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Conventions and analysis of 'Dora and the Lost City of Gold' banner poster (5)

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Conventions and analysis of 'Dora and the Lost City of Gold' banner poster (5)

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The golden and warm colour tones on the banner poster are used to engage a child audience and is seen as more appealing as it is brightly coloured to match a child's taste. The use of the setting of the jungle/ hidden city is also very affective in attracting kids. For example, it gives us a hint that the film is most likely going to include adventure and discovery which the audience would find exciting and entertaining as children usually have imaginative minds and the most ambition for adventure.

The use of the low angle shot on the banner also engages the target audience as it is visibly shown that the characters are portrayed as children/teenagers who take on an adventure. This is used to show the audience that this film is for them as the majority of the actors are playing the roles of kids and are the centre of attention in the film.

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Dora and the Lost City of Gold banner poster

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Conventions and analysis of 'Brain on Fire' film poster (5)

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Conventions and analysis of 'Brain on Fire' film poster (5)

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The use of the blurred background and setting creates an illusion for the audience that connotes to being unable to foresee unexpected events in life and also builds tension and mystery.

The use of the close up shot of the main character is to capture her facial expression to engage with the audience to relate to her situation and her life changing experiences.

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Conventions and analysis of 'Twilight' banner poster (4)

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Conventions and analysis of 'Twilight' banner poster (4)

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The colour scheme of the banner tells the audience that the film is filled with darkness, mystery and rivalry. The colour black is mostly associated with death and mystery and the fog is used to create this illusion as well as to five the impression of something arising from the shadows. The female main character creates an impression of being gullible and vulnerable as shown with her facial expression on the banner.

The positioning of the characters on the banner shows obvious rivalry between human and the supernatural. Edward Collin is seen to be behind Bella's back, signifying the urge to protect her from his own kind who are in conflict with those who aren't like them. The villains on the right hand side of the banner create the impression of wanting to kill and seek revenge based off their body posture and facial expressions that make them look dark and evil. This may also link to the tagline "Nothing will be the same" as a Bella who is human may come into contact with the supernatural which causes things to spiral out of control and change her life forever, in regards to the divide between the supernatural world and the human world.

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Conventions and analysis of 'A Quiet Place' film poster (4)

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Conventions and analysis of 'A Quiet Place' film poster (4)

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From the generic conventions of a thriller movie and the visual codes identified in the poster, we can infer that the intended audience are mature social age groups ranging from 15 and upwards who are more suitable for graphic and intense themes. This is easily established through the use of the tagline and the colour scheme presented on the poster. For example, the tagline "If they hear you they hunt you" brings about a sense of violence and danger along with some of the words in red signifying blood and death. The colour scheme of the poster signifies the type of content and genre the film possesses by which are generic conventions for a thriller film that sets the tone of the atmosphere to be deadly and haunting for the audience to watch and be intrigued.

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Conventions and analysis of 'Life of Pi' banner poster (3)

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Conventions and analysis of 'Life of Pi' banner poster (3)

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How is media language used in the banner poster?

Visual codes such as the colour scheme on the banner convey a sense of familiarity and comfort from the warm orange tones that are considered to give off a positive effect to the target audience and engages them to go and watch the movie. The use of the Bengal tiger as the main image may convey the adventure and fictional elements of the film that are used to help create meaning and realism.

Technical codes such as the camera angle and the eye level shot are used to immediately grab the audience's attention to the film and to leave them intrigued and intimidated by the animal. This is also used to give the audience a sense of familiarity as well as a emotive response in regards to the tiger's experiences at sea and journey that may have a significant meaning in the film that brings an element of realism.

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Conventions and analysis of 'Backtrack' film poster (3)

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Conventions and analysis of 'Backtrack' film poster (3)

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Technical codes:

The use of the editing technique for the character fading into the background conveys a sense of the conventional horror element of a typical ghost haunting the living. Him fading into the background creates the idea that he is one with the surroundings and that he is the darkness that lurks in the shadows of the living. This is also conveyed through the use of positioning him being the main character who is clearly see in the poster and is recognised as a living being. The use of having a child in the poster subverts the typical innocent and playful child in real life and presents a more horrifying version of this. This is typically used in a lot of horror films to dilute what the audience recognise as reality to bring them into and unknown world through the idea of escapism to the dark side of virtual life.

