waiting to be swept into the spotlight and declared the next new craze before disappearing into obscurity almost immediately after.

By offering the visual language of a genuine movement, only without the cumbersome values, music or beliefs, Health Goth and the like may offer beautiful, exciting new aesthetics via Tumblr, Instagram and Facebook, but without any values, they exist halfway between a meme and a genuine culture. Dressed as something new, daring and exciting, but without any sacrifice or need for dedication they don't mean anything. No one is there to stick around when the hype dies down, and so these movements exist on a diet of hype alone.

But what does this mean for the future? The internet generation has yet to birth a genuine subculture - the last clearly defined youth group being the '00s Emo craze, which came of age when social media was still in its infancy. It's hard to imagine a genuine new subculture emerging when the youth of today has access to everything at once - processing a whole kaleidoscope of music, fashion and art simultaneously, unlimited by borders or languages. One can envision a world where subcultures exist only as vague, ever-shifting parodies of genuine youth movements - ones that are temporarily flirted with, not wholly dedicated to.

You can already see this playing out in the fashion world. Hedi Slimane's Saint Laurent offers a glimpse of rock 'n' roll's rebellious spirit for those who have nothing to rebel against, while the new wave of luxury streetwear designers like Hood By Air, Nasir Mazhar and OFF-WHITE offer luxurious, extravagantly-priced parodies of youth culture. Presenting beautifully crafted products and groundbreaking aesthetics, perhaps, but ultimately meaning very little as their portrayal of subcultures comes at a price tag that no youth could realistically afford, stripped of the danger and beliefs that made these movements so vital in the first place.

The real irony of Normcore was that it raised a salient point about the fashion world's capricious obsession with fads, demonstrating that style can easily exist away from trends, catwalks and exorbitant price tags. The spirit of Normcore may live on - socks and slides, baseball caps, washed denim have all become part of the contemporary fashion landscape - but the fashion press's frenzied response to the movement combined with its lack of genuine substance means that it now sadly looks like one of the meaningless fads that it supposedly defied.

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Normcore & the Future of Youth Culture | Highsnobiety

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Remember Normcore? Halfway between a trend and a subculture, the movement ironically turned to nondescript clothing like baseball caps, washed denim and running sneakers in defiance of the high-fashion circus's hysterical obsession with peacocking. Among a new breed of trend - one that was driven entirely online - Normcore's swift rise and fall demonstrated just how greatly the internet and social media have impacted personal style.

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https://www.voguebusiness.com/sustainability/sneaker-drops-keep-coming-are-they-sustainable

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Sneaker drops keep coming. Are they sustainable?

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Consumer pressure is growing for a more sustainable sneaker industry. Here’s how brands can speed up their response.

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https://rebasegg.medium.com/dropp-the-intersection-of-drop-culture-and-nfts-45d557911611

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THE RISE OF DROP CULTURE
Brands such as Supreme, Off-White, and Bape all have one thing in common: exclusivity. Drop culture can be defined as the release of a limited edition product with little to no advertising or marketing. Exclusive streetwear fashion brands have built their entire business models around this culture. The combination of drop culture and celebrity marketing has allowed many streetwear brands to sell out of almost any exclusive item. Due to this surge of demand, consumers are willing to pay higher prices for products that are perceived as exclusive or scarce. For instance, when Supreme dropped their exclusive Supreme branded crowbar, many collectors were willing to wait in line for over 10 hours to purchase the limited edition item. Some were even willing to camp out overnight. As these brands have shown, the exclusivity and scarcity of a product can significantly increase demand.

More recently, emerging live streaming marketplace platforms have taken drop culture to the next level. One of these platforms, NTWRK, allows users to watch live shows in exchange for lottery tickets that enable them to participate in drawings of exclusive hype brands such as Yeezy or Louis Vuitton. Users can also shop for exclusive drops, rare art, and collectibles directly through the app. Another similar platform, Popshop Live, also allows users to participate in live shows where they can purchase featured items directly from the livestream. While these online platforms have been successful in their monetization of drop culture, they still lack elements of exclusivity that have so far only been attainable in the physical world. reBASE, however, changes this.
UNDERSTANDING THE UNIQUE UTILITY reBASE WILL BRING
reBASE bridges the unique benefits of drop culture and NFTs. Just like how SNKRs, GRAILED, and NTWRK have created their own marketplaces for exclusive drops and have captured the lucrative effects of drop culture, reBASE is expanding drop culture in the NFT market. Unlike these platforms, reBASE boosts the effects of drop culture by tapping into the advantages of exclusivity that have traditionally only been possible in the real world. Through geo-minting technology, reBASE is able to increase exclusivity and desirability of NFT projects by only allowing users who are physically present in certain areas the ability to mint NFTs. Furthermore, geo-minting technology enables physical interaction as well as digital interaction for users by connecting the real world to the metaverse. By bridging real drop culture to the metaverse, reBASE will bring new life to how consumers fundamentally interact with the world of NFTs.

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reBASE: The Intersection of Drop Culture and NFTs

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THE RISE OF DROP CULTURE Brands such as Supreme, Off-White, and Bape all have one thing in common: exclusivity. Drop culture can be defined as the release of a limited edition product with little to no advertising or marketing. Exclusive streetwear fashion brands have built their entire business models around this culture.

