# data[].attributes.body
1) 5 a day scheme which encourages healthy eating, with the possible rise to 7 a day and people looking for a healthier snack alternative to fit this criteria. Currently,' only half of Brits eating their recommended five portions of fruit & vegetables a day' (The Grocer, 2019)
2) The possible impact that Brexit (leaving with a hard deal) could have with the trade of raw materials. This could effect the availability of ingredients that are required for Graze products and the time it takes to acquire them.

# data[].attributes.body
1) Time of uncertainty during Brexit- people don't want to spend money on healthy eating. This could affect how Graze price their products.
2) A potential increase in tariffs on importing the ingredients needed for Graze products. The' UK would be obliged under World Trade Organization rules to impose average food import tariffs of 22%' (The Guardian, 2019)

# data[].attributes.body
Threat- Medium
The threat of industry rival is currently quite low as Graze has established itself in the healthy snack market as the leading brand with high diversity of products, over 100 items. Therefore, competition is relatively new especially as Graze offers a deliver to your door service and personalisation of boxes. These involve a subscription service that creates customer loyalty. Although some companies  such as Nutbox offer similar products therefore are becoming more popular however, they do not provide the home delivery service.

# data[].attributes.body
Competition in the snack industry is high with the likes of Walkers and McVities. However, there is a high potential future threat within the ' better for you' (New food, 2019) snack range as people continue to look for convenient ways to snack healthily. There is also the threat of other food delivery companies where people could pick a meal instead of snacks.

# data[].attributes.body
Graze is a UK company founded in 2007 with a strong emerging presence in the United States. It sells healthy snacks including nuts and trail mixes that can be delivered straight to your door and since 2015 can be bought in supermarkets. Earlier this year it has been bought by Unilever.

# data[].attributes.body
The packaging used by Graze is clever in how it has an artisan feel which makes the product appear eco friendly.
Use of cardboard and PET plastic packaging designed by Kliklok which enables the product to be fully recycled

Promotes a strong ethos for recycling.

# data[].attributes.body
Veganism is becoming an upcoming trend in today's society “Veganism has rocketed in the UK over the past couple of years – from an estimated half a million people in 2016 to more than 3.5 million      – 5% of our population – today.” (Isabella Tree, The Guardian, 2018)

# data[].attributes.headline
Market size - growth rate and profitability

# data[].attributes.subject
Market size - growth rate and profitability

# data[].attributes.body
As of 2018, turnover was £52.8 million (+5% on previous year ) and net assets at £56 million. (Craft, 2019).

# data[].attributes.body
The traditional snacks such as, crisps, chocolate and cakes are soon being replaced by health conscious eaters with the likes of nuts, snack bars and energy balls

# data[].attributes.body
Snacking instead of eating three meals a day, Britain’s ‘snack culture’. 66% of adults snacking at least once a day [Mintel Consumer Snacking UK, March 2019] and  37% of 25 - 34-year-olds say once a week they snack instead of eating a meal.

# data[].attributes.body
'Online food delivery services show an annual growth rate of 8.3% with the online food delivery segment totalling £3,780m in 2019.' (statista, 2019)  The population is becoming lazier and favour the convenience that delivery to your door offers.

# data[].attributes.body
Targeted at people with a busy work schedule, eating on the go and don't have time for a proper meal
The added benefit of being able to personalise your box creates variety and avoids the repetition of other snacks.

# data[].attributes.body
Consumer trends 1:
Consumer trends 1:
Veganism is becoming an upcoming trend in today's society “Veganism has rocketed in the UK over the past couple of years – from an estimated half a million people in 2016 to more than 3.5 million      – 5% of our population – today.” (Isabella Tree, The Guardian, 2018)

 
Market size - growth rate and profitability
Market size - growth rate and profitability
As of 2018, turnover was £52.8 million (+5% on previous year ) and net assets at £56 million. (Craft, 2019). 


 
more_vert
The snacking industry:
The snacking industry:
The traditional snacks such as, crisps, chocolate and cakes are soon being replaced by health conscious eaters with the likes of nuts, snack bars and energy balls   

 
more_vert
Consumer trend 2:
Consumer trend 2:
 Snacking instead of eating three meals a day, Britain’s ‘snack culture’. 66% of adults snacking at least once a day [Mintel Consumer Snacking UK, March 2019] and  37% of 25 - 34-year-olds say once a week they snack instead of eating a meal.
 
more_vert
Consumer trend 3: 
Consumer trend 3: 
'Online food delivery services show an annual growth rate of 8.3% with the online food delivery segment totalling £3,780m in 2019.' (statista, 2019)  The population is becoming lazier and favour the convenience that delivery to your door offers.

