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EDIIIE Rewind 2022 | Metaverse Design & Development | NFTs | 3D Animation | Motion Graphics & 2D

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Industrial Internet of Things (IIoT): How it is Transforming the Oil and Gas Industry

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Industrial Internet of Things (IIoT): How it is Transforming the Oil and Gas Industry

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Manufacturing has seen digital transformations shake up many industries as practices and tools have evolved. It's been a long time coming in certain fields, and the adoption of digital technologies for manufacturing processes has had several factors guiding it.

For instance, according to a survey by McKinsey, the Covid-19 pandemic accelerated this adoption rate by around seven years, propelling digital technologies and the Industrial Internet of Things.

The pandemic disrupted supply chains, increased fluctuating demands, and many manufacturers operated with a reduced workforce. These challenges brought up the need for flexible and efficient processes, playing into the requirement for Industry 4.0 and other digital technologies.

As the adoption of tech and the Industrial Internet of Things climbed higher, the McKinsey survey also discovered that this phenomenon was not mainly about cost savings. In fact, only 10% of the oil and gas executives considered the upgrades as a means to reduce spending.

Meanwhile, over 50% of the executives admitted to investing in them for the competitive edge and industrial advantage they'd receive by focusing on the Industrial Internet of Things - all because they viewed Industry 4.0 as a major determining factor for their business and being core to their company's strategy. So today, with more oil and gas companies joining this fray, it's important to focus on how Industry 4.0 is transforming these industries: How it has evolved and where it is headed.

Understanding IoT and Industrial Internet of Things

The Internet of Things expands how we interact with the Internet or be assisted by it beyond the usual devices like smartphones and laptops. They may consist of smart technologies that can use sensors and digital clouds and chain together multiple uses for increased efficiency.

The Smart TV is an excellent example of an IoT device. It can sync up with other devices, display live TV or OTT content, record your favorite shows and even let you resume from where you left off on other devices like your computer or phone.

The Industrial Internet of Things refers to the use of IoT technologies in manufacturing hubs and industrial settings. Mainly, it works to create a smarter and more efficient process.

Unlike the consumer IoT devices we see daily, IIoT involves connecting machines and sensors, including various tools and instruments, to the internet. It enables companies to optimize their operations while collecting and integrating data from various sources such as sensors, equipment, and machines. And also allows industry leaders to focus on other facets like SaaS software development, using advanced technologies for predictive maintenance and machine learning.

Bringing Industrial Internet of Things to Major Industries

The Industrial Internet of Things has the potential to revolutionize several major industries in today's day and age. More so, as we are already seeing some of the key sectors and companies in those fields implementing IIoT solutions, and there are many more that are poised to follow suit in the near future.

Let's take a look at some of these industries:

1. Energy and Utilities:

One of the major ways in which the IIoT services and their application can help manage energy production and its distribution is by improving the utilities managing the power grids.

Upgraded to be more efficient, this can reduce the amount of energy wasted while performing basic tasks at plants and stations while improving safety protocols as smart meters, sensors and other advanced tools become implemented.

2. Manufacturing:

The Industrial Internet of Things also enables companies involved in various manufacturing operations to assist in simplifying the production processes. Businesses can optimize their workforce while allocating resources and obtain better outputs with tasks that are made shorter or automated using IIoT devices.

Coupled with real-time equipment monitoring, manufacturing industry leaders can rely on these digital technologies to prioritize quality control and reduce the downtimes they may face in the long run.

3. Logistics and Transportation:

Outfitting IIoT devices and equipment into systems managing logistics and transport facilities, whether for the public sector or private companies, poses some great opportunities.

Supply chain disruptions could soon be a thing of the past, with the Industrial Internet of Things improving overall supply chain visibility and optimizing the routes of transport across various means.

Warehouse management is another part of logistics that can see upgrades as more sensors and GPS tracking tools are used to enhance how companies operate their warehouses.

In general, many industries that rely on complex systems, machinery and production processes can benefit greatly from adopting IIoT solutions - Digital technologies crafted to help reduce the overall effort and resources needed to deliver a high-quality product and service.

How is the IIoT Changing the Oil & Gas Industry?

With the global demand for energy and power sources expected to grow by about 25% by 2040, there has never been a more important time in recent years for companies to adopt IIoT solutions.

Learning to deal with demand fluctuations and other challenges, the experiences have proven that energy companies need to digitize and become more agile in the process. And here's why many companies are beating the odds to scale with new technologies:

1. Real-time Monitoring:

IIoT devices and tools equipped with smart sensors and interfaces are able to assist in monitoring oil and gas operations as they unfold. This provides the staff and skilled journeymen with the information they need to gauge how the production is proceeding, along with any maintenance or safety check requirements.

2. Predictive Maintenance:

As with enhanced monitoring practices, IIoT-enabled equipment and tools with sensors also enable energy companies to look out for any machines breaking down or equipment failures. By allowing to check for these instances before they have even happened, there are lower chances for downtimes and accidents owing to better safety measures.

3. Remote Work Operations:

Stepping up the focus on safety measures as with SaaS security, the Industrial Internet of Things shifts companies onto using equipment and devices enabling remote work. Machines are outfitted to complete tasks and processes of energy production and manufacture, which may otherwise require human operators in hazardous environments. This further reduces room for accidents and errors, along with mechanizing the tougher parts of the manufacturing processes.

4. Improved Production Levels:

The IIoT phase of upgrades to the oil and gas companies improves production levels and maximizes the efficiency that can be achieved in the trade. From providing live data on the condition of wells and the ongoing work to how the reservoir is performing, there's an array of devices dedicated to this segment for businesses.

Energy companies can rely on an Industrial IoT development company to help maximize their output by adjusting production levels per their resources and minimizing waste.

5. Environmental Impact:

One major benefit of IIoT and AR/VR to oil and gas companies as well as to nature is the overall reduction in conditions that threaten the environment. With smart devices and equipment already minimizing production issues and accidents, specialized applications can help track and monitor the environmental impact of the production process.

6. Reduced Expenses with Industrial Internet of Things:

As a combined effect of the other processes from above and with the passive improvement to efficiency levels and resource management: The Industrial Internet of Things effectively reduces the costs for energy companies and increases their profits - Further enabling businesses to manage supply and demand fluctuations which are almost certain to arise as part of the trade experience.

The size and complexity of energy companies, especially those in the oil and gas trade, have often left little room for any major form of digital technologies to get adopted.

Any transformation to their production work could have normally felt like a monumental shift with not an equally large payoff. But that isn't the case or matches the current scenario anymore.

Oil and gas producers may have lagged behind, but they are now on track to catch up with other industries. Like any other manufacturer, they have felt the winds of change and have taken strides to remain competitive in today's markets.

Today, the Industrial Internet of Things is transforming the Oil and Gas industry in leaps or at least in sizable increments. And digital technologies are seeing moderate investments, with about 80% of oil and gas executives leading the venture into adopting smarter equipment and devices.

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Industrial Internet of Things (IIoT): How it is Transforming the Oil and Gas Industry

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Manufacturing has seen digital transformations shake up many industries as practices and tools have evolved. It's been a long time coming in certain fields, and the adoption of digital technologies for manufacturing processes has had several factors guiding it.

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Predictive Maintenance and Machine Learning: An Overview of the Process and Benefits

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Predictive Maintenance and Machine Learning: An Overview of the Process and Benefits

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Predictive Maintenance and Machine Learning: An Overview of the Process and Benefits

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Predictive Maintenance and Machine Learning are Industry 4.0 solutions that are designed to solve this gap between data and the analytical insights each company needs.

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Gamers were one of the earliest adopters of crypto, and gaming is a significant driver of blockchain adoption. With the data on both gaming and blockchain technology showing an upward trend, one can’t afford to miss it. Let's explore more in detail.

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Blockchain- It's the talk of the town!! Oops, sorry, the world.

And why not, as it's being heralded by the world's intellectuals and business leaders as the global economy disruptor. And throw in the element of gaming to blockchain and Voila - you have the perfect recipe for the next gaming revolution.

One that seriously can't be overlooked. Well, grab your cup of coffee and sit back for an informative and relaxing read on the important stuff on this so that you're an up-to-date gamer or investor.

Let's start with the numbers game- the hardcore ones.

The global blockchain technology market size reached USD 3.67 billion in 2020. It is forecasted to grow at a CAGR of 82.4% from 2021 to 2028

The gaming sector is a fast-growing one. Estimated at USD 151.06 billion in 2019, it is expected to grow at a CAGR of 12.9% from 2020 to 2027.

Phew, wish you had focused on the math class in school. Anyways, you got the point- the money riding on it is huge.

Gaming and Block chaining

Gamers were one of the earliest adopters of crypto, and gaming is a significant driver of blockchain adoption. With the data on both gaming and blockchain technology showing an upward trend, one can't afford to miss it.

1. Monetize Your Gaming Passions

The future of gaming is here. You've always played to win. Well now enter Blockchain and NFT game and you play, you win and Whooo YOU EARN!

Blockchain games allow you to make purchases that are rare, digital collectible assets that have real value for money.

With blockchain and NFTs, you can monetize your playing capabilities, own control over your in-game purchases or wins, and even dictate how the game evolves.

Just take a look at the process below, and you'll get a gist of how you can use NFTs to move from Pay2Win to Play2Earn using Blockchain gaming.

2. Turn Passion into Assets

* Whenever you get stuff from the game, it becomes yours. So, if it's a game of cards as NFT's, you quest or battle and win a collectible card- that card becomes your digital asset to repurpose as you desire, giving you total ownership over it.

* The money you make from crypto games can have monetary value and that's because you earn from the in-game cryptocurrency.

* You can participate in tournaments and matches, and win prize money, like the PYR cryptocurrency blockchain game which conducts tournaments for its community.

* You can trade or auction in-game collectibles and purchase them. So, if you're playing Block babies, you can buy, sell, and trade cards with other players using the crypto PYR currency.

* You can also check out the current market price of the item in different crypto exchanges. The crypto exchange is a marketplace where players can exchange, trade, or auction their unique items and collectible cards.

* If you intend to sell, then do your research and charge the best prices- A no-brainer!!

* You can bring it on the Metaverse and also use it in other games running on the same blockchain.

Related post: 6 Trends that Will Rule the Gaming Industry in 2022

Proof of Concept

Check out Block Babies- The adorable but dangerous block babies! Play cards and form your own deck. Test your skills and get the sweet victory

Block Babies has made deep inroads into the NFT arena. Block babies are fuelled by blockchain technology, are decentralized, promote gamer ownership, and offer players the opportunity to monetize their NFT's.

You buy, you battle and you win the loot of the battle with the right babies in your team. Those with high rarity can fetch you a better price. There is a thriving discord community engaging in and playing the game.

The war cry has been heard. So come all ye gamers, register at www.blockbabies.world and let the battle begin.

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Blockchain for Gaming: The Perfect Recipe

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Blockchain- It's the talk of the town!! Oops, sorry, the world. And why not, as it's being heralded by the world's intellectuals and business leaders as the global economy disruptor. And throw in the element of gaming to blockchain and Voila - you have the perfect recipe for the next gaming revolution.

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Enhance workplace and employee safety...

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Enhance workplace and employee safety...

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A robust safety-oriented approach is a key to minimizing work-related hazards. Let's understand how augmented reality can enhance workplace and employee safety?

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A robust safety-oriented approach is a key to minimizing work-related hazards. Often, these safety protocols are tedious and time-consuming and, at times, diminish productivity and often get overlooked.

Augmented reality development is a significant advancement that expands human interaction and enables man and machine to function better to create safer workplaces. Many sectors are harnessing the capabilities of AR to build organizational resilience by promoting safer workplaces.

Creating a tech connection for workers by creating a synergized virtual and real-world blend to depict scenarios that empower workers and help build better safety practices.

How Can AR Enhance Workplace and Employee Safety?

Any industrial or manufacturing plant has complex and heavy machinery which are dangerous if not handled properly. Augmented reality (AR) in manufacturing facilitates an interactive relationship between man and machine that is efficient and safe.

* Plant Repair and Maintenance

Plant maintenance engineers can employ AR to assist with maintenance procedures on complex and heavy machinery that allows for hazard identification using AR glasses. In addition, information in the whole network can be consolidated and accessed with AR headsets and real-time alerts issued.

This forewarns them of potential dangers, and to be forewarned is to be forearmed and can positively impact workplace safety.

* Underground Safety

The immersive applications by augmented and virtual reality development companies in underground mining are commendable. Miners can see the safety guidelines in their line of view. With AR technology, workers can also be alerted to safety level margins. These measures ensure that workers need not rely on external aids like the radio for instructions and, without the distraction, can be more focused and aware.

* AR in Construction

Workers in the construction sector are prone to risks and hazards like falling from heights, electrical dangers, water hazards, getting trapped in the debris, and many other site-related accidents. In addition, they work in various scenarios involving transporting, installing, and demolition of heavy infrastructures.

Using AR, danger zones can be marked on site. In addition, AR glasses can pull up data sheets on a particular hazard and warm workers. AR can also provide actual measurements of physical spaces to ensure proper alignment and placement.

AR headsets are hands-free communication devices that instantly allow teams to stay connected and issue critical information and safety alerts.

* Safety Training

AR VR in safety training creates an enhanced and interactive and real-life visual method that is better understood and retained. It is a valuable resource, especially in high-risk sectors. Trainees can be immersed in real-life hazard scenarios and guided on the solutions.

In heavy machinery repairing, simulations can be created, so the trainee repairs the product without even touching a real one.

Similarly, infinite simulations for every industry can be created, and workers can practice, learn and master the techniques safely. Again, this equips workers with the resources to identify and manage emergencies effectively.

Related post: Increasing Gas Plant Safety Through AR Wearables

* 3D Operating Manuals

3D instruction manuals assist the crew with real-time data and corrective measures and help prevent any malfunctions. AR-enabled operating manuals enable workers and technicians to view the machinery and its components, procedures, and risks in real-time.

* Expert Remote Assistance

Technicians can enlist the support of remote assistance, and experienced workers can guide with the help of an AR interactive interface, with the need to be physically present to resolve machine issues, leading to time and cost savings.

See also: SaaS Business Model Explained

AR- The Smart Investment

To incorporate AR in creating safer workplaces is an intelligent investment and one that will deliver exceptional ROIs by minimizing risks, increasing worker safety, reducing associated costs, and enabling greater productivity in the process.

EDIIIE - Implementing AR across Verticals

EDIIIE is a specialized AR, VR, and MR enterprise. As leaders in the space, we fully understand the scope and depth of the potential that Simulation technology holds.

Through our unparalleled services & ideas, we enable you to stay ahead of the competition. We have the capabilities to offer solutions to any industry domain.

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Enhancing Work Place Safety with Augmented Reality

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A robust safety-oriented approach is a key to minimizing work-related hazards. Often, these safety protocols are tedious and time-consuming and, at times, diminish productivity and often get overlooked. Augmented reality development is a significant advancement that expands human interaction and enables man and machine to function better to create safer workplaces.

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Let's peel every layer off regarding what is SaaS...

