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The layout for the inlay also follows quite a simple set up , with tracknameds listed in a centre alignment and placed uinderneath the band logo , once again taking a larger proportion of space than other features on the inlay, track names are clear and easy to read in this layout as they are alomst bulleted in their fromation. The useage of the band logo at the very top of the tracklist reminds the consumer who they are listening to , this can be seen as conventional to the genre as indie bands are often very self promoting and it is common to see the logo regularly within an indie digipak.

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The layout for the cover image is simple and easy , with zero distractions from the actual image , the bands main logo takes centre stage and stands out with bright white lettering and a large font contrasting on the black background. Conventional to form , digipaks often allow the cover image to be more artisitically expressive and to draw away from band promotion.

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Correlating with the exterior colour scheme, the inlay of the digipak also features a simplistic black and white colour scheme, this continuality within the design of the digipak ultimately gives off a serious tone and mood which could suggest a high end, more expensive  production . Pricey production isn't uncommon in the indie genre and is far from unconventional in the genres more modern style , however for traditional aspacts of the genre the artwork and colour scheme detaches itself from those more identifyable conventions and helps to differentiate the group from other indie bands. Which may play a hand into the bands success because theyre offering something different and new.

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The typography used on the inlay is smaller than other features of text such as the bands name which occupys the most space on the inlay and is placed above track names , the font is capitalised and creates a stand alone effect on tracknames listed within the inlay. The more professional font compliments the unifrom black and white colours used on the cover and helps the continuality of the colour scheme throughout different elements of the digipak.

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The image used on the cover of the digipak is simple and features the band name in large clear lettering , a use of shadows and lighting heelp to create a dramatic effect on the cover of the digipak , the album artwork itself is heavily focused on the promotion of the band and clearly doesnt allow room for any other distarction , the probable use of a monochrome filter on the cover may connote to a low budget , however the continuality of the inlay and other graphical designs such as the CD suggest a higher budget in its production.

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The colour shceme of the cover of this digipak is mostly monochrome , this theme is consistent throughout the digipak and a similar technique is used in their second album , where the theme is mostly white and light pink, the first album sticks to black and white. This can be seen as conventional as there is little effort in creating this effect , particularly the monochrome filter used over the image. Simplicity in the colour scheme can be seen as a reflecrtion of the genre as indie is often seen as an quite easy going genre and has a homemade appeal to its audiences.

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Typography used on the cover is limited to the image used , the visual effect is created by using lights and shadows , high contrast on the cover suggests a low quality photography equiptment , which connotes to a generalization of the indie genre where production is often low budget. The bold font used connotes masculinity to the consumer alongside the monochrome colour scheme of the image used. This can be seen as conventional to the genre as the indie genre has young males as its main target audience.

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DIGIPAK ANALYSIS

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Another image found in the photography booklet.

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Another image found in the photography booklet.

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An image of the band from the photo booklet in the inlay.

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An image of the band from the photo booklet in the inlay.

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The layout of the inlay is band promotional , focusing on each member the three panels are divided to frame on member, in the middle pannel a booklet containing images of the band in its early years relate to the colour scheme presented on the digipaks cover ;in the right pannel the CD can be found in a grey case which also follows the colour scheme presented in the cover. Digipaks offer more interactive experiences with the consumer as there are often special bonuses on the CD or in the inlay.

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The colour scheme for the inlay of this digipak does not follow that of the cover , this also applies for features in its layout. The colour scheme of the inlay is more image based , using a white trimmed boarder to frame the sectioned image. Conventionally , a digipak contains other forms of artwork centered around the albums , perhaps some trial shots of the album cover or conceptual art centered around the albums theme , this album however shows the band members together in a car , colours in this shot can be seen as conventional to the genre as there is no theme and so the photography production alludes to a low budget common in debut albums in the indie rock genre. Plaid shirts and jumpers also hint at the time period in which the photograph was taken.

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An image of the band featured in the photo booklet.

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An image of the band featured in the photo booklet.

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Digipaks are environmentally freindly , and attract a wider audience due to its environmental benefits . Due to this the useage of digipaks has increased in major label album releases or anniversary issues of an album over recent years , as it is also cost effective for companies to produce digipaks - its a win win situation where producers are happy with costs , and where consumers get the content they want in an environmentally friendly format alongside a variet of bonuses commonly found in digipaks.

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Different from a standard CD casing it is made from card and has several panels , commonly three or four where the inlay of each has artistic details such as photographs , paintings , lyrics and pictures of band members.

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Images in the inlay are once again band central , the image is a wide shot of the band members in a car , the members are in separate thirds of the shot , the inlay takes advantage of this and separates the members, following this , the effective use of the rule of thirds in the image has allowed the inlay to create an effect where one square is devoted to one member of the band. One for Kurt Cobain , One for Krist Novoselic , and one for the then drummer Chad Channing. Individually these squares can be seen as close up front facing images of each member , which allows the consumer to analyse each member , following the convention of a low budget the image itself isn't in a nice venue or setting but instead has been chosen to be taken in a car which could convey the bands more relaxed style.

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Conventions of genre in this digipak are clear and identifyable , with dark colours band pictures and little indication of conceptual artwork withing the digipak , the indie rock genre is commonly associated with low budget and as this digipak is infact a debut album the convention is expressed explicitly. Wide shots of the band together in locations such as on stage or in more rural settings can be seen within the photography booklet , inlay and cover of the digipak giving the consumer a clear impression of the albums genre.

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The conventions of form can clearly be seen in the digipak right down to the material its made of! ( card) . Using images of the band and containing bonus features such as the photgraphy booklet , this digipak contains key conventions in formatting making it clear and identifyable as a digipak.

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Colour in the cover artwork is minimalist as the colour scheme follows shades used in the image . White, Black and Grey are used effectively to create a dramatic impact on the consumer as the piece looks well put together and organised , this conveys a seriousness whilst the image itself contradicts as it portrays aggression and energy paralleling the uniform colour scheme.

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The layout of the cover is simple giving space for a band title and the album name , in indie rock this is conventional as debut albums often feature simplistic or minimalist styles of formatting a cover image.

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The image used on the cover displays the band in action , playing as a group , this shows the creation of the digipak to e low budget which is commonly associated with the indie genre , especially in indie rock. The image itself has been edited twice , it is firstly edited black and white and then edited to a negative of the original shot , the use of a mid shot encompasses the whole band; this helps to convey the bands style ,BLEACH being a debut album, the cover artwork is central to the band and doesn't allow for much else to be presented which is conventional as new bands try to introduce themselves and make it easier for consumers to identify them when a second album is released in future.

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DIGIPAK ANALYSIS.

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A bold, capitalised , sans font has been used to create a dramatic stand alone effect on the cover of the digipak. The band name is vertically opposite the album name , this introduces the band first and then the album to the consumer. Using grey allows the wording to stand out clearly against the black boarder whilst conforms to the black/white/grey colour scheme of the cover. In relation to the genre , NIRVANA is primarily a Grunge band from Aberdeen, Washington, however many consider the BLEACH album to be indie rock as the sound of grunge music first emerged in the mid 1980's but became commercially successful in the early 1990's , BLEACH was first released in 1989.