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https://www.thefashionlaw.com/kanye-wests-yeezy-venture-is-worth-1-billion-and-growing/

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"Kanye West has one of the biggest hits of the decade - and it has nothing to do with music," Forbes asserted in the summer of 2019. Sure, Kanye's studio albums - from his 2004 debut The College Dropout to his most recent Ye - have made him one of the most famous musicians in the world. However, it is his Yeezy venture, including a partnership with German sportswear giant adidas, which first dropped in February 2015, that has positioned the 42-year old as retail force to be reckoned with.

Not unlike Michael Jordan, who made his name in basketball before making a pretty penny by way of his eponymous tie-up with Nike beginning in the 1980's, "The key to West's wealth stems from sneakers," Forbes Zack O'Malley Greenburg stated in 2019. (Valentim Group, the valuation firm launched by a handful of former partners from U.S. transfer pricing firm Economics Partners, puts the value of his music catalog to date at an approximately $110 million).

While West's ongoing partnership with adidas made its formal debut in 2015 (the parties actually began working together in 2013), his footwear ambitions date back further. His Yeezy line first made headlines by way of the shoes he launched with Nike in 2009, which he then parlayed into a multi-year deal with adidas in 2013, noting that his 2012 Air Yeezy II "was the first shoe to have the same level of impact as an Air Jordan, and I wanted to do more." He also wanted royalties (i.e., a percentage of gross or net revenues derived from the sale of the Yeezy sneakers), which Nike reportedly was not giving him (or any other athletes at the time).

It would not be long before Nike's closest and longest-standing rival, the Herzogenaurach, Germany-based adidas stepped in and offered him a better deal. "With the help of [then-manager] Scooter Braun, [adidas offered West] what appears to be an unprecedented [licensing] deal" in furtherance of which adidas can use the Kanye west-owned Yeezy name, and make and market products. In return, West gets "a 15 percent royalty on wholesale, according to sources familiar with the deal, plus a marketing fee," according to Forbes. That is more than the 5 percent royalty that the New York Times recently reported that West earns - the same percentage that Michael Jordan earns from his partnership with Nike.

Bloomberg wrote last year that "West's partnership with adidas AG, which manufactures and distributes the shoes, is more of a profit-sharing agreement than a typical licensing deal." In furtherance of the agreement, one that is set to end in 2026, "West has "creative control over designs, while Adidas handles fulfillment and production."

Yeezy: A Multi-Billion Dollar Business

Fast forward five years from the debut of the Yeezy adidas collection, and the rapper-slash-designer and the German sportswear giant have the $3 billion-earning Jordan empire "in [their] sights, in terms of both cultural clout and commercial prowess," Forbes projected last year. The Yeezy venture was, according to Forbes' calculations, "expected to top $1.5 billion in 2019. That figure represents a 50 percent increase from 2018, per Bank of America, and as of the summer of 2019, it was "still growing," according to Forbes.

Newer figures put the business beyond that point. Bloomberg reported in April 2020 that "Bank of America Corp. valued the sneaker side of the business alone at as much as $3 billion last year," cautioning that "that was before the COVID-19 pandemic devastated the fashion industry." Specifically addressing West's Yeezy deal with adidas, Bloomberg's Sophie Alexander and Kim Basin put the deal in context of adidas' larger portfolio. Citing Neil Saunders, an analyst at GlobalData Retail, a retail research agency and consulting firm, Bloomberg revealed that "Yeezy is 'vitally important' for adidas. Though it may be taking some sales away from the sneaker-maker's other lines, Yeezy has had a halo effect on them, adding cultural prestige and raising the brand's credibility with younger shoppers."

Since then, Bloomberg has provided yet another update on Yeezy, this time from UBS Group AG, which has valued West's sneaker and apparel business, including his ongoing deal with adidas AG, as well as his impending venture with Gap Inc., "at $3.2 billion to $4.7 billion." The value of the new Gap tie-up, in particular, "which will hit stores this summer, could be worth as much as $970 million of that total, the bank estimated."

"Sales for Yeezy's adidas sneakers remained resilient through the pandemic, growing 31 percent to nearly $1.7 billion in annual revenue last year and netting [Mr. West] $191 million in royalties," Bloomberg reported, citing the UBS report. Meanwhile, based on the investment bank and financial services company's documentation, "Gap expects its Yeezy line to break $150 million in sales in its first full year in 2022," and if all goes well, "exceed $1 billion as soon as 2023."

Breaking Down the Deal(s)

As for how these deals work from an intellectual property-ownership standpoint, it remains true that West maintains control of Yeezy, or more specifically, the trademark rights upon which the brand has been built, and upon which its partnerships so heavily depend. To breakdown is essentially this: West's Mascotte Holdings is the sole holder of the trademark rights in (and registrations for) "Yeezy" and "YZY" for use on footwear and apparel, which West's corporate entity then licenses to adidas for use in connection with the footwear collection, and to Gap for the impending apparel deal. This enables West to monetize this intellectual property (and bring in royalties), while still maintaining complete ownership over the identity of the venture.

(If Mascotte's most recent trademark filing is any indication (and sometimes, a company's filings are an indication of what is to come), West is looking to branch out further, with the IP holding company filing an additional "Yeezy"-specific trademark application for use of the name on cosmetics - including "concealers, blushers, facial powders, foundation makeup, eye makeup, eye pencils, eyebrow pencils, mascara, false eyelashes, face and body glitter, cosmetic compacts sold filled with cosmetics, cosmetic pencils, lipstick, lipstick cases, lipstick holders, lip gloss," etc. - in June 2020.)