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Let's peel every layer off regarding what is SaaS...

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A study by Virayo reports, over 80% of businesses indulge in some type of SaaS application to make their business process seamless. Let's peel every layer off regarding what is SaaS, its business model, and its effectiveness on companies these days.

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SaaS Business Model Explained - How Does It Work?

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Understanding the SaaS business model seems a little bit daunting. Let’s peel every layer off related to the SaaS business model, Its 3 stages and advantages.

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Cloud computing is not a new-fangled term but rather has been around the corner since 1950. Over the years, it has gained the potential strength to come to the mainframe and dominate the rest.

Earlier, business organizations used servers to process their business operations and manage the storage. Now, the cloud software is in the picture and companies are shifting their businesses to the cloud at the drop of a hat.

Gartner forecasts that the spending on public cloud services will hit $396 billion in 2021 and exceed $482 billion by the end of 2022.

While talking about cloud software, one can not overlook discussing SaaS, PaaS, and IaaS, the three major components of the cloud. Among these three cloud components, SaaS beats the rest.

So, what is SaaS?

Let's dive in.

What is SaaS?

By now, nearly every tech-savvy person understands what is SaaS? Whether being aware of the meaning of SaaS and how it functions or not, many people use SaaS daily.

Being the largest segment in the cloud technology sphere, SaaS is the talk of the world.

As per BMC, by the end of 2021, nearly 90% of business organizations across the globe will be using SaaS.

Gartner reports the SaaS market will reach $117.7 billion in 2021.

Earlier, computers came with disc drives to install new software. For a new software installation, users used to search for Best Buy or Office Max.

Nowadays, hardly any laptop comes with a disc drive.

Why?

Well, the reason is SaaS.

That's enough for the acronym.

Now, let's check out what is the full form of SaaS?

What is the full form of SaaS?

SaaS or Software as a Service is a significant element of cloud computing. On a basis of subscription, SaaS delivers software applications via the internet. Since the cloud provider hosts the software, the maintenance and upgrade become a piece of the cake!

Between The Numbers

In 2019, SaaS revenue was $171million.

In 2020, the revenue hit $200billion.

By the end of 2022, the global SaaS revenue will reach $233billion.

By 2024, SaaS will consume the global business world. The revenue will grow at $369.4 billion.

SaaS market will grow at an overwhelming pace. According to KBV research specialists:

*The global SaaS market will reach $185.8billion by 2024.

What Is Meant by Software as a Service?

SaaS is one of the three main components of cloud computing. It is a software distribution model, allowing a third-party provider to host software applications so that the end-users get access to the applications through subscriptions.

From business enterprises, IT professionals to personal users, all use SaaS applications for personal entertainment like Netflix to deploying advanced IT tools. Unlike IaaS and PaaS, the other two cloud components, SaaS or Software as a service, is beneficial to both B2B and B2C users.

Why Are Business Enterprises Shifting to SaaS?

Easy Deployment

SaaS applications are installed in the cloud. Unlike conventional software installation, users can easily install and configure SaaS software applications. Once the development process has to an end, the software becomes ready to eat.

Seamless Integration

You are searching for answers to what is SaaS? Obviously to run your entire business operation seamlessly.

Well, let's enumerate the benefits by considering the answer again - what is SaaS or What is meant by Software as a Service?

SaaS is the one-stop solution to unite your business operations. With SaaS cloud computing you can easily integrate all of your software applications with one another. The APIs, available with SaaS, is effective not only for internal software integration. It is also crucial for the software offered by SaaS.

Scalability

While jumping on the cloud, every business enterprise, from small to large, all look out for scalability.

The scalability of SaaS applications is beyond any doubt. Users need not worry about the software usage or the growth of the user base.

The business SaaS model comes with extra storage space or bandwidth. Whenever there is a need for additional user licenses, the user can easily obtain a new user ID and password. The user does not require to buy additional physical software.

Cost-Effective

From the initial setup cost to the ongoing fees, SaaS applications are cost-saving.

Since SaaS is a subscription-oriented cloud computing service, SaaS applications demand no up-front license fees. If you enjoy the paramount privilege of SaaS, the price will go high; if the user uses SaaS less, the price will fall.

Hope it is clear now, What Is Meant by Software as a Service?

As per the reports from Super Office, business grows by 19.63% once it gets shifted to the cloud.

Cloud migration is not a task that is done in the spur of the moment, but once it gets done, your business will become sustainable and manage competition more flexibly. SaaS is the dominant and most effective cloud model. It brings explosive opportunities to companies to take their business process, customer relationship, and revenues sky-high.

The objective of writing this blog was to make our readers conversant with the concepts of what is SaaS? what is the full form of SaaS? and what is meant by software as a service?

EDIIIE is, among other things, a SaaS software development company, standing on the pillars of advanced technologies like Augmented Reality, Virtual Reality solutions, and Mixed Reality solutions, helps companies to modernize, manage, and optimize their cloud solutions to build agile, scalable, and consolidated business processes.

Let EDIIIE help you out with your cloud software requirements.

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What is SaaS? A Complete Guide to Cloud Software

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Cloud computing is not a new-fangled term but rather has been around the corner since 1950. Over the years, it has gained the potential strength to come to the mainframe and dominate the rest. Earlier, business organizations used servers to process their business operations and manage the storage.

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https://www.ediiie.com/blog/applications-and-benefits-of-ar-in-pharma/

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Applications and Benefits of Augmented Reality in Pharma

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The pandemic has ensured a rapid adoption of innovative technologies into businesses. The pharmaceutical sector has also been taking advantage of AR Medical Technology's benefits to create better and more efficient healthcare ecosystems. As the global spending on medicine is expected to touch $1.5 trillion through 2021, the sector will turn towards technology-enabled processes to match the growing requirements.

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Visual Interactive User Manuals for Consumer Products

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AR and VR were considered futuristic technologies not so long back, but today have found their way into everyday reality and are used in various ways in industrial applications, production, and maintenance. As per Tractica research, the use cases for AR are expanding, and the 343 mn MAUs in 2016 (monthly active users) are set to grow to nearly 2 billion MAUs by 2022 globally.

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VR headsets are a growth enabler as they offer a wide range of immersive and "real world" experiences. The size valuation in 2020 was at USD 7.81 billion and may show a CAGR of 28.2% from 2021 to 2028. global VR headset market

Key drivers Enabling Growth of the VR Headset Markets.

Widespread application of virtual reality solutions in the military, automotive, gaming, medical training, industrial prototyping, and education is fuelling the growth.

The VR headset industry's impact is growing simultaneously, and many more models are emerging in the space.

The increasing product adoption in the gaming and entertainment industries boosts the demand for VR Head-Mounted Devices (HMDs).

Application Insights for VR Headsets

The Gaming sector led with a share of 30.0% in 2020. It is expected to retain the top position in the coming years.

Area Wise Insights

The U.S. is a significant consumer and has several companies investing and specializing in the sector, leading to a reduction in the prices of VR headsets with processors and screens.

Europe sees an increase in integrating intelligent devices and VR headsets in defense, entertainment, and education, to augment the visual experience.

The increasing deployment of VR technology in gaming studios, cafes, amusement parks, and exhibitions boost the market growth.

The APAC Region

The Asia Pacific region held 40% of the market share in 2020, said the Grandview report, with the growth driven mainly by the developments of virtual reality in entertainment and gaming industry.

Types of VR Headsets

There are various categories of VR headsets to offer users the Virtual Reality experience. There are tethered and standalone headsets and some that make use of a smartphone. With each having its benefits and disadvantages, the user has to determine the best buy depending upon the use case, budget, and experience required.

1. SmartPhone VR Headsets

Mobile VR headsets are smartphone compatible. It is a wearable device like smart glasses that you place the phone in. The lenses capture the image from the phone and project two images which give the impression of a VR experience by immersing you in the split image setup.
Major Applications:

Casual Gaming

Watching movies

Social VR experience

These are cost-effective, wireless, and convenient. As it utilizes the processing of the smartphone, there is no need for any other device. However, the quality of the experience is dependent upon the phone quality. Phone screens may be "VR compatible" but are not advanced enough for a 3D interactive output.

2. Standalone Headsets

Major Applications:

Casual gaming

Watching movies

Social VR

Standalone VR headsets or "all in one" VR headsets are independent devices with in-built technology. They can connect wirelessly to consoles or computers, clip-on packs.

3. Tethered Headsets
Major Applications:

Professional sectors

Gaming Arcades

Education sector

Tourism departments

Art and designing departments

The tethered VR headsets have to be wired to a PC and offer the highest quality immersive experience, and are the most expensive in the category. They are best used for powerful gaming PCs and take up space as well.

Future Potential of the VR headset Market:

As per the VR headset Grandview Market Report, the standalone VR headsets held the largest share of over 43% in 2020 and will continue to grow. The key players are innovating with new features and prices.

The smartphone-enabled VR headsets will see a growth of over 30% till the forecast period of 2028. This may be on account of the introduction of VR-compatible smartphones with enhanced AI and 3D technology.

The standalone PC tethered VR headset will trend in the gaming segment due to the high-quality immersive experience. As a result, the key players are working to enhance the experiences that gamers can avail themselves of.

Major Players in the VR Headset Domain

Facebook Technologies, LLC (Oculus), Sony Corporation-Sony PlayStation VR, HTC Corporation -HTC Vive Cosmos, LG, Microsoft Windows Mixed Reality, Google LLC- Google Cardboard and the Samsung Electronics Co., Ltd.-Samsung Carl Zeiss AG, Gear VR are some of the big players and brands in the VR headset market.

The Virtual Becomes a Reality

VR technology is gradually becoming a part of our day-to-day life as it becomes more affordable and its range of applications increases. The mobile headset may serve well as a tester kit and encourage consumers to try on other variants.

The ultimate aim of technology is to make the lives of humans better and more qualitative. VR is an exciting technology that has endless applications. The question is, how are we going to use it for the benefit of humanity?

EDIIIE -Experts in Designing Innovative, Interactive, and Immersive experiences is one of the largest virtual reality development companies, aiming to provide exceptional quality and satisfaction through our services.

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VR Headset - Market Size, Industry Trends, Types, and Future Scope

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VR headsets are a growth enabler as they offer a wide range of immersive and "real world" experiences. The size valuation in 2020 was at USD 7.81 billion and may show a CAGR of 28.2% from 2021 to 2028.

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AR and VR are futuristic technologies that enterprises are incorporating to overhaul their processes and harbor the potential to foster sustainable practices, which help reduce carbon footprints.

The earth's declining environmental health is a massive concern for the future of humankind. The UN has estimated that the planet's population could reach 9.7 billion people by 2050.

View it against the backdrop that the global plastic waste since 1950 is 8.3 billion metric tons, and one can surely understand the disaster that is waiting to happen.

Why Going Green Makes Good Business Sense?

Consumers are aware of the implications and are holding themselves and businesses to higher standards of environmental best practices. A few points that help drive the point home are:

A Nielsen survey shows that millennials are more prone to changing habits to reduce environmental impact.

The study reveals that 66% of consumers would pay more for a sustainably created.

81% of global consumers feel strongly that businesses should be environmentally conscious.

The reuse and recycling industry is a huge area and the renewable energy market is expected to be $2.15 trillion by 2025.

Apple is aiming to become 100% carbon neutral for its products and supply chain by 2030.

The story of Elon Musk shows how Green is for Environment and Green is also for Money.

How can AR help build Sustainability?

Here, we try to gauge how technologies like AR and VR can help create sustainable solutions in many sectors and how ar vr companies need to consciously adopt them to contribute to the planet's health.

1. Smart Cities

Smart Cities intend to build climate-resilient infrastructure with the help of technology add-ons that provide convenience and aid in governance.

AR and VR, combined with location or spatial intelligence, can aid in the development of integrated public spaces that are tuned to environmental preservation, health, and safety, transportation and fuel, preserving cultural heritages, and can help in the city's assets management and governance.

Augmented reality solutions are crucial for spatial planning projects by providing contextual scale and utilization, allowing the best-suited models to be created.

2. Packaging

AR packaging implementation is an eco-friendly and scalable solution that increases user-to-brand engagement. The user needs to wield a smartphone to turn packaging into a particular brand discovery channel and interact with interactive and immersive to enable purchase intent, loyalty, and repeat sales.

Savvy brands like Kellogg's, Nestlé, Unilever, Pez, and Puma are already harnessing the sustainable AR-connected packaging benefits along with potent consumer engagement.

3. Fashion & Retail

Fast-moving fashion demands and garment production technology are currently unsustainable trends. AR and VR technology can be harnessed to convert designs into 3D renderings and viewed from anywhere. This can help save material waste and many other pollutants like chemicals and dyes.

Holo Fashion enables designers to create prototypes in VR and Shopify, which allows customers to view some products in AR through their smartphones.

Related post: AR Shopping for People with Disabilities

4. Branding and Advertising

Burger King took a step towards sustainability, removed all plastic toys, and replaced it with a web-based augmented reality (AR) experience for the kids' meals option.

Smartphone users can scan QR codes on Burger King's toy tags, box packaging, and signage can participate in a game that challenges players to defend three 3D eggs AR created hatchlings and receive power-up rewards.

The game also allows players to capture photos of the experience to share with friends, making it a publicity tool.

Also read: Creating Mesmerising Brand Experiences with VR Brand Promotion

5. Zero Consumption

AR created prototypes before the finalization and launch is a highly cost-effective way to save material consumption. Innumerable conceptualization and modifications can be carried out with zero consumption.

6. Reduce Carbon Footprints and Pollution

AR technology enables people to connect and network in real-time, by a real superimposition into the other's physical space, thus saving time, costs, fuel, and reducing pollution.

This is also enabling brands to experiment with big-ticket events and launches. With AR, product launches can happen anywhere, anytime, and involve a broad audience without anyone leaving the couch.

An AR Sustainable Future is Possible

The possibilities with AR are unlimited and can extend far beyond imagination. Harnessing the use of this technology can help create brands that focus on social responsibility and environmental sustainability while cutting down consumption and costs, leading to better productivity and profit margins.

The investment community also considers a company's sustainability credentials as a benchmark of good shareholder value.

Experts in designing Innovative, Interactive, and Immersive experiences - EDIIIE, we are one of the largest AR, VR, and MR companies. Constantly aiming, adapting, and achieving, we leave no stone unturned in providing you with utmost satisfaction and the best augmented reality, virtual reality, and mixed reality solutions.

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Can AR and VR Help in Creating a More Sustainable Planet?

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AR and VR are futuristic technologies that enterprises are incorporating to overhaul their processes and harbor the potential to foster sustainable practices, which help reduce carbon footprints. The earth's declining environmental health is a massive concern for the future of humankind. The UN has estimated that the planet's population could reach 9.7 billion people by 2050.

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Enhanced Inspiration, Interaction, and Impact are some of the reasons why brands are leveraging the immersive experience to create fantastic brand promotions.

Augmented and virtual reality solutions can offer customers unique experiences and create meaningful and long-lasting impacts by speaking to their fantasies.

With the ever-expanding scope, these technologies are within reach of even smaller enterprises, and they are tuning into the bandwidth to enable local promotions where they have an advantage over the more prominent companies.

