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The four of us LOVE ADVENTURE!
Everyone's definition of adventure is different and ours is doing extreme sports and experiencing the most breathtaking and crazy activities. And who wouldn't want to capture them?

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GoPro will leverage One Network’s cloud platform, the Real Time Value Network, to manage over a million annual shipments that travel by land, sea, and air, providing a single version of truth to hundreds of GoPro users and trading partners on a single cloud platform accessible anywhere in the world via an internet browser.

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1. 2004 – GoPro 35mm Hero at San Diego’s Action Sports Retailer trade show. GoPro sold $150,000 in products that first year.

2. 2006 – HERO : The digital bandwagon with the initial Digital HERO camera. This was an era in which our hunger for personal documentation and social media sharing was exploding for the first time and GoPro quickly became a phenomenon and achieved $800,000 in revenue.

3. 2011 – HD HERO2:  it became the fastest growing camera company in the world, capturing 70 percent of the wearable camera market and selling an estimated 800,000 cameras for $250 million in revenue.

4. 2013 – Hero 3: By this time it had become known as "pocket camera" and made $1.2 billion in sales.

5. 2014 – Hero 4: Made their own editing software as well as latest version of camera with better quality, higher battery life and lighter to carry. Made: $25 billion dollars in revenue.

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"Be a HERO’ came out of the name of our first product, the HERO Camera”  “The idea was that our camera could help you capture photos (and eventually video) that made you look like a HERO. Be a HERO similarly inspires you to do your best at whatever you do.”

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While naming the company, Nick thought what is the thing he and his friends desire to be? The answer was to "Go pro they all want to be pro surfers" As he thought about it more he realized that GoPro was a great name in that it meant to ‘attack it full on’ no matter what your passion or interest is "get after it and live life to the fullest.”

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This is due to major product failure.

The drone called "Karma" launched by them. They received complaints that the drone after two minutes of flying would lose power and come crashing down. They called back 2500 drones and had to replace all the drones which people had purchased which led to a major drop in their stock price as well as profits. Till this it's main Chinese competitor DJI took over the market.

Has spend a lot on research and development.

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So long as you go for whatever it is you believe in, you can eventually GoPro.

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So long as you go for whatever it is you believe in, you can eventually GoPro.

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Divya Bharwani (FY-B)
Sakshi Deora (FY-A)
Shakshi Singhvi (FY-A)
Ritika Mansinghka (FY-B)

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2011-12 - 39 million profit

2012-13 -  54 million profit

2013-14 -  99 million profit

2014-15 – 187 million profit

2015-16 -  55 million profit

2016-17 -  373 million loss

2017       -  255 million loss

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Increasing competition from Chinese companies.

Cheap Substitute products.

People might risk their lives for a good shot.

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GoPro for a cause.

Need to cut down cost to remain competitive.

Set up manufacturing facilities in other countries.

Growing geographic markets (Asia).

GoPro for Kids.

Should promote more family/friends time.

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Still unknown due to less market exposure (not in global market).

High price

Lack of factories in other countries.

Specific products only for adventure purpose.

Complex software.

Poor battery life.

No LCD screen (no realtime view).

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Fine quality digital picture.

User generated content saves GoPro marketing costs and builds a deeper connection with the audience.

Have competitive advantage over other competitors.

Trusted by filmmakers across the world.

Brand name.

Versatility, Innovative and unique technology.

Cameras can withstand extreme climate and ruggedness.

Adventure sports brand.

First mover advantage.

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They have also launched GoPro Plus, a cloud storage for for its cameras which would enable users to upload their footage to the cloud and then access it from anywhere. Those who want to use GoPro Plus will have to pay $4.99 per month for this service.

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They partnered with Reliance Digital to launch their product in India.

In Canada,  they invited GoPro Adventure athletes to a Camp like no other – a four-day mission to capture the stunning Alberta, Canada. They also invited famous daredevils like Jason Paul (free runner), Neil Amonson (flight athlete) and Dane Jackson (kayaker).

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They will begin offering localized customer experiences in multiple languages, including German, French, Portuguese, Japanese, Korean, and Chinese. This includes packaging, camera UI, and software apps, as well as marketing materials and point-of-purchase displays.

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They cultivate strong relationships with influential athletes, celebrities, entertainers and brands, all of whom use our products to create and share engaging content with their own fans and consumers.

