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A decent logo.

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SONY logo : http://www.asiapacificsecuritymagazine.com/sony-launches-new-srg-120ds-full-hd-pantiltzoom-ptz-cameras/sony-logo/
Acer logo : https://www.acer.com/ac/en/US/content/home

Apple logo : https://www.seeklogo.net/tag/apple/

Toshiba logo : http://www.toshiba.eu/press/

LG logo :

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Ive proposed a different design to aid the visual blandness to their logo. It utilises the power button on computers and laptops to make aware to people looking at it straight away that it is a computer related company.

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The logo at least uses a different colour variant,red, to convey passion and the catchphrase,"Leading Innovation",to symbolise they are passionate about being the leading innovators in the electrical hardware department.

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Simple and clean in a somewhat meaningful way.

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It has actual creativity put into the creation of it. The symbol consists of a red circle with a L in the middle and a G on the outer side, making it resemble a face. The catchphrase also lines up with the brand name."Life's good". It is simple and conveys a simple meaning.

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Something good.

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Nothing to see here folks. It is the word "SONY" in bold ,black ,plain font. I could go to microsoft word and body slam the keyboard and I'd make a more creative logo than this. What the hell.

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Starting to notice a trend here.

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that's it.Really.

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In my humble opinion,this logo is not that good as its much more bland than Asus's one. The font is very typical and the color scheme is not stimulating.

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It features a simple silhouette of an apple.That's it.Yet its effective in communicating and representing their company  as people can tell by a simple glance and know what company it is. It features a sleek design that conveys the compactness of their laptops. In my opinion it is a good logo as it visually conveys feelings,instead of a  catchphrase.

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Where does it stand in today's standards of logo design?

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Where does it stand in today's standards of logo design?

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Let us compare 5 other logos from different electrical hardware companies to see how it fares against the other big boys of the industry.

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With all that being said, I find it bland and not innovative aside from that clever pun hidden in its design.Oh those clever chaps. It does not capture the essence of what the company deals with or sells.
Nothing to stimulate the senses or something that makes you go "that was pretty clever" when you immediately lay eyes on it. It needs to have more eye candy and visually stimulating.

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1.  It is very simple in design which gives it a very professional look, gives it a clean look and the color scheme is not a vibrant hue of a color which does not fit in with the product they are touting.They sell electrical hardware, so the metal grey of the logo communicates what it is about.

2. ASUS is already a famous company and is running in the forefront of computers and electrical hardware.The logo consisting of just ASUS does not make it hard for the customer to know which brand the product belongs to,it is easily recognizable and does not waste people's time.

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- All the letters are capital. It makes the logo catch more attention while still retaining a simple design by looking more bold and it also shows off that it is a big name company metaphorically, boasting a great stature.

- There's a stroke that cuts into the words. It makes the logo look a little bit less bland while also giving a modern vibe to it. It is also symbolism of how ASUS provides "cutting edge" technology to people, which is a clever notion to give to people just from them looking at the logo without a catch phrase.

-They also use an uncommon font which makes it stand out from the crowd of other brands,who use pictures or anagrams along with plain words to try and be effective in representing the idea of their company and what they represent.

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Why so serious about it? What did the logo do to you?

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Why so serious about it? What did the logo do to you?

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The logo is in my opinion underwhelming yet sufficient for ASUS. They are in no need for an eye catching logo as they are already a household name brand. However, I feel this is just being lazy and  they can stand to improve. However, I can see why they chose the logo.

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How and Why the ASUS logo caught  my eye

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How and Why the ASUS logo caught  my eye

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It was rather the level of mediocrity of the logo that made me question and think about the logo.It is a simple  and bare bones design  chosen by a very big company that deals in electrical components and hardware.