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The baby boomers or boomers are the generation of people born between 1946 and 1964, which was a period known for the increase in the birth rate.

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The millennial generation, also known as Generation Y, is the first generation to grow up with the evolution of technology and is characterised by the ease with which they could adapt and use digital devices. Many of them allowed to go the pursuit of satisfaction and restlessness to learn and create as the building blocks of a career.

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What is the cultural impact of the baby boomers?

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What is the cultural impact of the baby boomers?

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The baby boomers were responsible for promoting the spread of television and rock and roll, and triggered major transformations in fashion and consumer preferences that continue to influence popular culture today.

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Baby Boomers:

Although they have embraced technology, their relationship with it is less intuitive than that of younger generations. Many are able to adapt their use of digital tools, especially during the pandemic, but are able to be less dependent on mobile devices and social networks.

Millennials:

This generation having grown up with the internet and mobile devices. They can use social networks not only to communicate, but also allowed them to organize socially, express opinions and promote social causes. Technology is an integral part of their daily lives.

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Baby Boomers:

They must value job security and are able to stay in one job for long periods of time.

Dedication to work ought to be a virtue, and many believe that success is measured by time spent with a company.

Millennials:

They manage to find jobs that offer them not only a competitive salary, but also a meaningful purpose.

They are more likely to make a job change if they feel their needs are not being met.

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Babby Boomers.

This generation thinks it should manifest itself in more traditional ways, such as volunteering or supporting local causes, but they are limited in social movements driven by digital platforms.

Millenials.

They get involved in social causes through social media. They use these platforms because they believe they ought to advocate for larger issues such as the environment, gender equality and human rights. They can be considered socially conscious and are willing to take direct action online.

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Millennials value professional preparation, and values such as respect, commitment, honesty and responsibility; they also have a great appreciation for family, friendships, companionship, sincerity, openness and always seek a good work environment, economic independence and independence from parents.

Baby boomers have lived through great social and economic changes, are very loyal to their jobs and seek job stability as opposed to the flexibility sought by the others.

Among the similarities they have are the importance they give to family and personal relationships, and they seek personal development, although they have different concepts of success.

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Millenials are looking for a source of income with a satisfying career, yet 26% are looking to own a house or live in the suburbs, 17% are looking to make a commitment and very few are looking to have children.

In terms of how they get their information, Boomers turn to television and Millenials prefer to use social networks.

Both generations make use of technology while eating, Millennials eat at least three times outside the home, doubling the trend of Boomers; Millennials are the ones who invest more in good nutrition.

Watching TV is an activity that all generations share, but in different percentages. The favorite activities of Millenials are watching TV, socializing and listening to music; Boomers share the taste for TV and socializing, although they prefer reading.

The Millennial generation has a higher percentage of people who save for their future with a difference of 34% (Millenials) and 23% (Boomers).

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Baby boomers

They are looking for an efficient and quality-oriented job.

Job security and stability

Consensual and cooperative leadership

Don´t have to give or receive feedback

Organizational culture

Must have person-to-person communication

Must look out for their family

Millenials

They are multitasking, entrepreneurial, tolerant and goal-oriented

Their work is based on experience and income

Seek relationships beyond the workplace

Constant and instant feedback

Are team players

Communicate better through technology

They mustn´t look out for their family

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The use of modal verbs generates a clearer understanding of the obligations, prohibitions, abilities and limitations that a person can have, in our case using them in the comparison of generations, it was clearer for us to understand each of the differences and similarities that they have, the prohibitions and how we behave. Modal verbs should be used in our daily life when speaking English, as they have an extension of vocabulary as well as a style of speech, understanding when to use them is very important and how to use them in family gatherings, meeting people or in work meetings. The use of modal verbs and the practice and implementation of them to get to know the generations made it easier for us to know their differences and their generational contexts of baby boomers and millenials, who although they are teeth years old and grew up with different activities, skills, needs and prohibitions, we also knew the similarities that they share but how they carry it out.

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Universida Politecnica Metropolitana de Hidalgo

Members:

Ariadna Jatciri Jimenez Mijangos

Emily Paola Lozano Muñoz

Aldahir Santillan Montes

Cautrimestre: 6 Grupo: A