Example: Atom the Pug is a member of the GoPro Family and is the only pug we know that can drive a car. He first hit the scene in February 2015 and in that short time has blown up Facebook and Instagram thanks to furry appearances.

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They target customers in different countries primarily by their social media. They will have videos/pictures of the beaches, mountains, deserts and so on for every part of the world. They also reveal secret destinations in certain cities.

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They offer products in over 40,000 retail outlets and in over 100 countries through our direct sales channel and indirectly through our distribution channel.

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The company says it plans to build new marketing relationships, increase its presence inside stores and spend more on advertising – initiatives that may need to draw on the proceeds raised in its IPO.

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GoPro's prospectus says it's investing in video programming for partner platforms such as Virgin America and Xbox Live.

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GoPro went public in late June at $24 a share, rose 31% on its first day alone and within its first week had more than doubled its offering price.

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GoPro maintains an internal compliance team whose members undergo on-the-job training on enforcement of their Corporate Social Responsibility Code. With an internal compliance team with deep knowledge, GoPro does not currently need third parties to conduct verifications of product supply chains to evaluate and address risks of human trafficking and slavery

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Shipped in over 100 countries like United Sates, United Kingdom, India, Thailand, Malaysia, Singapore, Spain, UAE and so on.

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4. Movie Makers and Youtubers:

Can be used for cinematography of extreme climate shootings or for vlogging by youtubers.

In the past people like the BBC (British Broadcasting Company) have used them in Nature programs, also used in the movie, "The Martian and also used in Jerry Seinfield's. Comedians in Card getting Coffee, a Crackle Original.

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3. Research and Rescue:

Research for marine biology and rescue. Market expenditure: $3.2 Billion.

Aerial mapping, Disaster management, forest conservation and so on.

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2. The Military:
GoPro is embedded in soldier helmets to view live videos via smartphones with the help of DARPA (Defense Advanced Research Projects Agency).
Global defense annual spending: $1.7 Trillion.

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1. Active Extreme Sports Enthusiasts and Travellers:
It's main target audience is people who are adrenaline junkies, love adventure sports and want to capture their craziest experiences.

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In 2015, they launched GoPro Awards and anticipate granting up to $5 million annually to creators of unique and compelling GoPro content. Through February 2016, GoPro users have submitted over 90,000 content submissions and they have awarded over $250,000 for video and photo content.

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GoPro’s social media platform allows GoPro users to share their experiences through videos or blogs, which creates a sense of community.

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Their advertising strategy is called pulsing which involves choosing specific times, dates, and locations to focus their advertisements in order to optimize costs and benefits.

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Although GoPro’s target market segment is small, they have strong relations with people in that market.

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GoPro’s special feature is that their cameras can be mounted on almost anything, which gives them a competitive advantage.

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GoPro's biggest asset is its brand. When you think of action sports, whether on TV or in your own life, brands like GoPro and Red Bull seem to always be around the action. That's resulted in a loyal following, despite the competition.

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Competitive Advantage and Global Strategy: 

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Competitive Advantage and Global Strategy: 

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4. GoPro Plus and Quik Apps – Access, Edit and Share Anytime, Anywhere.

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4. GoPro Plus and Quik Apps – Access, Edit and Share Anytime, Anywhere.

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2. HERO5 Session – The Best, Only Smaller.

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2. HERO5 Session – The Best, Only Smaller.

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1. HERO5– Cloud Connected and Simplified.

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GoPro has the leading market share of 47.50%.

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It’s the most prominent in a particular season that’s being driven by a specific occasion—like a sports event.

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The demand for camcorders is volatile.

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We dream. We have passionate ideas about what’s possible in this world. Our passions lead us to create experiences and realities that expand our world and inspire those around us.

GoPro helps people capture and share their lives most meaningful experiences with others to celebrate them together. Like how a day on the mountain with friends is more meaningful than one spent alone, the sharing of our collective experiences makes our lives more fun.

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Flexibility was needed. After all, the aim was to capture some of the world’s most reckless activities- skydiving, base jumping, white water rafting- as close as possible.

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Nick Woodman developed the idea of a better film strap for cameras during an Australian vacation due to his love for surfing, as the common film straps on the market were not particularly durable and broke easily in the water.

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Started by a man, named Nick Woodman with 10,000 dollars. He sold bead and shell belts out of his VW van in order to raise the cash to sell the product.