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Conventions and analysis of 'Bumblebee' DVD cover (5)

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Conventions and analysis of 'Bumblebee' DVD cover (5)

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Visual codes:

The use of the special effects of the robots makes the film seem even more realistic as this highlights its complex graphic designs in the sci-fi genre. The use of the lighting and props on the back cover of the DVD makes the film more intriguing and brings about more personality of how the characters may turn out to have and how they each play their role in the storyline.

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Conventions and analysis of 'Iron Man 3' DVD cover (4)

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Conventions and analysis of 'Iron Man 3' DVD cover (4)

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Technical codes:

The use of the camera angle is used to highlight the power and dominance of the main male character. The low angle shot and idea that the male character is positioned higher that the female shows is power and control he has of protecting her from harm. This is a typical convention of a Marvel action movie as all hero get the girl at the end of the day. The costume also defines who is the hero who saves the day and is what separates the main character from the other in the film.

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Conventions and analysis of 'X-Men: Dark Phoenix' banner poster (2)

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Conventions and analysis of 'X-Men: Dark Phoenix' banner poster (2)

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How is media language used in the banner poster?

Media language such as visual codes create meaning for an audience and is what engages an audience to a text. The use of the fiery flames that are edited on to the character's body makes the film appear to be part of a sci-fi or fantasy genre. This is because the typical generic conventions of a sci-fi movie include the use of supernatural powers that don't exists in the real world of science, mutants (as the all previous 'X-Men movies are based on mutants in society), may have a setting of space as does this banner poster for the film, binary opposition when faced with the forces of good and evil, include the 'fear of the unknown' as characters may not know what is wrong with their friend Jean Grey or how to help her not lose control and so on.

The use of technical codes in the banner poster is used to create effect for the audience to encourage them to go and what the movie. The use of the editing of the flames on the character's body is used to draw immediate attention to the banner poster. This also immediate gives away the main storyline/plot twist of the film to make people more interested in watching the film when it comes out in cinemas. The used of having one character on the banner poster shows how the film and causes of events evolves around her and how she changes and progresses throughout the film drives the narrative. The fire also tells us the genre of the film is likely to be sci-fi as we know that from the previous 'X-Men' films that Jean Grey and her friends are all mutants with supernatural abilities, however, the use of the blazing orange/red colour in her eyes, veins and hands tell an audience who've have never seen 'X-Men' before that the characters have supernatural abilities which comes under the sci-fi genre. On the banner poster, we don't see any particular costume of the main character's body. This may indicate the symbolic meaning of the 'dark phoenix' that the character is being reborn and is rising from the ashes of death as new born babies are born without clothes on them. This also indicates the new power that they character posses and how it may drastically change her behaviour in the film.

Who is the intended audience and how has the banner poster targeted this audience?

The intended audience may be aimed for children and upwards as the as from the banner poster, the film is suitable for younger audiences to go and watch with parents to accompany them. The typical sci-fi genre can also mostly be suitable for younger audiences as it tends to avoid the use of explicit or strong content that may be sensitive to younger audiences.

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Media Production- X-men dark phoenix banner poster

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Conventions and analysis of 'Sinister' banner poster (1)

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Conventions and analysis of 'Sinister' banner poster (1)

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How is media language used in the banner poster?

Techniques such as technical codes have been used to create effect. The full length shot of the scene on the banner poster shows how the producers are trying to connect with the audience and wants them to relate to the surroundings as if they were the ones trapped in a horror movie. This technique derives attention to the film as the banner is eye catching that presents us with a horrifying image that can be recognised from miles away because of the dark and dull colours as well as the blood red colour that make it stand out to the target audience. The use of editing on the monster's face created out of the victim's blood also creates affect for the audience. This is particularly because it is a typical horror story convention to use editing techniques to create the most horrifying creatures and making them look graphically realistic to give people the thrill of being scared. Certain props and settings are also used to create this movie genre and make the promotion more effective to people. For example, where the scene on the banner is located helps to construct meaning that the audience then decode and identify its storyline. Props are also important as well as the setting and both help to create a more realistic yet terrifying image that draws attention from others and further constructs meaning of the main plot of the story.