The Research and Markets report stated that the virtual reality market is estimated to go from $6.1 billion in 2020 to $20.9 billion by 2025.

In terms of VR spending by sector, consumer spending leads the way at 53%, followed by distribution and services (15.8%), manufacturing and resources (13.8%), public sector (12.7%), and infrastructure (3.2%) (IDC, 2020).

Related post: Virtual Reality Boom in B2B Industries

Some examples of how brands are "wowing" customers with unique experiences using virtual reality (VR) brand promotion:

1. Samsung Moon Walk VR Experience

Always wanted to moonwalk on the moon? Samsung created an immersive 4D lunar gravity VR experience. Users don flight suits and immerse themselves in a visual and physical experience that recreates a moon mission.

2. Oreo Cookie Portal

Oreo launched it filled cupcake-flavored Oreos by offering kids a fun-filled exploration through an Oreo cookie portal into a 360° interactive magical world of Milk Rivers Oreo cupcakes other treats.

The experience captivated the kids and allowed them to have lots of fun, taking the brand experience to an all-new high.

3. Coca-Cola Santa's Sleigh Ride

Coca-Cola's traditional Christmas campaign was a VR Ride with Santa in a reindeer-driven sleigh that fascinates children and adults alike.

4. Merrell - Trailscape VR

To launch their new hiking boots- Capra, Merrell created a VR mountain hiking experience called Trailscape. The inclusion of mountainsides, rope walkways, and shaking wooden is considered one of the most immersive brand VR experiences.

It hikes allowed users to integrate with the brand ethos and credibility by offering a powerful user experience.

Related post: Business Benefits of Mixed Reality

5. Toms: Experience the Social Cause

Shoe brand Toms started a campaign by donating a pair of shoes to a needy person for each pair of shoes sold. Toms created an in-store VR experience to promote their buy-one-give-one model by allowing customers to go into a "giving trip virtually."
Key Takeaways:

VR and AR are fast becoming powerful branding tools because

They can be used across segments and brands to explain concepts visually.

There are no language barriers

Fosters an emotional connect

Customer Engagements enters a new high with unique and immersive digital experiences.

Virtual and Visual experiences facilitate brand recall and loyalty and inspire consumers to purchase.

There is a lot of market interest in the potential of the technologies inducing brands and customers to try them out.

VR technology enables businesses to create cost-effective true-to-scale life-like simulations for promotional and educational drives.

AR and VR brand promotion are here to help grow in reach and engagement. Brands need to consciously shift their focus to meet the demands of a new consumer base that demands more novel content.

Experts in designing Innovative, Interactive, and Immersive experiences (EDIIIE) we are one of the top immersive technology companies in India. We welcome you to enter our virtual world of possibilities where technology meets imagination to create a disruption.

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Creating Mesmerising Brand Experiences with VR Brand Promotion

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Enhanced Inspiration, Interaction, and Impact are some of the reasons why brands are leveraging the immersive experience to create fantastic brand promotions. Augmented and virtual reality solutions can offer customers unique experiences and create meaningful and long-lasting impacts by speaking to their fantasies.

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PwD's as Consumers

As per WHO, almost 15% or 1 billion people live with some form of disability.

Around 110-190 million people have very significant difficulties in functioning.

For India, the differently-abled population is 26.8 million

It is estimated worldwide that this sector has almost $8 trillion of annual disposable income

In India, mainstreaming them could add around 5-7 to the country's GDP.

Enterprises now need to start making them a business priority as disabled people are an integral part of the target audience.

Assistive Technologies to Enable PwD's

Assistive technologies have been a game-changer for people with disabilities (PwD). With the increasing number of education and skilling opportunities opening up for them, job hiring's for PwDs have also been increasing.

Companies have formulated inclusive policies and realize that this workforce has proven reliable, honest, and loyal. With government support and loan assistance, many PwDs are also turning entrepreneurs.

How AR Shopping is helping people with disabilities:

Shopping is therapeutic as well as fun for many. However, much as a disabled person may enjoy physically shopping, the lack of facilities and access limitations in stores make it an off-bound activity for them.

Retailers do not factor in a shopping experience designed to cater to the needs of the disabled. Augmented reality in the retail industry has the potential to offer them a memorable experience, one that they can actively take part in

A few case studies indicated that ar vr companies in India are enhancing the shopping experience for PwDs.

In-store navigation for AR Shopping

When a consumer enters a store, the app offers a virtual replica for people with disabilities to explore.

AR Restaurants and hotels are also becoming more accessible for physically disabled people. Advanced technologies like AI, VR, and AR in hotel industry are playing a vital role in this.

Make shelf products accessible.

Shelves can be customized for AR accessibility. If consumers see something on the shelf they like, they can point their phone on it and get all details on it.

They can even fill it into their virtual carts, which upon check out, staff can collect for them.

Related post: How AR VR Impacts the Retails Sales

AR Glasses for Shopping

For the people who cannot use their hands, AR glasses for shopping allow them to view items without using their hands and get all information about the product. Consumers can make use of voice commands to complete the purchase.

Conclusion:

Augmented Reality has already created disruptions in many sectors like the augmented reality oil and gas industry, augmented reality in aviation maintenance, and ar vr in healthcare market, etc. It is set to increase its usage and enter new areas where technology can advance not just business but also social causes.

Augmented Reality can positively impact the lives of disabled people and allow them to lead a life of independence.

At EDIIIE we offer AR, MR, and VR solutions for all industries.

If you want to tap into the business potential as well as be to be a socially responsible retail storefront for the AR shopping experience, call us today to understand how we can help you achieve your goals with the best AR solutions.

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AR Shopping for People with Disabilities (PwD)

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PwD's as Consumers As per WHO, almost 15% or 1 billion people live with some form of disability. Around 110-190 million people have very significant difficulties in functioning. For India, the differently-abled population is 26.8 million It is estimated worldwide that this sector has almost $8 trillion of annual disposable income In India, mainstreaming them could add around 5-7 to the country's GDP.

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"We cannot create observers by saying 'observe,' but by giving them the power and the means for this observation, and these means are procured through education of the senses." - Maria Montessori

Attractive Opportunities in the Augmented and Virtual Reality in Education Market

Market Size on AR and VR in Education Sector

USD 196 Billion by 2023, CAGR of 16.2%

The global augmented and virtual reality in education market size is projected to grow at a CAGR of 16.2 %, from USD 93 billion in 2018 to USD 196 billion by 2023

Emerging economies such as India, Singapore, Malaysia, and the Middle East are seen as the hub of augmented and virtual reality companies and adopting these technologies.

The most significant benefit that Edtech can provide is the wide access to quality education which is not defined by geographical limits.

The Concepts of Virtual and Augmented reality in education

Virtual reality and augmented reality in education are two crucial disruptive technologies that augment the experiential learning process. What was traditional schooling - the board and notebook way has been left way behind with the entry of Edtech.

Futuristic technologies have undeniably ignited young minds and sparked curiosity and the quest for learning by introducing concepts in a fun, interactive, and immersive way.

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"We cannot create observers by saying 'observe,' but by giving them the power and the means for this observation, and these means are procured through education of the senses."

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Virtual Reality (VR) in Sports Technology

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Virtual Reality (VR) in Sports Technology

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Virtual Reality (VR) in Sports Technology

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Virtual Reality in Sports Technology: VR in sports for more immersive experiences for fans are some of the benefits of sports technology.

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Virtual money has been an integral part of gaming, and hence gamers are clued to the concept of cryptocurrency. If gamers recall, in the game World of Warcraft, the earmarked currency was digital gold.

The use of cryptocurrencies in computer games has been arousing the interest of a vast community of players. It also enhances the popularity of games in which the player has ownership over actions and consequences of actions.

Blockchain for gaming is being seen as made for each other. Blockchain solves many legacy problems inherent in the gaming sector. The concept of Non Fungible Tokens (NFT) and decentralization have opened new value arenas for players and game development and game design services.

Players can now own their assets, and developers need to be dominated by the monopoly of the big gaming studios.

The transition from Free2Play to Pay2Win to Play2Earn

For the most part, the gaming sector has been earning through microtransactions, through the Free2Play route. This model helped build a 159 billion dollar industry.

However, the balance started tipping in favor of those who had the income to undertake the microtransactions. So, ultimately it went to a Pay2Win model where the whales who could buy their way to winning had the edge over the other players.

This leaves a sense of dissatisfaction amongst the other players, seeing them reject the predatory tactics of developers.

With Blockchain gaming and NFT, the Play2Earn model is gaining prominence. This open market play incentivizes players, giving them ownership and control of assets, thus enabling a monetary revenue stream for them from playing.

Related post: Gaming Industry Trends 2021

Creating earning opportunities instead of spending helps create sustainable digital economic ecosystems with flourishing secondary and tertiary marketplaces.

The New Gaming Economics with Blockchain

Developers have always taken inputs from players to help with game design and content. However, it has not translated into direct benefits for the player community.

Blockchain games embrace the open economy and allow gamers to redeem in-game assets for real-world money and reward them for their contributions.

Smart Contracts can enable contributors to earn royalty and earn recognition on items they helped to develop or create to expand the game.

Just as consumers in the real world can resell or earn money on assets, the concept is the same in Blockchain games. Players invest time and effort to mine assets and now own them to use, sell, or trade.

An example case is that of ; Block Babies has made deep inroads into the NFT arena. Block babies are fuelled by blockchain technology, are decentralized, promote gamer ownership, and offer players the opportunity to monetize their NFT's.

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Gamers Bet Big on Blockchain Games - Move from Pay2Win to Play2Earn

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Virtual money has been an integral part of gaming, and hence gamers are clued to the concept of cryptocurrency. If gamers recall, in the game World of Warcraft, the earmarked currency was digital gold. The use of cryptocurrencies in computer games has been arousing the interest of a vast community of players.

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Augmented Reality (AR) in social media trends...

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Augmented Reality (AR) in social media trends...

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AR as a tool to enhance Social Media Engagement.
Augmented Reality as a tool to increase Social Media Engagement will be one of the most awaited social media trends. Augmented reality development will present unique content with technologically advanced features. Today's audience is tech-savvy, and the presentation of tech content is what will excite them.

Brands and advertisers will explore AR-integrated campaigns to create interactive experiences.

Understanding Social Media Behaviour

Statistics for social media usage show how consumption has increased in the last decade. Nearly 3 billion people worldwide are using social media networks today, up almost three times as much as ten years ago.

In terms of the categories of the social media network, Facebook, Youtube and WhatsApp are top winners having more active users, with Linked In lagging far behind as per the Statista research of 2019.

How SM platforms are Integrating AR

AR Snapchat

Snapchat led the way and started with picture messaging apps and its AR game Snappables, which implements touch, facial expressions, and motions to get more scores.

At the Snap Summit event 2021, Snap Inc announced the fourth generation of spectacles that bring Augmented Reality to life which will blend fun and utility through immersive AR.

In addition, Snapchat is teaming up with AR creators around the world to build more on the technology. Snap has also filed a patent for "Image-Based Tracking in Augmented Reality Systems."

Snapchat has stated that an average active user interacts with the AR product of Snapchat 30 times a day.

AR Facebook & Instagram

Facebook launched its smart glasses through Project Aria and R Glasses and its camera effects platform Spark AR across Facebook and Instagram and will be expanding its AR service to Messenger and its Portal intelligent speaker device.

Facebook has reported that Spark AR has more than 600 million users across Facebook and Instagram, and creators from over 190 countries have together published over 1.2 million AR effects Spark AR effects.

How AR is influencing the Social Media Hashtags

The seamless fusing of the real and virtual worlds to create excellent experiences is entering our day-to-day lives at an incredible speed, making AR an invaluable tool for Social Media Marketing.

# A New Dimension to Content Consumption

3D content will usher in a new era of how users consume content. The interactive and unique experiences will transport users to another dimension altogether.

# Brand Promotion through Social Media AR

Augmented Reality will offer users an immersive experience and will enhance the customer experience in unimaginable ways.

Businesses can develop brand-specific filters to connect to social media audiences and promote their business. An example case is that of Taco Bell. Taco bell set a fun Snapchat filter that allowed users to turn their faces into Tacos and share these pics that had Taco Bell's logo on them with their connections.

Instead of taking the traditional path to install outdoor advertising boards, brands can use AR to bring the signage to life on SM platforms for the targeted audiences.

# Sharing content via social media apps

Augmented Reality will enable the seamless sharing of content across the spectrum of Social Media Apps.

Consider the benefits of AR VR In hospitality - you can have awesome experiential dining with AR restaurants- , and you can view all the ratings and reviews even before you enter he restaurant. Users can send those ratings or pictures to their friends via social media apps for better engagement, allowing for a creative experience.

Conclusion

Augmented Reality is the future, and the future has already arrived. The increasing use of Social Media platforms is one that brands cannot afford to miss out on.

Augmented Reality will change the Social Media Marketing landscape for brands. Organizations will have to be at par with the disruptions that AR in Social Media is causing and level up their social media marketing.

EDIIIE- Enabling Innovative, Interactive, and Immersive Solutions

EDIIIE-Experts in designing Innovative, Interactive, and Immersive experiences, is one of the leading augmented reality companies in India offering a gamut of solutions in AR VR, and MR technologies.

We are the pioneers in designing and developing industry experiences that are highly interactive, immersive, and insightful. Our unparalleled services and industry solutions are powered by cutting-edge technology that spans across industries.

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How Augmented Reality is Disrupting Social Media Trends

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AR as a tool to enhance Social Media Engagement. Augmented Reality as a tool to increase Social Media Engagement will be one of the most awaited social media trends. Augmented reality development will present unique content with technologically advanced features. Today's audience is tech-savvy, and the presentation of tech content is what will excite them.

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Augmented reality is pioneering and creating waves with unique and interactive dining experiences. Today's customers expect more from their dining experience, and restaurants bring themselves up to date with the latest technologies to offer novel and unique experiences. This is more so applicable in the wake of the pandemic that saw many restaurants innovate to survive.

Virtual reality and augmented reality companies in India are transforming how restaurants are operating and innovating to engaging guest experiences. Restaurants understand the significance of allowing technology to be an enabler in increasing their sales and popularity.

Experiential Dining is on the Rise

The restaurant industry engages with augmented reality (AR), and experiments with interactive menus, employee training, order process to dining interiors are opening up new gastronomic avenues for the consumer. High-tech innovations like AR and VR significantly impact customer decisions and purchase journeys.

How AR is helping drive sales through experiential dining?

1. Interactive AR 3D Menus

AR in hospitality industry can bring a standard menu to life. The visual representation will give advanced food choices, portion size, ingredients, and nutritional information.

2. Removes Linguistic Barriers

Customers speaking any language can freely interact with the app and get the desired information without struggling with interpretations.

3. Personalized and Emotional Connect

The AR-based apps allow customers to locate restaurants and dine-ins that serve food based on their personal preferences and likings like vegetarian or vegan, health and diet food.

Also, Augmented reality apps allow the customer to gain in-depth knowledge about the history and origins of the food and ingredients through point and scan apps. So, learn while you munch.

