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House music was introduced around the 1980's in America and didn't reach the UK until about mid 1980's. It's music incorporates techno and dubstep, urging people to dance and has taken over Europe with thousands of festivals worldwide. The music usually represents a party lifestyle of carefree and enjoyment, which has become very mainstream for people who want to let go of stress and have fun.

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As shown, fans on Jax Jones show he's influenced a lot of people, and his audience enjoy his material a lot. It also shows how the genre is very popular.

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Many more things are discussed on his Facebok page too such as opinions on latest releases. It is also useful for free promotion, and arranging events and concerts getting the message across to a wide reception simultaneously.

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Here's an example with on a brief discussion with a fan of Jax Jones, found from his Facebook page

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Here's an example with on a brief discussion with a fan of Jax Jones, found from his Facebook page

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This is the most conventional music video as it has been made solely to focus on the meaning of the song, with hardly no actors and none of the artists present. The setting is a very isolated road in a hot western place, with a car driving down it which could relate to the title 'Rollin'

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Calvin Harris - Rollin (Official Audio) ft. Future, Khalid

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However this video for example, has a narrative of a girl going through her day and waking up to a concert of the actual artist and band. She lip syncs with song also even though she isn't the artist herself. This is typical in most mainstream house music videos.

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Clean Bandit - Rather Be ft. Jess Glynne [Official Video]

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This is the actual video that my group will be performing, as you can see the video hasn't got a set narrative as we just see a little girl going around inside houses, who is also lip syncing, and see glimpses of the featuring artist singing. Jax Jones himself isn't present in it until very briefly at the end, which conforms with the conventions of the genre.

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Jax Jones - You Don't Know Me (Official Video) ft. RAYE

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To get fans involved, on the Jax Jones website there is opportunity for fans to get involved and feel a part of the song and fans. This makes it more interactive and is likely going to help consumers of the artist be more attached if they enjoy the game.

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As the genre is house and dance, you don't really know what to expect in their music videos as they can be very random, however they can be very artistic and creative as they tend to consist on abstract narratives. Its also uncommon for most artists to feature in the actual music video, unless its a small part hence why even Jax Jones is usually presented as a animated  version of himself, usually dancing in videos and put on products such as cereal or spicy sauce, and more. Videos can be very choreographic too to boost the mood of the audience and be more energetic. Actors in the music video also don't lip sync much to emphasise on the meaning of the video.