Who is the intended audience and how has the banner poster targeted this audience?

From looking at the banner poster, we can tell that this film is mostly targeting age groups that can handle mature and graphic content. Therefore, this type of genre wouldn't necessarily be targeting younger audiences or such as children and babies but will be aiming for the older audiences. The banner poster has targeted this audience as we can see by from the colour scheme that makes the image look dark, dingy and mysterious. The use of a large amount of blood also symbolises danger and death. This tells the audience that graphic content is included in the movie that only mature age groups could watch and understand better.

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Media Production- Banner poster conventions coursework

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Conventions and analysis of 'Titanic' film poster (2)

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Conventions and analysis of 'Titanic' film poster (2)

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How is media language used in the film poster?

In the film poster, we can see a variety of different types of techniques being used to create this poster. The camera angles such as the medium shot angle of the two lovers in the poster shows the relationship they have with each other which carries the storyline and makes their love for each other seem even stronger and powerful. The use of this medium shot is also to present body language of the characters to easily define the film as a romance genre so people instantly recognise the characters as lovers. The mise en scene such as the setting in the background is highly effective as the titanic in the sea holds a particular connotation (iconography) for the audience. This allows the audience to decode these meanings of the setting and how it plays a major role for the storyline. The costumes that the characters are wearing also holds significance. We can tell that the characters are not from the 21st century as they both are wearing distinctive clothing. We can also tell that Rose is of a higher class than Jack as she is seen to be wearing expensive jewellery, a posh dress and has her hair done neatly whereas Jack is seen to be dressed more casually and less sophisticated, indicating his lower class. This may also play a large part in the film as the two lovers are both from two different social classes that are not seen to be matched well by society as the rich only married the rich to continue the wealth of the family name.

Who is the intended audience and how has the film poster targeted this audience?

From looking at the film poster, we can tell that the film poster is most likely targeted towards a mixed range of audiences as romance genre is not particularly aimed at a specific age group. This type of film seems to be suitable for most age groups however, most romance movies are known to contain some sexual scenes and nudity that younger children may avoid watching. The film poster has been designed to appeal to all audiences and has content that is not restricted for certain age groups. The use of the iconography of the ship drives the narrative of the film and is seen to be one of the main focusses of the movie as the titanic is known to be a disastrous event in British history that killed thousand of people on board that we travelling from Southampton to New York City.

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Conventions and analysis of 'Black Swan' film poster (1)

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Conventions and analysis of 'Black Swan' film poster (1)

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How is media language used in the film poster?

Visual codes are used draw the audience's attention immediately so they can engage with the text. The contrast of the colours black and white in the background connote to a sense of contradiction within the main character of the film. This also creates enigma for the audience as it leaves them wondering what type of events may go down and what conflicts may be caused. The colours may also symbolise purity/innocents and evil within the main character. However, the actress Natalie Portman appears to be wearing white/ skin toned clothing in front of a black background. This may suggest that she may be the light in the darkness that is the main focus of the film as it's her face that is on the poster, meaning that she is also the main character that drives the story. However, it may also suggest that she is easily put in the middle of the conflicts between the good and evil which can be self destructive.