4. AR-based games to augment engagement

Restaurants are offering tabletop games to engage and allow for family and friends to bond over these games.

5. Share Dining Experiences

AR-enabled technology allows you to share the experience as against sharing pictures or videos. This acts as a good branding tool as well.

6. Prevalent Applications

* The NEWstalgia campaign saw Pizza Hut transform pizza boxes into limited edition only augmented reality Pac-Man games. Customers could scan the QR code and play a virtual version of the iconic cabinet games housed in restaurants without downloading any other app.

* The Village Co recently launched a 'scan and play' coloring booklet with interactive characters who appear on smartphones and tablets.

* Ericsson launched a 3D AR interactive that enabled users to check before placing their orders.

* Robinsons Fruit Shoot has an AR experience that converts kids' coloring menus into interactive games and puzzles to keep them occupied and busy and the parents happy.

* Le Petit Chef plays an augmented story on the diner's plate while waiting for the food to arrive, turning it into an informative and interactive occasion.

* Joey Restaurants are bringing the taste of preparations to the diner's doorsteps with meal and cocktail kits.

What's On Your Plate?

Augmented Reality restaurants can offer futuristic and fantastic experiences. Customers can try out tables before booking them, get meals customized according to their taste, and play games at the restaurant.

The restaurants, too, have transformed and enhanced their service offerings. Future offerings on your menu seem likely to include tastings, chef preparations, and online tastings, all at the touch of a button.

There are endless possibilities for how Digital reality facilitates personalization for the diners, making customized experiences a reality. Striving ahead of the curve, we at EDIIIE strive to capture the customer's attention in the moment of truth, thereby inspiring their decision-making process.

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Augmented reality is pioneering and creating waves with unique and interactive dining experiences. Today's customers expect more from their dining experience, and restaurants bring themselves up to date with the latest technologies to offer novel and unique experiences. This is more so applicable in the wake of the pandemic that saw many restaurants innovate to survive.

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One of the most sought-after technology during these hard times is AR, VR, and MR, which is no anymore limited to only games or entertainment. Now it's application is expanded to many other fields and businesses including:

*Commerce (Online shopping and Retail)

*Education

*Healthcare

*Entertainment

AR and VR have got a lot besides just reducing costs, improved training, higher returns, and improved business operations. Still, many advantages are left to be explored through virtual reality applications.

It is expanding every day to new business fields, which are customizable based on one's business needs and ideas.

AR, VR, MR in Commercial (Online shopping and Retail)

One can have a personalized shopping experience through virtual stores, where one can explore the store using VR devices and examine different products without leaving their homes.

For example, IKEA Reality Kitchen, where customers can explore the store and examine various kitchen appliances before completing the purchase, while being seated at home, using a VR headset.

AR VR solution providers for online shopping and retail enable a company to do everything from improving its customer's online shopping experience to tracking their entire shopping journey and analyzing their shopping patterns, which can later be used in optimizing products display in real and virtual stores.

Not only does it help improve customer experience, but it also helps to train employees for shopping seasons with a high potential customer. It facilitates creating a virtual world, stimulating crowded seasons to increase the efficiency of the retailers in such situations.

AR, VR, MR in Education

Mixed reality in the education industry enhances, both student's ability to learn and take in information. It provides an opportunity to personalize their way of learning.

AR VR solution provider for education can develop 3D projections and simulations so students can interact with virtual objects in a manner, convenient to them, which helps in engagement and learning in a fun way.

MR supplements the traditional methods with three-dimensional objects in a classroom to gauge the size, shape, or any other characteristic of a defined virtual object.

Students can get a deeper sense of understanding and better insights into the concepts. This greatly helps them improve their subject knowledge and instills a sense of love for the subject.

AR, VR, MR in Travel and Tourism

MR gives users a taste of what they can expect from hotel and travel services. Travelling requires a lot of thinking and planning, such as booking tickets, rooms and look for places of attraction.

This requires a lot of browsing and searching. People travel for fun. They don't usually have time for all this.

They just want their travelling experience to be worth remembering. can deploy mixed reality to help ease travelling for both agency and traveler. AR VR solution providers for travel and tourism

Many companies allow its potential customers, to have a virtual tour of the vacation locations, landscapes, hotels, museums, and festivals and then decide on the bookings, post experiencing, how it feels like to enjoy it in real.

AR, VR, MR in Healthcare

Healthcare has great benefits for VR applications, as healthcare is exposed to risk and requires intensive training before providing a cure to someone.

It provides training to doctors, surgeons, and nurses for their daily life-threatening tasks and situations in a virtually customized manner. It creates an environment similar to real-life, where they can be trained to improve their medical skills and handle an emergency.
AR VR solution providers for healthcare
offer virtual reality solutions so that a lot of lives can be handled simultaneously.

It can also treat psychological disorders by simulating them in virtual reality world and train patients how to face such situations in real-life conditions.

AR, VR, MR in Entertainment

VR is in use, in the entertainment world for decades now. AR and VR games and applications such as Pokemon Go and PubG have received much-needed success and wide acceptance in society, because these have stood out to be a great source of entertainment, in terms of engagement and fun. MR in entertainment has a lot more to explore in the entertainment industry than just games.

It has so much to explore in film and big industry. can offer Mixed Reality technology which has changed the idea of storytelling, which is a mix of games and movies. AR VR solution provider for gaming and entertainment

An example of this is Netflix series, You v/s Wild, which lets one make decisions and change endings. Therefore, we can say that mixed reality has already arrived and taking its place to change the concept of entertainment.

AR, VR, MR in Engineering and manufacturing

VR engineering applications and Virtual Reality solutions for manufacturing provide a comprehensive understanding of projects and checking errors related to designing.

Engineering and manufacturing require full-scale prototypes that is a quite expensive component. This can be replaced using virtual reality applications that stimulate an experience that is more cost-effective to check on the efficiency of the project in the designing process.

This can be very effective in the case of the aviation industry, which involves complex designing mechanisms and structures.

VR helps one to visualize the insides of an aircraft and make the required changes in the structure without going inside it. It helps to verify the aircraft design process, without risking one's life.

MR in engineering can help engineers to project complex structures as they are built, visualize progress, and inspect the quality of what has already been built.

Considering all the factors mentioned above, we can say that mixed reality is not only a part of big industries but small and medium enterprises can also adopt it in their ways in medical, entertainment, sports, commerce, tourism, manufacturing, training, etc.

They can experiment with it as per their business needs and witness huge success. Still, a lot more is to be explored by one who sees the potential and can add exceptional value to one's business.

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What Opportunities Does AR VR and MR Provide for Small and Medium Enterprises?

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One of the most sought-after technology during these hard times is AR, VR, and MR, which is no anymore limited to only games or entertainment. Now it's application is expanded to many other fields and businesses including: *Commerce (Online shopping and Retail) *Education *Healthcare *Entertainment AR and VR have got a lot besides just reducing costs, improved training, higher returns, and improved business operations.

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Augmented reality smart glasses are wearable devices worn just like spectacles that blend the virtual to the physical data in a user's view field.

Smart glasses can be categorized into two major types- optical see-through and video see-through. In optical see-through glasses, the user can view directly, while in a video see-through, the user views reality captured by mounted cameras.

Smart glasses allow users to maintain a sense of balance and distinction between the physical and digital realms simultaneously, thereby offering a more natural experience.

AR Glasses Data Trends:

The global AR/VR smart glasses market was reported at $8.31 billion in 2019 and is estimated to reach $33.16 billion by 2027, witnessing a CAGR of 16.6% from 2020 to 2027.

The gaming industry segment held the giant pie with more than two-fifths of the market in 2019 and is expected to lead till 2027.

The healthcare segment is expected to register the fastest CAGR of 22.5% from 2020 to 2027.

By region, Asia-Pacific accounted for nearly half of the total market share in 2019. It will show the highest CAGR of 17.9% during the forecast period as per the Allied Markets Report.

Types of AR Glasses:

AR Smart glasses come in two categories- monocular and binocular.

Monocular glasses are smaller and less expensive hence feel less obtrusive. Binocular glasses offer a more immersive experience.

The current in-use AR glasses are not visually and functionally appealing, and the cost is a crucial inhibition. The critical challenge for the AR glasses makers is to ensure cost-effective functionality with effortless wearability.

The makers face the task of squeezing innumerable parts and components into a wearable technology that ensures the design, comfort, and inbuilt cooling mechanisms to counter the intense computation, which will pave the way for mass commercial production.

But as the demand for Augmented reality technology and its components grows, the top technology companies like Microsoft, Snap, Apple, Facebook, Google, and even Amazon are innovating to bring out advanced versions.

Some of the recent innovations in the AR smart glasses ecosystem include:

Facebook is set to launch its Ray-Ban branded AR glasses under Project Aria, in collaboration with luxury eyewear brand Luxottica.

The new Snap Spectacles AR runs on the Qualcomm Snapdragon XR1 processor and is currently being offered to developers and Snap creators for further enhancements.

Lenovo's smart specs, unveiled in January 2021, are made for day-to-day work, whether that's in a lab or a shop. It can offer to support up to 5 virtual displays powered by Qualcomm's Snapdragon XR1 platform to deliver that augmented experience and offer support for working or viewing.

The Blade utilizes waveguide technology and is touted as the first pair of commercial AR glasses that look like a pair of glasses and not some technology eyepiece.

The Moverio ensures smooth performance even with content-rich applications, and being compact is comfortable to wear.

The HoloLens is an untethered device that allows users to access the benefits of cloud and AI services from Microsoft-including reliability, security, and scalability.

AR Glasses Use and Applications

Let's look at some of the most used AR Glasses applications and assess the solutions and experiences they can offer.

AR smart glasses can assist in enhancing and maintain the efficiency of assembly lines to bring real-time solutions, ensuring just-in-time services, accuracy, and enhanced productivity, which are crucial to manufacturing verticals like aerospace and automotive.

With the use of smart glasses, workers can have a safe and hands-free work experience. With the help of AR remote assistance, they can get inspections and training done in real-time.

Augmented reality solutions are proving to be invaluable in the repair and maintenance domain. AR Smart glasses enable workers to receive step-by-step visual prompts to execute the task efficiently and productively.

Remote Video Facility enables experts to see augmented and real-time vision from wherever they are and offer appropriate solutions. This is a boon for many sectors, from engineering to telehealth.

AR glasses can translate written language allowing for enterprises to function globally without the barriers of languages.

The Future Scope

With tech heavyweights like Apple, Facebook, and others, Samsung is working on mass production of AR-powered smart glasses; it is a matter of time for them to become commercially viable and acceptable.

AR smart glasses have made inroads into many enterprises, and many more innovative businesses are set to join the league of users.

Companies need to assess carefully how new technologies like AR can help them in their business processes. Experts in designing Innovative, Interactive, and Immersive experiences -EDIIIE is one of the largest AR, VR, and MR companies, creating quality and customized solutions for business needs.

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Smart Augmented Reality (AR) Glasses- Trends and Insights

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Augmented reality smart glasses are wearable devices worn just like spectacles that blend the virtual to the physical data in a user's view field. Smart glasses can be categorized into two major types- optical see-through and video see-through. In optical see-through glasses, the user can view directly, while in a video see-through, the user views reality captured by mounted cameras.

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Key Insights
US$ 4.7 Billion- The global augmented reality gaming market

Research and Markets predict that the global augmented reality gaming market may reach US$ 28.60 Billion by 2026, displaying a CAGR of 34.80% during 2021-2026.

Growth Drivers

AR can create seamless exciting, and immersive features, which make it incredibly thrilling for gamers.

Integration of AR technology in mobile devices and other wearables

A shift in consumer to Commercial bases like AR and VR Amusement Parks and studios

The increasing demand for AR in mobile gaming and the broader gaming segment will drive the market growth.

Many gaming corporations like NVIDIA and Sony are investing heavily in AR VR games to meet consumer's demands. Even start-ups are entering the space with new ideas and concepts.

The growing accessibility to AR and VR gear is also contributing to the growth.

See Also: MOST CHALLENGING GAMES FOR ANDROID

AR in Gaming

Augmented Reality Mobile Games are for keeps.

The trend was established with the launch of the Ingress geospatial AR game and Pokémon Go.

Pokémon Go worldwide resulted in 800 million downloads in 2016. The ability to "interact "with characters left users fascinated and asking for more.

The markets further developed, and many more popular games like BrickScape, Harry Potter: Wizards Unite, Call of Duty: Mobile, Wildeverse.

Mobile Games today encompass immersive multiplayer worlds that players can join simultaneously.

In addition, many games have developed to the extent that they provide cross-platform support, giving gamers the same real-time experience as those on a console or PC.

With the entry of 5G and Cloud Gaming, the real-time processing of AR data will be faster and seamless, enhancing the overall experience for users.

Mobile gaming offers users the flexibility and eases to play from anywhere anytime, without lugging around heavy equipment.

Simultaneously, several AR games exist for the PC market, such as Dead Space, Batman: Arkham City, Iron Man, etc.

How is AR transforming the Gaming Space?
"Any sufficiently advanced technology is indistinguishable from magic"' Arthur C Clarke's third law.
AR games have taken the gaming levels up and allowed users to experience magical and captivating experiences.

The gaming sector has been rising and innovating.

AR in gaming offers users real-time, real and virtual synchronized effects that allow for new and novel experiences.

In addition, the capacity to blend digital information and real-time into a single seamless output is captivating gamers' interest.

At the same time, AR in gaming is actively boosting the imagination and creativity powers of users and developers for making and using engaging, meaningful, and creative content.

The concept can be used in education and training.

Experts opine that presenting core academicals in a fun, interactive way will enable students to grasp concepts and retain them more effectively.

This changes the perception towards games being relegated to only entertainment and increases its use in areas of life.

The Future Potential of AR in Gaming

The Gaming Sector is booming and will stay on the path.

AR technology allows the creation of new environments, and it is this flexibility to create one's imagination that brings about a revolution in the gaming industry.

Game development constantly pushes the frontiers and creates new possibilities every day, sustaining the ever-growing and expanding gaming market.

This is a leading technological field that is constantly innovating and accessing the world around us.

The way forward for Gaming and Entertainment with EDIIIE

AR and VR are constantly producing innovative and ground-breaking solutions to the entertainment segment.

We at EDIIIE - ar, vr, mr company are continually innovating and striving to create entertaining simulated worlds that are an exhilarating escape and contribute to learning and skill enhancement.

In addition, we are ceaselessly diversifying entertainment through immersive technologies that are dynamic enough to keep audiences engaged.

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augmented reality ar in gaming - 2020 Update

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Key Insights Research and Markets predict that the global augmented reality gaming market may reach US$ 28.60 Billion by 2026, displaying a CAGR of 34.80% during 2021-2026. AR can create seamless exciting, and immersive features, which make it incredibly thrilling for gamers.

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HoloLens in Manufacturing - Microsoft Mixed Reality

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HoloLens in Manufacturing - Microsoft Mixed Reality

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Increased adoption of HoloLens has paved the way to mixed reality manufacturing. HoloLens is a mixed reality enabled wearable developed by Microsoft.