In terms of the long-running deal between West and adidas, the sportswear titan is not without rights of its own. For instance, adidas holds the rights in the Yeezy footwear designs, themselves, with adidas designers Nic Galway and Aurelien Longo listed as inventors of design patents for the Yeezy 750 Boost; and Galway, alone, listed as the inventor of the patent-protected classic Yeezy boost sneaker and variations thereof. All of the patents, and a similar copyright registration, are assigned to - and thus, owned by - adidas, and West receiving royalties based on sales in connection with the use of his Yeezy marks. Hence, the $191 million check West received from adidas in 2020.

From a transactional standpoint, chances are, the heavily-anticipated collaboration with Gap runs the same way.
*This article was initially published in July 2019 and has been updated to reflect Bloomberg's new figures.

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Kanye West's Yeezy Venture is a Multi-Billion Dollar Business and Still Growing - The Fashion Law

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"Kanye West has one of the biggest hits of the decade - and it has nothing to do with music," Forbes asserted this week. Sure, Kanye's studio albums - from his 2004 debut The College Dropout to his most recent Ye - have made him one of the most famous musicians in the world.

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https://wwd.com/fashion-news/fashion-scoops/valentino-vintage-project-secondhand-stores-takeover-1235198018/

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TAKE TWO: Valentino kicked off the second phase of its Valentino Vintage project on Tuesday.

The initiative was launched in October 2021, when the brand encouraged owners of Valentino vintage pieces to submit them at selected secondhand shops in exchange for store credit to use on new Valentino collections.

Now the Roman fashion house is offering a selection of the Valentino vintage garments collected, as well as some pieces hailing from its archives, at four international secondhand shops it partnered with.

In Milan, the brand confirmed its tie-up with Pauline Vintage, sealed with a visual takeover of the central retailer, including a temporary café.

While the takeover in Milan will run through June 12, coinciding with the end of the local Design Week, the ones of The Vintage Dress in Tokyo, New York Vintage in New York and Resurrection Vintage in Los Angeles will run for an additional week.

In collaboration with Valentino's archive team in Rome, each location offers a consultation service for customers requesting information concerning a Valentino garment.

Intended to tap into the booming resale and secondhand market while creating loyalty between the brand and its consumers, the Valentino Vintage project will also see a third phase, which the company teased will involve fashion schools.

The house sees the initiative as tapping into the circular fashion model. To be sure, sustainability is a key topic for the brand, which has increasingly been focusing on environmental issues, including committing to going fur-free starting from 2022 and alpaca-free starting with the spring 2022 season. Earlier this year it also unveiled the Open for a Change sneaker for men and women made with recycled elements, and joined the Sustainable Aviation Fuel corporate program promoted by Air France and KLM to curb its business trips' carbon footprint.

As reported, the company recently launched "Creating Shared Value," a section on its website detailing its conscious-driven business model.

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Valentino Takes Vintage Project to the Next Phase

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TAKE TWO: Valentino kicked off the second phase of its Valentino Vintage project on Tuesday. The initiative was launched in October 2021, when the brand encouraged owners of Valentino vintage pieces to submit them at selected secondhand shops in exchange for store credit to use on new Valentino collections.

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https://en.vogue.me/people/rae-joseph-saudi-vintage-curator-interview/

