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By the time is has been posted back in October, it reached 270k views, now it has reached over 4.1M views.

Made in response to National Bullying Awareness Month.

Play on words because the premise of the video was the idea whether customers would speak up about their bullied “Whopper Jr.” or for a bullied high school Jr.

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The Fine Bros, 16M Subscribers.

This reaction channel made another episode from "Elders Reacts" where in which they had elderly viewers react to Burger King's "Bullying Jr." Ad. It has accumulated over 900k views.

Around the 3:19 mark, you'll hear the elders sharing their frustrations on how customers cared more about the state of their burger, then the state of a victim being bullied. Stop at 4:17 mark.

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elders react to bullying burger king psa

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ELDERS REACT TO BULLYING (Burger King | Bullying Jr.)

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October is National Bullying Prevention Month. For help or more information please visit the following: https://nobully.org/, https://www.stopbullying.gov/, http://www.pacer.org/bullying/ Bullying, Burger King Commercial/PSA reacted to by Elders. Video Links Below. Watch all main React episodes (Kids/Teens/Elders/Adults/YouTubers): http://goo.gl/4iDVa SUBSCRIBE THEN HIT THE 🔔! New Videos 2pm PT on FBE!

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Short Sound Bites Offer Insight to Premise of Video.

Switch From Cinematic Look to SpyCam Footage

Graphical Text, adding context and Explanation to the Narrative

Facial Expressions/Lack of Interest From Customers on Bullied High School Jr.

Shock At Actions, No Action on their Part

Verbal Abuse & Punching Whopper Jr where it's smashed to pieces, pummeled, bruised/ reference to how bullies treat their victims

Customers Immediate Reaction: confusion, and frustration to "bullied" Whopper Jr.

Changes in music signifying three act structure.

1:07 mark showing how old man pays more attention to "bullied" Whopper than bullied high school Jr.

Calm, But Assertive Approach from female customer standing up to bullies. (Major Reaction)

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A tweet by Josh Goodman about the commercial also went viral, receiving nearly 67k likes, now it has 670k likes and 440k retweets.

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The tweet about the ad was even showcased on the Today Show as well.  They even talk about how the ad does a good job a raising the conversation of bullying in restaurant environment.

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Even celebrities like Ellen DeGeneres tweeted about the PSA's message. 1.7k retweets, and 3.4k likes. Calling it "one of the best anti-bullying PSAs I've ever seen".

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The ad was created by David, an ad agency based in Miami that’s partnered with Burger King, their aim was to create an ad that basically answered the premise of "If you saw something, would you really say something?" The article also explains that they were also aiming to raise the radical conversation on bullying as well.
Click on the article to read more.

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The Creative Team Behind Burger King's Anti-Bullying Ad

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Burger King's creative anti-bullying ad to promote National Bullying Prevention Month shows the power of a diverse team.

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This articles by Adweek talks about how the ad shows that vastly more people are likely to care about a $2 sandwich than about a fellow human’s predicament.
Also how this spot fits the BK brand seamlessly, both in terms of its advertising history and its recent purpose-based marketing efforts.
Click on the article to read more.

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Bullying is a seemingly intractable problem, but there is one simple thing you can do about it. If you see it happening, you can step in and try to stop it.

Burger King, of all brands, makes that point saliently in a new ad from David Miami timed to National Bullying Prevention Month. Released this morning, the three-minute video features an interesting social experiment filmed by hidden cameras recently in a Los Angeles-area BK.

It involves the Whopper Jr., as well as a high-school junior who's being bullied in full view of BK's patrons. Without further spoilers, check out the spot below.

You'd think the idea of bullying a Whopper Jr. would be too goofy to work, but in the end, it does work-more memorably, in fact, than many other anti-bullying ads. It vividly demonstrates a sad truth about bullying-that bystanders would often rather not get involved. And it does so in the starkest terms, by showing how vastly more people are likely to care-or do something-about a $2 sandwich than about a fellow human's predicament. This probably shouldn't come as a surprise, but it's depressing nonetheless to witness. (The bystander theme is one that played out in somewhat similar fashion in last week's cyberbullying PSA from BBDO and Monica Lewinsky.)

