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Colour
T - As you can see we have used the colours red , white and black  for our logo.
E - The reason we have used the colours white and black for our Maori patterns is because white symbolises purity as well as innocence and black symbolises strength and power. These two colours go great together because they're contrast colours which draws attention towards our logo. We've also used the colour red for our mountains as it represents love and energy.
X- In our logo we have used the colour black and white for our Maori patterns and the colour red as out mountains.
A- All three of these colours are significant to our whanau as it represents our values. Black shows how each member of our whanau have their own strength and power and when put together we're all as powerful as ever. White shows how we're all pure to each other and how hardworking we are. While red shows how we're all a family and how we never give up on ourselves and each other.
S -  At the end of the day all the colours that have been used in our logo represent our whanau values very well. And represent each student in the whanau

-Codee Hollick O'connor

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Typeface / slogan Font
T - Our slogan is "It is not the mountain we conquer but ourselves" and the font we used was plain and small.
E- We've used detailed but small text because it makes our text readable, neat and effective. Our logo is our main Mountains whanau slogan.  It's not the mountain we conquer but ourselves ” this quote means that you can face so many challenges and attempt to repair and fix everything you possibly can and overcome difficulties but never give up

X- An example of a famous logo with small font is the sports wear brand Umbro
A- Having our text small but detailed is effective because it shows our slogan as, neat and readable
Our slogan is effective because it is our description and it describes our whanau.
S- Readable font makes it easy to comprehend and understand the slogan. There have been many famous logos that have small and neat font with a meaningful slogan.
-Codee Hollick O'connor

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Global - Respect Justification - MAKAYLA

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Global - Respect Justification - MAKAYLA

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T -  The central value of the Mountains Brand identity should be Respect
E- This value is a quality that is useful for all companies. Without this value there will be corruption and conflict. Having respect means having appreciation for ones abilities and qualities. As a company, different workers within the business will have different opinions and qualities to you, but we learn to respect them and have an open mind, because these values will lead your company or team to success. Respect is the gel of our company. It is the glue that holds all values and individuals in place. To do so, having respect for one another, will not lead to our team working as individuals. Respect is a cycle in not only a workplace, but in life. If you give respect, you will get respect in return.
X- This value is an ideal focus for the Mountains Brand Identity because it is a value that will keep order in place. It is a value that will keep structure. This value is needed in every day life, many and almost all companies and businesses have respect as a value. Respect is a very common workplace value. It is an essential value needed everywhere you go. Respect is a two way street, having this as a core value, we look to respect ones decision and have the respect returned.
A- Our Market Research displayed that respect was the most picked value used to describe mountains whanau. Respect is an effective quality that will assist in our company's growth towards success.
S- Overall respect should be a core value for our brand identity because it shows leadership, maturity and unification.

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Mountains - Respect Explanation -MAKAYLA

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Mountains - Respect Explanation -MAKAYLA

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Respect for ourselves guides our morals, respect for others guides our manners. Everything begins with the respect you give, self - respect and the respect that is given. Working as a team means listening to everyone's ideas and contributions, it means having an opened mind and it means to accept your family and team. Among all this, respect is an aspect that will assist in the support towards your whanau, or that individual a part of your family conquering that mountain. Respect is important, it is a core value needed to hold order in place, and it is what will help our whanau stay together, work together, support, conquer and succeed.

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MAKAYLA

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Mountains - CODEE Resilience/Determination 

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Mountains - CODEE Resilience/Determination 

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Determination determines your destination.
When life knocks you down, be more determined than ever to strive for success.

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T - We are all one in mountains we treat each other with respect and we also care about others
E - We show Determination With teachers and students throughout The Whanau and we care about others
X - For example we always are on task and show new students around and care for them we are a welcoming whanau and we also look after everyone
A - This would be useful to pass onto other whanuas because then we all could have a good helpful whanau

S - To summarise everything up we care about others and we also care about things towards this whanau

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Work together as a family, not as an individual to conquer the mountain. Working together is one aspect  but when you are working as an individual, your family supports you. Mountains Whanau should work as a family to support the individual. Sir Edmund Hillary may have conquered that mountain, but there was definitely a team behind him, supporting him the whole way. Working together as a team is a way to success. But sometimes there are individual challenges that we have to face, and without support from our family (Mountains Whanau) we will not conquer any challenges.