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Rae Joseph spent years curating antiquated clothing before launching her premiere vintage fashion house 1954 by Rae Joseph. "I was known to all of my friends as the 'vintage person.' If anyone wanted a vintage piece, they would come to me. I wear vintage all the time," says the Saudi entrepreneur. The Columbia University graduate is a licensed lawyer and practiced capital markets law across both the Riyadh and New York stock exchanges. "Throughout my legal education and career, I've always done art and fashion the side. I've studied fashion at the Academy of Art University in San Francisco and dabbled in a lot of creative fields where I studied dressmaking, did some painting and pottery. I've always had this artistic side. I took a career shift and the rest is history."
ART CRAWL
Joseph resides between Riyadh and New York. While her online business caters to both regions, it keeps her on a busy, seven-day work schedule. When she can, Joseph squeezes in time to navigate the art scene and her favorite galleries. "I have a lot of friends in the art and fashion industry in New York, and I'm very involved in the Italian and European crowd, so I'm lucky to have access to different art galleries and museums," she says. "One of my favorite things to do is to go see up-and-coming artists. We go to the big museums like the MoMa and The Met, but we also like to go to lesser-known galleries and shows to discover new talent," she adds. Andy Warhol is among some of her favorite artists. "I love him not just for his art, but for how he influenced and transformed culture," she explains. Building on her personal art collection, right now, she's currently eyeing a Keith Haring piece from the artist's 1989 Chocolate Buddha series. "I just respond to art; I don't look for names of specific artists. I generally look for a connection."
PRECIOUS PIECES
"I was 16 when I bought my first vintage piece," says Joseph. She became acquainted with the owner of a vintage showroom. "He took me under his wing and really opened my eyes to the historic value of vintage," she explains. Exhilarated by this new discovery, she walked out with six purchases including a 60s shift dress once owned by Jacqueline Kennedy Onassis. "The magic is when you wear it, it hugs the body just right, and it's definitely going in a glass box, since it once belonged to a style icon." Among her greatest hits is a custom-made, hand-painted gown featuring a sweetheart neckline that she wore to her brother's wedding. The previous owner of said gown - the late Princess Grace of Monaco. "The person I purchased this from wouldn't let me touch it with my bare hands; I had to wear gloves," she says, reminiscing. "Putting aside the Grace Kelly aspect, it's such a special piece, due to its craftsmanship. Another piece in her repertoire that made her jaw drop when she first laid eyes on it is a Christian Lacroix Haute Couture sweater featuring a bejeweled cross - made famous by Anna Wintour's first Vogue US cover. "When I found that piece, I got goosebumps and I had to sit down. It's magnificent," says Joseph. "I always look for the best for my clients. I try to find pieces that are well-structured and high-quality. And, when I come across a piece that combines all those elements, I usually love it myself."
CONQUERING THE KITCHEN
At the end of her day, Joseph turns to the stove to decompress. "I often cook, and I find it very therapeutic," she says. She admits there's no specific dish that she's a hero at, she just lets her creativity flow through mixing spices on roasted vegetables, stirring hot and hearty soups that strike the right balance between richness and warmth, and cooking up a mean cod. As for traditional Saudi dishes, she offers: "I'm not that good to be honest, they're very elaborate and it's a really long process to prepare." Meanwhile, when she's back home in Riyadh, her go-to comfort food is her mother's rice. While Riyadh has no shortage of diverse restaurants, Takya currently piques her taste buds. "It's the first Saudi fusion restaurant. I tried it a couple of times and it's already become my favorite."
THE LOUNGE
A crackling sound breaks in the background and Ella Fitzgerald's velvet vocals to Lullaby of Birdland pours from a brass phonogram and sets the mood in the 1954 by Rae Joseph lounge. "Similar to our concept and the pop-ups that we host, we try to transcend our guests to a different time when they walk in. Clients flock to the lounge from around the region to take in the experience while being treated to private viewings from the collection. "This is also where we keep some of our special pieces. Seeing the spark in people's eyes when you explain to them the history behind a piece really feeds my soul and drives me even more," she says while perched on a forest green velvet loveseat that's positioned in front of a gallery wall of gilded framed vintage Vogue covers. Like the name of her brand, an air of the 50s fills the room. "I'm really inspired by the eras that took place before and after World War II. After the war ended, women were encouraged to regain their femininity and that's when Christian Dior created his famous New Look, probably one of my favorite silhouettes of all time." When asked why 1954 specifically, she answers, simply, "It's the year my father was born."
Originally published in the January 2020 issue of Vogue Arabia Read Next: "Nothing can affect me or break me" - Nadine Nassib Njeim on Starting a New Chapter

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The Saudi Vintage Curator Whose Enviable Collection Is Both Fashionable and Sustainable

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SHIFTING GEARS Rae Joseph spent years curating antiquated clothing before launching her premiere vintage fashion house 1954 by Rae Joseph. "I was known to all of my friends as the 'vintage person.' If anyone wanted a vintage piece, they would come to me. I wear vintage all the time," says the Saudi entrepreneur.

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https://www.sfgate.com/shopping/article/lululemon-Mirror-review-16924600.php

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Going to the gym is so 2019. We live in a pandemic world, where working out at home is easier than ever. The spectrum of home gym essentials spans from dirt-cheap resistance bands all the way up to expensive fitness machines that cost in the thousands.

If you're looking to invest in a quality piece of equipment that won't eat up a lot of space, the Mirror has probably come up in your search. The Mirror is a home gym machine that doubles as a mirror, hence the name.

What is the Mirror by lululemon?

The Mirror is owned by lululemon, but wasn't actually created by the apparel company. In 2020, lululemon bought the startup company for a cool $500 million. Two years later, Mirror is fully integrated into the lululemon brand and aesthetic.

Simply put, the Mirror is a wall-mounted fitness machine that streams on-demand and live home workouts. There are a number of Mirror competitors out there. like Tonal and Tempo, but Mirror sets itself apart in that when the machine isn't in use, it looks like a regular, chic mirror. It's unobtrusive in a way most fitness machines can't be. In fact, after reviewing this product, I feel like it's one of the only fitness machines that doesn't look like home gym equipment and actually looks nice in any home, from a 6-bedroom house to a tiny 450-square-foot apartment.

Mirror cost

As with most home fitness machines, the Mirror isn't cheap. It's more budget-friendly than most competitors, but there are tiered packages at different price points, and there's a monthly membership cost.

Mirror Basic: $1,495

Mirror Membership: $39/month (1-year minimum subscription required)

The Mirror Basic is the entry-level package that starts at $1,495. This includes only the machine; no mats, weights, or bands are included. The Mirror Basic includes the Mirror Stand, allowing you to place it on a stand instead of mounting it on a wall.

The Mirror Essentials: $1,695

The Essentials package includes:

Mirror Heart Rate Monitor

Mirror Fitness Bands Pack

lululemon The Reversible Mat 5mm

lululemon Loop It Up Mat Strap

lululemon Lift & Tighten Yoga Block

lululemon Double Foam Roller Mini

For $200 more, the Essentials package includes $250 worth of lululemon and Mirror-branded products (and they're useful things you'll actually want, instead of crappy additions).

Mirror Pro: $1,795

The Mirror Pro package includes everything from the Essentials package, plus two additional items:

Mirror Weights (1 pair) - Ships in 8-10 weeks; separate from your Mirror device

Lululemon Workout Towel

For an extra $100, you get smart weights and a towel. This isn't exactly worth it cost-wise, unless you want heavier weights (the Mirror weights range in price from $50 to $200). If you want 10-pound weights ($120) or heavier, then this package is worth the extra cost.

