# data[].attributes.headline
Millenials consume 22% of their newstime on their mobiles

# data[].attributes.subject
Millenials consume 22% of their newstime on their mobiles

# data[].attributes.attachment_link.readable_text
LONDON/NEW YORK: UK millennials spend more than half their "news time" reading newsbrands in both print and digital formats, while half of their US peers regularly use paid new content.

The latest Touchpoints dataset from the IPA, which examines media usage in the UK, reveals that millennials continue to engage with news but in a very different way to older consumers.

In 2015, the IPA said that 65% of the time people would read news content via a printed newspapers and a further 18% of the time via newsbrands' digital platforms. But millennials spend 23% of their news time reading newsbrands in print and further 34% reading newsbrands on digital platforms.

In addition, millennials are driving change as they consume 22% of their news time on their mobile phones compared to only 7% for tablets.

That tallies with the findings of a study by Newsworks earlier this year. Generation News reported that millennials were more likely than boomers (50-65 year olds) to exhibit their news habits on digital devices, so allowing them to "snack" on news throughout the day.

Almost three-quarters of this age group said they visited a newsbrand website to get more information when they saw an interesting story on social media.

Overall newsbrand habits of millennials and boomers, the report said, are more influenced by engagement and interest in news than by their generation groups.

That is also generally true of US millennials, according to a recent survey by the American Press Institute which examined how this age group got their news. "News orientation" is the biggest driver of a person's willingness to pay for news, more so than a person's age or socioeconomic status, it said.

Over half (53%) reported regularly using paid news content - in print, digital or combined formats - in the past year. And 40% had paid out of their own pockets, in contrast to the common belief that millennials expect everything on the web to be free.

But even among those millennials who said keeping up with the news is very important to them, only half personally paid for news content. And, among those paying for news, free services like Facebook and search engines are their most common sources for obtaining news on many topics.

Data sourced from IPA, Newsworks, American Press Institute; additional content by Warc staff

# data[].attributes.attachment_link.title
Millennials drive online news usage | WARC

# data[].attributes.attachment_link.description
LONDON/NEW YORK: UK millennials spend more than half their "news time" reading newsbrands in both print and digital formats, while half of their US peers regularly use paid new content. The latest Touchpoints dataset from the IPA, which examines media usage in the UK, reveals that millennials continue to engage with news but in a very different way to older consumers.

# data[].attributes.attachment_link.readable_text
Millenials and generation X have equally migrated to mobile devices, with 65 percent of millennials using a tablet simultaneously with another device, and generation X following closely at 60 per cent, according to the latest IDG Global Mobile Survey.

The report, which surveyed 23,500 people across 43 countries, found that there aren't major differences in mobile device adoption between the two generations.

Millenials, which encompasses those in the 18 to 34 age group, and generation X, those aged 35 and over, showed similar behaviour when it came to using a tablet to read newspapers - 53 per cent and 40 per cent respectively.

The research also found that 83 per cent and 82 per cent of millennials and generation X respectively use Facebook on their smartphones, while 92 per cent of millennials watch videos on tablets compared with 83 per cent of generation X.

# data[].attributes.attachment_link.title
Infographic: Generation X just as tech savvy as millenials

# data[].attributes.attachment_link.description
Millenials and generation X have equally migrated to mobile devices, with 65 percent of millennials using a tablet simultaneously with another device, and generation X following closely at 60 per cent, according to the latest IDG Global Mobile Survey.

# data[].attributes.attachment_link.readable_text
LONDON: More and more 11 to 15 year olds are spending less time with live TV and live radio, preferring instead to view short video clips or stream music according to a new study.

The Digital Day report from UK industry regulator Ofcom was based on media diaries compiled by 1,644 adults, 173 children aged 11-15 and 186 children aged 6-11. This found that the secondary school age group watched half as much live TV as adults - a daily average of 1 hour and 32 minutes, compared to 2 hours and 58 minutes. This amounted to a mere 16% of their total media and communications time.

Overall, 11-15 year olds managed to squeeze nine and a half hours' worth of media and communications activity into just over seven hours each day as they did more than one activity at the same time.

Considering all of the time spent on 'watching' activities across a week among 11-15 year olds, just over half (52%) was with live television, compared to 69% for all adults. And more than one fifth (22%) said some weeks they did not watch any live TV.