 
more_vert
Target market:
Target market:
Targeted at people with a busy work schedule, eating on the go and don't have time for a proper meal 
The added benefit of being able to personalise your box creates variety and avoids the repetition of other snacks. 
more_vert
📎 Video
 
graze chocolate box TV ad
by graze UK
YouTube

more_vert



add 

# data[].attributes.body
Consumer trends 1:
Consumer trends 1:
Veganism is becoming an upcoming trend in today's society “Veganism has rocketed in the UK over the past couple of years – from an estimated half a million people in 2016 to more than 3.5 million      – 5% of our population – today.” (Isabella Tree, The Guardian, 2018)

 
Market size - growth rate and profitability
Market size - growth rate and profitability
As of 2018, turnover was £52.8 million (+5% on previous year ) and net assets at £56 million. (Craft, 2019). 


 
more_vert
The snacking industry:
The snacking industry:
The traditional snacks such as, crisps, chocolate and cakes are soon being replaced by health conscious eaters with the likes of nuts, snack bars and energy balls   

 
more_vert
Consumer trend 2:
Consumer trend 2:
 Snacking instead of eating three meals a day, Britain’s ‘snack culture’. 66% of adults snacking at least once a day [Mintel Consumer Snacking UK, March 2019] and  37% of 25 - 34-year-olds say once a week they snack instead of eating a meal.
 
more_vert
Consumer trend 3: 
Consumer trend 3: 
'Online food delivery services show an annual growth rate of 8.3% with the online food delivery segment totalling £3,780m in 2019.' (statista, 2019)  The population is becoming lazier and favour the convenience that delivery to your door offers.

 
more_vert
Target market:
Target market:
Targeted at people with a busy work schedule, eating on the go and don't have time for a proper meal 
The added benefit of being able to personalise your box creates variety and avoids the repetition of other snacks. 
more_vert
📎 Video
 
graze chocolate box TV ad
by graze UK
YouTube

more_vert

Consumer trends 1: Consum
Consumer trends 1:
Consumer trends 1:
Veganism is becoming an upcoming trend in today's society “Veganism has rocketed in the UK over the past couple of years – from an estimated half a million people in 2016 to more than 3.5 million      – 5% of our population – today.” (Isabella Tree, The Guardian, 2018)

 
Market size - growth rate and profitability
Market size - growth rate and profitability
As of 2018, turnover was £52.8 million (+5% on previous year ) and net assets at £56 million. (Craft, 2019). 


 
more_vert
The snacking industry:
The snacking industry:
The traditional snacks such as, crisps, chocolate and cakes are soon being replaced by health conscious eaters with the likes of nuts, snack bars and energy balls   

 
more_vert
Consumer trend 2:
Consumer trend 2:
 Snacking instead of eating three meals a day, Britain’s ‘snack culture’. 66% of adults snacking at least once a day [Mintel Consumer Snacking UK, March 2019] and  37% of 25 - 34-year-olds say once a week they snack instead of eating a meal.
 
more_vert
Consumer trend 3: 
Consumer trend 3: 
'Online food delivery services show an annual growth rate of 8.3% with the online food delivery segment totalling £3,780m in 2019.' (statista, 2019)  The population is becoming lazier and favour the convenience that delivery to your door offers.

 
more_vert
Target market:
Target market:
Targeted at people with a busy work schedule, eating on the go and don't have time for a proper meal 
The added benefit of being able to personalise your box creates variety and avoids the repetition of other snacks. 
more_vert
📎 Video
 
graze chocolate box TV ad
by graze UK
YouTube

more_vert



add 

more_vert


add 

# data[].attributes.body
Consumer trends 1:
Consumer trends 1:
Veganism is becoming an upcoming trend in today's society “Veganism has rocketed in the UK over the past couple of years – from an estimated half a million people in 2016 to more than 3.5 million      – 5% of our population – today.” (Isabella Tree, The Guardian, 2018)

 
Market size - growth rate and profitability
Market size - growth rate and profitability
As of 2018, turnover was £52.8 million (+5% on previous year ) and net assets at £56 million. (Craft, 2019). 


 
more_vert
The snacking industry:
The snacking industry:
The traditional snacks such as, crisps, chocolate and cakes are soon being replaced by health conscious eaters with the likes of nuts, snack bars and energy balls   

 
more_vert
Consumer trend 2:
Consumer trend 2:
 Snacking instead of eating three meals a day, Britain’s ‘snack culture’. 66% of adults snacking at least once a day [Mintel Consumer Snacking UK, March 2019] and  37% of 25 - 34-year-olds say once a week they snack instead of eating a meal.
 
more_vert
Consumer trend 3: 
Consumer trend 3: 
'Online food delivery services show an annual growth rate of 8.3% with the online food delivery segment totalling £3,780m in 2019.' (statista, 2019)  The population is becoming lazier and favour the convenience that delivery to your door offers.