Mirror Family: $2,045

The Mirror Family package includes two of everything from the Pro package (except the roller; there's only one per family, I guess!).

Mirror dimensions

The Mirror measures 56.0" H, 22.4" W, 1.4" D, and it weighs 70 pounds. Since the Mirror is a fancy piece of equipment, you might want to have two people move it, just to be careful.

I opted for leaning mine in the Mirror Stand, rather than mounting it, and felt it was sturdy and heavy enough not to fall during a workout. It never budged, even my when mom's 80-pound pit bull came in to play while I was trying to work out.

The Mirror workout

How to use the Mirror

The company provides its own setup guide for the Mirror, which can be a little finicky if your WiFi isn't strong. I had to use a WiFi extender, as the router in the basement didn't connect with the Mirror two floors up. You need the Mirror to be connected to the same WiFi device as your phone in order for it to work properly. I learned I couldn't have my phone connected to the router, and the Mirror to the extender; they both had to be on the extender to work properly.

Once I figured out the WiFi, I realized that to use the Mirror, I needed to launch the Mirror app. I initially thought I would physically touch the Mirror to select classes, but that wasn't necessary. When the Mirror was powered on, I simply opened the app on my phone to select which class I'd like to take. I could start, pause, and stop the class from my phone. With a giant home gym machine right in front of me, it didn't feel intuitive to scroll through my phone. But once you realize that's how to use things work, it's simple.

Mirror classes

I like to think I'm in shape, but I took a 15-minute advanced class on the Mirror and it kicked my ass - in a good way! It made me realize I might not always be giving my workouts 100% if 15 minutes could knock me out like that. Beginner classes move at a good pace, but Intermediate and Advanced classes are non-stop action. If you're looking for a heart-pumping workout, you'll find that there.

Mirror offers classes in 5-minute increments, starting at 5 minutes (that are mainly stretching and recovery) and up to 60 minutes. There are no 20-minute or 25-minute class options, which I found to be an oversight. Twenty minutes just feels better than saying you worked out for 15 minutes. Then again, I did an intense 15-minute class and burned 200 calories.
You can take a number of different class types on the Mirror, such as:
You can even pay for personal training through the paired app. That costs $40 per 30-minute session.

I took more of the high-energy classes, like HIIT and cardio, as I was looking to burn a lot of calories. The instructors in those classes are lively and loud, in typical gym instructor fashion. My dad overheard me taking a class and said at least the instructor sounded nice while shouting at me. You can opt for having the music play louder than the instructor, or vice versa. Or you can turn the sound all the way down and listen to your own breathing if you're into that sort of thing.

Can the Mirror see you?

The short answer: Yes.

The classes on the Mirror are on-demand and live. Since personal training is also offered, it makes sense that the Mirror can see you. You can choose whether or not to show yourself on camera. If you do so for a pre-recorded class, your video will display along with others at the bottom of the screen. If you have the camera on to show yourself during a live class, your instructor can see you. I don't vibe with live classes at home, so I opted out of this feature. I like to be able to work out as early or late as possible.

Mirror app

The component app for the Mirror is easy to use. It allows you to browse classes, create shortcuts, and bookmark classes. The app also has a Weekly Drop feature, which is a selection of recommended classes based on previous classes you've taken and pre-selected interests.

What I liked best about the app was that after a class, I could see a breakdown of my entire workout. It shows how many minutes you were in the zone, calories burned, your average heart rate score (make sure to wear your heart rate monitor), and your heart-rate range for the entire workout. The Mirror heart rate monitor did a pretty good job of tracking my heart rate, as it closely matched the heart rate displayed on my Fitbit.

The machine collects data and gives you a score per workout that adds up to your overall health total. You'll earn scores in three categories: Heart, muscle, and recovery. You earn heart points for every minute you're in the zone (a targeted high heart-rate zone) during a workout, muscle points for completing strength sets, and recovery points for just taking a breather between sets. The points don't actually matter (there's no big reward); they just contribute to your overall health score. That score is used to measure your progress over time.

Can the Mirror replace a gym membership?

I haven't been to a physical gym since March 2020 because of the pandemic. Previously, I used to lift weights five to six times a week with a personal trainer. I think the Mirror is an excellent supplement for personal training. While it doesn't provide the same level of form correction, it still guides workouts with a trainer doing the moves in front of you. If you want actual personal training, you can also pay extra for that with the Mirror.

Mirror weights

The biggest difference between going to the gym and using the Mirror is that the gym has many machines and weights. The Mirror is a single machine without any accessories. While you can buy a pack of Mirror-branded resistance bands ($49.95), which is expensive, in my opinion, competitors similar to Mirror come with weights included. With the mirror, you have to pay extra for those, too.

Mirror recently released a variety of weights: Ankle weights ($80 to $95) in 1- and 2-pound sets, and free weights ($50 to $200) ranging from 1- to 35-pound pairs. Don't expect your weights to come with the Mirror either; there's an eight- to 10-week shipping delay. Nothing requires you to use Mirror-branded weights, however; any free weights will work, so you can save money there if you already own some, or by buying some locally for cheaper.

