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About Me

Mum
Biographer
Nurse
Interested in telling the stories of people who have overcome adversity.

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Before the event: Liasing with Headspace and PCYC reps to decide what mental health apps to have at the interactive app stall.

Interviewing the two reps to create a brief profile snippet for the press package.

On the Day: Being a presence/mentor at the App store, to help the teens (and their carers)understand and/or access the services they are entitled to under Medicare.

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-Studying this Unit to prepare for later Tertiary Education
-Currently a Homeschooled Year 10 Student
-Planning to study either Anthropology and Sociology, or History in the next 2 to 3 years

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Working with all members of the project, Jackson's role of Researcher allows him to contribute to all facets of the Art Skate Park project. Jackson will source a broad range of information on a variety of project related topics.

This information includes demographics, historical information, background information, current trends, and research into project related topics like skate culture, mental health, graffiti, etc. to help other team members to make informed decisions and choices for the project. All relevant research, information and sources will then be compiled into a resource that team members can access easily to help them with their roles in the project. Jackson will be accessible for all team members to assist them with their research needs.

Jackson will also create and distribute a survey prior to the project day, that focus's on project related topics that will help gather relevant information for the Project 360, Art Skate Park team to use to make informed decisions about the  project. After the completion of the project, a copy of the survey results, media released, event itinerary, and all documentation of the event created by Project 360 will be given to the local library, to document the days events.

In essence, Jacksons role will be to source needed information to fellow group members, supply information that will help others make informed decisions, and ensure that documentation of the event is kept for future generations.

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- Studying a Bachelor of Arts (Professional Writing and Publishing)
- Currently working in retail, as well as nannying
- Interested in Public Communications

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Assembling the event press kit for the Project 360 Art Skate Park launch event on March 17, 2018 in Croudace Bay.

A press kit is a media package which is sent to media outlets prior to an event to provide necessary information, documents, images etc. for appropriate media coverage of the event.

I believe it would be most beneficial to produce our press kit electronically. This way we save money and time, as well as allowing the media outlets more freedom and ease of access to the information we are providing. See below for further research into the benefits of EPKs (electronic press kits).

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I am working in collaboration with a few other group members to produce a successful and informed press kit.
The press kit will contain:
- Media Release
- Info Document
- Event Itinerary
- Any news articles/previous media coverage on the event
- Flyers/Brochures (Holly)
- Photographs/artwork related to event (Holly and Casey)
- Social media sites/handles and website information (Jo and Kirk)

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The Project 360 Press Kit will be distributed 2-3 months prior to the launch event on March 17, 2018. It will be distributed to the following media outlets:
- Lake Macquarie City Council Media Centre: Local council can publicise the event on the council website, as well as any news/events publications they produce.
- Newcastle Star: This is the local Newcastle/Lake Macquarie/Croudace Bay newspaper and will reach the homes/families of our target audience.
- Newcastle Herald: The main Newcastle tabloid newspaper - reaching the greater Newcastle and Central Coast area.
- Lake Macquarie FM 97.3: A local community radio station - reaching the grass roots members of the community.
- Hit 101.3 Sea FM: Radio station targeted at a younger market and more likely to be heard by our target audience.
- RawFM: Caters to the dance and club demographic of Lake Macquarie/Central Coat - also more likely to be targeting our specific audience
- Triple J: A more nationally run radio station but also caters to our target audience.
- Sydney Morning Herald and Daily Telegraph: These two are obviously reaching a Sydney audience, but nonetheless I think it is significant to expand on the publicity of the event.

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Research Journal Article #1 Keeping the faith: The power of the press (kit): David Chatham 

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Research Journal Article #1 Keeping the faith: The power of the press (kit): David Chatham 

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An interesting read about the remaining relevance and power of creating a quality press kit and distributing it to the appropriate media outlets.
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Chatham, David. 2008. “Keeping the faith: The power of the press (kit)”. Public Relations Tactics 15 (5) https://search-proquest-com.dbgw.lis.curtin.edu.au/docview/205166875?rfr_id=info%3Axri%2Fsid%3Aprimo

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Research Journal Article #2 Understanding the Press Kit and Its Use by the Media: When PR Material Becomes News (Corinne Weisgerber)

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Research Journal Article #2 Understanding the Press Kit and Its Use by the Media: When PR Material Becomes News (Corinne Weisgerber)

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“More than 70 percent of daily newspaper copy emanates from public relations-generated releases” (Seital 2004, quoted in Weisgerber 2006, 93)

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Seitel, Fraser. 2004. The practice of public relations. Englewood Cliffs, NJ: Prentice-Hall.