 
more_vert
Target market:
Target market:
Targeted at people with a busy work schedule, eating on the go and don't have time for a proper meal 
The added benefit of being able to personalise your box creates variety and avoids the repetition of other snacks. 
more_vert
📎 Video
 
graze chocolate box TV ad
by graze UK
YouTube

more_vert

Consumer trends 1: Consum
Consumer trends 1:
Consumer trends 1:
Veganism is becoming an upcoming trend in today's society “Veganism has rocketed in the UK over the past couple of years – from an estimated half a million people in 2016 to more than 3.5 million      – 5% of our population – today.” (Isabella Tree, The Guardian, 2018)

 
Market size - growth rate and profitability
Market size - growth rate and profitability
As of 2018, turnover was £52.8 million (+5% on previous year ) and net assets at £56 million. (Craft, 2019). 


 
more_vert
The snacking industry:
The snacking industry:
The traditional snacks such as, crisps, chocolate and cakes are soon being replaced by health conscious eaters with the likes of nuts, snack bars and energy balls   

 
more_vert
Consumer trend 2:
Consumer trend 2:
 Snacking instead of eating three meals a day, Britain’s ‘snack culture’. 66% of adults snacking at least once a day [Mintel Consumer Snacking UK, March 2019] and  37% of 25 - 34-year-olds say once a week they snack instead of eating a meal.
 
more_vert
Consumer trend 3: 
Consumer trend 3: 
'Online food delivery services show an annual growth rate of 8.3% with the online food delivery segment totalling £3,780m in 2019.' (statista, 2019)  The population is becoming lazier and favour the convenience that delivery to your door offers.

 
more_vert
Target market:
Target market:
Targeted at people with a busy work schedule, eating on the go and don't have time for a proper meal 
The added benefit of being able to personalise your box creates variety and avoids the repetition of other snacks. 
more_vert
📎 Video
 
graze chocolate box TV ad
by graze UK
YouTube

more_vert



add 

more_vert
Consumer trends 1: Consum
Consumer trends 1:
Consumer trends 1:
Veganism is becoming an upcoming trend in today's society “Veganism has rocketed in the UK over the past couple of years – from an estimated half a million people in 2016 to more than 3.5 million      – 5% of our population – today.” (Isabella Tree, The Guardian, 2018)

 
Market size - growth rate and profitability
Market size - growth rate and profitability
As of 2018, turnover was £52.8 million (+5% on previous year ) and net assets at £56 million. (Craft, 2019). 


 
more_vert
The snacking industry:
The snacking industry:
The traditional snacks such as, crisps, chocolate and cakes are soon being replaced by health conscious eaters with the likes of nuts, snack bars and energy balls   

 
more_vert
Consumer trend 2:
Consumer trend 2:
 Snacking instead of eating three meals a day, Britain’s ‘snack culture’. 66% of adults snacking at least once a day [Mintel Consumer Snacking UK, March 2019] and  37% of 25 - 34-year-olds say once a week they snack instead of eating a meal.
 
more_vert
Consumer trend 3: 
Consumer trend 3: 
'Online food delivery services show an annual growth rate of 8.3% with the online food delivery segment totalling £3,780m in 2019.' (statista, 2019)  The population is becoming lazier and favour the convenience that delivery to your door offers.

 
more_vert
Target market:
Target market:
Targeted at people with a busy work schedule, eating on the go and don't have time for a proper meal 
The added benefit of being able to personalise your box creates variety and avoids the repetition of other snacks. 
more_vert
📎 Video
 
graze chocolate box TV ad
by graze UK
YouTube

more_vert

Consumer trends 1: Consum
Consumer trends 1:
Consumer trends 1:
Veganism is becoming an upcoming trend in today's society “Veganism has rocketed in the UK over the past couple of years – from an estimated half a million people in 2016 to more than 3.5 million      – 5% of our population – today.” (Isabella Tree, The Guardian, 2018)

 
Market size - growth rate and profitability
Market size - growth rate and profitability
As of 2018, turnover was £52.8 million (+5% on previous year ) and net assets at £56 million. (Craft, 2019). 


 
more_vert
The snacking industry:
The snacking industry:
The traditional snacks such as, crisps, chocolate and cakes are soon being replaced by health conscious eaters with the likes of nuts, snack bars and energy balls   

 
more_vert
Consumer trend 2:
Consumer trend 2:
 Snacking instead of eating three meals a day, Britain’s ‘snack culture’. 66% of adults snacking at least once a day [Mintel Consumer Snacking UK, March 2019] and  37% of 25 - 34-year-olds say once a week they snack instead of eating a meal.
 
more_vert
Consumer trend 3: 
Consumer trend 3: 
'Online food delivery services show an annual growth rate of 8.3% with the online food delivery segment totalling £3,780m in 2019.' (statista, 2019)  The population is becoming lazier and favour the convenience that delivery to your door offers.

 
more_vert
Target market:
Target market:
Targeted at people with a busy work schedule, eating on the go and don't have time for a proper meal 
The added benefit of being able to personalise your box creates variety and avoids the repetition of other snacks. 
more_vert
📎 Video
 
graze chocolate box TV ad
by graze UK
YouTube

more_vert



add 

more_vert


add 

more_vert


add 