Mirror competitors

There are four products similar to the Mirror on the market: Tonal, Echelon Reflect, Tempo Studio and NordicTrack Vault.
Tonal
Cost: $2,995

Tonal is the most expensive of all the Mirror competitors, but its design is unlike the others. It also has a mirror-like surface, but also comes with a bench. This is the machine for people looking to get their upper body ripped without going to the gym. The "weights" come in the form of digital resistance. It's a unique concept and lets you lift up to 200 pounds of digital weight during a workout.
Echelon Reflect
Cost: $749.99

The Echelon Reflect is both newer and cheaper than the Mirror. Similar to the Mirror, the Reflect hangs flush against your wall, taking up virtually no space in your home. In comparison though, Echelon's device only has 2,000 classes, whereas the Mirror offers more than 10,000.
Tempo Studio
Cost: $2,495

The Mirror doesn't come with any additional gear but the display itself, while the Tempo comes with four sets of weight plates, a barbell, a dumbbell, and a foam roller. Tempo offers form correction, too, and the Mirror does not. Additionally, while you can see yourself clearly in the Mirror, and only slightly see yourself in the Tempo reflection while working out.
NordicTrack Vault

Cost: Starts at $1,499

The Vault comes in two models. The Vault: Standalone is a full-length home gym in which you can access top-rated iFit classes to tackle HIIT, yoga, and pilates. The Vault: Complete ($2,999) includes all that, plus an exercise mat, two yoga blocks, three-loop bands, three super-resistance bands, dumbbell sets starting at 5 pounds and increasing in 5-pound increments up to 30 pounds, a 20-pound kettlebell, and a 30-pound kettlebell.

What's the difference between Mirror vs Tonal?

Of the four competitors, Tonal is most often compared to the Mirror. Having not tested the Tonal, I can't speak to which device is better. I can only tell you the most noticeable differences offhand.

The most jarring difference between the two is that the Tonal has a 24" touchscreen display screen, but measures 21.50″ W x: 50.9″ H x 5.25" D. That's a small screen in comparison to the overall size. When in use, the Mirror's entire display (not touchscreen) is in use with the instructor, a countdown clock, and the heart rate tracking, not just a fraction of the device.

The Mirror is slightly taller, but has less depth (it's 4" shallower), so while it might take up more surface area, it won't stick out as far. Additionally, you'll need more wall space for the Tonal, as its adjustable arms for upper body workouts stick out on both sides. That of course is the second biggest difference between the two devices: The Mirror doesn't come with any resistance training or weights. You need to buy them separately, whereas the Tonal has an entire digital weight system that offers up to 200 pounds of resistance.

Mirror Review: Is it worth it?

I was worried about how I'd like the Mirror after I read reviews online. The product was first released in 2018, and other writers described technical issues with the device when it first launched. I was pleasantly surprised by how everything went. Normally, I write a detailed Pros and Cons list with my fitness reviews, but I found there to be no real cons for the Mirror. The cost might be a con for some, but I found the price fair in comparison to similar products.

To me, the Mirror is one of the most cost-effective home gym machines on the market. It retails for $1,495, but it often goes on sale for between $995 and $1,195 (plus free shipping). Keep an eye out for holiday sales around Christmas, Black Friday, July 4th, etc. Similar products, like Tonal and Tempo, cost an extra $1,000 to $1,500 more.

Overall the Mirror offers a good value, with 10,000 at-home classes, a reasonable membership cost ($39/month), and it actually looks nice in your home. My biggest gripe with home fitness machines is how unsightly they can be and how much space they take up. When not in use, the Mirror is literally a mirror. And it's a nice-looking mirror, too.

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I tested the Mirror to see if it was worth the hype

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Going to the gym is so 2019. We live in a pandemic world, where working out at home is easier than ever. The spectrum of home gym essentials spans from dirt-cheap resistance bands all the way up to expensive fitness machines that cost in the thousands.

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https://www.aloyoga.com/blogs/alo-blog/alo-yoga-brings-wellness-to-the-metaverse-with-roblox

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Alo just broke ground in the metaverse by introducing an immersive wellness experience on Roblox - and if you're heading to Google to translate what any of the above means, don't worry, we've got you and your newfound metaverse knowledge covered.

Let's start with some metaverse 101.

In short, the metaverse is a digital network of 3D virtual worlds that users from around the globe experience in real-time, synchronously. These immersive cyber platforms host an unlimited number of users - each of whom curate a unique sense of self with outfitting and accessorizing of their avatar - and offer millions (literally) of opportunities to socialize, create, and explore.

Think real-life scenarios made virtual.

Roblox - an expansive global platform gathering a worldwide community together through shared virtual experiences - serves as a leading, user-generated developer within the metaverse. Roblox hosts a thriving ecosystem of millions of users each month, making for the perfect partner as Alo works to deepen our long-standing commitment to supporting the mental and overall health of the global community at large.

To further this charge, Alo will be donating to mental health initiatives with each user that joins us within the Alo Sanctuary through our 501 (c)(3) nonprofit, Alo Gives. This project has become an all-hands-on-deck moment for the brand as we work tirelessly and passionately to infuse mind-body wellness within the metaverse on Roblox.

While there's no better way than signing up and experiencing it for yourself (all for free, we should add), we're happy to share our excitement with you on all things Alo Sanctuary.

When we say "immersive" we mean it - after creating your avatar, you will be placed on an expansive island landscape that lives, feels, and breathes all things Alo. Our brand name is an acronym for air, land, ocean, so it was only fitting that these three earthy elements encompassed our virtual world.

We curated this space to serve as a true sanctuary: a place of retreat and healing. Soothing sound baths and gentle lapping water from the surrounding beaches fill the digital terrain, and round-the-clock opportunities for mind-body wellness are found at every turn. Get your meditation of the day, tune into yoga classes, and focus on mindfulness with in the Alo Sanctuary.