Through increased efficiency and reduced costs, HoloLens has already become a staple within the industry.

Globally, the MR market is estimated to reach $103.9 Billion by 2026.

By 2025, HoloLens is forecasted to a value of $4.9 Billion.

HoloLens currently enjoys a 73.8% CAGR.

Sector Overview

The manufacturing sector had come to a standstill at the onset of the pandemic.

The PMI slipped down to 57.5.

Contribution to GDP shrunk to 13.8%.

It was at this low that the sector decided to adopt some changes such as digitization, flexible supply chains, and tripling the investment in technology.

Another factor of consideration was the shrinking workforce, and the reluctance of new blood to join the force.

All this was addressed through the adoption of mixed reality and another cutting-edge tech.

Benefits of Mixed Reality in Manufacturing

By integrating the manufacturing with the designing process, HoloLens helps teams to work in sync with each other.

Through mixed reality-powered training sessions, workers can be trained efficiently. Manufacturers have stated that HoloLens training takes just one fourth of traditional training time for similar tasks.

Complex assemblies and tough maintenance tasks can be simplified by letting various teams work on it remotely.

HoloLens enables better data visualization and executive oversight. With a 100,000 foot view and the capacity to zoom in, live production capacity data and future manufacturing facilities can be explored.

Applications of Hololens in Manufacturing Industry

ThyssenKrupp uses the tech for designing and construction of lifts. The area is measured through an AI integration to HoloLens and the software designs a suitable lift or elevator. This reduces the time taken by one fourth.

The Starliner transport module by Boeing is designed using HoloLens.

Apart from designing, HoloLens also helps in training. Boeing uses voice over enabled visual representation of various aircraft parts to train its members. Boeing claims it has reduced time by 75%.

Besides training, the assembly can also be lubricated through HoloLens use. GE uses HoloLens to illustrate further steps to the personnel, thus increasing efficieny by 34%.

At Toyota Japan, Koichi Kayano's way of thinking about work changed the day he first put on a Microsoft HoloLens headset."I was astounded because it lets us do the things we had never done before," said the project manager at Toyota Motor Corp. in Japan. He and his team now use the precise mixed reality (MR) capabilities of HoloLens to streamline tasks, improve quality, and solve problems - from inspecting the thickness of paint on vehicles to ensuring employee safety to installing factory equipment.

The Future of Manufacturing

Safe and efficient manufacturing process is the future across all industries. Manufacturers are reassessing risks after the pandemic and switching to more streamlined and efficient augmented reality tech is the first step.

Digital transformation is seen by 48% of manufacturers.

MR headset market including HoloLens is estimated to reach $1.64 Billion by 2025.

The CAGR is estimated at 73.8% by 2025.

Using the HoloLens allows manufacturers to have each step overlaid on the task at hand, enabling assembly workers to know exactly which step of the process to do, and how to do it.

In a world of constant shortened deadlines combined with the need to deliver top-notch quality products or suffer consequences by clients and customers on a short fuse, it is the need of the hour to reduce the margin of error furthermore.

The HoloLens not only lets manufacturers do that, but it also does it in an engaging interactive way.

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HoloLens in Manufacturing: Use Cases of Speeding Up Manufacturing Through MR

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Increased adoption of HoloLens has paved the way to mixed reality manufacturing. HoloLens is a mixed reality enabled wearable developed by Microsoft. Through increased efficiency and reduced costs, HoloLens has already become a staple within the industry. Globally, the MR market is estimated to reach $103.9 Billion by 2026.

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Simulator Sickness In VR: How It Happens, Why It Matters, and How to Minimize It

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Simulator Sickness In VR: How It Happens, Why It Matters, and How to Minimize It

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Simulator sickness in VR is similar to the feeling on a flight or a sea voyage. However, in this case, it is digitally induced. It is also known as cybersickness if it originates from the use of HMDs. To get more, Visit EDIIIE

# data[].attributes.attachment_link.readable_text
Motion sickness is an outcome of the conflict between your senses. While using VR headsets, the eyes and the brain are convinced that you are moving or engaged in some activity.

However, the vestibular system in your ears says no. It says that you are not moving at all and this can induce sensory confusion resulting in motion sickness. When motion sickness is caused by a virtual environment, it is known as simulator sickness.

The brain gets mixed signas from your eyes and your muscles. The eyes are inviting motion or locomotion and your muscles do not feel it at all. The brain then starts taking data from the saccule and utricle in your ears about gravity. This again sends further mixed signals.

This is similar to the feeling on a flight or a sea voyage. However, in this case, it is digitally induced. It is also known as cybersickness if it originates from the use of HMDs.

The most common VR induced motion sickness comprises of:

1. The headset has a major influence on VR-induced sickness. There are two kinds of headsets namely 3DoF and 6DoF where DoF refers to the degree of freedom. While the former enables only a 360-degree view, the latter can enable locomotion as well. The sense of complete immersion through 6DoF can greatly reduce nausea that can be caused by disorientation by the 3DoF.

2. Latency is another factor. Latency refers to the time that a physical movement takes to register to the headset and reflect in the virtual environment. If the latency is not oriented, it can trigger the brain to think that something is not quite right. A 13-millisecond delay over a 90Hz display is the standard acceptable latency.

3. Instability in posture and unwanted eye movement to stabilize the virtual scene over the retina is another common cause of dizziness. For example, take into consideration a virtual scene involving a rollercoaster that is descending. The natural instinct for the user will be to lean forward. But the virtual avatar will not take this movement into consideration. This causes postural instability.

1. Setting the right interpupillary distance can greatly relax the eyes while taking in digital information. This is available as a setting on all HMDs.

2. For first-timers, it is advised to use virtual environments that have minimal locomotion.

3. Limit training sessions or virtual reality healthcare sessions to 10 or 15 minutes. Take breaks in between these sessions to revamp the sense of balance.

4. Avoid tracking occlusions by setting the right frame rate and tracking settings. For medical purposes, it is also advised to keep a fan pointed at the user to have an external locus of information that also cools down the body.

1 in 3 people is susceptible to simulator sickness. Using psychometric evaluations, it has been observed that 60% of all VR headset users experience discomfort in varying significance. And this is the main barrier to the adoption of this tech.

Over 28% of higher educational institutes have implemented virtual reality into their academics. By 2026 this market is expected to reach $13,098.2 million marks.

In the healthcare industry, VR is expected to hit the $2.4 Billion mark by 2026. From medical training and patient treatment to medical marketing and disease awareness, the use of VR has seen aggressive adoption within the healthcare sector.

About 12% of the entire global aviation industry will be shared by VR by 2025. And by 2026, a large chunk of aerospace and defense investments will pour into VR (around $5840.7 Million)

These significant levels of adoption transcending industries can add to the number of VR users around the world. The current statistic signifies that there are 171 Million virtual reality users globally. With a large chunk of the global population embracing the tech, the side effects have to be addressed both at the production and consumer level.

The global VR market is expected to reach $571.42 Billion by 2025. Every industry is expected to benefit from this. For instance, in India, 5200 tech-based startups are expected to be in the virtual reality sphere when it comes to customer interaction and business activities.

This kind of aggressive adoption can experience major friction if simulator sickness is not addressed.

Virtual reality-induced simulator sickness is one of the biggest barriers to entry for tech. Most of this is addressable at a developer level. It is also important to educate first-timers about this reaction and enable or them to take necessary steps.

Simple actions like drinking water, taking it slow, and taking deep breaths can act as a cure for simulator sickness.

At EDIIIE, we strive to achieve total technical perfection with our VR, AR, and AI solutions. For more market-centric information, visit us today!

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Simulator Sickness In VR : How It Happens, Why It Matters, and How to Minimize It - EDIIIE Blog

# data[].attributes.attachment_link.description
Motion sickness is an outcome of the conflict between your senses. While using VR headsets, the eyes and the brain are convinced that you are moving or engaged in some activity. However, the vestibular system in your ears says no. It says that you are not moving at all and this can induce sensory confusion resulting in motion sickness.

# data[].attributes.headline
HoloLens in Manufacturing: Use Cases of Speeding Up Manufacturing Through MR

# data[].attributes.subject
HoloLens in Manufacturing: Use Cases of Speeding Up Manufacturing Through MR

# data[].attributes.body
Increased adoption of HoloLens has paved the way to mixed reality in manufacturing. HoloLens is a mixed reality-enabled wearable developed by Microsoft. Through increased efficiency and reduced costs, HoloLens has already become a staple within the industry. for more industry-specific posts, follow EDIIIE

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EDIIIE is of the largest Simulation Solutions companies across the globe. We are experts in creating customized and interactive Mixed Reality solutions for a multitude of industries. Witness innovation at its best!

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One of the largest Simulation Solutions companies, we are experts in creating customized and interactive Mixed Reality solutions for a multitude of industries. As pioneers in designing and developing interactive, immersive, and insightful solutions, we constantly aim to enhance the user experience. With EDIIIE, witness innovation at its best!

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Mixed Reality Showreel , Best Mixed Reality Company

# data[].attributes.attachment_link.description
One of the largest Simulation Solutions companies, we are experts in creating customized and interactive Mixed Reality solutions for a multitude of industries. As pioneers in designing and developing interactive, immersive, and insightful solutions, we constantly aim to enhance the user experience. With EDIIIE, witness innovation at its best!

# data[].attributes.body
Simulator sickness in VR is one of the biggest barriers to entry for tech. Most of this is addressable at a developer level. For more market-centric posts, Follow EDIIIE

# data[].attributes.attachment_link.readable_text
Motion sickness is an outcome of the conflict between your senses. While using VR headsets, the eyes and the brain are convinced that you are moving or engaged in some activity.

However, the vestibular system in your ears says no. It says that you are not moving at all and this can induce sensory confusion resulting in motion sickness. When motion sickness is caused by a virtual environment, it is known as simulator sickness.

What Happens?

The brain gets mixed signals from your eyes and your muscles. The eyes are inviting motion or locomotion and your muscles do not feel it at all. The brain then starts taking data from the saccule and utricle in your ears about gravity. This again sends further mixed signals.

This is similar to the feeling on a flight or a sea voyage. However, in this case, it is digitally induced. It is also known as cybersickness if it originates from the use of HMDs.

The most common VR induced motion sickness comprises of:

What Causes It?

1. The headset has a major influence on VR-induced sickness. There are two kinds of headsets namely 3DoF and 6DoF where DoF refers to the degree of freedom. While the former enables only a 360-degree view, the latter can enable locomotion as well. The sense of complete immersion through 6DoF can greatly reduce nausea that can be caused by disorientation by the 3DoF.

2. Latency is another factor. Latency refers to the time that a physical movement takes to register to the headset and reflect in the virtual environment. If the latency is not oriented, it can trigger the brain to think that something is not quite right. A 13-millisecond delay over a 90Hz display is the standard acceptable latency.

3. Instability in posture and unwanted eye movement to stabilize the virtual scene over the retina is another common cause of dizziness. For example, take into consideration a virtual scene involving a rollercoaster that is descending. The natural instinct for the user will be to lean forward. But the virtual avatar will not take this movement into consideration. This causes postural instability.

How To Minimize It?

1. Setting the right interpupillary distance can greatly relax the eyes while taking in digital information. This is available as a setting on all HMDs.

2. For first-timers, it is advised to use virtual environments that have minimal locomotion.

3. Limit training sessions or virtual reality healthcare sessions to 10 or 15 minutes. Take breaks in between these sessions to revamp the sense of balance.

4. Avoid tracking occlusions by setting the right frame rate and tracking settings. For medical purposes, it is also advised to keep a fan pointed at the user to have an external locus of information that also cools down the body.

Why It Matters

1 in 3 people is susceptible to simulator sickness. Using psychometric evaluations, it has been observed that 60% of all VR headset users experience discomfort in varying significance. And this is the main barrier to the adoption of this tech.

Over 28% of higher educational institutes have implemented virtual reality into their academics. By 2026 this market is expected to reach $13,098.2 million marks.

In the healthcare industry, VR is expected to hit the $2.4 Billion mark by 2026. From medical training and patient treatment to medical marketing and disease awareness, the use of VR has seen aggressive adoption within the healthcare sector.

About 12% of the entire global aviation industry will be shared by VR by 2025. And by 2026, a large chunk of aerospace and defense investments will pour into VR (around $5840.7 Million)

These significant levels of adoption transcending industries can add to the number of VR users around the world. The current statistic signifies that there are 171 Million virtual reality users globally. With a large chunk of the global population embracing the tech, the side effects have to be addressed both at the production and consumer level.

Summing Up

The global VR market is expected to reach $571.42 Billion by 2025. Every industry is expected to benefit from this. For instance, in India, 5200 tech-based startups are expected to be in the virtual reality sphere when it comes to customer interaction and business activities.

This kind of aggressive adoption can experience major friction if simulator sickness is not addressed.

Virtual reality-induced simulator sickness is one of the biggest barriers to entry for tech. Most of this is addressable at a developer level. It is also important to educate first-timers about this reaction and enable or them to take necessary steps.

Simple actions like drinking water, taking it slow, and taking deep breaths can act as a cure for simulator sickness.

At EDIIIE, we strive to achieve total technical perfection with our VR, AR, and AI solutions. For more market-centric information, visit us today!

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Simulator Sickness In VR : How It Happens, Why It Matters, and How to Minimize It - EDIIIE Blog

# data[].attributes.attachment_link.description
Motion sickness is an outcome of the conflict between your senses. While using VR headsets, the eyes and the brain are convinced that you are moving or engaged in some activity. However, the vestibular system in your ears says no. It says that you are not moving at all and this can induce sensory confusion resulting in motion sickness.

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Are you a business or looking for some custom AR VR solutions to grow your business or services? Consider hiring EDIIIE, the best AR VR Company in India that works on top-notch technologies to deliver the best out of it.

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Experts in designing Innovative, Interactive, and Immersive experiences (EDIIIE) are among the largest Augmented Reality, Virtual Reality, and Mixed Reality companies. Our expertise lies in creating customized solutions for your business needs. With technology in the vanguard, we aim to ensure exceptional quality and satisfaction through our services.

At EDIIIE, we believe that constant innovation is the key to creating highly customized and inspiring industry solutions. Working together with a myriad of industries like Defence, Aviation, Retail, Tourism, Healthcare, Education, Consumer Goods, Power, and many more, we leave no stone unturned in surpassing every quality and innovation benchmark. Our unparalleled services across AR/VR/MR/XR, Game development, and Animation solutions make us the trailblazers of digital experience.

Working together with a myriad of industries like Defence, Aviation, Retail, Tourism, Healthcare, Education, Consumer Goods, and Power, we leave no stone unturned in surpassing every quality and innovation benchmark. At EDIIIE, we believe that constant innovation is the key to create highly customized and inspiring industry solutions.

Helping businesses with top-notch technology service and has become the fastest-growing technology chain within just 6 years. We're consistently growing and building solutions that help expand your business growth with the latest technologies build services. We and our team at EDIIIE are well experienced enough to build any kind of custom solution for every business in almost every business category.