Weisgerber, Corinne. 2006. “Understanding the Press Kit and Its Use by the Media: When PR Material Becomes News”. Communication Teacher 20 (4): 93-96. doi: 0.1080/17404620601014716

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Research Journal Article #3 Low-cost, low-clutter packaging for high accessibility: Smart tips for developing your next electronic press kit (Katharine Kaboord and Ryan May)

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Research Journal Article #3 Low-cost, low-clutter packaging for high accessibility: Smart tips for developing your next electronic press kit (Katharine Kaboord and Ryan May)

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“Consider the numerous EPK (electronic press kit) advantages:

-       Long-term cost savings

-       Easy navigation

-       Easy and timely updates

-       Media preference

-       Useful for customer briefings and media relations outreach

-       Versatile in delivery and packaging

-       Competitive advantage

-       One-stop shop for media

-       Around-the-clock availability

-       Cater to electronic media, such as blogs” (Kaboord and Ryan 2006)

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Kaboord, Katharine and May, Ryan. 2006.“Low-cost, low-clutter packaging for high accessibility: smart tips for developing your next electronic press kit”. Public Relations Tactics 13 (12) https://search-proquest-com.dbgw.lis.curtin.edu.au/docview/205183370/abstract/FC0B681E2A6F4474PQ/1?accountid=10382

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The following are two online articles on writing press releases. They both provide similar information on the topic - and some overlapping points - however, the second article talks specifically about writing an event press release.
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Wynne, Robert. 2016. “How To Write A Press Release”. Forbes, June 13. https://www.forbes.com/sites/robertwynne/2016/06/13/how-to-write-a-press-release/#54ae4b2e3b93

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McCoy, Julia. 2014. “How To Write a Press Release for an Event”. Social Media Today, Feb 14. https://www.socialmediatoday.com/content/how-write-press-release-event

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How to Write a Press Release for an Event | Social Media Today

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Headspace Online Media Release (Example)

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Headspace Online Media Release (Example)

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This is an example of an online media release published by Headspace.
The various sections of a media release are all included in this example:
- Attention grabbing headline
- Summary
- Lead paragraph
- Body
- Boilerplate and Contact Info - including information for other mental health organisations.
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Headspace. 2017. "Mental Health Leaders Take #Mindthefacts To Parliament House". https://www.headspace.org.au/news/mental-health-leaders-take-mindthefacts-to-parliament-house/.

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This document provides a brief history and description of the organisation (Project 360) that is responsible for the event/launch. The document should include information on the organisation's board of directors, contact information for any relevant persons, should be on the company letterhead and also contain media/PR contact information.

This information is significant to the media as it should/will provide all necessary information about Project 360, their history and their mission.  It is also acts as a source of further information which can be used in the positive promotion of the event.
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Mirsky, Kristen. 2017. "How to Create An Event Press Kit". Bizfluent, 26 September. https://bizfluent.com/how-8160225-create-event-press-kit.html

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Providing an itinerary for the days events gives media outlets a thorough understanding of exactly what is planned for the day, what to mention in their coverage of the event and also gives them the opportunity to decide when they best feel a media presence would be necessary on the day of the event.
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Mirsky, Kristen. 2017. "How to Create An Event Press Kit". Bizfluent, 26 September. https://bizfluent.com/how-8160225-create-event-press-kit.html

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Other Promotional Tools: Why do we need them?

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Other Promotional Tools: Why do we need them?