This scenic oasis features several open-air spaces that you'll be prompted to explore. P.S. there are surprises sprinkled throughout each space that we recommend not missing out on. Hint hint: aura orbs for your avatar, exclusive Alo gear upgrades, and co-experience opportunities to enjoy with friends.

This virtual world encourages users to immerse themselves in the present. With a selection of guided meditations of varying lengths lead by Kirat Randawa, a yoga studio showcasing new Alo Moves classes daily, and exclusive yoga poses to be unlocked by your avatar, the Alo Sanctuary equips the digital world with a touch of wellness.

The sanctuary also offers our first entrance into digital fashion with a storefront featuring a curated collection of iconic Alo pieces. By exploring the landscape, collecting orbs found throughout, and participating in the mindful movement and guided meditation offerings, your avatar will earn exclusive items from the store and contribute to donations for Alo Gives.

To take this experience a step beyond, Alo is bringing our metaverse experience to life at our Spring Studios wellness sanctuary in New York City as the official wellness partner of New York Fashion Week: The Shows. All in-person activations will mirror the Roblox experience highlighting the power of community, discovery, and creativity.

We're thrilled to practice, connect, and interact with you alongside our entire Alo community on Roblox - just a reminder that this is a real-time, virtual landscape so you never know whose avatar you'll get placed next to in the yoga studio *wink wink! As the Alo Sanctuary on Roblox will be available for a limited time, we recommend heading to discover the Alo wellness experience here ASAP and we look forward to seeing you there!

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Alo Brings Wellness To The Metaverse With Roblox

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Alo just broke ground in the metaverse by introducing an immersive wellness experience on Roblox - and if you're heading to Google to translate what any of the above means, don't worry, we've got you and your newfound metaverse knowledge covered. Let's start with some metaverse 101.

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https://fortune.com/2014/10/08/tech-infused-yoga-mat/

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A vastly improved search engine helps you find the latest on companies, business leaders, and news more easily.

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A $300 yoga mat wants to teach you a proper warrior pose

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Tech-infused yoga mat is quickly booking orders through an Indiegogo campaign, courting interest from retailers

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https://www.wgsn.com/insight/article/93748

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Give us a call

Global & North America
+1 212 201 2800

Europe, Middle East & Africa
+44 20 7715 6200

Asia Pacific
+852 2730 0831

Latin America
+55 11 4858 9425

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https://www.whowhatwear.co.uk/history-of-leggings-trend

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Ever wonder where leggings came from and how they became so popular throughout the years? Read about the fascinating history of leggings here.

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Westernization and Cultural Appropriation in Yoga

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Westernization and Cultural Appropriation in Yoga

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https://aninjusticemag.com/westernization-and-cultural-appropriation-in-yoga-40e91944b292

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How did a practice that didn't originate in western countries become overwhelmingly white?

picture by: Stephanie Greene

Picture this: a thin, white, able-bodied woman wearing leggings and a sports bra, hands together at the heart center, eyes closed. That's the face of yoga in the western mainstream.

How did a practice that didn't originate in western countries become overwhelmingly white? How does cultural appropriation show up in western yoga?

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Westernization and Cultural Appropriation in Yoga

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Picture this: a thin, white, able-bodied woman wearing leggings and a sports bra, hands together at the heart center, eyes closed. That's the face of yoga in the western mainstream. How did a practice that didn't originate in western countries become overwhelmingly white? How does cultural appropriation show up in western yoga?

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https://www.einnews.com/pr_news/567466847/pilates-and-yoga-studios-market-challenges-drivers-and-restraint-research-report-by-2030

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Emergen Research
Rise in health awareness and surge in the number of fitness enthusiasts are expected to drive market revenue growth
SURREY, BRITISH COLUMBIA, CANADA, April 4, 2022 / EINPresswire.com/ -- The Global pilates and yoga studios Market report presents comprehensive information covering insightful data for businesses and investors for the time period of 2020-2030. The report studies the historical data of the pilates and yoga studios market and offers valuable information about the key segments and sub-segments, revenue generation, demand and supply scenario, trends, and other vital aspects. The report offers an accurate forecast estimation of the pilates and yoga studios industry based on the recent technological and research advancements. It also offers valuable data to assist the investors in formulating strategic business investment plans and capitalize on the emerging growth prospects in the pilates and yoga studios market.Rapid increase in obese population is boosting health awareness activities and celebrity endorsement and promotion, which are expected to drive global Pilates and yoga studios market revenue growth during the forecast period.

Get a Free sample of the report : https://www.emergenresearch.com/request-sample/946

Rise in health awareness and surge in the number of fitness enthusiasts are expected to drive market revenue growth

pilates and yoga studios Market Size - USD 116.74 Billion in 2020, Market Growth - at a CAGR of 11.2%, Market Trend - High demand from Asia-Pacific

Pilates and yoga studios provide convenient workout sessions with instructors, for giving proper guidance and encouragement to clients to help them achieve their fitness goals. Pilates focuses on core strength, breath awareness, and spine alignment, whereas yoga is a collection of movements that stimulate and rejuvenate the entire body. Increasing prevalence of obesity, owing to unhealthy food habits and lifestyles, is considered the main reason behind chronic health issues, such as diabetes, thyroid disease, and others. People are, therefore, becoming more health conscious, which is expected to drive the global Pilates and yoga studios market revenue growth. Furthermore, growth of Pilates and yoga studios is also being driven by increase in Pilates and yoga memberships, as well as supportive government initiatives to promote healthy lifestyles.