With full focus and dedication to deliver the best virtual reality solution to business, We're armed with top cutting edge technology and constant innovation. At EDIIIE, we commit to provide you nothing but the best.

Bring your ideas and business goals to us to get more professional, qualitative, and expert solutions with the best AR VR Service providers across the globe. We will commit you to nothing but the best solution with our top experts and professional team of innovative developers, animators.

We are committed to providing our customers with exceptional service.

To know more about our services and expertise consider visiting EDIIIE, or for any business-related inquiries write us at namaste@ediiie.com

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Experts in designing Innovative, Interactive, and Immersive experiences (EDIIIE) are among the largest Augmented Reality, Virtual Reality, and Mixed Reality companies. Our expertise lies in creating customized solutions for your business needs. With technology in the vanguard, we aim to ensure exceptional quality and satisfaction through our services.

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Virtual Reality Showreel, Best Virtual Reality Company

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Virtual Reality Showreel, Best Virtual Reality Company

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One of the largest simulation technology companies, we are experts in curating and creating customized Virtual Reality experiences for a myriad of industries. Witness innovation at EDIIIE

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One of the largest simulation technology companies, we are experts in curating and creating customized Virtual Reality experiences for a myriad of industries. Witness innovation at EDIIIE

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EDIIIE - Virtual Reality Showreel, Best Virtual Reality Company

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One of the largest simulation technology companies, we are experts in curating and creating customized Virtual Reality experiences for a myriad of industries. Witness innovation at EDIIIE

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EDIIIE - Technology and Innovation Showreel, Best Virtual Reality Company

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EDIIIE - Technology and Innovation Showreel, Best Virtual Reality Company

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Witness the world of digital reality with EDIIIE, The best virtual reality company that believes in contributing to continuous innovative ideas by fulfilling business with top-notch AR, VR, and MR solutions. Willing to learn more, visit EDIIIE

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EDIIIE _ Technology and Innovation Showreel | Best AR VR Company in India

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EDIIIE _ Technology and Innovation Showreel | Best AR VR Company in India

# data[].attributes.body
EDIIIE is one of those AR, VR, and saas software development companies working on the goal of producing the best quality solution for AR, VR, and MR for every business needs. At EDIIIE you'll get nothing but the best solution. For more industry-specific insights, Follow EDIIIE

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EDIIIE is one of those AR, VR, and saas software development companies working on the goal of producing the best quality solution for AR, VR, and MR for every business needs. At EDIIIE you'll get nothing but the best solution. For more industry-specific insights, Follow EDIIIE

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EDIIIE _ Technology and Innovation Showreel | Best AR VR MR Company

# data[].attributes.attachment_link.description
EDIIIE is one of those AR, VR, and saas software development companies working on the goal of producing the best quality solution for AR, VR, and MR for every business needs. At EDIIIE you'll get nothing but the best solution. For more industry-specific insights, Follow EDIIIE

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Smart Wearable, Safe Worker: Increasing Gas Plant Safety Through Ar Wearables

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Smart Wearable, Safe Worker: Increasing Gas Plant Safety Through Ar Wearables

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One of the smartest asset investments by the oil and gas sector has turned out to be Augmented Reality. From the consumer market, AR has taken a giant leap into the services sector. For more deep insights about augmented reality in the oil and gas industry, consider following EDIIIE.

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One of the smartest asset investments by the oil and gas sector has turned out to be Augmented Reality. From the consumer market, AR has taken a giant leap into the services sector and is a boon for the ever-expanding oil and gas sector along with its ever-expanding safety concerns.

According to IOGP, 1.01 deaths occur for every 100 million work hours in the oil and gas sector.

92 injuries were reported per one million working hours.

This leads to almost 703 lost working days per annum.

Sector Overview

The global oil demand fell in 2020, resulting in an 8% revenue loss. The soft demand and the rallying equity markets further choke the supply.

The Indian energy demand will be equivalent to 1,123 Million tons of oil by 2040.

India's refining capacity is at almost 259 million metric tons.

Energy consumption in India has grown by 4.5% in 2020.

India contributes to 5.2% of global oil demands and ranks 4th in refining capacity.

Keeping up with the current demand requires additional personnel. This mammoth workforce needs to be safe as well as coherent. As the oil price crashed in March, aggressive human-machine collaboration has been looked into by the sector.

From increasing efficiency and collaboration to maintaining performance, AR has already begun seeping deep into the oil and gas industry. AR wearables are proving to induce a calmer sense of achievement both to the ground staff and industry leaders.

AR For Gas Plant Safety

Wearable technology in the oil and gas industry is a promising development and a relief for the industry players. A major concern for the oil and gas industry is personnel safety. As well as paraphernalia protection. From predictive safety to digitally overlaid training sessions, AR has contributed to a safety surge.

The total market value for AR within the energy industry is projected to be $18 Billion in 2022.

Goldman Sachs has predicted the augmented reality in the oil and gas sector to become $80 Billion by 2025.

An ABI research has concluded that 17% of the global shipments of smart glasses were for the oil and gas sector.

This shows that many industry players are taking an interest and pouting sufficient investments into this tech. Industry mammoths like British Petroleum, Chevron, and General Electric have already integrated AR into their safety solutions.

State Grid is using AR-powered hard hats with temperature checks and hearing protection.

The market will accelerate at a 24% annual growth rate.

Shell is using AR visors with infrared cameras.

Baker Hughes is using AR-enabled smart helmets that overlay maintenance information.

GE Oil Company has deployed AR-enabled personnel protection kits.

Chevron has collaborated with Microsoft Hololens to dissipate better information to its technicians.

In a tech-driven era where digital transformation is paramount, AR is leading the way in oil and gas plant safety.

Use Cases of Ar For Gas Plant Safety

Head-mounted displays and smart glasses are the most commonly used wearable technology in oil and gas plants. These devices can project information about the apparatus that the personnel is operating. Or give detailed maintenance information about any abrupt developments that might occur.

Sensor-driven predictive safety. Getting contextual data for maintaining personnel safety and remotely guiding the work is made simple through this. This also helps in resource planning and strategizing in real-time.

Training and on-site guidance. AR-enabled virtual lessons through virtual hazard training were the initial application of AR in this industry. This has proved to be the most viable solution for training. The immersive experience definitely helps. On-site guidance and remote work approval lubricates the workflow and enhances efficiency.

This is crucial during maintenance and other unforeseen situations. The on-site worker can get all the information he needs without being distracted by another device. Overlaying the real world with digital projections is the definition of augmented reality and definitely the best benefit for gas plant safety.

Looking Ahead

The global AR market will reach $76 Billion by 2030.

The market will accelerate at a 24% annual growth rate.

By 2027, the AR market in the oil and gas sector is expected to reach $943.4 Million

By 2027, the AR market in the oil and gas sector is expected to reach $943.4 Million

According to industry professionals, the adoption of immersive technology for industrial use will be as common as smartphone usage by 2025. One of the earliest adopters is the oil and gas industry. The total capital expenditure can be cut down by 25% by adopting AR/VR by the oil and gas industry according to McKinsey.

With India's growing energy needs, a bigger workforce will emerge in the coming years. Through AR adoption, the companies can be assured that efficiency is maintained while safety remains uncompromised.

At EDIIIE, we take personnel safety very seriously. We also take great interest in what is rising in the Augmented Reality industry in collaboration with the Oil and gas sector. To know more about our AR-enabled solutions or to get more insights into the Oil and gas industry, visit EDIIIE or consider checking out our blogs.

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Smart Wearable, Safe Worker: Increasing Gas Plant Safety Through Ar Wearables - EDIIIE Blog

# data[].attributes.attachment_link.description
One of the smartest asset investments by the oil and gas sector has turned out to be Augmented Reality. From the consumer market, AR has taken a giant leap into the services sector and is a boon for the ever-expanding oil and gas sector along with its ever-expanding safety concerns.

# data[].attributes.headline
EDIIIE – Technology and Innovation Showreel _ Best AR VR MR Company

# data[].attributes.subject
EDIIIE – Technology and Innovation Showreel _ Best AR VR MR Company

# data[].attributes.body
EDIIIE is one of those SaaS companies working on the goal of producing the best quality solution for AR, VR, and MR for every business needs. At EDIIIE you’ll get nothing but the best solution. For more industry-specific insights, consider vising us now!

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EDIIIE is one of those SaaS companies working on the goal of producing the best quality solution for AR, VR, and MR for every business needs. At EDIIIE you'll get nothing but the best solution. For more industry-specific insights, consider vising us now! Follow us on: https://www.facebook.com/ediiieofficial https://www.instagram.com/ediiiethearvrmrcompany https://www.linkedin.com/company/ediiie https://twitter.com/Ediiie_AR_VR_MR https://www.youtube.com/channel/UCRrgmsOlnEEUeRntWgml4mA https://in.pinterest.com/ediiiethearvrmrcompany

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EDIIIE - Technology and Innovation Showreel _ Best AR VR MR Company

# data[].attributes.attachment_link.description
EDIIIE is one of those SaaS companies working on the goal of producing the best quality solution for AR, VR, and MR for every business needs. At EDIIIE you'll get nothing but the best solution. For more industry-specific insights, consider vising us now!

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Who Is EDIIIE, Will It worth Hiring a Virtual Reality Company?

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Who Is EDIIIE, Will It worth Hiring a Virtual Reality Company?

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EDIIIE is one of those virtual reality companies working on the goal of producing the best quality solution for AR, VR, and MR for every client they work with. At EDIIIE you’ll get nothing but the best solution. Consider vising us for more deep insight.

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Who Is EDIIIE and Will It worth Hiring EDIIIE as a Virtual Reality Company

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Welcome to India's leading integrated software solution provider for custom AR, VR, MR. With Experts in designing Innovative, Interactive, and Immersive experiences, (EDIIIE) has become leading the best virtual reality solution provider company in India or across the globe. A Global Software as a Se...

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VR in Travel and Tourism | Will Virtual Reality Replace Travel?

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VR in Travel and Tourism | Will Virtual Reality Replace Travel?

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Virtual reality is a great way to enhance the user experience by showing them content in 360 scenes. VR in Tourism helps the tourism industry to capture the tourism destination in a unique and immersive way. Visit to learn more

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50% of travelers globally are using VR to facilitate their travel booking and enhance their experience (according to Statista). This means VR integration is as important as a website or an app for the travel and tourism industry players to effectively reach this demographic.

And major brands have been responding to it. Virtual field trips by AirBnB, virtual reality booking service by Amadeus, and the Galactica VR rollercoaster experience by Alton Towers are major examples of strides in this direction.

Stats show that this is the way forward for the travel and tourism industry as a whole.

In 2018, it was estimated by 'AllTheResearch' that the global VR travel ecosystem is expected to grow at 32.5% CAGR by 2023.

From $74.6 Million in 2018, the industry was set to reach a value of $304.4 Million by 2023 according to the same analysis.

To reach this kind of growth, however, the industry needs to come out of the setback it has incurred due to the pandemic. UNWTO estimates a plunge of $1.2 Trillion within the industry owing to this unexpected turn of events.

The Impact of Covid

With travel restrictions and restrictions of physical contact, the pandemic has affected the travel and tourism industry as a whole. According to OECD, the international travel economy took a 60-80% hit in 2020. The COVID scenario has thrown out stats like:

According to McKinsey, tourist arrivals globally will fall by 80% due to the pandemic.

The UN has predicted a 2% dip in the global GDP if tourism shuts down for over 12 months.

Over 50 Million tourism-based jobs have been affected according to World Travel and Tourism Council.

To revive the travel and tourism industry, virtual travel plays a central role. The 'try before you buy experience is good for marketing while the virtual environment created within a safe space can add to the comfort of potential travelers. The current trends show widespread adoption of tech into the travel and tourism space.

Current Trends In The Virtual Reality In The Travel And Tourism Industry

According to Statista, the tourism sector generated $2.9 Trillion in 2019. However, in 2020, the sector saw a $315.57 billion decline in revenue. VR has the potential to restore the industry to its post-pandemic potential.

In October 2020, National Geographic VR was launched in collaboration with Oculus which takes users to remote destinations around the world.

In April 2020, Eiffel Tower enabled virtual visits as part of its 130th The services are set to reopen in July 2021 permanently.

March 2020 saw the Vatican Museums authorities opening up a virtual reality interior tour for art lovers after the museums closed down due to the pandemic.

The official website of the Louvre has had an immersive tour put up since May 2020.

The tech could homogenize traditional travel. It can amp up the industry. By putting ample amounts of personalization into the offerings, it can revolutionize the customer experience. In many ways, VR is the future of travel and tourism.

Use Cases of VR In Travel And Tourism

Implementing VR can revolutionize customer engagement by breathing some life into a monotonous process. There is immense potential stemming from this for the travel and tourism industry.

Covent Garden Hotel in London offered the 'VR cocktail'. The cocktail was very real but through a headset, the user could travel to the origin of the drink in the Scottish Highlands while enjoying the beverage.

The Zion Narrows Experience allows the user to visit the Zion National Park and experience the dramatic sandstone structures.

The Furaveri Island resort allows users not just to get a tour of their rooms, but also to experience the exquisite coral reefs in the comfort of their homes.

The future of virtual reality lies in the multisensory masks. The e-nose market is growing at 11.8% CAGR from 2021 to 2026 (Modor Intelligence) and is finding adoption within the virtual reality market. With digital scent and olfactory tech booming, the travel and tourism industry can look into scent marketing to enhance user experience.

The implications are many and VR is definitely a powerful driving force in the travel and tourism space.

Looking Ahead

Major investment research companies such as Goldman Sachs and Piper Jaffray have been motivating stakeholders for the VR proposition in the travel market. Goldman Sachs expects the software market for VR to hit $35 Billion by 2025. As hardware sales do not seem like a profitable option for the tourism industry, the software market expansion seems to be a more important aspect.

VR will also be a medium of experience re-creation. Once back from a trip, travelers would be able to re-create the entire experience. According to Lundy, the "re-experience" market will be one of the most valuable and largest markets in the travel industry.

The "gimmick" face of VR in travel and tourism is disappearing slowly, giving way to more practical and increasingly permanent applications. The biggest positive is a democratization of access. Tourist attractions can be opened up to the financially challenged. With a sustainable economic model and a vision for eco-friendly tourism, virtual reality will unquestionably be a huge driving force in the tourism and travel industry.

At EDIIIE, we merge industry insights with our cutting-edge AR, VR, and MR technology to provide solutions for all your extended reality needs. To get more such industry-specific insights, visit us now

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Will Virtual Reality Replace Travel? Virtual Travel And The Future of Tourism - EDIIIE Blog

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50% of travelers globally are using VR to facilitate their travel booking and enhance their experience (according to Statista). This means VR integration is as important as a website or an app for the travel and tourism industry players to effectively reach this demographic. And major brands have been responding to it.

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Application of Augmented Reality In Nuclear Plants

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Application of Augmented Reality In Nuclear Plants

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Augmented reality has a huge impact in every industry. In the nuclear power plants the Augmented reality can be used in different ways and processes. let's explore it deeply.

