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Messages:

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Messaging Techniques Used in Video:

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The message of this video is that spending time with your love ones trumps materialistic aspirations.

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A messaging technique used was emotional appeal. In particular, the emotional appeal used was _________(See list of Emotions in Week 2 Lesson Notes,Slide #21) . In the video, most of the elderly women were boasting about how successful/rich/busy their children are. Yet when it comes to the last woman, her son is a regular joe who dotes on her by bringing her to Cameron. The rest of the women were stunned and sad as the last woman left with her family. This emphasises that no amount of materialistic success can trump the warmth of family love.

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The message of the video is to tell us how life does not only revolve around money or materialistic objects, but in feelings like love.

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The video uses emotional appeal by showing how sad the other grandmas were when the grandma was taken by her son to go on a trip.

It then links to using needs and desires to show that in life, even as important as money is, time with your family is also important, or even more important than just money.

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The message of the story is that a show of love does not always come from a place of money or wealth. To our grandparents, the sincerest form of love is shown through actions when their children and family are willing to spend time with them

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The message of the video is that life is more than just materialistic success and fortune. Though one can take pride in these things, what surpasses them in the true nature of love and life is having the time to be with our loved ones.

As such, besides making our grandparents proud of how far we've come in life, time with the family is most valuable.

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The video uses emotional appeal, by harping on (negative connotation of 'harping on" as if nagging. Suggest you use "focusing on" or "higlighting") to the value of family love. It revolves around a typical conversation amongst grandparents about their children, in which first evokes a sense of wonder (pride) and perhaps envy from the audience through the children's successes, and later on evokes a sense of warmth and joy as one of the sons picks up his mother with his entire family, moving the audience.

The video also touches on the needs and desires of family time, especially for grandparents and the adults that fall under the sandwich generation. The grandparents, though their children have separate lives, would still want to spend time with them. The children, though busy with their own lives and family, would still need to spend time with their parents before they go.

Association (Wrong use of 'Association') is also used, as it makes us reflect, do we make time for our parents, or focus on work and personal life more?

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Emotional appeal is used in the video. (You need to identify what type of Emotional appeal -see Slide #21 of Week 2 Lesson).
It is displayed through the son of the old woman leading her to his car where her grandchildren and daughter-in-law are waiting for her, and them waving goodbye at the stunned old ladies.

This creates a sense of happiness towards the old lady because she had been quietly listening to the 3 other old ladies brag about their sons showering them with expensive gifts at first. It is revealed that in the end, it was her who was the most loved out of the four of them. Hence, we also feel empathy towards the bragging old ladies because it was also revealed they were not really loved after all.

The messaging technique of associations is also used in this video. It makes us realise that every small display of affections towards our family, especially our elders, counts. That the greatest gift of all to them is that we remind them we are always here to care for them and that we cherish them, that they are worth more than expensive stuff.

This narration evokes a feeling of self-actualisation (inaccurate use of self-actualisation which means a sense of self-fulfilment in realising our full potential) in the viewers as we reflect upon our actions of affection towards our parents and grandparents. We realise that in some case we were not being sincere enough in our love to them, and often put them on the same pedestal as money or expensive items.

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The message of the video is that there are greater joys in life other than monetary joys such as the joy of being able to see your friends and family regularly and receive acts of kindness with them. We learn that while success and money can make the people around us proud, it can also distract us from spending time with loved ones.

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This video uses emotional appeal to deliver its message of the immense and irreplaceable love of family. It shows when in the midst of the other grandmothers showing off their children's accomplishments and how they are busy doing their own great things, the grandmother's family shows up and greets her, saying that he'll bring her to Cameron despite his job being way more humble in comparison.

the video also makes us reflect on ourselves and think about how much time we actually spend with each respective family member

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The message is that no matter how rich or successful you are, it is more important to spend time with your family.

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Emotional appeal is used as the video makes us feel touched that the son still brings his mother out often.

Needs and desires is used as the video make us want to do the same and spend more time with our family.

Associations are used as it makes us think about our own family members and how we have been treating them.

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The message of the video is that there is more to life than material objects and money, like the care and love from our families.

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The video uses emotional appeal as we feel touched and happy when we see the son bring his mother out for a trip with her grandkids.
We later also feel empathy for the three other grannies as they've been suddenly hit by the realisation that they don't feel as loved as they thought they were.

The video also pokes at our needs and desires, and pushes us to feel like bringing our family out and spend more time with them.

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The message of the video is that we should not chase or prioritise material goods such as money but should instead focus on other things such as spending time with family.

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The main messaging technique of the video is emotional appeal. In one part of the video, there is a son taking his mother out which evokes joy from the audience.

We also feel empathetic for the three other grandmothers as they discuss how their children are all busy and no longer spend time with them.

The other technique is also needs and desires. This video makes us want to spend more time with our family members after seeing how the lack of it has affected the three grandmothers.

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It shows that no matter how much money you earn or what kind of luxurious lifestyle you lead, at the end of the day, nothing beats the true warmth of family.

