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They want to say sorry for their problems so that they can sell more. they aren't fully up to standard either.

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they are trying to apologise for their mistake :D 

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There's been some sort of problem with the toyota cars breaks, so they have to re-test them all to check if they work. We have to test our animation.

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It has been brought out as the brakes in their cars are faulty and the accelerator pedal has broekn. They have broguht out the vid to reassure their customers.

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It relates to our animations because we might need to make some changes?

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toyota had to back lots of cars beacuse something went wierd it relates to the animation because the audience deserves something from us?

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to sell cars and it is sending across a poinnt

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That was about Toyota recalling thousands of their cars because of problems with breaks or something like that, they are trying to make the public trust them.

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they want to keep their reputation intact. They also need to rely on members of their company, like we need to rely on our group

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I think due to the credit crunch there company is in trouble. This is an advert showing infomation.

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i dont think there was much point doing that advert, because it was just saying sorry for not making more cars.  

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They could have made some errors in the production of their cars- perhaps quite serious? It links into our work because it is giving out a purposeful message. 

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Their accelaration pedals would occasionally stick, dangerous for users.
They had to recall and fix them.

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It has been said there cars are not up to the right quality e.g. faulty brakes. They want to reassure customers they are doing what they can do correct the prob

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Because lots of their products have not been up to standard and not working properly. It relates to our work because we can always do something to improve it

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theyre trying to make a bad situation look good

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toyota want to show their commitment to customers, and their commitment to making the cars as best as they can. 

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they are apologising for what happened and taking full blame and asking if they can move forward

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they're saying that they're really sorry and that it was all their fault and that they want to make it right

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What could have caused Toyota to have to bring out this advert? How does this relate to your animation work?