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"Over 80% of unplanned downtimes are caused by human error."

Colossal cross-overs are being experienced by the commercial sector and augmented reality. And the one player standing to reap the biggest benefits of augmented reality's business process disruption is the nuclear industry.

Global nuclear plant revenue is estimated at $36,484 Million.

By 2025, the market is expected to generate $49,038 Million.

The CAGR from 2018 to 2025 is projected to be 3.7%)

Ar Powered Nuclear Infrastructure

"AR market is estimated to reach an annual growth rate of 43.8% by 2028."

There are three major implications of peak priority within this hazardous environment and how AR can help overcome them. This includes:

Procedure upgrading and error reduction.

Enhancing communication.

Building awareness of radiation.

But before diving into the benefits of augmented reality in nuclear power plant safety, let us take a look at the idiosyncrasies of the power industry that makes such an innovation a sine qua non.

Current Challenges

Maintenance

The maintenance procedures followed in nuclear power plants are, without doubt, complex and need intricate detailing. PBPs or paper-based procedures loom large over the industry and find major applications nowadays.

Conveyance

If a system malfunction or an apparatus gets destroyed, various teams have to be sent to the field for maintenance. If the issue is time-sensitive, the teams rely on remote conveyance of information and not a live video feed. Vague indicators and relayed communication are used.

Radiation

Working in high radiation conditions necessitates the utility workers to sport a reading device to understand the level of radiation around them. The current tech proffers EPD and TLD. Electronic Pocket Dosimeter is limited by mere reading and not accurate information about which component is contributing to the radiation. EPD needs to be mounted on the chest, thus making reading difficult. Thermoluminescent Dosimeter, on the other hand, does not give live readings.

Now that the drawbacks currently experienced by the nuclear power industry have been explored, let us take a look at few cases of AR stepping up to provide answers. We will divide this section into three parts as mentioned earlier.

1) Simplifying CBP

From paper-based procedures, AR has brought the industry into the realm of computer-based procedures. The many complications and potential threats while working in the field can be addressed, the efficiency can be increased, and the procedures can be streamlined through AR. Let us take a look at some use cases:

1. Strategizing a procedure requires aiding the worker to understand the proper completion of one step and how to move on to the next step. CBP can automatically direct the utility worker where to go and what to do through AR-enabled headsets.

2. Action or acknowledgment. Certain procedures might require just information gathering and not an explicit action. Through an OCR or Optical Character Recognition service, AR can collect all the necessary data and then guide the worker to wherever an action is required.

3. While a traditional PBP is limited to words, AR-enabled CBP can show relevant pictures and videos to simplify identification and maintenance procedures even more.

Apart from the above-mentioned simplifications, AR can also automate many routine tasks, giving the workers and engineers more time to concentrate on what really matters. This strategy and efficiency streamlining can also reduce human errors and confirmation biases.

2) Overlaying Information

The utility workers often operate in high-risk areas with constant radiation. The philosophy they follow is ALARA (As Low As Reasonably Achievable). Though the policy is perfect, a little more information can never hurt.

Apart from the total radiation level, digitally superimposing individual elements with their contributions to the radiation can further help the personnel. An AR wearable armed with NFC and a pre-labeled source strength can easily give this highly relevant information to the wearer.

3) Ease of Communication

Various teams have to undertake and implement time-sensitive issues. And the teams are generally bound to second-hand info such as vague indicators and remote relaying.

With AR-enabled visors, video transmission is possible between the ground staff and engineers as well as between various teams to pinpoint the exact maintenance need and to increase efficiency by saving time. Digitally replicating the vision of the ground staff can enable engineers to transmit real-time valuable information, saving both times, and in some cases, the personnel.

The "Smart" Future

"By 2025, a 4% increase is expected in the nuclear power plants CAGR across India."

India has 22 nuclear reactors operating across 7 companies. It generates 3.22% of the total electricity. By April 2021, India's power consumption has grown by 41%. To match the demand and supply, massive recruitment of ground staff and professionals are seen across the nuclear power industry. Training of the personnel and proper security measures are required in this high-risk environment. With augmented reality, an immersive environment of multiple support factors can be laid out.

For more such industry-specific information about how Augmented Reality is disrupting the world we live in, visit EDIIIE

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Augmenting The Fission : Application of Augmented Reality In Nuclear Plants - EDIIIE Blog

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"Over 80% of unplanned downtimes are caused by human error." Colossal cross-overs are being experienced by the commercial sector and augmented reality. And the one player standing to reap the biggest benefits of augmented reality's business process disruption is the nuclear industry. Global nuclear plant revenue is estimated at $36,484 Million.

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As per a study by Mobile Marketer, the data shows the massive scope of implementing augmented reality in Retail industry.

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The global market for VR and AR in retail will reach USD 1.6 billion by.

94 percent higher conversion for AR integrated products (Shopify

A 40% higher conversion rates with AR (Mobile Marketer)

With such a huge prospective market, the stakes for the retail business are too high to not adopt this technology.

The Retail Sector Overview:

The Retail Sector has much to gain from the application of Augmented Reality in the retail market. The primary question here is how and why. So, let's delve a little deeper into the world of "Augmented Retail" and assess the use of Augmented Reality in the Retail Sector.

The Indian Retail sector currently stands at USD 854 billion retail industry (Rs 63 lakh crore)

Consumer retail is an essential part of the retail industry with a current estimated size of more than Rs.45 trillion of the current

It is expected to witness a CAGR of over 10 percent in 2016-21 to reach a size of Rs.85 trillion by 2021. ( FICCI and Deloitte)

Assimilating simulating technologies like Augmented Reality Shopping will drive the retailers forward on the growth trajectory.

Augmented Reality in Retail Market

Augmented Reality has seen substantial growth in 2020 with companies like Microsoft, Apple (ARKit 4) Google (ARCore), and Facebook (Oculus VR) implementing and using AR-backed technologies to augment product performances.

The Retail Industry is harnessing the power of Augmented Reality to leverage and drive new shopping user experiences like virtual viewing and multi trial options like try before you buy, try it and take it, try on without taking off, or see my fit - AR is completely transforming and spicing up the digital shopping experience with virtual storefronts. The application of AR in retail examples is increasing by the day.

Some experimental and tech brave brands that are A-listers in terms of connecting with tech-savvy customers and offering them novel ways of shopping include

ASOS - Virtual Catwalk

John Lewis- Visualize Your Space

L'Oréal- Try-On

PUMA - LQD Cell Origin Air

Sephora- Virtual Artist

Macy's with Perch- An Amazing Place to Shop

Ikea usesAR to project true to scale, 3D projections of furniture items to see how they would fit and look in the physical space helping better visualization and faster decision making.

Lego launched sets that blend physical and virtual interplay. It has animated characters that are "alive" and play with the physical sets, taking the whole game experience to a new level.

McDonald's has employed animation and story play methods to capture the interest and educate customers about their products.

Empowering Digital Storefronts:

Augmented Reality Retail Shopping is being employed as in-store navigation and product locator apps that superimpose directions to guide the user to the product area and inform them of any special schemes. ZARA showcased its new collection with a live runway using AR.

Spotlight: AR in fashion retail

1. The global virtual fitting room (VFR) market size is projected to reach USD 9.99 billion by 2027, exhibiting a CAGR of 20.1%. ( Global Newswire)

Fashion-like technology will become data-driven to cater to the changing consumer trends and demands and drive purchases.

Augmented Reality is being harnessed by the fashion industry as the advanced technology offers the user the closest virtual experience of an in-store experience, enabling optimum brand positioning, boosting sales, and higher levels of customer engagement.

Leading fashion companies are also becoming more environmentally sustainable, by assimilating AR-based concepts like the JITGM (Just in time garments manufacturing) process.

The Way Ahead:

As per a study by Mobile Marketer, the statistics given below show the massive scope for implementing Augmented Reality in Retail. (Source: Mobilemarketer)

71% of consumers say they would shop more often if they used AR.

$50B is the estimated AR Market value by 2024.

5% of AR use will be in retail by 2022.

40% of consumers say they would pay more for a product that they could customize in AR

$18.8B was spent worldwide on AR/VR in 2020.

100M consumers used AR to shop in 2020.

AR allows customers the experience to envisage and customize products in 3D, thereby personalizing it for them. Innovative customer experiences lead to increased satisfaction, sales, and post-sales experiences, thereby augmenting customer loyalty.

Experts in designing Innovative, Interactive, and Immersive experiences (EDIIIE), are one of the largest AR, VR, and MR companies. EDIIIE 's expertise lies in creating customized and unmatched experiences that allow users to see the unseen and broaden their imaginations, thereby offering retailers solutions that can enhance brand loyalty, cost, and resource optimization and boost sales and revenues.

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How AR impacts Retail sales - EDIIIE Blog

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The global market for VR and AR in retail will reach USD 1.6 billion by. 94 percent higher conversion for AR integrated products (Shopify A 40% higher conversion rates with AR (Mobile Marketer) With such a huge prospective market, the stakes for the retail business are too high to not adopt this technology.

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Advanced virtual and mixed reality has transformed the way Defence personnel is trained for combat, disaster Management, and trauma management. Get to know more about about how VR and MR enhancing the defence sector seamlessly.

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Military and Defence Training in Virtual and Mixed Reality | VR MR in Defence Sector | EDIIIE

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Mixed Reality Showreel, Mixed Reality 2021

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Mixed Reality Showreel, Mixed Reality 2021

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One of the largest Simulation Solutions companies, we are experts in creating customized and interactive Mixed Reality solutions for a multitude of industries. We constantly aim to enhance the user experience. With EDIIIE, witness innovation at its best!

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How AI, AR, And VR Are Shaping The Hospitality Industry

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How AI, AR, And VR Are Shaping The Hospitality Industry

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Augmented Reality and Virtual Reality is imperative in the hospitality industry because of the amount of information a customer would require during the booking process. Explore more how you can be benefited from it.

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"By 2029, the Indian hospitality industry is projected to reach Rs 35 Trillion"

Any customer experiences millions of tiny queries and concerns popping in their head from the time of check-in all the way to check out. Big industry players like Marriot and Four Seasons as well as service providers like Airbnb have been addressing these queries forever through traditional practices and human centricity in their services. But in the age of smartphones and devices, answers too must come through smartphones and devices.

1. The thriving $570 Billion hospitality industry is augmenting itself by integrating with the $31 Billion Augmented Reality industry.

2. The $30 Billion VR industry is projected to value over $110 Billion by 2025 and hospitality will undeniably be a major shareholder.

3. Over 70% of travel agencies along with over 60% of hotels have adopted AI in its entire magnificence.

4. The Indian hospitality sector has seen a 3.75% drop in the Average Room Rate and is expected to see a 15.2% rise by 2025.

Examples Of Extended Realities In Hospitality

The Hub Hotels, which is a part of the Premier Inn hospitality mammoth, has been playing around with interactive hotel rooms with maps pinpointing local attractions and places of interest.

Best Western hotel group collaborated with Disney to allow guests and especially children to see them enjoy the room with Disney characters as their roommates.

The Atlantis hotel group based in Dubai has included a VR tour powered by VR-enabled glasses.

Amadeus allows customers to use VR headsets to book flights as well as look for hotel rooms along with other tourism-based integrations

The Marriot group is known for implementing the AI-powered facial recognition tech to perform seamless check-ins.

The Mansion uses AR-powered brochures to give an immersive experience of its offerings.

"Connie" is an AI-enabled robot working in Hilton Hotels.

Applications of AR In Hospitality

Tourist Info

The customers can simply point their smartphone at a map in their room or somewhere within the hotel and the app shows additional information, sights, and photos along with an option to get there through on-demand taxi service integration.

Gamification

With interactive hotel rooms becoming a norm, the integration of augmented reality into hotel booking will rise to be the norm. Customers can be allowed to control their room with IoT-enabled systems simply through their smartphones. Virtual switchboards and heating mechanisms will flourish.

Applications of VR In Hospitality

Tours

The customers landing on the site or using the hotel's dedicated app can take a virtual walk through the virtual corridors of the virtual hotel and see their virtual rooms with the virtual furniture and virtual facilities through these virtual reality tours.

Applications of AI In Hospitality

Customer Service

AI to deliver in-person customer service is an idea being toyed around. With AI-enabled robots being developed, a fascinating array of implications can be seen.

Facial Recognition

On arrival at the hotel, the customer simply has to smile at a kiosk to get their check-in approved. Additionally, through the Beacon technology, virtual keys would be sent to their smartphones via Bluetooth, making it a milestone in contactless check-in services.

The Industry

A fall of 55% in the global tourism sector has invariably shown consequences in India as well.

IATA is expecting a recovery only by 2023.

Extended realities are expected to drive the 6.7% projected increase of the Indian hospitality sector.

The AI hospitality market will cross the $1.2 Billion mark globally by 2026.

The CAGR growth is expected to exceed 9.7%.

Conclusion

As a response to COVID, the sector is looking to automate some sections of its business.

Automation helps the business achieve operational efficiency as well as protects them from disruptions.

A survey has concluded that "smart hospitality" is expected to rise above 25% by 2021.

Artificial Intelligence and big data processing are now crucial to every industry. With loads and loads of consumer data pouring in from a multitude of touchpoints, it is inevitable that all this data has to be processed to make sense and sculpt the next major industry offering.

Augmented Reality is imperative in the hospitality industry because of the amount of information a customer would require during the booking process. By allowing the customer to experience an augmented model of the room, the satisfaction multiplies manifold.

By allowing the guests to experience nearby sights and tourist spots, the VR integration into a hotel or tourism website can greatly influence the local market.

To know more about personalization possibilities and the unending advantages of AR, VR, and AI, and the advancement of technology in the hospitality industry, visit EDIIIE. We keep ourselves updated on the latest trends and happenings throughout the industry.

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Augmented Hospitality: How AI, AR, And VR Are Shaping The Hospitality Industry - EDIIIE Blog

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"By 2029, the Indian hospitality industry is projected to reach Rs 35 Trillion" Any customer experiences millions of tiny queries and concerns popping in their head from the time of check-in all the way to check out.

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EDIIIE has taken the Augmented Reality by storm. Amazing simulation technology that enhances and visualization of real-world with best Augmented Reality Solutions. Come and witness the power of AR and the real world.

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Explore a Consumer Goods Store in Mixed Reality
In a realistically created 3D store that allows interaction with 3D avatars in Mixed Reality. At EDIIIE, We're one of the leading integrated solution providers across services like Virtual Reality, Mixed Reality, Augmented Reality to make exploring Good store more insightful, engaging, and immersive.

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Explore a Consumer Goods Store in Mixed Reality In a realistically created 3D store that allows interaction with 3D avatars in Mixed Reality. At EDIIIE, We're one of the leading integrated solution providers across services like Virtual Reality, Mixed Reality, Augmented Reality to make exploring Good store more insightful, engaging, and immersive.

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A team of proficient animators, we are experts in creating captivating and compelling 2D and 3D animated content. Through our unmatched storytelling capabilities, our aim is to invigorate learning, redefine entertainment, and stimulating training. Witness innovation and creativity at its best with EDIIIE!