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The message of the video is that familial love is more important than material wealth.

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The video uses emotional appeal. The video arouses a feeling of joy in the audience when the son brings his mother along with him and his family. The video also arouses a feeling of sadness when we see the other 3 women alone without their children coming to fetch them. The uses of emotional appeal therefore helps deliver the video's message

The video leverages the viewers desire for family to help deliver its message.

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Time spend (spent: wrong tense) with your loved ones is worth more than the things money can buy.
Never forget the people who raised you, for they are the reason you are who you are today.

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Emotional appeal. We feel happy for the old lady whose son came home to see her, and empathy for the others whose children seem too busy for them. It's quite disheartening to see them throw praises for their children to cover up the fact that their children seem to have forgotten all about them.

Association. Our relationships with our family. Particularly between parent and child, as shown in the video.

Needs and desires. Our need to spend time with our loved ones, family and friends.

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Emotional appeal is used through the warm and joyous feeling when the old lady was welcomed into the car as her son tells her about a trip to Cameron. This is also amplified by the shocked reactions of the other old ladies. It shows that despite the three of them previously bragging about their children's accomplishments, the three of them are actually lonely deep down, jealous of the happy family the main old lady has.

Initially, when the three of them were making the main old lady feel left out, it triggered empathy from the viewers, but as the story advances, it also made the viewers have sympathy for them too, as even though their children are so much more successful in comparison, they are not happy.

By using the associations that come with being a lawyer and doctor in an Asian context, which by being these roles you will lead a happy and successful life filled with luxuries, it amplified the message and emotions we feel when the three old ladies were revealed to be jealous of the main old lady and sad inside. It really makes us think if materialism is really worth it, even if that meant that family will be neglected. The drastic change in expression when the three old ladies were talking about their children's accomplishment to when they saw the main old lady get into a car with her whole family welcoming her makes us think that sometimes, it really is the small things that count. Gems and jewels might bring joy, but the love of family brings warmth to the soul.

This makes the viewers want to change their thinking as it shone a truth to us. We would think that by working hard and being able to afford luxuries to pay our parents back for the love they showed us would be sufficient, but in actuality, sometimes just simply spending time with them means more than anything money can buy. Making us want to show more love to our parents and grandparents and spend more time with them.

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The moral of the story is that it doesn't matter how much one earns. Money is but a temporary happiness; something to boast about but that holds little value as compared to time spent with love ones. Time spent earning money could be used instead making memories and feeling happiness that can last a lifetime.
This video also shows that the traditional thinking of being doctors and lawyers aren't always the best options. It stops you from spending time with your loved ones. All you end up chasing is a status that will one day be taken away from you the moment you retire. All you end up doing is spending your time buried in work, consumed to the point where calling your parents is an act that you cannot afford to do.
Lastly, this video shows that love is wonderful. It's in the way the grandma smiles when he sees her son. It's in the way the others boast about their children; they love their children, whether they see them a lot or not. And that is truly beautiful.

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It uses emotional appeal to deliver its message. It plays on the happiness of the woman whose son comes to pick her up, and the way it shows the other women looking on jealously. It makes us realise that despite all their previous boasting, these women whose children are abroad do indeed miss their children a lot. This makes us sympathise with them.

It also uses association. We as individuals all have our own family. Some of us may not contact our grandparents often, and may see this video and realise that we see ourselves in this video (as the children neglecting their parents).

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The video shows that in the end, money isn't the most important thing in life. Sure, it's impressive to earn a lot of money and brag about it to others, but in the end, money can't replace the happiness that come with familial love. Family is much more important than temporary wealth, and spending time with your family is much more worthwhile than anything else.

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The video uses emotional appeal to deliver its message. By the end of the video, who is happiest? The women who have wealthy children, or the woman who has a caring son? The latter is more important, and by showing the son showing up to drive his mother somewhere to spend time with family, the video makes us feel empathetic and bad for the other women, whose children are too busy earning money to spend time with them. It also makes us happy to see the woman spending time with her son.

The video also uses needs and desires to deliver its message. In the end, although money is important, a LOT of money is not necessary to live a fulfilling life. You don't need thousands of dollars to be happy in life. But at the same time, familial love and bonding with your family is an important need and desire for all of us, as shown with the woman spending time with her son and the other women watching her leave, slightly jealous of her. In the end, we need and desire for family love, not ostentatiously large amounts of wealth.

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This story tells us that it doesn't matter how successful or rich you are if you don't love your family. Also, to give back to your parents who spent much time and effort to bring us up. Our parents don't need us to be wealthy to bring back money for them. They just want our company, care and concern. Thus, cherish and love our family is more important than anything.

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The video uses emotional appeal to deliver the message of loving our family. Letting us understand what is that parents really wants.

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Under "Emotional Appeal" used, you need to identify which of these emotion/s are used in which specific segment of the video e.g love, joy, ecstasy, sadness, pensiveness(showing thoughtfulness, usually marked by some sadness) e.g her envious friends who had to spend the festive season of Chinese New Year away from their loved ones in the nursing home.