However, this age group spent a significantly greater proportion of its viewing time watching short online video clips compared to adults (19% vs. 2%).

Among listening activities, live radio was by far the most popular with adults as 77% had done so during the week but the proportion fell to 42% among children. And when taken as a share of all listening activity, live radio accounted for just 21% of children's listening time, with digital music - streamed or stored - taking up 54% of the "share of ear". Old-fashioned physical formats added another 8% while background music videos made up 15% of listening time.

Communications activities occupied 11-15 year olds for almost two and a half hours a day, the report said, with 52 minutes devoted to social networking sites and a further 38 minutes to text messaging.

Data sourced from Ofcom; additional content by Warc staff

# data[].attributes.attachment_link.description
LONDON: More and more 11 to 15 year olds are spending less time with live TV and live radio, preferring instead to view short video clips or stream music according to a new study. The Digital Day report from UK industry regulator Ofcom was based on media diaries compiled by 1,644 adults, 173 children aged 11-15 and 186 children aged 6-11.

# data[].attributes.attachment_link.title
Raging against the machine: Helping consumers navigate the technological world | WARC

# data[].attributes.attachment_link.description
This article explains how brands can help consumers who are conflicted about the intrusion of new technologies to find a balance between being too immersed and too disconnected.

# data[].attributes.attachment_link.readable_text
LONDON: The notion of what constitutes a family is evolving far beyond the traditional average of mother, father and 2.4 children, with most Britons now believing that one size no longer fits all.

The Future of Families, a study of 4,000 people across the UK by media agency OMD UK and publisher Time Inc, UK highlighted the changes taking place, as 19% of respondents chose to include friends within the family sphere and 36% brought their in-laws into the circle. And 29% even viewed their pets as part of the family.

Overall, half of those surveyed believed that there simply wouldn't be a stereotypical family structure in future.

And just as the definition of family is altering, so too are the roles within it. In particular, parents were found to be sharing more of the day-to-day responsibilities and decision making than they did when a similar survey was undertaken in 2008.

This was especially true in the fields of childcare and upbringing (up from 54% to 67%), working and earning money (up from 34% to 41%) and shopping decisions (up from 24% to 33%).

Financial burdens abound, with two thirds of respondents concerned about the cost of living and one third worried about making the rent or mortgage payment each month.

But these same pressures, the report said, "have triggered the development of broader, more powerful family support networks", with, for example, two thirds of grandparents being called into action as childminders on a weekly basis.

People have also adopted cost-saving mechanisms as part of their everyday life. Thus, some 60% of mothers said they had swapped products to save money, up from 47% in 2009. And 63% of women were budgeting more carefully, compared to 43% in 2009.

The other major change in the past five years is the prevalence of technology in the home. Parents understandably worried about the sharing of personal information (68%) and privacy (67%), but most (78%) thought technology was not domestically disruptive and could even bring families back together in the living room, to watch movies on demand or to watch live TV events and tweet about them.

"It's encouraging to see that family is as important as ever - government, businesses and brands should take note of its changing face, behaviours and needs in order to effectively communicate with families across Britain today and in the future," said Lynne Springett, insight director, Time Inc UK.

Data sourced from OMD UK; additional content by Warc staff

# data[].attributes.attachment_link.title
Family is an idea, not an institution | WARC

# data[].attributes.attachment_link.description
LONDON: The notion of what constitutes a family is evolving far beyond the traditional average of mother, father and 2.4 children, with most Britons now believing that one size no longer fits all.

# data[].attributes.attachment_link.title
Best Practice: Market segmentation | WARC

# data[].attributes.attachment_link.description
This article suggests that market segmentation is as much about how you do as what you do with it, and offers guidance for effectively segmenting a market - and embedding the focus on a segment across the business.

# data[].attributes.attachment_link.description
YouGov Profiles LITE - the amazing new segmentation tool from YouGov

# data[].attributes.attachment_link.readable_text
A new collection of data maps of London reveals a city heaving with information.

A quick quiz question for you. How many football pitches could fit inside the Greater London boundary? Well, 220,000 of them would fill the space between Cockfosters and Croydon, Heathrow and Hornchurch.