The technical codes identified in this poster are used to help visually create meaning to its target audience. The eye-level shot of the actress' face and her facing directly at the camera brings about a sense of familiarity and creates a relationship between her and the audience. Also, the direct eye contact with the audience makes her look fierce and intimidating brings about a sense of curiosity as to how the character's personality may play out in the movie.  The use of editing also creates effect such as the use of the crack in the character's face on the poster which constructs and conveys meaning to the audience. This may symbolise self destruction of the breaking point of the character slipping away into the 'dark' side of her reality. This may also represent the divide and the constant battle between the good and the evil as shown in the colour scheme of the poster that may be the reason for the destructive nature within the character. In the background, we can see black feathers that the actress appears to be wearing. This further highlights the contradiction of colour used in the poster. The black feathers may represent a 'black' swan, as seen in the title which connote to how the character may develop and emerge from darkness. The generic conventions for a film poster are usually fairly simple but also affective on a target audience. The poster would have a colour scheme that grabs the audience's attention as well as fitting the genre of the film to give the audience a clue of what the storyline may be about as well as not giving away too much. The main image is also one of the most important conventions of a film poster as it makes the promotion of the film much more effective for consumers as well as having the faces of famous actors or actresses that people may like and would want to see them in an upcoming film. This promotes the movie even more as celebrity actors already have a huge fanbase that could easily be won over by the film producers.

Who is the intended audience and how has the poster targeted this audience?

We can tell by the poster that the film may not be for young children as the black and white colour scheme show conventions of a mature drama genre that makes it seem more mysterious and shady and may not be suitable content for babies and young children but more for teens and adults. The poster has established its target audience through the visual use of striking and bold colours that easily connote to mystery and danger and have left out a lot of text to make the poster seem more professional and suitable to the genre.

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Media production- Film poster conventions coursework

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Conventions and analysis of 'Lucy' DVD cover (2)

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Conventions and analysis of 'Lucy' DVD cover (2)

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How is media language used in the DVD cover?

Visually, the producers of the film 'Lucy' have chosen to go for a darker theme to appeal to their target audience that are more mature towards deeper content. This highlights the type of genre that may be seen on the cover and how it is being targeted to their target audience. The use of the serious facial expression on the main character's face demonstrates the type of serious and mature themes and genres that are portrayed in the film. It also portrays how the main character may play an active roll in the plot twist and action of the movie and may carry the storyline. Her emotive expression on her face also illustrates how her character is a strong and fierce woman who leaps into action when faced with terrible consequences and enemies. This gives the audience a clue on how the character may be portrayed in the film. The title of the film "Lucy" doesn't really give away much to the audience on what the film may be about and is quite enigmatic. All we can infer from the title is that the main image of the character may be the one named Lucy and that the storyline evolves around her. This may have been made purposely by the producers as the science fiction genre is seen to be quite enigmatic as we don't know what may happen to the character as the genre is based on fiction-- meaning that anything can be made up by the producers and directors of the movie to create suspense and engage with their target audience.

Technical codes such as camera angles of the close up shot and eye level angle of the character's face shows how she is in level with the audience and how she is engaging with the audience directly by looking straight ahead. The angle of the camera is also to bring about a sense of familiarity with the audience almost immediately to show them that the character is just like everyone else and is someone you could relate to when put in her position. The idea of her fading into the background on the DVD cover suggests that this editing technique is used to bring about the idea of her fading away to become apart of something better and leaving her old life behind to discover something that is far beyond the reach of others. The generic conventions of a typical science fiction movies are time travel, space travel, paranormal powers, artificial intelligence, parallel universes, scientists, supernatural beings etc.… The conventions of a thriller movies includes violence, blood, weapons, low lighting to create a dark and gloomy atmosphere, dark settings etc...

Who is the intended audience and how has the DVD cover targeted this audience?

The intended audience as seen on the cover with the '15' age rating is for a wider and more mature audience that may not necessarily be suitable to younger viewers as it may have content that is restricted for them such as violence and fictional content that they may not understand as these are generic conventions for a typical thriller and sci-fi genre.

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Conventions and analysis of 'Taken' DVD cover (1)

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Conventions and analysis of 'Taken' DVD cover (1)

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How is media language used in the DVD cover?

Visual codes are used to highlight and give immediate recognition to the audience of what type of film it is. The dark, bold colours and shadows are generic conventions for a typical horror and action thriller movie. The colours black and red connote a sense of danger and mystery to the audience which immediately draws attention and can be visually be identified as an action thriller movie. The image on the back of the DVD where the credits are shows a scene from the movie. The character appears to be holding a gun in his hand with full confidence. The gun connotes to the 'dark' side of business and how getting involved with the wrong people can lead to serious consequences and a dangerous lifestyle that leaves you forever on the run from the reality. The dark and formal clothing the character is wearing connotes to how he may be a serious and powerful figure whose job may be to leap into dangerous situations and taking risks. This can also be seen in his stern facial expression as it shows the type of behaviour and characteristics that he may posses in the film as well as his lifestyle.

