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What is Corporate Social Responsibility (CSR)?

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What is Corporate Social Responsibility (CSR)?

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https://youtu.be/E0NkGtNU_9w

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Legal (or Light Green) approach, firms just simply do what is legally that required by obeying laws, rules, and regulations willingly and without legal challenge.

Market approach, firms just respond to the preferences of their customers for environmentally friendly products.

Stakeholder Approach, firms work to meet the environmental demands of multiple stakeholders such as employees, suppliers and the community.

Activist Approach, firms look for ways to respect and preserve the environmental and be actively socially responsible

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CORPORATE SOCIAL RESPONSIBILITY OF AEON CO.(M) BHD

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CORPORATE SOCIAL RESPONSIBILITY OF AEON CO.(M) BHD

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1. Environment

2. Community

3. Workplace

4. Marketplace

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AEON gathered 700 volunteers to plant trees at the new AEON Mahkota Cheras Shopping Centre

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AEON gathered enthusiastic nature lovers for the tree planting activity held along Taman Rempah until Jambatan Hang Tuah.

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JAYA JUSCO is set up in Malaysia In 1984, Jaya Jusco Stores Sdn. Bhd. was established in Malaysia, in response to the Malaysian Prime Minister Dato' Seri Dr. Mahathir's request to help modernise thee retail industry in Malaysia using the world's most advanced management expertise.
Dr. Mahathir believed that the modernisation of the retail industry was crucial for the country's economic growth. Prior to this, in 1983 Dr. Mahathir visited Tokyo and met the then JUSCO Co., Ltd. President, Mr. Takuya Okada to discuss the proposition of bringing the JUSCO name to Malaysia. The talks ended on a positive note and Dr. Mahathir invited JUSCO to set up store in Malaysia. All this was part of Dr. Mahathir's Look East policy for Malaysia.

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AEON stores in Penang were the first to carry out the 'No Plastic Bag Every Saturday' campaign closely followed by Selangor and Kuala Lumpur AEON stores.

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On 27 March 2010, all AEON Shopping Centres supported 'Earth Hour' by shutting off non-essential lights and electrical devices for the one hour duration from 8.30pm to 9.30pm.

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AEON promoting hometown forest program and create stakeholders engagement to keep the green more green.

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AEON take initiatives to protect environment

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AEON take initiatives to protect environment

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https://youtu.be/8CJTWoMSfoE

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In conjunction with the month of Aidilfitri, the AEON TAKA Asahi organised an open house for the kids on 1 October 2010.

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AEON Big Tree Planting & Kluang Store Grand Opening Event

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AEON Big Tree Planting & Kluang Store Grand Opening Event

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https://youtu.be/etf3cNFeJFg

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Revised Malaysian AEON Foundation CSR- Kavinesh & Yuganesh

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Revised Malaysian AEON Foundation CSR- Kavinesh & Yuganesh

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https://youtu.be/5bsF1E8DBtA

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Transformation of Kedai Runcit (TUKAR) is an Entry Point Project (EPP) under the Economic Transformation Programme

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Is a foundation started up from a charity fund,has been operating for 10 years and benefits thousands of people in various aspects.