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My original design/brand universe addresses topics of encouraging healthy habits, spending quality family time together, while also helping severely malnourished children. I will incorporate this through the sport of tennis and the transmedia across multiple platforms.

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HOF- From Ecuador

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Youtube Kids series that will help teach children the fundamentals of how to play tennis. The series will prominently feature the cast from the television program, plus current South American professional players and those recognized by the National Tennis Hall of Fame.

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The executives of the Smash Hit franchise will proudly partner with the United Nations Children’s Fund (UNICEF USA), which supports global work through fundraising, advocacy, and education in the United States.

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UNICEF Kid Power: Get Active with Sports Stars

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This Netflix original miniseries will introduce the Garcia family, who live in the country of Ecuador.
Rosa and Santiago and their 3 children Francisca, Emilia and Hector. They are all proficient tennis players, but they are not a wealthy family.
Their goal is to win a family-oriented tennis tournament they find in Argentina with major prizes for the top 3 families that win.

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Current-From Argentina- One of the youngest players to win at the 2009 U.S. Open.

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Focus on the success and the achievements of women in the sport. Honor one of Latin America’s most successful players in women’s tennis, Maria Bueno, who passed in 2018, played in an era when women’s rights in the continent still had much to improve upon and she became an inspiration for young girls all around the region. Especially beneficial to Carmen, Valeria, and Adriana of the Almeida family.

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To raise awareness, this hashtag will be trending on social media at the time of the show's release. It will start online challenges so friends can compete with each other. New trend: tennis.

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Current-From Argentina