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Star Wars Games

On the official Star Wars The Force Awakens website all the games that were released to promote the movie are linked which targets younger audiences as well as fans of the original movies, rather than targeting a specific audience.

This is effective because it is targeting young male children who haven't watched the original franchise movies, this helps them become interested in the movie and become the new generation of fans and at the same time widening the audience that they're targeting.

The soundtrack in the background and the fact that characters from the original movie were included made it possible for children to become more aware and intrigues about what the movie is about.

This form of marketing was successful because it targeted audience members that may not have been aware of the movie before, this is important because it helped the Star Wars franchise audience and start the new generation of Star Wars fans, this is important because it means that Lucasfilms is trying to emphasise the fact that the movie is part of a new generation but still keeping with the original action and sci-fi theme of the movie, this adds a sense of going into the unknown and not knowing what’s coming next.

Although The Danish Girl doesn’t have games as part of their marketing this is because it would have not been adequate for their target audience which was older women, this was because older women would rather be reading a book or may for example they have enough money to spend in order to go visit some of the places in which the movie was filmed in such as Denmark which may be why Working Title productions chose to partner up with Visit Denmark This emphasises the fact that for a movie to be successful the money spent doesn’t have to be much.

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The Star Wars posters targets fans of the original franchise through the use of the millennium falcon as well as several members of the original cast depicted on the poster. additionally, the same layout as the original poster, further drawing in fans of the original franchise. Also, At the bottom of the poster it says that it is directed by JJ. Abrams, appealing to people who are fans of him and his work. Fans of John Boyega and other new cast are targeted by the centrally positioning these characters in the centre of the poster, therefore emphasising them in the poster.

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Official websitehttp://www.starwars.com/the-force-awakenshttp://www.focusfeatures.com/the_danish_girlThe offical star wars website targets a large amount of their target audiences. For example it targets fans of the original trilogy through the imagery on the first page you see on the site advertising the blu ray release. It has a banner of the cast including the original cast which people who are fans of the original trilogy would be excited to see. The site also targets males aged 12-30 through the games section. The games section includes a large range of games from mobile to console games all based around star wars. One of these includes the star wars battlefront game which they where advertising the battle of jakku dlc which was based around the battle that happened before on one of the planets in the actual film. This as well as targeting males aged 12-30 also targets people who are into star wars merchandise as its another piece of merchandise for them to get their hands on and collect. The Danish girl also does a good job at targeting their target audience through their official website. The imagery used on the official website targets many groups including those that are fans of historical drama as the images show of that aspect it also targets LGBT audiences as it shows images of the transgender character on the front. The website has a very simple and artistic look to it which females would be more inclined to appreciate also people who like period dramas would like the historical feel it also gives off. Overall both sites do a good job at targeting their target audiences the star wars site makes sure it links to as many things as possible so they can target each section of their mass audience compared to the Danish girl site who just focuses on how the site feels to the people visiting it to hit their target audience. 

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Official websitehttp://www.starwars.com/the-force-awakenshttp://www.focusfeatures.com/the_danish_girlThe offical star wars website targets a large amount of their target audiences. For example it targets fans of the original trilogy through the imagery on the first page you see on the site advertising the blu ray release. It has a banner of the cast including the original cast which people who are fans of the original trilogy would be excited to see. The site also targets males aged 12-30 through the games section. The games section includes a large range of games from mobile to console games all based around star wars. One of these includes the star wars battlefront game which they where advertising the battle of jakku dlc which was based around the battle that happened before on one of the planets in the actual film. This as well as targeting males aged 12-30 also targets people who are into star wars merchandise as its another piece of merchandise for them to get their hands on and collect. The Danish girl also does a good job at targeting their target audience through their official website. The imagery used on the official website targets many groups including those that are fans of historical drama as the images show of that aspect it also targets LGBT audiences as it shows images of the transgender character on the front. The website has a very simple and artistic look to it which females would be more inclined to appreciate also people who like period dramas would like the historical feel it also gives off. Overall both sites do a good job at targeting their target audiences the star wars site makes sure it links to as many things as possible so they can target each section of their mass audience compared to the Danish girl site who just focuses on how the site feels to the people visiting it to hit their target audience. 

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Star Wars The Force Awakens (SWTFA)  had many types of merchandising in order to target their specific audience group. For the younger audiences Build-A-Bear toys were made in a variety of characters. This was an effective type of merchandising as it targets the younger audiences who would not be familiar with the previous Star Wars productions. Synergy was used between LucasFilm and Cover girl in order to create a makeup product for the female audiences, which included the slogan 'Light side Dark side Which side are you on?'. This was an effective type of merchandising as they are directly addressing the audience along with a rhetorical question encouraging them to watch the film an d choose a specific side.