That statistic is just one of thousands of facts and figures contained in a new book about London, which according to its creators is the most data-heavy capital of the world.

Geographer Dr James Cheshire and visual designer Oliver Uberti say their book - London: The Information Capital - is not an atlas, but instead a series of data portraits.

Scroll down to take a look at a few of their colourful and imaginative maps and infographics.

Ethnicity

From greys and blues to autumnal shades of yellow and red, this colourful dotted map of Greater London shows 2011 Census information - which found that fewer than 45% of Londoners consider themselves "White British".

To put the map together, the authors counted the number of people per self-reported ethnic group across 25,270 small areas - each of which is home to about 250 people.

They then scattered coloured dots within each of these areas for every 20 people or so of the same ethnicity. Places with lots of different coloured dots are therefore more ethnically diverse.

The close up image below spans from west to east. It shows strong Asian representation both left and right.

In Hounslow in the west, and Newham in the east, people of Indian origin dominate - while in Tower Hamlets, London's traditional East End, it's Bangladeshi ethnicity which is strong.

Passports

This infographic relates to the question asked in the 2011 Census, "What passports do you hold?"

5.8 million Londoners ticked United Kingdom, but of those, many were not born in the UK and had since gained British or dual citizenship.

Proportionately-sized circles of countries are stamped here, passport-style.

Renting

London has become a city of renters, says the book. This map of Greater London shows the change in median rents from January to April 2013-14.

The 2012 Olympics increased prices around Stratford station on the Central Line as people clamoured to be close to the action.

But the white, grey and blue colours in the diagram in that part of east London hint that property supply is now closer to demand, and as a result, rents have fallen.

Out to the west, as shown above, the Central Line travels from suburban West Ruislip, through Greenford and Perivale, into the pricier parts of town.

Rents may have dropped in Ealing, Kensington and Chelsea - but they are still among the most expensive parts of the UK in which to live.

The graph below takes a journey along the Central Line showing the average monthly rent for two bedroom flats at each stop.

£1200 will get you a bolthole in Northolt, but a pied-a-terre off Bond Street in the West End will set you back at least £4000.

Relationship status

Singletons at 20. Married or cohabiting by 30. That is the trend colourfully depicted here.

Again, using figures from the 2011 Census, the book reveals how many people marry and then migrate from inner to outer London.

With darker purple showing those areas with above average concentrations of each relationship status, it is easy to see the cycle of life in London.

The young and single prefer to live close to town. Trendy areas - like Hoxton and Clapham - are popular.

Once people have started living with a partner, many prefer to move a little further away from the centre of the city - a few more stops on the Tube or bus.

Outer London is a purple ring of wedded bliss.

Should such bliss break down irretrievably - the maps below (centre and right) reveal where higher numbers of separated and divorced people live.

The divorce map has a far more even spread of colour - especially when compared with the "married but living apart" map on the left, which shows strong concentrations in four distinct areas north of the Thames.

Sites of interest

A snap of the soldiers in front of Buckingham Palace by day, or the bright lights of Piccadilly Circus by night?

This shows how users of the photo-sharing site Flickr captured views of the city's attractions.

The original image, larger than this excerpt, has dots for more than 1.5 million pictures taken by 45,000 people.

The dots measure luminance. Green ones show where photos were snapped outside in daylight. Purple ones were taken indoors or at night.

The Thames

The Thames - river and estuary - sees a concentrated convergence of nautical traffic, as these excerpts of a larger map show.

The Port of London Authority is responsible for the safe passage of vessels along a 95-mile stretch of water.

The full-size graphic shows 24 hours of movements - on 12 April 2014 - with the tracks of 334 ships, registered in 26 different countries.

Lost property

This is a digital interpretation of physical traces left behind by visitors to Heathrow Airport.

In 2013, the lost property office there logged 34,000 items - from luggage and laptops, to musical instruments and stuffed animals.

Each icon above and below equates to 10 items.

It means that the whole image, with line after line, is rather mesmerising.

Football clubs by popularity on Twitter

Up the blues! Up the reds! Up the yellows, blacks and greens!

This diagram depicts London's football clubs by popularity on Twitter for the 2013/14 season.