Technical codes are used in the DVD cover to help create a more appealing image to engage with its audience. The low camera angle of the man in the main image helps us to identify the character as a powerful figure who is ready to take risks and leap into action, no matter how dangerous the situation may be. The lighting of the background and main image are dark and shadowy with glimpses of light coming through. This may suggest how there may be the 'fear of the unknown' and that us as the audience may only know what is shown to us but we would have to watch the movie to truly uncover the hidden messages. This creates enigma which attracts the audience to the film as it doesn't reveal too much of the events that take place, leaving people with the mystery and excitement of guessing what might happen next.

What are you legally required to include in a DVD?

Legally according to the BBFC, you are required to include the age rating on a DVD using either a letter or a number (U, PG, 12, 15, 18, R18) in a circle, square or triangle that cannot be less than 5mm in size. Film producers may also include added value material with a higher age rating than the main feature e.g. DVDs that may contain strong language that is given a 15 age rating even though the main feature is a PG film with no strong language. Barcodes are also required on a DVD as retailers who will be selling your DVD will require you to have one to keep track of their sales and gain credit from it. This is also a professional approach to distributing a film in shops to gain more profit and a wider audience. The DVD logo, film institution logo, Dolby digital logo, certification and production information are all legally required to be included on a DVD. The main reason for some of the listed above is to give recognition to the film producers and their company on the behalf of the production and distribution of the film.

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Media Production- DVD cover conventions coursework

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Conventions and analysis of 'The Girl on the Train' DVD cover (3)

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Conventions and analysis of 'The Girl on the Train' DVD cover (3)

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How is media language used in the DVD cover?

Visual codes such as the design of the font is one of the first things that grabs the audience's attention to the DVD. The font for the movie "The Girl on the Train" appears to be rubbing off or is faded into the background to give off the effect of the font moving really fast alongside the train. This may bring significance to something that may have happened while the character is on the train and also symbolises the fast series of events that may go down from the main character's perspective after witnessing somethings while looking out of the window. The main character on the front cover of the DVD appears to have an aloof facial expression on her face tells us that she may be witnessing something distressing through the window on the train. The cold dark tones of colour help to set the mood alongside the expression on her face as well as the genre of the film. This also helps us to define the movie as a mystery and drama genre as these techniques create enigma and suspense for the audience. The writing on the back of the DVD cover says "what did she see?" this may connote to a sense of mystery that the female character may encounter and may be involved in a series of investigations to uncover the truth for herself.

Technical codes such as camera angles and editing help to create this particular DVD cover. The use of the close up shot of the female character's face creates a sense of familiarity and normality for the character to be perceived as normal like everyone else and also helps to build a relationship with the audience so she can be seen as relatable and likeable to their targeted audience. The editing technique used at the back of the cover may symbolise the explosive plot twist or storyline of the film that spirals out of control for the main character that may get her into trouble and in serious danger if she digs to deep. Generic conventions of a typical mystery genre movie are the setting, the plot for the storyline, the problem and the solution etc... The generic conventions for a typical drama genre movie are dull lighting to portray a gritty nature, close up shot of characters to display their emotions, high and low angle shots to display characters' strengths and weaknesses, everyday normal outfits for costume, comfortable home/street environment for settings etc...

Who is the intended audience and how has the DVD cover targeted this audience?

The intended audience for this film is seemed to be for an older audience that can handle mature and darker content of the storyline. Based on the moodiness of the cover, this would not be targeted towards a younger audience as the genre and context of the film may be too sensitive for younger children. The plot twists that the character may face and the investigations that may turn her life upside down to discover the truth of what she may have seen on the train may be for mature audiences that can handle mature content and violence as the character is assumed to be spiralling towards danger to uncover hidden secrets.

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Media Production- The girl on the train DVD cover