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T- The Central value of mountains Brand identity should be Resilience/Determination
E- This value of equality is used for Company's This quality is useful for this Whanau because it shows not to ever give up and always face challenges no matter what happens just keep going and dont stop
X - Everyday we always strive to be the best we can be we face challenges and never give up we always push and push and push to be the best we can be

A - This would be useful to other companys/whanaus because without respect in this Whanau we wouldnt have such a good Whanau there would be arguements and everything
S - To summarise this up I would like to say that you will not succed on everything and you will not give up on everything strive to be the best you can be and try try try

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T - Mountains central value should be Family

E - This value means, that we as a mountains family, will stay together, work together and conquer together. This value is a core value for businesses all over the world, for our company (Mountains Whanau) it will display our unification and how we do things together as one. When you are in a team wishing to achieve something, there is no point in looking to work on what you can do as an individual, rather than what you can do as a team. Because there is no I in team. Our whanau coming together is only the beginning, keeping as one is progress, and working together till the end of every term and year, is a success to the growth of our relationship as a business, a company, and a whanau.

X - This value will help us reach further destinations and successes, go together to go far. When we go through challenges on our journey, we will face them together, we will have unity and integration. As an example of a successful company with the core value Family, is Fonterra. Fonterra is one of the most successful dairy companies around the world, they export their products to more than 100 countries . 25% of NZ exports,  are made by Fonterra, which is a clear indication that Fonterra is a very successful company. But how? Fonterra have core values, just like our company (Mountains) and one of their core values if Family. Fonterra are a very family orientated business, they work together for the growth of their business.

A -   Our market research showed that respect was picked the most for mountains core values, which displays that everyone see's mountains whanau as a respectful group. With respect comes family, you would respect each other like you would with your family. It is impossible to be a family without respect, you are then an individual that only has respect for yourself. Family also has many meanings, family has inner quality's within one aspect. Family will have an effect on each individual, everyone has a role to play in order for our company to grow. We support each other until we reach our destination. In this case our destination is  the top of the mountain. We work together, we collaborate, we encourage, we strive, we aspire, we are resilient, but most of all, we do it together as one, as a family

S -  Mountain's central value should be family, because we should always do things together as a family, not an individual. When other businesses see our company, they'll see unification and growth towards success.

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My Image composition
T - In our logo we've put our image at the top and left our slogan at the bottom, and we've put everything within our logo on a slope.
E - Our image was put on the top because that's the part we wanted to be seen first and it is the most effective and important part of our logo.
We wanted  people to read our logo from top to bottom and because our slogan is our label that describes our image, it was designed beneath the main part of our logo. Our image is on a slope because it is meant to show our mountaineer climbing the side of a mountain so therefore every thing has been designed on an angle.
X - Our mountain is the main focus of our image, so first you would see the mountain and then our slogan. An example of a logo designed like ours is the Burger King and Starbucks logo's. The Burger King logo has the two buns on each side of the "Burger King" title which is the substitute for the patty, in a burger.The Starbucks logo has the title on the outer sides of the top and bottom of the logo and the lady in the middle as the main attraction of the image.
A - The placement of our image shows balance. We've balanced our slogan with our image, having effectively placed our image with meaning at the top, than followed by our simple slogan as a description at the bottom.
S - Placement and structure, have meaning just like symbolism. There is a meaning to why we've designed our logo to be this way,  just like every other famous logo we've seen.

-Makayla Tuiloma

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Negative space use:
T -  The negative space used in our image was the Maori patterns and the mountains.
E -  We've used the mountains displayed in our image to create an 'M' for Mountains whanau. We've also used our Maori patterns to create a koru within the negative space.
X - As an example of the negative space used in our image, The Hope for African Children Initiative logo, is a clear example of negative space used in a logo. They have designed it to show the map of Africa but also used the negative space to make the faces of children.
A - We've used our negative space effectively to send not one, but two messages to the audience within one image.
S - We've used a reasonable amount of negative space to create a unique an effective design, but also with a meaning and message behind it.
-Makayla Tuiloma

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Symbolism:
T- In our logo we've used the Maori pattern the "koru", a mountain, a silhouette of a mountaineer, and a circle.
E- The koru represents, the growth and strength of our whanau. The Mountain represent our challenges we have to face, the two mountains also intersect to display the letter "M" for mountains whanau. The silhouette of a mountaineer, is a symbolism of the individuals that make up Mountains Whanau. It displays us facing our challenges by climbing the sloped mountain. The circle illustrates our whanau as a whole. We work better together as a whole, than a part.
A- When designing our logo, we thought of Mountains whanau qualities and what symbols, can have an effective connection that can display our qualities in one image. The koru means our growth within the whanau, the circle is our whanau as a whole, the mountains are our challenges, and the mountaineer are our mountain individuals.
S- Each thing within our logo represents something and a meaning. Nothing in our logo or any logo has no meaning or symbolization.
-Makayla Tuiloma