Each square represents 500m x 500m - and its colour indicates the football club with the most-tweeted hashtag in that area.

Predictably, for most of the clubs, the immediate area around their home grounds are solid in their allegiance - although the tweets might not necessarily have featured endorsements of team performance.

North London is dominated by Arsenal, with tweets from rivals Spurs in light blue - and West Ham in purple - struggling to be seen.

Chelsea blue rules in south-west London - with nearby neighbours Fulham squashed into a sliver of black along the banks of the Thames, close to their ground at Craven Cottage.

That season, Chelsea finished ahead of Arsenal in both the Premier League and the Twittersphere.

Tweets by home country

These images are close-up sections of a much bigger map showing 9.4 million tweets across Greater London.

The splattered dots show not only where the tweets were sent - but also the home country of each Twitter account holder.

Outside central London, Wembley and Heathrow have high concentrations of tweets - because of the sport and music events at Wembley Stadium...

...and the number of people flying into and out of London's biggest airport.

Busiest rail stations

This section of a larger graphic uses data from Oyster travel cards - and a bit of artistic licence.

It shows the most-exited rail stations between 7-10am in July and August 2012.

The sweeping coloured arcs arrive at the named stations from other Underground, Overground and National Rail stations.

Commuters head to Oxford Circus from the north, east, south and west - but the arcs into each mainline rail hub arrive mostly from one general direction.

The Tube Challenge

This map shows a record-breaking way of visiting all 270 tube stations in a single day.

But this winning route from 2009 is already out of date.

Two more successful challenges have been made since then, but the Tube Challengers are understandably secretive about their routes.

But one thing is certain - you will need to get up early to stand any chance of success,

There are several places on the route where you would need to run for it - it being quicker to head on foot between stations rather than take a more circuitous journey by rail.

It would also be a late finish after a long day. Maybe time to fly off on holiday for a rest?
All images are subject to copyright - London: The Information Capital by James Cheshire and Oliver Uberti Subscribe to the BBC News Magazine's email newsletter to get articles sent to your inbox.

# data[].attributes.attachment_link.description
A new collection of data maps of London reveals a city heaving with information. A quick quiz question for you. How many football pitches could fit inside the Greater London boundary? Well, 220,000 of them would fill the space between Cockfosters and Croydon, Heathrow and Hornchurch.

# data[].attributes.attachment_link.readable_text
LONDON: While most marketers and retailers are familiar with the online shopping concepts of "showrooming" and "webrooming", recent research suggests that the majority of UK online consumers are now "boomerooming".

According to RedSnapper, an e-commerce consultancy, boomerooming is the habit of researching online, then going to a physical store to touch and check out a product, then going back online to purchase it at the lowest price.

By comparison, showrooming occurs when consumers examine products in-store and then go online to find a cheaper price, while webrooming is the practice of researching products online before buying them in a bricks and mortar store.

RedSnapper said almost two-thirds (62%) of UK consumers are engaged in boomerooming, including 67% of women and 58% of men. Those aged 40-59 are the most likely to take part.

The company said it conducted the research because it wanted to test recent findings from Merchant Warehouse, a Boston-based payment services firm, which said 69% of US smartphone users in the 18-36 age group have webroomed while only 50% have showroomed.

Merchant Warehouse's study was interpreted as good news for retailers because it pointed to consumers still valuing the experience of visiting a physical store.

However, if the latest report proves to be correct, it suggests - as RedSnapper puts it - that consumers "can have their cake and eat it".

"Our research has revealed that consumer trends are more complicated than many experts would have us believe," the report said. "To simply say that more customers are willing to pay increased prices on the high street for the sake of convenience does not seem to be true.

"More consumers are researching products online in the first instance and making the journey to the physical store to see it, touch it and try it for real. Once they're happy, it's back online to seal the deal."

Data sourced from Red Snapper, Adweek; additional content by Warc

# data[].attributes.attachment_link.description
LONDON: While most marketers and retailers are familiar with the online shopping concepts of "showrooming" and "webrooming", recent research suggests that the majority of UK online consumers are now "boomerooming". According to RedSnapper, an e-commerce consultancy, boomerooming is the habit of researching online, then going to a physical store to touch and check out a product, then going back online to purchase it at the lowest price.