The Danish Girl (TDG) used a different approach with merchandising to encourage the target audience to watch the period drama. TDG used the original book fans to attract audiences. This is effective as the book is always different to the actual film meaning that there are many unanswered questions or queries, encouraging audiences to discover more. Another type of merchandise created to urge audiences was clothing that had either images of the main characters printed or key quotes. This was an effective technique as audience members encourage other audiences to watch the film in order to have a better understanding.

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The Danish Girl converged with youtube

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A lot of the public base their viewing experience off of what there people have said about the film. Reviews from large organisations and top critics usually decide whether the audience will watch the film or not, this is more noticeable with the Danish Girl as it targets a niche audience, however, Star Wars is renowned worldwide so reviews won't be as important.

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This poster is centralised around Eddie Redmayne, appealing to the audience of Eddie Redmayne fans. This poster is also targeted at the LGBT community because it has a transgendered person depicted in the right-hand side of the poster, emphasising the themes of the film. Tom hooper fans are also included in the target audience of The Danish Girl as his name is mentioned at the top of the poster, as well as mentioning his prior successful work.

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This site offers audience members or potential audiences to get a glimpse of what the film is about, background information, reviews and questions. For both films the site targets Existing fans of the franchise as the information it provides may be seen as vital for them. For example for SWTFA it provides information about the budget and technical specs. The same can be said for the Danish girl as it offers all the same categories of information.

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This example of an interview with the main characters of The Force Awakens also comes from YouTube from a channel called TYSONGREER SHADY which is not an official page for Graham, but just a channel that uploads pre-recorded interviews. This channel is an example of exchange. This interview would mainly focus on targeting the new generation audience as the stars in this interview are from the new generation only. Suggesting that the old audience is not being targeted. Also by interviewing the new stars it brings in the audience from the actors already existing fan base and allows for the established actors to further help to establish the film. This interview would also be targeting a mass audience as the Graham Norton show is shown during a mass viewing time which would mean that a large number of people could watch these interviews mostly those in the target audience bracket of (12-30 yrs).

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On the official Star Wars The Force Awakens website all the games that were released to promote the movie are linked which targets younger audiences as well as fans of the original movies, rather than targeting a specific audience.
This is effective because it is targeting young male children who haven't watched the original franchise movies, this helps them become interested in the movie and become the new generation of fans and at the same time widening the audience that they're targeting.
The soundtrack in the background and the fact that characters from the original movie were included made it possible for children to become more aware and intrigues about what the movie is about.

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When looking at the use of synergy targeting audiences, The Danish Girl (TDG) used a connection with travel company, visitdenmark.com. By doing this the audience were able to visit Denmark to see the origins of the story.
Also, Star Wars: The Force Awakens (SWTFA) used synergy to attract a range of audiences. One way to attract the female audience was through CoverGirl makeup, to make the typically male film seem more feminine.

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Example: (TDG) Interviews posted on YouTube on the Fox 5 DC channel with the main stars of the film Eddie Redmayne and Alicia Vikander. This targets the audience who are fans of the stars of the film as it allows for them to give an insight into the film whilst not being in character. Which allows for the audience to become larger through using the already established actors. Furthermore the fact the YouTube channel that is being used is already established and it part of a news company it means that it is more likely for more viewers to become aware of the film.

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http://www.starwars.com/the-force-awakens
http://www.focusfeatures.com/the_danish_girl
The offical star wars website targets a large amount of their target audiences. For example it targets fans of the original trilogy through the imagery on the first page you see on the site advertising the blu ray release. It has a banner of the cast including the original cast which people who are fans of the original trilogy would be excited to see. The site also targets males aged 12-30 through the games section

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Star wars used a lot of different types of merchandising to attract their audiences such as build-a-bear for younger audiences. Cover girl make up to attract female audiences, through the use of light and dark which links to the film.

The danish girl used the original book fans to attract audiences to watch the film. They also used T-shirts to put the characters faces and the book cover on, to promote the film.

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Star wars converged with youtube to make an official website and upload teaser trailers to their youtube channel which was a very good way of distributing their film to a wider target audience, instead of targeting just the original fans as well as males aged 12-30. This way of marketing allowed the target audiences increase with free access of youtube, young children and other people who are not familiar with the film will be able to watch the trailers and become a part of the new generation era of star wars fans.

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Official facebook page for Star Wars The Force Awakens 

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Official facebook page for Star Wars The Force Awakens 

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The Facebook page attracts many different audiences, including those interested in the action/sci-fi genre. They are targeted through the use of the images, the light-saber as well as the spaceship and futuristic tech draws in this audience as they want to find out more.
SWTFA has also used and image of Luke Skywalker, whom has had a major role in previous films and holds a key role in the Star Wars merchandise.
The link on the side of the page allows any audience to invite their friends to like the page, this then allows

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The Star Wars posters targets fans of the original franchise through the use of the millennium falcon as well as several members of the original cast depicted on the poster. additionally, the same layout as the original poster, further drawing in fans of the original franchise. Also, At the bottom of the poster it says that it is directed by JJ. Abrams, appealing to people who are fans of him and his work.