That bleakness of the BK ad is eclipsed at the end, though, by a dose of optimism that feels quite inspirational-a neat trick for an ad that's just presented you some seriously discouraging statistics. The bystanders who do step in quickly become the heroes. Hopefully, their actions will help make a difference in how other people react when they see bullying-not just adults but the teen peers who hold so much of the power to stop it.

As social-purpose advertising goes, it's also incredibly well branded. The stunt takes place in a BK store, and is centered squarely around one of the menu items. That's some clever product integration in a spot designed to do a lot more than sell.

The spot also fits the BK brand seamlessly, both in terms of its advertising history and its recent purpose-based marketing efforts. This is a brand that's used hidden cameras a number of times (most famously with the Whopper Freakout) and also, more recently, supported lots of social causes via campaigns like Proud Whopper and Whopper Sign. It's also tackled bullying before, in this Argentinian ad from last spring.

The new spot was directed by Smuggler all-star Henry-Alex Rubin, whose credits include Sandy Hook Promise's "Evan" spot from last year.

"Help stop bullying at nobully.org," the spot says at the end. No Bully, a resource and advocacy group, says in campaign materials that 30 percent of schoolkids worldwide are bullied each year, and that bullying is the No. 1 act of violence against young people in America today.

"We know that bullying takes on many forms, physical, verbal, relational and online. But the first step to putting an end to bullying is to take a stand against it," said No Bully's CEO and founder, Nicholas Carlisle. "Our partnership with Burger King is an example of how brands can bring positive awareness to important issues. You have to start somewhere, and they chose to start within."

CREDITS
Client: Burger King

Agency: David Miami
Chief Creative Officer/Founder: Anselmo Ramos
CD: Russell Dodson / Tony Kalathara
ACD: Jason Wolske / Danny Alvarez
Head of Global Production: Veronica Beach
Associate Producer: Marina Rodrigues
Senior Business Affairs Manager: Barbara Karalis
Managing Director / Head of Account: Paulo Fogaça
Senior Account Director: Carmen Rodriguez
Account Supervisor: Rafael Giorgino
Account Executive: Jenny Gobel
Strategy Director: Jon Carlaw
Senior Planner: Matias Candia

Production Company: Smuggler
Director: Henry-Alex Rubin
Executive Producer: Drew Santarsiero
Line Producer: Leah Allina
DP: Peter Fackler

Editorial:
Cosmo Street Editorial
Executive Producer: Yvette Cobarrubias-Sears
Editor: Aaron Langley / Tessa Davis
Editor: Aaron Langley / Tessa Davis
Post Producer: Anne Lai

Online:
Brickyard
Lead Flame Artist: Patrick Poulatian
Falme Artist: George Fitz
Flame Artist: Joe Morrison
Motion Graphics: Anton Thallner
Executive Producer: Diana Young
Producer: Britney Frandsen

Telecine:
Apache
Colorist: Steve Rodriguez
Producer: Caitlin Forrest

Music & Mix:
Composer: Beacon Street Studios
Executive Producer: Adrea Lavezzoli
Producer: Lindsey Lerman
Mixer: Rommel Molina
Assistant Mixer: Vivi Rojas

Stock Music:
APM Music

PR:
Alison Brod Marketing + Communications

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Burger King Reveals the Uncomfortable Truth About Bullying in a Remarkable In-Store Stunt

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Bullying is a seemingly intractable problem, but there is one simple thing you can do about it. If you see it happening, you can step in and try to stop it. Burger King, of all brands, makes that point saliently in a new ad from David Miami timed to National Bullying Prevention Month.