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News Articles/Previous Media Coverage: Provides an indication of any pre established excitement or participation from the media.
Flyers/Brochures: Extra information that has already been generated is great for further promotion.
Photographs/Artwork: Must provide high quality colour images which can be used on a variety of platforms (digital and print).
Social Media Sites/Handles and Website: Interactivity, online promotion and participation are significant. Inclusion of hashtags #project360 #artskatepark #croudacebay encourage public contributions and engagement. If the website contains extra information regarding the event or the organisation, this should be indicated also.
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Mirsky, Kristen. 2017. "How to Create An Event Press Kit". Bizfluent, 26 September. https://bizfluent.com/how-8160225-create-event-press-kit.html

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Studying Bachelor of Arts (Internet Communications)
Currently employed as Coleman Clan CEO (MUM) and Consulting for a Cake Wholesale Company
Interest in Social Media and Marketing

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Working closely with all team members of project 360, Jo's role as Social Media Manager is to assist with providing accessible public information about the project via social media platforms including; facebook, instagram, twitter, snapchat and linked in. The aim is to assist with educating the community and those interested in the project and its vision, with relevant details and data regarding Art Skate Park. Given that social media also has the capacity for interactive and spontaneous community engagement, it will allow our team members to receive feedback regarding the format of the project from the community and interested parties, and determine whether changes need to be incorporated on the basis of this information. Information will be closely linked with traditional media platforms in relation to print media, and facilitating redirection to the project's website and linked partners such as Head pace.

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Hashtags for project 360 and Art Skate park are used to assist exposure on social media sites such as instagram.
examples could include:
#project360 #artskatepark #croudacebay
The # would also reflect information provided by other team members such as; artists, guest speakers, partner organisation etc to maximise exposure and links between their social media platforms as well.

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Discipline: Fine Arts

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Laura’s role as Art Curator will lead the direction of the exhibition and workshop in both production and on the day. Working closely with the Art and Design Teams, Laura will design an exhibition and workshop that relates to the theme and audience while encompassing the vision of promoting youth mental health.

It is Laura’s role to ensure the exhibition and workshop are relevant, fit in with our theme, colour scheme and logo’s, and are an exciting and safe contribution to the event.

Through the collaboration of Jo and the Social Media Team, the exhibition and workshop will make for great advertising of our event and the promotion of youth mental health and wellbeing.

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Created by Destiny Blue;
https://www.facebook.com/DestinyBlue/

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Art by Tammy Maureen Lane;
http://isthiswall.blogspot.com.au/2015/12/skateboard-decks.html

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Daniel Joyce

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Aiding in the preparation of the Art Skate Park for the day of Project 360 will be one of Tina's main roles. Daniel Joyce and Ben Mellon are two of the artists Tina has sourced to work with local teens on the graffiti in the Art Skate Park. A sculpture will also be added to the skate park and this will be designed by Will Hendriks and fabricated by a local metal worker. The art work will comprise of the following:
- The history of Croudace Bay
- Surf and skate culture
- Youth of Australia
- Teen Mental Health issues
Tina will then be writing a biography on each of the artists which will include a little bit about them, their contribution to the skate park and their thoughts on teen mental health issues.
These biographies will then be used by other team members for Social Media, Press kits etc.

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Working with others in the design team, Casey's main role is to create original logos and artworks for our project. Casey has created sample logos (below), once approval on these logo's has been confirmed with the project team, Casey will then be responsible for incorporating these logo's and artworks on merchandise to be sold on the day. All profits from sales will be donated to the charities and organisations that are working in conjunction with us on this project. Casey also needs to keep in close communication with the team member's working on social media, pamphlets and art on the day, so these logos can be adjusted to be usable for these applications.

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March 17th, 2018

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Croudace Bay

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Working closely with the design team, Holly will have the role of photographer both leading up to the event and on the event day. Holly will also be developing flyers for the press kit to be distributed to the community and surrounding areas of Croudace Bay

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Our vision is to promote health and wellness for youths through art, outdoor physical activity and mentoring. The location for the program will be at a skate park, featuring a graffiti wall and sculptures.  It will be a place where adolescents can find sanctuary and express themselves in a positive and constructive way. The facility will host an opening day ceremony with stalls promoting mental health and wellness, guest speakers (including youths who have turned their lives around through art and skating, as well as mentors involved in these activities at a professional level), live music and entertainment, and food stalls.

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Kirk's main role is to create the website for our project.
Kirk will be required to work closely with our Social Media and Design team to ensure consistency across our branding.
A style guide will need to be established to govern these style rules.
Images for the website need to be sourced either from our photographer or externally and permission obtained.

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A good reference guide for the web style guide template can be found here (https://blog.hubspot.com/blog/tabid/6307/bid/31247/the-simple-template-for-a-thorough-content-style-guide.aspx).