Medium scale enterprise segment revenue is expected to register a rapid growth rate during the forecast period. Innovative strategies undertaken by key market players is a major factor expected to drive revenue growth of this segment.

Service provider segment revenue is expected to register a rapid growth rate during the forecast period, owing to increasing demand for private instructors and yoga tutors across the world.

Market in Asia-Pacific accounted for largest revenue share in 2020, owing to increase in consumer spending on health. Over the last two decades, fitness trends and increasing knowledge about alternative health practices in Asia-Pacific have been creating growing interest in yoga and Pilates.

Major players in the market report include Pilates Plus LLC, The Pilates Yoga Company, Authentic Pilates, Fitness Firm Yoga and Pilates Studio, Core Pilates & Yoga, Flex Studios, Inc., M Pilates+Yoga, Yoga Vida, O2 Yoga, and Fitness Unlimited.

Additionally, improvements in lifestyle, increase in the number of young fitness enthusiasts, and rise in per capita income in developing countries are expected to create future growth opportunities for Pilates and yoga studios market. Expansion of Pilates and yoga studios is being driven by increasing health awareness, rising disposable income in developing countries, and growing popularity of physical fitness activities. Promotions and marketing activities have always been an effective approach for Pilates and yoga businesses to expand their market reach. However, presence of other alternatives, such as multi-specialty gyms, fitness centers, and therapeutic programs, is restricting Pilates and yoga studios market revenue growth.

Segmental Analysis

The global pilates and yoga studios market is broadly segmented on the basis of different product types, application range, end-use industries, key regions, and an intensely competitive landscape. This section of the report is solely targeted at readers looking to select the most appropriate and lucrative segments of the pilates and yoga studios sector in a strategic manner. The segmental analysis also helps companies interested in this sector make optimal business decisions and achieve their desired goals.

Request customization of the report: https://www.emergenresearch.com/request-for-customization/946

Emergen Research has segmented the global Pilates and yoga studios market on the basis of type, application, enterprise size, sales channel, and region:

Type Outlook (Revenue, USD Billion, 2018-2030)
Yoga Classes
Pilates Classes
Pilates & Yoga Accreditation Training
Merchandise Sales
Application Outlook (Revenue, USD Billion, 2018-2030)
Private
Group
Enterprise Size Outlook (Revenue, USD Billion, 2018-2030)
Small Scale Enterprise
Medium Scale Enterprise
Large Scale Enterprise
Sales Channel Outlook (Revenue, USD Billion, 2018-2030)
Manufacturer
Distributor
Service Provider
Aftermarket
Regional Outlook (Revenue, USD Billion, 2018-2030)
North America
U.S.
Canada
Mexico
Europe
Germany
U.K.
France
BENELUX
Rest of Europe
Asia-Pacific
China
India
Japan
South Korea
Rest of APAC
Latin America
Brazil
Rest of LATAM
Middle East & Africa
Saudi Arabia
UAE
Israel
Rest of MEA
Key Points of pilates and yoga studios Market:

Extensive coverage of the analysis of the pilates and yoga studios market

Key insights into the regional spread of the industry in key geographies

Radical insights into the vital market trends; both current and emerging trends, and factors influencing the growth of the market

Comprehensive coverage of the impact of the COVID-19 pandemic on the overall growth of the pilates and yoga studios market

Complete data about the key manufacturers and vendors in the pilates and yoga studios market

There are 15 Chapters to deeply display the global pilates and yoga studios market.

The report is distributed over 15 Chapters to display the analysis of the global pilates and yoga studios market.

Chapter 1 covers the pilates and yoga studios Introduction, product scope, market overview, market opportunities, market risk, market driving force;

Chapter 2 talks about the top manufacturers and analyses their sales, revenue and pricing decisions for the duration 2016 and 2017;

Chapter 3 displays the competitive nature of the market by discussing the competition among the top manufacturers. It dissects the market using sales, revenue and market share data for 2016 and 2017;

Chapter 4, shows the global market by regions and the proportionate size of each market region based on sales, revenue and market share of pilates and yoga studios , for the period 2012- 2017;

Chapter 5, 6, 7, 8 and 9, are dedicated to the analysis of the key regions, with sales, revenue and market share by key countries in these regions;

Chapter 10 and 11, talk about the application and types of pilates and yoga studios in the market using the same set of data for the period 2012-2017;

Chapter 12 provides the market forecast by regions, types and applications using sales and revenue data for the period 2017-2022;

Chapter 13, 14 and 15 describe the value chain by focusing on the sales channel and the distributors, traders, dealers of the pilates and yoga studios. The concluding chapter also includes research findings and conclusion.

Read More: https://www.emergenresearch.com/industry-report/pilates-and-yoga-studios-market

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About Us:
At Emergen Research, we believe in advancing with technology. We are a growing market research and strategy consulting company with an exhaustive knowledge base of cutting-edge and potentially market-disrupting technologies that are predicted to become more prevalent in the coming decade.

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pilates and yoga studios market  dynamics

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pilates and yoga studios market Challenges, Drivers and Restraint Research Report by 2030

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Emergen Research Rise in health awareness and surge in the number of fitness enthusiasts are expected to drive market revenue growth SURREY, BRITISH COLUMBIA, CANADA, April 4, 2022 / EINPresswire.com/ -- The Global pilates and yoga studios Market report presents comprehensive information covering insightful data for businesses and investors for the time period of 2020-2030.

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