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The article by the Huffington Post explains that The reason why the ad resinated deeply with the anti-bullying community is because that there is a consensus among the experts that bullying occurs within a group context.
Click on the article to read more.

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Libby Bell was just 13, when she ended her life in September this year. The teenager was an award-winning state junior lifesaver but was allegedly subjected to a barrage of on and offline harassment including an incident when she was filmed while being bullied at a fast food restaurant last year, one of many incidents her family believe led her to taking her own life.

It is somewhat ironic then that Burger King -- an American global chain of hamburger fast food restaurants, founded in 1953 and headquartered in Florida -- this week released a new TV commercial that sends a message about the importance of speaking up against bullying.

The emotional three-minute spot, timed to coincide with National Bullying Prevention month in the U.S. is aimed at bystanders to bullying. The PSA features a number of real customers who are secretly filmed watching teenage actors act out a scene where a high school junior is bullied while dining at one of the fast-food giant's restaurants.

The majority of adult customers elect not to intervene, however, when they discover their Whopper Jr. burgers have received similar treatment, they are quick to take a complain to management.

"Had you seen me bullying this burger, would you have stood up and said something?" the cashier asks.

The PSA then reveals that while 95 percent of customers reported the "bullied" Whopper Jr., only 12 percent stood up for the high school junior being bullied.

Even though the ad is a little weird -- comparing a crushed burger to a kid being bullied is a stretch -- it is nonetheless a powerful depiction of how often we ignore displays of public harassment and children in distress. It is especially heart-warming when a woman customer towards the end of the PSA, shows up to help the bullied student.

The reason why many in the anti-bullying community are favourably inclined towards the Burger King ad is that there is a consensus among the experts that bullying occurs within a group context, with peers present as onlookers in around 85 percent of bullying interactions.

Many researchers believe that bystanders can have active, diverse and involved roles in the bullying process, from facilitating to inhibiting bullying. Studies show that around 20-30 percent of students actively assist or reinforce bullying, and another 26-30 percent of students try to stay outside the bullying situation. Unfortunately, less than 20 percent of students act to stop the bullying and defend the student being bullied.

Professor Ken Rigby, the doyen of bullying researchers in Australia, states that all schools must include in their policy document, "... A statement of the responsibilities of those who see bullying going on to seek to stop it". Not making any reference to the role of bystanders, given their central role in bullying, seriously undermines the credibility of any school policy document. How bystanders respond can determine whether the bullying continues or gets worse.

Extensive research, both internationally and in Australia, has consistently demonstrated the pervasiveness of bullying in schools and its far-reaching detrimental effects on students. Estimates vary with some researchers saying one in four, one in five or one in six students are bullied weekly and are bothered by it.

The short, medium and long-term impacts of both on and offline bullying have been comprehensively researched and include anxiety, depression, self harm, suicidal ideation as well as suicide, and in the last few decades, school bullying has rightly become viewed as an urgent social, health and educational concern.

The ad campaign is too late for Libby Bell and her grieving family, who described her as a beautiful, friendly girl with a million-dollar smile and a face that lit up the room. But perhaps if more corporations followed the lead of Burger King in the U.S. and the National Australia Bank here in Australia -- who together with the Alannah and Madeline Foundation created a similar PSA focused on bystanders -- then fewer families would have to deal with the loss of their children way before their time.
If you need help in a crisis, call Lifeline on 13 11 14. For further information about depression contact beyondblue on 1300224636 or talk to your GP, local health professional or someone you trust.

Dr Michael Carr-Gregg is a Child and Adolescent Psychologist and a Member of the National Centre Against Bullying
Suggest a correction

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Burger King's New Bullying Ad Sheds Light On A Whopper Of A Problem

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Libby Bell was just 13, when she ended her life in September this year. The teenager was an award-winning state junior lifesaver but was allegedly subjected to a barrage of on and offline harassment including an incident when she was filmed while being bullied at a fast food restaurant last year, one of many incidents her family believe led her to taking her own life.