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- Minimalist version of male and female signs.
- Easy to placed everywhere
- More appealing for teenagers.

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Our guest of honour.
"Besides legal enforcement, education and awareness must also be raised as young girls may not know their rights or what they can do"

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DBS
DBS will help us with the promotional side of it

so they may advertise it on their website with their fanbase.

We also will do the advertisement for them,  And in exchange for their advertising, they will support our funding。 Funding charity will give them a positive corporate image

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- Neutral
- Teenagers love pastel colors
- Not too bold
- Not too feminine neither masculine

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The Straits Times is an English-language daily broadsheet newspaper based in Singapore currently owned by Singapore Press Holdings (SPH). It is the country's highest-selling paper, with a current Sunday Timescirculation of nearly 365,800.

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Channel NewsAsia (abbreviated CNA) is a Singaporean English language Asian cable television news agency and news channel established by Mediacorp on 1 March 1999. Positioned to “Understand Asia”, it reports on global developments with Asian perspectives. Channel NewsAsia brings viewers not only the latest news but also the stories behind the headlines. Based in Singapore, it has correspondents in major Asian cities and key Western ones, including New York City, Sydney, London and Dubai.

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Venue
Art House at the Old Parliament(Includes Contractors and Equipment)

Food
KG Catering

Media
-The Straits Times
-Channel NewsAsia
-Mediacorp
-2 Part Time Journalists(ObserverNews)

Publicity
-Posters and Advertisements
-DBS (Financial)
-MediaCorp (Sam Willows)
-SoGal (Pocket Sun)
-O School
-President Halimah (Guest of Honour)

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This document include all things , manpower , rental ,equipment and so on.

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Round tables to enable the audience to engage more instead of sitting in rows.

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Co-founder of SoGal venture which is a platform to encourage and empower women to persue entrepreneurship.

We want to invite her to talk about her own journey and what it was that made her choose the path that she's on. What it was that inspired her and where her motivation came from.

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A local indie-pop band that Benjamin Kheng is a part of, together with his sister Narelle and friends Sandra Riley Tang and Jonathan Chua.

The indie pop genre will create a cozy and calm atmosphere in the venue. These four humans are very attractive.

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O school is a Singaporean based dance academy with open classes as well as courses in many different styles. The main idea would be to invite them to perform one or two shows (about three minutes per show) with a theme that goes along with our event.

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Our target audience of Children of ages 12-14 going through puberty. We have chosen this age as our target audience.

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A 27 year old Singaporean actor and singer. He is relatively young and well known among Singaporeans, young people look up to him. In 2015 he publicly said that ''in 2015, there is no place for gender discrimination''.

We would want to have him as a speaker because:
• The younger generation looks up to him
• He is a male who identifies himself as a feminist

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Rental from 10 am- 8 pm（Gallery）: $450

Prepare for 120 guests

Snacks: $6 each person
$1.5 *2 refreshment
$1.5*2 water
delivery fee: $30
TOTAL: $750

Hire 5 technicians for 10h.
First 4 hrs: $150*5 = $ 750
Another 6hrs: $37.5*6*5=$1125
TOTAL: $1875

Equipment:
12 roundtable: $30*12=$360
120 banquet chairs:$3*120=$360
14 Handheld dynamic microphone：14*$20=$280
6 Wired microphone: 6*$20=$120
Basic Sound System with 2 Handheld microphones =$450
Projector 2500 Lumens XGA :$400
Portable tripod Screen Size 7’ x 7’ :$120
5 Spotlight 50W (For Exhibition) : $20*5=$100
TOTAL : $2190

Total: $5265

So the budget is about $6000.

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The space that we have picked in The Arts House is the gallery room.  It can hold up to 200 people, but we are thinking about putting a stage indoors inside the space. so it could possibly cut a little bit of the capacity. The space allows for hanging decorations on the ceiling, we thought about putting some lanterns and string lights.

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The Arts House is the oldest government building and said to be likely the oldest surviving building in Singapore. The location that we've chosen is well known as it is used for various art events (exhibitions, art shows, etc) and also concerts. It is suitable for our event as The Arts House has many space available to rent for events. The place is grand, with well designed architecture and interior.

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I wanted the refreshments for the guests to be light snacks that would still be affordable and within our budget. I found that KG Catering provides the perfect choices for our event. They have many choices of pastries which is a no-fuss-food, also bottled water and flavored drinks. Their food is halal certified so it is just right for everyone. We have to order about a week in advance and they also have a delivery fee of 30 SGD.
-Raissa Basmine, Event Planner

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Xenia Veryano (Marketing & Creative Director)

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Xenia Veryano (Marketing & Creative Director)

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Determine the target market

Develop marketing strategy for the event

Develop creative strategy for advertising campaign, branding, etc

Develop strategies and tactics to get the word out about the event

Ensure that my team work effectively and efficiently in reaching our goals

Web design

Deepen relationship with all media to ensure the most effective messaging and positioning of the organization.

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Pernilla Bursell (Resource investigator) 

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Pernilla Bursell (Resource investigator) 

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• Brings information, ideas and inspiration for projects and events
• Research on possible co-operations
• Co-operates with all team-members on brainstorming and coming up with ideas for their tasks

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-As a finance manager

Prepare and adhere to budgets.

Finding sources of funding

providing and interpreting financial information.

monitoring and interpreting cash flows.

Cooperate with Public Relations Manager and event planner for prepare and adhere to budgets.

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Job description:

I help to ensure effective communication during group meets/discussions, making sure we follow our set out project timeline. I set agendas.

As the event coordinator, I work out event details alongside my event planner (Raissa Basmine), count and book locations, food, entertainment, staff, clean up etc.

EVENT COORDINATOR:

- Contact catering services and decide on food/refreshments/cuisine
- Hire staff to serve/clean up after event
- Hire entertainment (e.g. band)
-Work with other members collectively and individually to finalise all details of event

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Propose ideas for the event venue and designs to fit best with the project.

Planning, managing, creating timeline for the event from conception until the day of execution.

Conducting evaluation pre-event and post-event.

Provide feedbacks for all aspects and report the outcomes.

Cooperate with the event coordinator and marketing/finance manager for the project's budgeting and control.

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Our target publics are children from age 12-16. The is youths, because they need to be educated early on to understand what feminism and gender inequality are. For our event, we thought of creating a seminar with the help of schools and the MoE, free of charge, where people can engage with one another and share their personal thoughts about feminism and gender inequality. Besides that, in the event we are going to present experienced speakers who will enlighten the audience about the topic. On the whole, we want the people who attended our event to feel like they've learnt and understood the message on feminism and gender inequality.

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When we gathered together to create this project, we mused about a few of the pressing visible social issues that Singapore is currently facing. Although gender inequality and feminism are not one of the major social issues in Singapore, considering how much more women in Singapore are privileged than women in other countries, we agreed that awareness about it should be spread nevertheless. We wanted people to be more aware of the importance of understanding what gender inequality and feminism are, to be able to embrace one another fully without any discrepancies in the way. The need for attainable basic human rights is incessant.

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1. Controlling the Media and Social Media

2. Maintaining the Business Reputation of the company

3. Company Advertising and Publicity

-Planning and Preparation

Contacting Media. Straits Times, Part-time Journalists, CNA and Media Corp

Publicity and Advertising of our event and our organisation

Official Press Release Statement

-Operations (on the ground during execution)

Keeping the Key Partners and guests entertained

Link Key Partners

Control the Media and Press

Maintenance of Contacts (After Operations)

Receive feedback from customers, guests and all key partners.

Ensure guests and key partners endorse our business and recognise us through social media and through me maintain contact for potential future events.