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2D Animation Showreel _Best Motion Graphics Showreel 2020

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A team of proficient animators, we are experts in creating captivating and compelling 2D and 3D animated content. Through our unmatched storytelling capabilities, our aim is to invigorate learning, re-define entertainment, and stimulate training. Witness innovation and creativity at its best with EDIIIE!

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Smart fitness technology with tech milestones like the Oculus headset and the integrated Sony PlayStation VR bundle, in the fitness industry, is looking to immerse itself into the virtual arena much deeper.

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It's all online now. Work, interactions, buying, touring, playing, you name it, it has an online counterpart. A virtual alternative. So why not fitness? The ongoing pandemic has enforced lockdowns and quarantines and other isolation factors. It is important now, more than ever, to keep fit mentally as well as physically.

The fitness segment revenue as of 2021, has reached $2,152 Million globally.

The CAGR of this segment is seen at 2.68%.

The smart wearables market is growing at a CAGR of 38.35%.

Hi-tech Health

From wearables like the Apple Watch and smart bands to apps like FitTuber and Beer Biceps to even cooler innovations like wireless Bicycle helmets with 3D modeling functionalities, the fitness market was already pushing the limits.

Outdoor fitness with integrated drones hit the market, AI-based personal trainers took the stage, and diet apps like Millie Fit catered to our nutritional needs. What was lacking was immersion. An engrossing environment catering to personal fitness was still in its infancy. This brought forth exergaming.

Exer-Gaming

Ever since VR seeped into our daily exercises, gamification has been the king. This innovation addressed a core issue: the tedium of constant gymming. With VR, the user could be virtually anywhere, doing practically anything.

For instance, instead of punching at a bag, the user could be immersed digitally into a well-known boxing arena weaving and dodging the oncoming punches of an opponent. This is exergaming, the attractive counterpart of exercising.

Let us take a look at 4 ways in which virtual reality and gamified gymming have changed the way people work out:

VR is fun. Being put into a digitally enhanced yet personalized environment and doing physical activities in a gamified mode is fun. It is a viable yet productive distraction to the fact that one is working out, and keeping fit.

This can also be integrated into one's traditional session and used as a warm-up. For instance, Box Fighter VR is an Android game that can be hooked on to any HMD and the user can box with opponents.

Workout is a competition. In a gym, you are in competition with your own body. 10 reps yesterday mean 12 reps today. But with VR and enabling internet on your device, you can be in actual competition with other players across the world. For instance, Beat Saber is an online battling game.

Coupled with VR, this puts you in front of your opponent where you use your physical prowess to beat them, not just finger movements, but actual physical maneuvers.

An apt example would be boxing. Through VR, you can actually train as a boxer. This is just not throwing punches and anticipating defense. This becomes a fully-fledged technical approach to the sport of boxing. Virtual coaches can assist you to master the technique. And online players can give you a practice session with no consequence of getting actually hurt.

Trying out new things can be a feed to the shyness of some people. With VR, you are in complete control of your surroundings and even more in control of the kind of pace you want to do an activity in. This helps build confidence and reduce the anxiety of trying out new exercises or attempting a new sport.

Summing Up

The AR/VR/MR industry will see a jump to $30 Billion by 2030.

The virtual fitness market is predicted to hit a 33.1% CAGR

The virtual fitness market will reach a value of $59231 Million by 2027.

The global fitness equipment market is seeing a 4% CAGR rise, inching to $15,577 Million by 2027.

VR/AR/MR workouts can definitely act as an augmenter to traditional practices. Smart fitness technology with tech milestones like the Oculus headset and the integrated Sony Playstation VR bundle, the fitness industry is looking to immerse itself into the virtual arena much deeper.

At EDIIIE, we take a holistic application of virtual reality in healthcare. Our team of experts has a lot to say about the booming industry and the game-changing developments made possible through VR. Stay tuned to EDIIIE to get more fascinating information.

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Training Through Tech: Smart Fitness Technology To Sustain Your Health During Lockdowns - EDIIIE Blog

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It's all online now. Work, interactions, buying, touring, playing, you name it, it has an online counterpart. A virtual alternative. So why not fitness? The ongoing pandemic has enforced lockdowns and quarantines and other isolation factors. It is important now, more than ever, to keep fit mentally as well as physically.

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One of the largest Simulation technology companies, we are experts in creating customized and interactive Augmented Reality solutions for a plethora of industries. Through our unparalleled services and technological know-how, we constantly aim to enhance the user experience. With EDIIIE, witness innovation at its best!

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Learn the Principles of Selling via 2D Animations

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Learn the Principles of Selling via 2D Animations

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Understanding the principles of selling in a consumer goods industry via engaging 2D animation tutorials enhances the knowledge and retention of the trainees. EDIIIE offers 2d, 3d animation designing services worldwide with 6 years of industry experience.

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Learn the Principles of Selling via 2D Animations | Consumer Goods Industry | EDIIIE

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Flying The Future: Pilot Training Through Mixed Reality

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Flying The Future: Pilot Training Through Mixed Reality

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The mixed reality industry is still moving from the awareness stage into complete adoption. However, the utilization of MR in aviation or aerospace is seen as inevitable.

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The global aviation industry is projected to reach a $1372 Million market value by 2025.

By 2027, India is projected to have 1100 airplanes.

The sector is expecting an investment of $4.99 Billion by 2025.

In this heavily globalized economy, India has seen an aviation market share of 28%. Starting from ground staff and maintenance training to the more advanced pilot training in flight schools. Synthetic and augmented visions are playing a huge role in disrupting industries.

Mixed Reality In Aviation

The tech is in its infancy. The industries are still moving from the awareness stage into complete adoption. However, utilization is seen as inevitable. Some examples of global players incorporating the tech are:

A military application like the Red 6 Aerospace simulates enemies during live flight.

NASA, US Air Force, and the US Naval Air Command have sculpted an in-flight simulator that allows pilots to practice a maneuver right before executing it.

The Turkish aviation academy, Celebi Aviation Holding has almost completely replaced traditional modules with mixed reality ones.

Qatar Airways is giving its pilots a highly immersive experience with realistic virtual environments.

85% of accidents in the aviation sector are caused due to pilot errors. Addressing this issue is possible only during training. Mixed reality-powered cockpits can immerse the trainee in a detailed replica of real-world situations. Thus mixed reality equips the pilots with the prowess to face any in-flight discrepancies with confidence.

Mixed Reality For Pilot Training

1. Traditional flight simulators cost over $4.5 Million and lack many advantages of virtual reality trainers. For example, depth perception. This is where the stereoscopic capacity of VR goggles can help through which pilots can be equipped with a better understanding of real-world take-off and landing circumstances.

2. The global flight simulator market is set to reach $8.05 Million by 2027. A significant drawback of traditional simulators is the lack of a 360-degree vision. A pilot needs to be trained for lookouts. Traditional simulator lookouts are bracketed to just 180 degrees at most. With built-in gyroscopes and accelerometers, VR goggles can help simulators achieve a natural 360-degree lookout.

3. Traditional simulators are also less scalable and minimally modular. This makes it costly. Through VR integration, the simulator could be minimally equipped with necessary physical components, and the rest can be digitally projected.

VR-enabled flight simulators to trump traditional trainers. An actual flying experience can be created within a safe environment and the students can be trained in multiple aircraft.

Aviating Through Covid

2020 saw a dip in the industry.

Civil aviation requirements dropped and gave way to more helicopter and business jet needs.

An estimated revenue loss of $370 Billion is seen globally.

This gives time to test. Various techs can be implemented and tested giving rise to new norms when the market reopens for good. The HMD market reached a valuation of $25.01 billion this year and the mixed reality market exceeded the $78 Million mark of 2019.

Recent Developments

August 2020: China Airlines hopes to introduce its Neo Aircraft fleet through L3Harris Tech's pilot training simulator.

February 2020: Pilot and maintenance courses provided by the Kansas State University are completely mixed reality enabled.

November 2019: CAE expanded its training facilities in the ME through a fully virtualized simulator format of Bombardier Global 7500.

The aviation training sector is minimally fragmented. Competitors often look to expand by reaching out to geographic extremes. Flying trainers need to be close to business with the aircraft to sustain a revenue model. Mixed reality can help in re-configuring the simulators with ease, at a reduced cost, any time there is an upgrade in the industry.

Future Of Flying

The flight training and simulation market has a value of $1.15 Billion (2020).

By 2026, the market is expected to reach $3.10 Billion.

The 2021 - 2026 CAGR will be 17.85%.

The industry is still yearning for the tech to advance for more applications to pop up.

The mixed reality takeover is supposed to be close to 12% of the entire aviation industry.

The CAGR by 2025 is expected to hit 61.2%.

Although the emerging Japanese and Chinese markets are exploring the possibilities, VR in aviation is expected to have the highest growth rate in the Asia Pacific region.

Merging synthetic vision with enhanced vision is the future of aviation. This means windowless cockpits could be the new norm. Especially during rough weather and other low visibility conditions, the pilots could simply mount a visor and see clearly. Major industry players like Boeing, Lockheed Martin, and Pratt & Whitney are already at the forefront driving innovations and experimenting with the future of flying.

That was the next big step for the aviation industry. However, your next big step can be checking out EDIIIE for more such industry insights. Please visit us to know where the AR, VR, and MR industries are headed and how you can be a key part of it.

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Flying The Future: Pilot Training Through Mixed Reality - EDIIIE Blog

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The global aviation industry is projected to reach a $1372 Million market value by 2025. By 2027, India is projected to have 1100 airplanes. The sector is expecting an investment of $4.99 Billion by 2025. In this heavily globalized economy, India has seen an aviation market share of 28%.

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Explore a Consumer Goods Store in Mixed Reality

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Explore a Consumer Goods Store in Mixed Reality

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In a realistically created 3D store that allows interaction with 3D avatars in Mixed Reality. At EDIIIE, We're one of the leading integrated solution providers across services like Virtual Reality, Mixed Reality, Augmented Reality to make exploring Good store more insightful, engaging, and immersive.

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Explore a Consumer Goods Store in Mixed Reality | MR in Consumer Goods Industry | EDIIIE

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Augmented reality in cars is the future of automotive retail. This greatly reduces the rent and gives way to better operational efficiency.

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It's time to talk tech. The world is seeing an exponential rise in the manner AR is being put to use for behind the wheel. The automotive industry is undergoing a disruption in ways that were previously unimaginable. From virtual engineering to HUDs, AR is dictating our traveling experience.

1. By 2025, the global augmented reality automotive market will reach $673 Billion.

2. The CAGR is expected to be 17.6%

The power of AR can be seen in the success Land Rover experienced in the UK. Even before the launch of the car, Land Rover achieved 143% of its presale target of the New Discovery Sport model. This was done through AR-enabled virtual showrooms.

Industry Players at the Forefront of Adoption

1. BMW released its crossover SUV segment completely in the virtual model.

2. Tesla's virtual car showroom is the best example where the customer is put into a futuristic car showroom equipped with all the models they plan to purchase.

3. The AR Car Chase experiment by Nissan to promote its Chase model.

4. MG Digital Studio offers a unique visual experience with only digitally projected cars in its showrooms.

5. Porsche has reduced the service time shortened the chain of communication, improving the quality of customer experience through the "Tech Look Live" program.

Benefits of ar in the automobile industry

Before the actual purchase, the prospect is given an immersive setting where they can virtually interact with the car and modify various features until they are completely satisfied with the product. Giving this sense of freedom of choice with little to no commitment greatly lubricates the conversion process.

This is also advantageous for the retailers and manufacturers as well. The total storage cost is reduced. Unpopular colors and specifications can be done away with.

And the issue of value depreciation can be dealt with. Immersive tech and digital reality allow retailers to pinpoint customer needs and better serve them.

With virtual test drives enabled through AR, the customer can simply put on headgear or sit in a simulator and experience the exact nuances of the physicality of the vehicle.

There are certain terrain-specific vehicles such as Land Rovers or Hummers. The complete sophistication of the machine can be experienced only on certain terrains. AR addresses this as well by bringing the terrain to the customer.

Digital car showrooms are the future of automotive retail. This greatly reduces the rent and gives way to better operational efficiency.

AR assists after-sales activities as well. An example is Volkswagen's MARTA or Mobile Augmented Reality Technical Assistance. MARTA is an AR-powered goggle that allows the technicians to get a vision of the car, overlaid with repairing information making sure that human error is reduced to absolute zero.

Vehicle owners can simply point a device at their vehicle to understand how to fix minor issues. This can reduce service center visits. And if the issue is a major one, the owner can get to know the exact problem before visiting a service center, thus improving the customer-manufacturer relationship.

The Opportunity

The pandemic has hit badly on India's vision of being the world's third-largest automotive market by 2025.

1. Passenger vehicle sales have dropped 78.43%.

2. The industry is suffering a loss of Rs 2300 crore per day.

It is imperative to take innovative steps AR can take this responsibility to the next level. Immersive experiences at both a manufacturing and consumer level can work wonders for the industry. Over and above being an engagement tool, augmented reality can be an innovative branding technique.

Through this tech, the retailer can also exploit the possibility of repetitive engagement. For example, the USAA, a financial services company is allowing its app users to scan any car on the road and find its specs, price, and the nearest showrooms.

Another instance is Hero MotoCorp's virtual showrooms and integrated AR capabilities point at a larger market adoption of the tech.

Conclusion

The market will see aggressive adoption of the tech mainly for training purposes (27.2%) of employees and engineers as well as technicians followed by designing, prototyping, research, and virtual showrooms.

1. The CAGR is expected to hit a global high of 45.1% by 2027 for the Indian automotive market.

2. It is expected to be valued at $14,727.9 Million by 2027.

Major investments are likely to occur in the hardware segment owing to the lowered costs of HMDs and the increasing demand for the same.

With the automotive industry getting back on track and augmented reality driving innovative changes, both sectors will merge to condition a new normal. By 2021, India's augmented reality market is projected to grow by over 55%. And a major shareholder of the benefits will undoubtedly be the automotive sector. This will definitely put India back on the map, elevating it to the 3rd largest automotive market by volume sold in 2025.

At EDIIIE, we keep abreast of such normalcy breaching behavior from the automotive industry. We are also known to create digital milestones ourselves. Connect with us to know more.

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Putting AR in Cars: Augmented Reality in Automotive Marketing

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It's time to talk tech. The world is seeing an exponential rise in the manner AR is being put to use for behind the wheel. The automotive industry is undergoing a disruption in ways that were previously unimaginable. From virtual engineering to HUDs, AR is dictating our traveling experience. 1.

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EDIIIE is one of the best augmented reality companies in India for immersive augmented reality solutions as per your business needs. Our expertise in AR, VR, MR, and training solutions for businesses. Get the best-augmented reality services now!

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AR, VR and MR Company in India | Augmented and Virtual Reality Development | EDIIIE

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EDIIIE is one of the largest AR, VR, and MR companies in India. We create customized AR VR technology solutions for your business needs. EDIIIE ensures commitment, imparts quality services, and provides satisfaction to its clients. Join hands with us and hire our highly experienced AR VR developers.