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Group 3 (Atam, Abdulaziz, Anel, Alimzhan, Amin, Beibut, Eldar)

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Group 3 (Atam, Abdulaziz, Anel, Alimzhan, Amin, Beibut, Eldar)

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1) Influencers that are related to the African-American culture
2) Biological factors (special skin/care - products)
3) Social factors. Black consumers expect brands to support the modern social agenda

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Aldongar, Yeonghu Ma, Aikumis, Iskander, Dat Medetbek

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Aldongar, Yeonghu Ma, Aikumis, Iskander, Dat Medetbek

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Family members can strongly influence buyer behavior. The family is the most importantconsumer buying organization in society, and it has been researched extensively.

Husband and Wife involvement: Husband–wife involvement varies widely by product category and by stage in the buying process. Buying roles change with evolving consumer lifestyles.
Recent surveys show that 41 percent of men are now the primary grocery shoppers in their households, 39 percent handle most of their household’s laundry, and about one-quarter say they are responsible for all of their household’s cooking. At the same time, today women outspend men three to two on new technology purchases and influence more than 80 percent of all new car purchases.  Such shifting roles signal a new marketing reality. Marketers in industries that have traditionally sold their products to only women or only men—from groceries and personal care products to cars and consumer electronics—are now carefully targeting the opposite sex.

"Modern Family" Context:  One General Mills ad shows a father packing Go-Gurt yogurt in his son’s lunch as the child heads off to school in the morning, with the slogan “Dads who  get it, get Go-Gurt.” And a recent General Mills “How to Dad” campaign for Cheerios presents a dad as a multitasking superhero around the house, a departure from the bumbling dad stereotypes often shown in food ads. This dad does all the right things, including feeding this children healthy Cheerios breakfasts. “Being a dad is awesome,” he proclaims in one ad. “Just like Cheerios are awesome. That’s why it’s the Official Cereal of Dadhood.”

Children involvement: A global survey showed that children—from babies to teens—wield particular influence over their parents’ decisions regarding how money and free time are spent (71 and 70 percent), where to go on vacation (64 percent), how often to go out to eat (58 percent), and where to live (43 percent). Furthermore, the majority of parents felt that their kids exert more influence on family purchases than they did themselves when growing up

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Group 1: Yevgeniy, Assel, Amira, Yersultan, Adi, Anaita, Sabur

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Group 1: Yevgeniy, Assel, Amira, Yersultan, Adi, Anaita, Sabur

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1. Prefer well-known or familiar brands.

2. Buy brands perceived to be more prestigious

3. Are fashion-conscious

4. Historically prefer to shop at smaller personal store

5. Buy brands advertised by their ethnic-group stores

6. Tend not to be impulse buyers.

7. Increasingly clipping and using cents-off coupons

8. Likely to buy what their parents bought

9. Prefer fresh to frozen or prepared items
10. Tend to be negative about marketing practices and government intervention in business

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Сelebrates the important Chinese New Year with carefully targeted ads and promotionsand even special seasonal pop-up boutiques in its stores featuring Chinesethemed merchandise, events, and entertainment.

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Сelebrates the important Chinese New Year with carefully targeted ads and promotionsand even special seasonal pop-up boutiques in its stores featuring Chinesethemed merchandise, events, and entertainment.

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They hire Mandarin-speaking staff, offer Chinese-themed fashions and other merchandise,and feature Asian cultural presentations

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They hire Mandarin-speaking staff, offer Chinese-themed fashions and other merchandise,and feature Asian cultural presentations

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Lifestyle of customers is another important factor affecting the consumer buying behavior. It is determined by customer interests, opinions, activities etc and shapes his whole pattern of acting and interacting in the world.